Marketing news

• Take the fake out of political advertising

  01-10-2017 13:59
  Whenever you come across an advert in the newspaper or the bus on the way to work for a new breakfast cereal, mobile phone or even a bed bought on finance, you can usually be assured that what you are reading in that advert is the truth.
  In fact, anything termed as “general advertising”, on the most part, should be a fair reflection of the product or service being promoted. That is because of the highly regarded Advertising Standards Authority (ASA) which protects the consumer by ens
  
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• Profits fall at Express Newspapers as Trinity Mirror deal looms

  01-10-2017 13:53
  Profits have dropped at Richard Desmond’s Express and Daily Star newspapers ahead of their potential sale to Trinity Mirror.
  Express Newspapers’ accounts show a pre-tax profit of £13m, down by more than half on the prior year, according to the Telegraph.
  Turnover was down by 10% to £157m after the two tabloids cut their cover price to put pressure on rivals, including the Trinity titles which may soon become stablemates.
  A prospective deal between Desmond and the Daily Mi
  
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• Amazon’s first live NFL game beats Twitter audience – but TV viewing still dominates

  01-10-2017 12:31
  Amazon’s first live NFL game was watched by an average of 372,000 viewers on Thursday night, beating Twitter’s figures from last season but still well down on TV.
  The streaming audience for Green Bay Packers’ 35-14 victory over the Chicago Bears was dwarfed by the 14.6 million viewers who tuned in on television.
  But Amazon’s first foray into Thursday night football did see an improvement on the average 266,000 viewers who watched Twitter’s streams in the same slot l
  
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