Marketing news

• Vice Sports and Michelin tell the stories of 16 rising star athletes who turned 16 during 2017

  03-10-2017 21:38
  Vice Sports, a channel dedicated to telling stories beyond the game, is debuting a video and editorial series, The 16 Project, that profiles 16 different athletes who were 16 years old during 2017 calendar year.
  The young athletes featured are rising stars in their respective sports and the profiles show that turning 16 is a pivotal moment their careers. The project is a look into the stress and excitement that comes along with transitioning from prodigy to pro.
  The series, presented by Mic
  
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• Boys & Girls Club of Chicago reaches out to youth with confidence-building campaign

  03-10-2017 19:57
  Chicago has had a rough year for violence. But several Chicago organizations are trying to counter that trend, including the Boys & Girls Club of Chicago (BGCC), which is introducing a new campaign to provide a safe and inspiring place for the city’s youth. 
  ‘Club for Life’ is the first campaign for the organization in more than a decade, created pro bono by Midwest-based creative agency Laughlin Constable. The campaign follows an extensive effort by BGCC&nbs
  
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• 'Baby Back’ jingle from Chili's returns in its earworm glory for restaurant’s menu rebranding campaign

  03-10-2017 19:09
  If you remember the “I want my baby back, baby back, baby back…” jingle for the Chili’s chain’s ribs, you probably couldn’t get it out of your head. Now, the jingle is back, but now it’s about more than just ribs to reflect Chili’s Grill & Bar’s new ‘less is more’ menu.
  A new campaign from O’Keefe Reinhard & Paul plays to the music, literally, leveraging the iconic tune that was introduced 19 years ago as it lets co
  
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• Oath will consolidate its DSPs into one streamlined proposition by the end of next year

  03-10-2017 18:57
  Oath has confirmed that it will combine the multiple DSPs it currently operates under one umbrella, a process The Drum understands the company hopes to complete by the end of 2018.
  With just over 100 days since the ink officially dried on the $4.5bn AOL and Yahoo merger, there are still many moving parts for both brands to stitch together.
  However, speaking to The Drum after Oath’s first IAB Upfront event on Tuesday (3 October) the tech giant’s UK managing director Nigel Clarkson con
  
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• Can the home assistant duopoly be broken?

  03-10-2017 17:55
  It feels as though the consumer hype over home assistants sprung on us overnight. At first, we were dabbling around with Siri on our iPhones, and now, an estimated 8% of US households are in possession of an Amazon Echo speaker.
  Voice search is developing at a very fast pace. In fact, it currently amounts to 1% of all digital interactions. In addition, Gartner research revealed that 30% of searches will be without a screen by 2020. This is an inevitable progression, since most people can speak u
  
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• Serta chooses Leo Burnett as lead creative agency

  03-10-2017 17:51
  86-year-old mattress brand Serta has chosen Leo Burnett Chicago as its lead creative agency following a review.
  The account was previously handled by Doner, which worked with the brand for more than 15 years and created its iconic counting sheep characters.
  "We would like to thank Doner for their many years of service with us and for their past contributions in making Serta the top-selling brand," said Andrew Gross, executive vice president of marketing for Serta, in a statement. "We look f
  
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• Mills & Boon hits on Taylor Herring for rebrand to tempt romance readers

  03-10-2017 17:16
  Mills & Boon has been generating steamy romantic literature for an estimable 110 years. Now brand comms agency Taylor Herring has been appointed to polish up the publisher for a new audience.
  The publisher reports a book sale every four seconds across the globe, racking up 300,000-unit sales a month in the UK.
  Following a four-way pitch, Taylor Herring won the heart of Mills & Boon owner HarperCollins with “ideas that we feel confident will appeal to romantic fiction fans who are n
  
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• Ikea celebrates 30 years with week-long house party

  03-10-2017 17:12 via campaignlive.co.uk
  Ikea, the Swedish home retailer, is celebrating 30 years in the UK with a series of house parties.
  
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• Hawthorn bought out by US event tech provider Psav

  03-10-2017 16:56 via campaignlive.co.uk
  Psav, the event tech services provider, has acquired Hawthorn Theatrical, the events production company.
  
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• How will the launch of Google Shopping as a separate division in Europe shake-up the digital advertising market?

  03-10-2017 16:48
  Google has announced plans to split out its Google Shopping product into a separate division in Europe, and allow competitors to bid.
  A “By Google” tag started appearing on Shopping ads in the wild on the 27th September, along with this surprisingly short blog post announcing their intentions.
  Summarising this change, taken from the @googleeurope twitter account: 
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  This looks as follows in the wild: 
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  This change comes of the
  
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• Adwatch: Tesco understands compound interest

  03-10-2017 16:48 via campaignlive.co.uk
  Tesco shows an enduring commitment to the effectiveness of creativity, says Matt Tanter, chief strategy officer at Grey London
  
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• Kairos Media snaps up West Ham eSports player and Lightning Pandas brand

  03-10-2017 16:41
  Digital comms agency Kairos Media's eSports drive has gathered steam with the acquisition of professional eSports brand Lightning Pandas and the signing of West Ham’s former Fifa eSports Sean ‘Dragonn’ Allen to that team.
  The Lightning Pandas brand was co-founded in 2014 by Kairos Media co-founder, Michael Craddock, and professional Call of Duty player, Shane ‘ShAnE’ McKerral, becoming a prominent name in the space on YouTube. The team had been r
  
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• In digital tech innovation, the UK high street is a dedicated follower of fashion

  03-10-2017 16:23
  When it comes to shopping, we all have our favourite brands, stores and products that we’re loyal to. Whether it’s a new season winter coat or replacing yet another lost phone charger, we tend to stick to the familiar. But eventually, we can find ourselves in a shopping rut.
  Do we miss out when sticking to our usual shopping cycle? Could our shopping experience be improved if we could revamp our lifestyle or wardrobe with new products and services? We need to know where to start if w
  
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• Hive targets North America market with pop-up featuring ball pit

  03-10-2017 16:23 via campaignlive.co.uk
  Hive, the smart home heating device, is launching in North America with a pop-up that features a ball pit.
  
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• Five times marketing helped change the world

  03-10-2017 16:20
  The world so often appears to be littered with protest and people complaining about the state of affairs, but what are they actually doing to change it?
  At The Drum, we believe marketing can change the world, to this point here are five instances exactly that happened with previous award winners of The Drum. 
  With the Marketing Can Change the World Awards deadline a little over a week away we hope to inspire and encourage you to use your creativity to solve world issues.
  Agency: S
  
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• Marketoonist on the joy of conference slides

  03-10-2017 16:08
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  Tom Fishburne will be speaking at the Festival of Marketing, which is taking place on 4 and 5 October at Tobacco Dock. To find out more information, including how to book tickets, visit www.festivalofmarketing.com
  The post Marketoonist on the joy of conference slides appeared first on Marketing Week.
  
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• Femvertising has had its 15 minutes. It’s time to award something better.

  03-10-2017 16:07
  I’m all for gender equality. Consumers seem to be for it, too. Brands that run empowering ads have social media parades thrown in their honor.
  Yet I’ve become impatient. The refrain of “rah-rah women!” has become a cloying soundtrack, not swelling to a crescendo, but more like Muzak in an elevator that only runs between the basement and the first floor.
  I want off.
  As someone remarked on Twitter: “Female empowerment ads are like when your kid brother hits you in the
  
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• Mark Ritson: Media buying’s deadly sins – and why agencies are too late to save their souls

  03-10-2017 16:01
  Last week saw the great and the good of the advertising world trundle to New York City for Advertising Week – four days of talks, events, awards and general navel-gazing. If you have been to any advertising event you can imagine how it generally went down: the usual ongoing orgy of ‘disruptive digital purpose’ and ‘purpose-driven digital disruption’, and of course the big keynote on ‘the digital disruption of purpose’. Take your pick.
  But nestled among
  
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• Ashley Friedlein: The time has come for a new model for marketing

  03-10-2017 15:57
  The increase in new channels and technologies has dramatically changed the environment in which marketers operate. But the way in which marketing is taught, understood and operates has not really changed. This is not sustainable. We need a new unifying framework as a reference for what marketing has become.
  Alongside this need for a new framework, there are new requirements for marketing competencies and capabilities around domains of expertise such as data and analytics, customer experience, co
  
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• The Failure Awards for defunct branding | #8 Rejuvenique Face Mask

  03-10-2017 15:54
  In this weekly series, Andrew Eborn shines a light on the products and services, brand extensions and campaigns that failed to take off and have as a result earned entry into the Octopus TV Failure Awards and a place in The Museum of Failure. Last time we looked at a car that failed to take off (apart from in the movies), the DeLorean DMC-12. Today, it's the frankly terrifying Rejuvenique Facial Toning Mask.
  The statistics for the beauty industry would raise an eyebrow if Botox ha
  
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• Schweppes harks back to 18th century origins in £6.6m fightback against Fever-Tree

  03-10-2017 15:54 via campaignlive.co.uk
  Coca-Cola is revamping its Schweppes brand with a historically inspired new bottle design, premium range of mixers and a major ad campaign.
  
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• Unruly founders announce succession plans as search for new CEO begins

  03-10-2017 15:45
  Unruly’s three founders are set to take a step back from leading the business following the company’s acquisition by News Corp, while announcing the search for a new chief executive and revealing new leadership for the future. 
  In a letter to it employees, chief executive Sarah Wood explained that she, chief strategy officer Scott Button and chief technology officer Matt Cooke would all hand over day-to-day running to its executive team, while maintaining their roles on the boar
  
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• Ignis launches data tool for retail activations

  03-10-2017 15:41 via campaignlive.co.uk
  Brand experience agency Ignis has launched a tool that collects data and delivers live analysis in a retail promotional environment.
  
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• NHS Blood and Transplant reveals blood and organ donation brief

  03-10-2017 15:11 via campaignlive.co.uk
  NHS Blood and Transplant has issued a brief for creative, media and PR for its blood and organ donation activity.
  
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• Unruly seeks new CEO as founders Wood, Button and Cooke take a back seat

  03-10-2017 15:10 via campaignlive.co.uk
  Unruly is looking for a "programmatic superstar" to succeed Sarah Wood as chief executive next spring when she becomes an advisory board member at the ad tech company.
  
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• Ad of the Day: Porsche tousles an orchestra to showcase the power of its sound system

  03-10-2017 14:24
  High-end car maker Porsche may be more known for its roaring engines and sleek designs than its sound system, but its new creative spot highlights its surround sound speakers by throwing a professional orchestra across a stage.
  In ‘Highspeed Orchestra’ we see a symphony orchestra playing Vivaldi, when suddenly their music stands and equipment start swaying. The motion gets more agitated as the spot goes on, and musicians and instruments are tousled from side to side. The musicia
  
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• Schweppes, tonic purveyor, eyes premium drinkers as it commences £6.6m marketing spree

  03-10-2017 14:23
  Schweppes has received a windfall of £6.6m from owner Coca-Cola to reinvigorate its Classic brand, while the tonic has begun its pursuit of premium drinkers with the upcoming launch of a new range named Schweppes 1783.
  The new line of flavoured mixers, including the intriguingly named Salty Lemon Tonic Water, will be targeted at ‘more adventurous consumers’. Launching in November, the drinks will be distinguished from the original tonic with a golden Schweppes ‘sash&rsquo
  
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• Facebook: imposing single video viewability standard is not what brands need

  03-10-2017 14:05
  Facebook has said it is committed to offering advertisers flexibility when it comes to video viewability metrics, arguing this is more valuable to brands than a one-size-fits-all currency.  
  Speaking at Facebook’s IAB Upfronts event on Monday (2 October) the social network’s head of communications planning, Ian Edwards also reiterated to advertisers that video on Facebook should be seen as something that works in "synergy" with TV campaigns, not as a direct competitor.
  Vide
  
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• McDonald’s flaunts sauces with poster designs, capitalizing on Rick and Morty Szechuan buzz

  03-10-2017 13:51
  Over the last few months, animated cartoon Rick and Morty has created a demand for McDonald’s limited-edition Szechuan dipping sauce that ran in tandem with the 1998 release of Disney’s Mulan
  A surprise April Fool’s Day premiere touched down on the power of the sauce with an unofficial brand tie in, that resulted in the following interaction.
  .@McDonaldsyou wanna get in on this?Call me.
  — Rick (((and Morty))) (@RickandMorty) April 2, 2017Now making good on that, the TV sh
  
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• UK Top Shazamed Ads: Levi's all inclusive ad holds the crown for the second week

  03-10-2017 13:46
  The Drum's Shazam chart is based on the number of times each ad has been Shazamed over the past week using the music identification app.
  Levi Strauss & Co remains at the top of the chart thanks to French artist, Jain’s funky dance track. The inclusive campaign features dancers of all races, ages, gender and sex wearing the Levi's denim as they dance and celebrate in their own traditional way.
  Elsewhere there are two newcomers. Apple has entered the chart with it's sleek ad for the new
  
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• Why isn't Apple Pay taking off?

  03-10-2017 13:22
  Google, Apple, Facebook (GAF)* are all trying to crack mobile selling.
  Yet none of them have. And the signs are that they won’t crack it in Britain soon.
  Why is this?
  Well it’s not an impossible nut to crack.
  China has done it. Recently there have been reports of cash disappearing in Chinese cities as people use their phones to pay for everything. Restaurants, taxis, coffee shops and even buskers take mobile money.
  And Kenya’s been developing mobile money for years, well ahead
  
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• Oath pledges to build on consumer trust

  03-10-2017 13:19 via campaignlive.co.uk
  Oath, the new umbrella brand Verizon created by combining businesses such as AOL, Yahoo has pledged to build on consumer trust around its brands that include HuffPost and MSN.
  
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• Indian motor brand Royal Enfield hands creative account to DDB Mudra Group for global expansion

  03-10-2017 13:13
  Indian motorcycle brand Royal Enfield has appointed DDB Mudra Group  as its creative partner following a competitive pitch as it plans to expand globally.
  DDB Mudra's Delhi office will work closely with Royal Enfield's Marketing and Content team for forthcoming projects.The creative function will be led by Vishnu Srivatsav, creative head, DDB Mudra South. 
  He said: "It's both a privilege and a challenge to work on a brand with such pedigree, a brand that's a culture
  
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• Rubicon Project CTO: 'Second-price auctions still drive liquidity into the system’

  03-10-2017 13:00
  Rubicon Project hit the headlines recently announcing its move to a hybrid auction model offering publishers the opportunity to monetize inventory using first-price auctions, a historic move away from its preference for second-price auctions. 
  The Drum caught up with Tom Kershaw, Rubicon Project, chief technology officer, at its recent publisher summit to discuss the under-fire adtech outfit’s quest to offer media partners greater transparency, plus other developments in the leadershi
  
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• The Hong Kong Creative Industries Association cuts revenue by 14% of copyright infringing websites

  03-10-2017 12:45
  The Hong Kong Creative Industries Association (HKCIA)  announced that it was able to reduce ad revenues of 14 infringing websites by 14% through its pilot scheme Infringing Website List (IWL).
  According to HKCIA, the total traffic to the 14 pirate websites amounted to 2.3m visits per month. Also, 169 brands were identified to have advertised on these sites which included academic institutions, supermarkets, financial organisations, travel agents, law firms to fashion and electronic products
  
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• How to convert more shoppers at Christmas using an omnichannel marketing strategy

  03-10-2017 12:45
  The Drum, in association with Criteo, will host a webinar exploring how marketers can solidify their marketing plans for the Christmas season to prepare for the chaotic times ahead.
   
  Shoppers behaviour changes are forcing brands to improve their consumer strategies. Consumer goods company Unilever is changing the way it monitors shoppers by focusing on their behaviour, spotting trends in how people shop online and offline, making connections, and analysing how this influences people&r
  
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• Partners Andrews Aldridge elevates Polly Jones to MD

  03-10-2017 12:39 via campaignlive.co.uk
  Partners Andrews Aldridge has promoted Polly Jones to the newly-created role of managing director.
  
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• Watch: how Hammer is using a theatre experience to appeal to younger audiences

  03-10-2017 12:28 via campaignlive.co.uk
  Robert Campbell, who co-founded Rainey Kelly Campbell Roalfe, has created a horror theatrical experience as part of the cult horror movie brand Hammer.
  
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• South Park promotes Fractured But Whole game with unapologetic farting competition

  03-10-2017 12:27
  The team at animated comedy South Park has launched a rather inflammatory marketing campaign for its upcoming video game, the Fractured But Whole.
  The game exists to mock the IP battles of superhero movies like the Avengers and the Justice League, but to pull the game together, the company is crowdsourcing a fart  from the public which will be bequeathed upon the game’s protagonist, a mute with flatulence powers.
  Publisher Ubisoft had its agency Buzzman conjure the work, in
  
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• McCann New York appoints Devika Bulchandani as president

  03-10-2017 11:55
  McCann Worldgroup has revealed that it is to elevate Devika Bulchandi, who presently serves as managing director of global strategy in the New York office, to the position of New York president, reporting directly to Chris MacDonald, McCann Worldgroup’s North America president.
  Harris Diamond, chairman and CEO of the global advertising agency, commented: “Devika has been instrumental in helping lead the New York office by ensuring that our clients are able to take advantage of the co
  
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• The Influencer Content Barometer: Dude Perfect, Cole&Sav and Linus Tech Tips influencer video campaigns reviewed

  03-10-2017 11:47
  As influencer content grows in stature within the marketing mix of the biggest brands in the world, in this special feature, RedPill, using its ratings system for such content, reviews three influencer videos and assesses the reasons behind their social performance.
  Creative – Scores videos across five sub-categories: originality, on brand, creativity, craft and shareability (awarding a maximum of 20% for each, with the sum producing a rating out of 100%).
  Exposure - RED_TECH benchmarks vi
  
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• Steve Coogan renews calls for Leveson Inquiry to be completed in full

  03-10-2017 11:31
  Steve Coogan has this morning renewed calls by Hacked Off for completion of the Leveson Inquiry after Trinity Mirror settled its own hacking claim after conceding that it had withheld the truth for years.
  Coogan’s intervention follows his successful claim against Trinity Mirror Group (TMG) for voicemail interception, for which he received a six-figure sum in compensation.
  In a joint statement read out in court TMG conceded that they had been engaged in a long-running cover up of extensive
  
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• With Boris repeating the £350m claim, should the ASA regulate political advertising?

  03-10-2017 11:28 via campaignlive.co.uk
  With political party conference season well underway, the fractured nature of the parties - and wider society as a whole - is exposed for all to see after Boris Johnson repeated the £350m Brexit claim.
  
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• Should the ASA regulate political advertising?

  03-10-2017 11:28 via campaignlive.co.uk
  With political party conference season well underway, the fractured nature of the parties - and wider society as a whole - is exposed for all to see after Boris Johnson repeated the £350m Brexit claim.
  
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• Apple and Google see surge in US government user data requests

  03-10-2017 10:48
  Apple and Google have reported a surge in requests from the US government to obtain user data after requests for such material surged to a six-year high in the first half of 2017 - after hitting their previous record high just six months ago.
  In Google’s case the number of such requests rose to 48,902, a 24% increase over the final six months of 2016. Over at Apple the jump was even more pronounced with a 62% increase in user requests, although the absolute number was far lower at jus
  
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• Accessory brand Arture introduces handmade wallets to reconnect Indians with Gandhi

  03-10-2017 10:16
  Indian accessory brand Arture has partnered with NGO Vishwa Manav Sewa Ashram to roll out a film to commemorate Gandhi Jayanti (celebrated on 2 October to mark the birthday of Mohandas Karamchand Gandhi.
  The film, conceptualised by Dentsu Aegis Network's digital arm Dentsu Webchutney, showcases a handmade wallet line named after Gandhi, the unofficial 'father' of the nation. It further emphasizes on how the rise of the cashless economy in India has forced the currency no
  
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• Gay couple speak out in wake of homophobic abuse directed at McCain chips promo

  03-10-2017 10:00
  A gay couple at the heart of an effort by oven chips brand McCain to preach diversity have spoken out after their segment in the ‘We Are Family’ advert was reportedly axed from some versions of the advert in the aftermath of homophobic abuse directed at the pair.
  Lee and Mat, who featured alongside their baby son, professed themselves to be ‘disheartened’ by the slew of negativity directed their way, but added: “For all the negativity, we had lots of hugely supporti
  
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• Dentsu Aegis Network prospers in AB InBev media review

  03-10-2017 09:47 via campaignlive.co.uk
  AB InBev has reappointed Dentsu Aegis Network to handle its media business in Europe after concluding a global review.
  
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• Ebay to measure brain signals in 'subconscious shopping experience'

  03-10-2017 08:56 via campaignlive.co.uk
  Ebay is hooking up people to brainwave-reading headsets to find out what makes people tick during the shopping process.
  
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• Action on Sugar: Brands are failing to take a 360-degree approach to responsible marketing

  03-10-2017 08:33
  Kawther Hashem from Action on SugarAs an organisation, our interaction with marketers has been quite limited – we tend to interact more with public affairs or nutrition teams. It would be helpful to have more direct contact with marketers, to convey the message around why restricting marketing of sugary products to children is so important when we have a childhood obesity crisis in the UK.
  The Advertising Standards Authority has been quite receptive and willing to collaborate. That has be
  
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