Marketing news

• Microsoft introduces chatbot to enable advertisers with personalised customer engagement

  30-09-2017 13:35
  To enable advertisers with calculated and data driven decisions to drive customer engagement , Microsoft has introduced a pilot program for chatbot extension on it's  search engine, Bing.
  The chatbot will further help companies to connect with customers on questions regarding the feature extension itself. Microsoft will also leverage the chatbot extension to build audience categories to expand its In-Market Audiences. 
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  As an example, the user can search f
  
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• McCain removes gay couple from 'We are Family' advert

  30-09-2017 12:36
  A month after it rolled out, McCain has decided to delete parts of its 'We Are Family' advert which featured a gay couple. 
  The ad has been trimmed to 30-seconds from the original 60-seconds to now only show a working mum and hands-on grandma.
  According to the Guardian, the couple, Lee and Mat Samuels-Camozzi, faced homophobic abuse on social media after appearing in the advert. 
  However, a McCain spokesperson has denied that their removal from the ad was a result of the
  
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• Jet.com launches 'Uniquely J' own-brand to appeal to millennials

  30-09-2017 11:57
  Walmart-owned ecommerce website Jet.com is set to roll out its own brand of grocery and household items designed to appeal to metro millennials. 
  As reported by The New York Post, the brand will be named 'Uniquely J’ and launched in the next 60 days across dozens of food and household items categories, such as olive oil and paper towels. (pulled this paragraph up as it tells the reader more about the brand)
  The products will be sold exclusively on the site for the first
  
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• Creative agencies pitch inclusion of 'intellectually disabled' candidates to the advertising community in latest film

  30-09-2017 11:05
  Australian non-profit agency, Creative Spirit joined forces with Publicis and production company, Independent Media to urge creative companies for the inclusion of intellectually disabled candidates.
  The campaign titled 'The Pitch' has rolled out in the US and is directed by Independent Media’s Ned Benson who previously directed the trilogy The Disappearance of Eleanor Rigby (Him, Her and Them).
  The four spots feature creative commercial officer of Fallon Minneapolis , Jeff Kling
  
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• Greene King pulls ad featuring Ben Stokes after his arrest and terminates deal with ECB

  30-09-2017 10:23
  Brewery Greene King has decided to stop airing the ad titled 'The Knockabout' featuring England vice-captain Ben Stokes after his arrest following a bar brawl in Bristol as reported by BBC.
  Greene King has further ended its five year sponsorship deal as Official Beer with The England and Wales Cricket Board (ECB). Another video of Ben Stokes mimicking the 15-year old disabled son of television personality Katie Price has further fueled the controversy.
  The year old ad featured regularly during S
  
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• Greene King pulls ad featuring Ben Stokes after his arrest

  30-09-2017 10:23
  Brewery Greene King has decided to stop airing the ad titled 'The Knockabout' featuring England vice-captain Ben Stokes after his arrest following a bar brawl in Bristol as reported by BBC.
  However, Greene King IPA remains the official beer of  The England and Wales Cricket Board (ECB). Another video of Ben Stokes mimicking the 15-year old disabled son of television personality Katie Price has further fueled the controversy.
  The year old ad featured regularly during Sky Sports’s
  
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• Victoria Beckham, Shayne Ward & Holly Willoughby help Rankin stimulate conversations for the British Heart Foundation

  30-09-2017 09:31
  The Full Service, the creative agency founded by Rankin joined forces with the British Heart Foundation to raise awareness about heart disease in its latest campaign. 
  As part of the 'heart for a heart' campaign on World Heart Day (29 September), Led by agency, The Full Service, the campaign urged everyone, including some prominent artists and photographers, to create a heart and then post it across social media alongside #heartforaheart to stimulate conversati
  
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• Gett projects itself as 'fit and proper' Uber alternative in its latest campaign

  30-09-2017 08:43
  UK's black cab app, Gett in its latest advertising campaign has taken a dig at its rival Uber which has been denied a new private hire license by Transport for London.
  Gett's campaign posters adorn the phrase 'Uber fast, now that's fit and proper' to capture the market as an alternative to using the ride share app. The campaign will appear across stations and bus shelters throughout central London .
  Matteo de Renzi, managing director of Gett UK said: “As more people que
  
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• Leo Burnett London Instagram illustrations urge Australians to vote yes on same sex marriage

  30-09-2017 07:49
  Ahead of the result on Australia's same sex marriage, Leo Burnett London has pledged its support to the Australian LGBTQ+ community through a number of illustrations on Instagram.
  The agency's art director, Cassandra Jamcotchian, through her illustrations on the Instagram page, The Daily Jam has urged people to vote yes. Some of the Illustrations depict two women kissing each other, two men kissing each other, countries that allow gay marriage and love is love. Leo
  
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