Marketing news

• How Schweppes is appealing to 'experimentors' with a pop-up bar

  02-10-2017 23:54 via campaignlive.co.uk
  Coca-Cola's Schweppes is encouraging consumers to learn about alchemy with a hands-on experience of creating the bubbles for their gin & tonic.
  
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• How Schweppes is appealing to 'experimenters' with a pop-up bar

  02-10-2017 23:54 via campaignlive.co.uk
  Coca-Cola's Schweppes is encouraging consumers to learn about alchemy with a hands-on experience of creating the bubbles for their gin & tonic.
  
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• Jordan Peele and Tilda Swinton travel to the moon in latest Lyft ads

  02-10-2017 22:46
  In Lyft’s latest ads, actress Tilda Swinton and comedian Jordan Peele are seen orbiting the moon while the pair muse over the crucial role that transportation plays in many of life’s adventures. 
  The ads, which see the duo travel back in time to 1971 to take part in the Apollo missions, are part of Lyft’s recently-launched ‘It Matters How You Get There’ campaign. The effort takes a swipe at controversy-laden rival Uber, with Swinton uttering lines like, “
  
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• Indie Influence: Partners + Napier puts Rochester on the map through partnerships and challenger mentality

  02-10-2017 20:51
  Welcome to Indie Influence, a weekly series that spotlights the work, perspectives and inspirations behind independent agencies across the country. This week we're featuring Partners + Napier, an independent agency from Rochester, NY, with a partnership mentality that reaches across the globe.
  “Where we live is who we are.” – Sharon Napier
  That statement could be said about plenty of people in a number of places, but for independent agency Partners + Napier, Rochester, New
  
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• 'I don’t believe in regrets': Beyond the Brief with Mason Franklin, MEC

  02-10-2017 20:26
  To celebrate its 100th Anniversary, the 4A’s has partnered with The Drum to pull back the curtain and look at an industry full of problem solvers, creative types and analytical minds. But what keeps them going once the briefs are written, the campaigns executed, and the pitches won (or lost)? The Drum is now interviewing 100 people at 4A’s member agencies — across all disciplines, levels, regions, and agency types — to get a glimpse into what drives them at work
  
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• Harry Potter exhibition to land in Madrid

  02-10-2017 18:53 via campaignlive.co.uk
  The Harry Potter exhibition's next stop will be Madrid, Spain, giving people the chance to look at the craftsmanship behind the costumes, props and creatures from the films.
  
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• Pop Secret is better than flowers, birthdays and sunsets in popcorn brand’s oddball ads

  02-10-2017 18:48
  Pop Secret has unveiled a crop of 30-second ads that feature a diverse group of individuals who unanimously agree that the brand’s popcorn is better than literally everything.
  In the tongue-in-cheek spots, the broad range of characters - which includes a young girl and a kooky old man - debate the merit of Pop Secret’s popcorn using “hot, buttery logic.” In one, the group comes to the conclusion that Pop Secret is better than flowers since the latter attract bees and ther
  
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• Benchmark search conference 2017 uncovers the method behind storytelling and the value of data innovation

  02-10-2017 17:56
  Following the success of 2016's Benchmark search conference, search marketing agency Click Consult welcomed a dozen marketing experts from an array of business backgrounds last month (21 September) to share their expertise on search marketing topics.
  This year, the subjects ranged from the intricacies of Excel to the growing bond between creativity and data. Here we elaborate on the relationship, pinpoint what makes a story stick and discuss why putting your trust in robots isn't as scary a
  
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• Post-Bell Pottinger public relations must focus on its own reputation

  02-10-2017 17:07
  The public relations business has shown itself able to self-regulate in the last month but it still has work to do to improve its own reputation.
  The mood of the recent PRCA annual conference was bullish. The public relations business is confident and optimistic.
  It’s a stark contrast to the uncertainty in UK society created by Brexit, a bungled general election, and the Trump administration.
  But that’s the point made at the PRCA Conference by my colleague and Ketchum deputy chi
  
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• Coca-Cola overhauls Schweppes in bid to ‘future proof’ the business

  02-10-2017 17:00
  Coca-Cola is investing heavily in its Schweppes brand as it looks to tap into growing consumer demand for “quality” mixers and fight off newer competitors such as Fever-Tree.
  The investment, its biggest in the UK in more than 200 years, aims to give the brand “a new beginning” as part of a 15-month campaign to reinvigorate the brand. The bottle for its ‘classic’ range is being redesigned, with the new shape modelled on the original Schweppes ‘skittle&rsq
  
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• Absolut launches artistic 'night for change' across seven cities

  02-10-2017 16:10 via campaignlive.co.uk
  Vodka brand Absolut is leading a global celebration of unity and freedom of expression by hosting mural exhibitions across seven cities.
  
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• Pizza Hut stays in for delivery with Zippy, Bungle and the Rainbow gang

  02-10-2017 16:04
  Pizza Hut Delivery’s latest TVC features some big names in the world of nostalgic kids' TV: Rainbow’s Zippy, Bungle and George, all of whom join a family in the process of ordering their customary home delivery.
  As the pan pipe theme tune plays softly in the background, Bungle the bear is enraged at the thought of the family ordering “the usual”, branding the dad of the family “a traitor to the little boy who loved Rainbow” for suggesting they order thus.
  Once
  
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• Planning for disaster: why imagining the worst can be the best thing for your business

  02-10-2017 15:34
  Just last month, a major telecoms operator was laying a new cable close to our Southampton office when the installation team accidentally damaged a power cable. As a result, several nearby businesses were forced to close up shop for the day. Luckily for us, it wasn’t our power cable, but if the workmen had damaged the one two feet to the left, it would have been. For any agency, the thought of losing a day’s billing across a whole office is not a pleasant one.
  This recent incident le
  
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• Google disbands 'first click free' policy as it aims to help grow online media subscriptions

  02-10-2017 15:02
  Google is set to disband its ‘first click free’ policy which forces media companies to offer a minimum of three free-to-view pieces of content each day, introduced in the last decade as a result of the rise in paywalls.
  The search giant will instead introduce ‘a flexible sampling model’ where media companies will select the number of articles that are viewable to readers themselves without being penalized when it came to search results.
  In a blog post, Richard Gringr
  
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• Ads and brands: to what extent should marketers be revising history?

  02-10-2017 14:30
  The recent powderkeg debate around whether or not to remove US confederate era statues raises an interesting question: to what extent can and should we seek to revise history? Theo Izzard-Brown, chief strategy officer at McCann London, looks at where brands and advertisers sit in the space of historical revisionism.
  George Orwell famously opined on the dangers of historical revisionism. In his book 1984, the fictional character Winston Smith, an editor at the Ministry of Truth, observes in his d
  
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• Ryanair and Uber: brands to be reviled or revered?

  02-10-2017 14:20
  Recently the news has been dominated by the ‘disruptors’, Ryanair and Uber, competing for the title of the most reviled company in the eyes of their customers and their own staff.  
  Staff and customers alike are losing faith. Ryanair’s cancellation of 2,000 flights has left up to 400,000 customers angry at their appalling treatment and the company has been branded a disgrace by its own staff for missing a deadline to respond to demands for improved employment terms.
  U
  
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• Take a look at L'Oréal Paris' Champs-Elysées runway show

  02-10-2017 14:09 via campaignlive.co.uk
  L'Oréal Paris took over the Champs-Elysées to create a fashion and beauty show.
  
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• Outdoor campaign & new sneakers call attention to how Baltimore saved the Nike Air Force 1

  02-10-2017 14:05
  In 1984, two years after its introduction, Nike wasn’t planning to continue production of the now iconic Air Force 1 basketball shoe. But the city of Baltimore banded together and refused to let the shoe go away. On the 35th anniversary of the Air Force 1, Wieden+Kennedy has created a campaign to celebrate Baltimore’s love of the AF1 by showing the city some love in return.
  Nike partnered with local retailer Downtown Locker Room and Baltimore community organization, Jubilee Arts, on
  
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• Philip’s global digital boss on in-housing while keeping agencies on side

  02-10-2017 14:00
  Philips may be ramping up its in-house media capabilities but it has stressed that despite outside perceptions it isn’t looking to become a media agency.
  Last year, Blake Cahill was tasked with unifying Philips’ digital capabilities across the 17 markets and 100 countries where it advertises. It came with a shift in job title from global head of digital and social marketing to senior vice-president of global digital marketing and media – the inclusion of the second &l
  
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• Ad of the Day: Luxurious campaign with Amber Rose calls out taxes on tampons and pads for Period Equity

  02-10-2017 13:19
  More than half of the states across the US collect sales tax on tampons and pads, which an organization called Period Equity says makes a woman’s period a luxury. To bring light to this inequity, the organization, J Walter Thompson and model/actor Amber Rose have teamed up for what seems to be a luxurious jewelry ad.
  The ad calls out that these 36 states, by failing to classify menstrual products as a necessity and denying them an exemption from sales tax,have effectively deemed perio
  
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• Facebook admits it is still ‘not 100% there’ on measurement

  02-10-2017 13:14
  Facebook has come under fire over the past year after finding a number of measurement errors across a range of its products. For example, last September, the social network revealed it had overstated how long users watch timeline videos by up to 80%, while in May it was revealed that a measurement error connected with its video carousel ads was actually costing advertisers money.
  And speaking at the IAB’s Digital Upfronts event today (2 October), Facebook’s head of UK comms planning
  
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• Adapt or lose that top table seat: why it's time for agencies to grow up beyond their teen years and re-imagine

  02-10-2017 13:00
  If disruption is the new norm, transformation is the antidote to long term decline. 88% of the Fortune 500 from 1955 no longer exist in the same form. While we might expect business to radically reform over 60 years, that’s less than a fifth of businesses with any real longevity. Tomorrow, companies that dominate and die within a decade may well become the norm. Rapid re-imagination and improving the experience for customers has b
  
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• The Contributor Network: The evolution of online retail and hungover takeaways from BrightonSEO

  02-10-2017 12:35
  The Drum loves great content and our Contributor Network enables agencies to self-publish their own news, insights, campaigns and case studies on The Drum website to build profile with our audiences. In this week’s Contributor Network Live, we look at the evolution of online retail, the main takeaways from last week's BrightonSEO and grocery research on mobile phones saving people a lot of money. 
  AR product visualisation and the evolution of online retail 
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• Creative Work of the Week: Unicef & Rankin contend ‘A Child is a Child’ amid refugee crisis

  02-10-2017 12:21
  The first Work of the Week for October 2017 is a powerful spot directed by Rankin for Unicef, that reminds the audience amid harrowing clips from the ongoing Syrian war that although children are not responsible for the bombs and bullets, they are often the worst affected by them.
  Created by FCB Inferno, the flagship film for the A Child is a Child campaign is set Bastille’s ‘Four Walls’ and depicts refugee and migrant children watching footage of children in danger around
  
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• Education sector gets creative with animated videos

  02-10-2017 11:48
  Manchester based design and animation agency, Flow Creative, has produced a set of animated videos for distance learning provider, Open Study College (OSC), to celebrate its tenth anniversary.
  A contemporary and slick piece of video was animated by Flow’s motion design team to bring the concept to life. The college’s bold colour palette was incorporated into the artwork, and helped to brand the work harder, while also adding a sense of fun and positivity to the animation. 
  Loadi
  
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• House of Peroni takes citrus inspiration

  02-10-2017 11:31 via campaignlive.co.uk
  This year's House of Peroni, the annual pop-up, will focus on celebrating Italian citrus.
  
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• How to 'make the internet great again'

  02-10-2017 11:29 via campaignlive.co.uk
  DigitasLBi brought together an eclectic array of speakers to share their ideas on how the internet can be saved from itself in the agency's event as part of IAB Digital Upfronts.
  
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• Popchips picks 18 Feet & Rising to launch brand's debut global campaign

  02-10-2017 11:18 via campaignlive.co.uk
  Popchips, the Californian snack brand, is poised to launch its first global ad campaign after appointing 18 Feet & Rising as its lead creative agency.
  
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• Amnesty International and Al-Jazzera launch virtual reality documentary to highlight Rohingya refugee crisis

  02-10-2017 11:16
  Amnesty International has teamed up with Al-Jazeera to produce a virtual reality documentary to shine a spotlight on the escalating Rohingya refugee crisis in Myanmar.
  The documentary, called ‘I Am Rohingya’, is the first to be produce by Contrast VR, Al Jazeera’s immersive media studio and tells the story of Jamalida Begum, a Rohingya Muslim, and her two children in the slums of the Kutupalong refugee encampments in Bangladesh.
  Jamalida is one of the thousands who fled My
  
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• Hearst UK halves losses to £2.7m but revenues slide 7% despite circulation lift

  02-10-2017 10:33 via campaignlive.co.uk
  Hearst UK has halved its annual loss to £2.7m and increased circulation but revenues still fell 7% to £262.6m last year because of pressure on distribution arm Comag.
  
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• Creative Works EMEA featuring St Luke's, WCRS, 101, Ragged Edge and more

  02-10-2017 10:30
  Welcome to The Drum Creative Works, in partnership with Workfront.
  As always, this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'.
  We're using our five-star voting system, so to vote for your favourite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Monday 9 October.
  For project
  
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• Nabs unveils first new brand identity for 14 years

  02-10-2017 10:27 via campaignlive.co.uk
  Nabs, the support organisation for the advertising and media industries, has launched a new brand identity created by the charity's creative agency Fold7.
  
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• Twitter UK revenue growth slows to 4% with sales of £79.4m

  02-10-2017 10:16 via campaignlive.co.uk
  Twitter's UK revenue growth slowed sharply last year with turnover up 4% to £79.4m compared to a 31% increase a year earlier.
  
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• Sailor Jerry offers free tattoos for London Cocktail Week

  02-10-2017 10:08 via campaignlive.co.uk
  Sailor Jerry, the spiced rum brand owned by William Grant, is offering free tattoos during London Cocktail Week.
  
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• Bain Capital posted to buy ADK

  02-10-2017 09:53 via campaignlive.co.uk
  The private equity company is expected to launch a tender offer, according to reports.
  
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• Bain Capital poised to buy ADK

  02-10-2017 09:53 via campaignlive.co.uk
  The private equity company is expected to launch a tender offer, according to reports.
  
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• One Minute Briefs offers £250 prize for NHS organ donation challenge winner

  02-10-2017 09:46
  Online creative community One Minute Briefs will issue a challenge to creatives today to develop ideas to drive organ donations for the NHS, with a prize of £250 in Airbnb voucher on offer. 
  The daily creative challenge will issue the brief to drive registrations to the site speeddonating.com.
  Entries should be tweeted using @OneMinuteBriefs and should including the Speed donating website URL and #SpeedDonating contained within the tweet alongside the creative entry.
  In the UK, t
  
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• L'Oréal signs on to advertise at new Piccadilly Lights

  02-10-2017 09:27 via campaignlive.co.uk
  L'Oréal will be the fourth advertiser to take up residence at the new Piccadilly Lights advertising site, which is due to be relaunched later this month.
  
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• Confused.com strikes back against ASA complaint by stepping up ‘Drivers Win’ marketing vision

  02-10-2017 09:00
  After a setback earlier in the year that saw Confused.com face a ban from the advertising watchdog for a misleading car savings claim, chief marketing officer Paul Troy is stepping it up a gear to prove to its rivals that having one focus is better than diluting your brand.
  The price comparison site has signed James Corden for another 12 months and has revealed a new ad which storylines its evolution from a site that offered many products to one that pivoted around one service - saving drivers&n
  
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• Creative work of the week APAC: Brooke Bond hopes a cup of tea can unite people of different beliefs

  02-10-2017 08:55
  The winner of this week's creative work of the week in Asia Pacific is Brooke Bond, which launched an online film campaign for World Peace Day to support Unilever´s working partnership with Peace One Day.
  The TV spot is set in a dreamlike realm that shows how in today’s divided world, people often put themselves and others into groups based on their belief systems and then find they have more in common than not.
  The campaign, which was created by LOLA MullenLowe Madrid, hopes to
  
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• Yahoo, Tesco, Amazon: Everything that matters this morning

  02-10-2017 08:50
  Yahoo data hack ‘affected all accounts’
  Last year, Yahoo was forced to admit that data from more than 1 billion user accounts was compromised by hackers in August 2013.
  But the damage is worse than originally anticipated. The tech company revealed yesterday (3 October) that every one of its 3 billion accounts was affected by data theft.
  Yahoo included the finding in an update to its account security update page. The company said it will begin alerting accounts that were not previousl
  
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• Uber, M&S, Shop Direct: Everything that matters this morning

  02-10-2017 08:50
  Shop Direct places ‘big bet’ on AI as it posts record sales
  Shop Direct, owner of Very.co.uk and the Littlewoods.com brand, has posted its fifth year of record sales, with mobile now accounting for over half of sales for the first time.
  Like-for-like sales rose by 5.6% to £1.93bn, with smartphone sales now contributing to 53% of online sales. The new MyVery app, meanwhile, accounted for just under a third of its mobile sales.
  CEO Alex Baldock says the brand is placing a “
  
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• Monarch, McCain, Nestlé: Everything that matters this morning

  02-10-2017 08:50
  Monarch Airlines collapses into administration
  Monarch Airlines, the UK’s fifth biggest airlines, has collapsed into administration, leaving more than 110,000 passengers stranded abroad and ruining the travel plans for hundreds of thousands more.
  Monarch had been in last ditch talks with the Civil Aviation Authority (CAA) about renewing its licence sell package holidays. It had until midnight last night to reach a deal, but failed to do so. The company has now hired KPMG to work through th
  
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• Google, IPA, Diageo: Everything that matters this morning

  02-10-2017 08:50
  Google launches AI powered next generation Pixel 2
  Google has launched its next generation Pixel 2 smartphone powered by a new AI operating system.
  The Pixel 2 (£629) and larger version Pixel 2 XL (£799) have a curved screen, squeezable body that activates Google Assistant and can take “portrait mode” photos via the front and rear single-lens cameras. The tech giant explained that this camera innovation makes more space for the battery and ha
  
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• Apple Music, Burger King, Ryanair: Everything that matters this morning

  02-10-2017 08:50
  Apple Music launches Facebook Messenger Bot
  Apple Music subscribers can now share full songs on Facebook without having to leave the Messenger app.
  Messenger users who subscribe to Apple Music can now discover, listen and share full songs with other Apple Music subscribers, without any need to switch between apps. This can either be enjoyed as a solo experience to listen to music or sharing experience.
  And weirdly, users who send emojis in the Apple Music bot will now be recommended playlists th
  
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• Hack your commute: Become an expert in anything

  02-10-2017 08:42
  An expert in what? Well, anything. Let’s make some very broad generalisations: your commute will afford you 30 minutes of uninterrupted time, twice a day, five days a week.Assuming you have six weeks’ holiday a year and work for 45 years without hiatus, that is 10,350 hours to do with as you please – within the confines of your mode of transport, of course.
  Malcolm Gladwell’s famed 10,000-hour rule (that this amount of deliberate practice is the common trait of world-clas
  
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• Why digital isn’t working

  02-10-2017 08:41
  The fastest growing, and by far the largest media channel, in 2017 isn’t mobile or social, it’s electrical media. Worth more than a whopping $500bn in 2017, electrical media is killing non-electrical media, thanks to growth in desktop, tablet, mobile, social, native, TV, radio and digital outdoor media around the world.
  Electrical media is both very easy to define and entirely unhelpful.
  To bundle together such disparate techniques with such very different meaning and strategies is b
  
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• Stuck in the middle: Why marketing managers feel disconnected from the C-suite

  02-10-2017 08:03
  Sitting in the middle tier of management, marketing mangers represent the bridge between the C-suite and junior marketers. Responsible for putting the executive team’s vision into action, managers are also expected to develop a whole new set of skills as they take on the responsibility of managing their own team.
  There is, however, an emerging divergence of opinion between how marketing managers feel about the way their company operates in comparison to the C-suite. New research from Brand
  
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• Google appeases publishers by ending 'first click free' and helping to sell subscriptions

  02-10-2017 08:01 via campaignlive.co.uk
  Google is pushing out measures that will help publishers sell more digital subscriptions and is also ending its controversial "first click free" policy.
  
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• 'Can you make us the next Pokemon Go?': creatives share frustrations with client briefs

  02-10-2017 08:01
  The use of emerging technologies like augmented and virtual reality in advertising campaigns has been on the rise in Asia Pacific the past year, with many brands hoping that their products will become the latest craze, according to creative directors that The Drum spoke to at Spikes Asia 2017.
  Ever since Pokemon Go took the world by storm in 2016, brands have been hoping to emulate the success of the AR game by insisting that their creative agencies use AR in their campaigns without fully unders
  
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