Marketing news

• “A world without advertising is a world with less choice and fewer colors”: Beyond the Brief with Joanna Young, Team One

  29-09-2017 23:20
  To celebrate its 100th Anniversary, the 4A’s has partnered with The Drum to pull back the curtain and look at an industry full of problem solvers, creative types and analytical minds. But what keeps them going once the briefs are written, the campaigns executed, and the pitches won (or lost)? The Drum is now interviewing 100 people at 4A’s member agencies — across all disciplines, levels, regions, and agency types — to get a glimpse into what drives them at work
  
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• Why CRM 2.0 is finally here

  29-09-2017 20:30
  A week after he announced that his company raised $35m in serices C funding, Michael Katz, mParticle, co-founder and chief executive officer, explains his theory on how it's now possible for marketers to achieve identity resolution, even in an era of fragmented media consumption, and walled gardens. 
  By now, most marketers recognize that cookies are a weak approximation for actual human beings, and severely limited when it comes to applications beyond web advertising, which still repre
  
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• Clive Owen visits runways, malls, people's kitchens and factories in new SAP spot

  29-09-2017 20:02
  Software solutions giant SAP is debuting a new commercial as part of its 'Run Simple' campaign, and it features a dapper Clive Owen in numerous settings while "thinking about thinking."
  The spot, Let’s Do This,' features Owen talking about all the smart "thinking" technology in just about everything, from thinking planes, cars, phones and even toasters (where Owen shows up seemingly unannounced in a couple's kitchen).
  The work, according to a release, is based on the insight that
  
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• Patrón takes global inspiration for London Cocktail Week

  29-09-2017 17:37 via campaignlive.co.uk
  Patrón Tequila, the premium spirits brand, is returning to London Cocktail Week with an experience that takes consumers to seven cities around the world through cocktails.
  
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• 101's Hutchinson moves to Havas London

  29-09-2017 17:17 via campaignlive.co.uk
  Clare Hutchinson, head of strategy at 101, is joining Havas London as executive strategy director.
  
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• Publishing lessons from the land of the free

  29-09-2017 16:21
  We didn’t see free print for what it was when we launched our first title. We thought ourselves rather clever, black-roll-neck-owning media professionals, but trust me when I say, we had no idea.
  We sensed the internet was coming, but we didn’t know it would come via our phones, via social media, that it would decimate the newsstand. But more than all that, we didn’t understand the entirely new relationship a magazine could have with its readers, when they take it from a street
  
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• Ukip’s lion logo called out for Premier League similarities

  29-09-2017 16:14
  Ukip has revealed a new lion head logo to replace the long running yellow and purple pound, but the striking similarities to the Premier League’s symbol haven’t gone unnoticed.
  The ‘British Lion’ logo, which sits alongside text that reads ‘Ukip, for the nation’, was chosen by Ukip members in a vote at the party’s annual conference in Torquay.
  Ukip has since claimed that legal checks had been made to ensure it wasn’t breaking any copyright laws.
  &ld
  
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• Marketoonist on artificial intelligence

  29-09-2017 15:27
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  Tom Fishburne will be speaking at the Festival of Marketing, which is taking place on 4 and 5 October at Tobacco Dock. To find out more information, including how to book tickets, visit www.festivalofmarketing.com
  The post Marketoonist on artificial intelligence appeared first on Marketing Week.
  
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• Business on the Move: Asics, Royal Holloway, Tourism NI and more

  29-09-2017 15:22
  Welcome to The Drum's Business on the Move section, where we collate agency account wins, reviews, agency launches, rebrands and acquisitions.
  Account wins
  Footwear brand Asics has chosen Saatchi & Saatchi as its new global creative agency of record.
  Saatchi & Saatchi will handle the account mostly out of its Los Angeles and Tokyo offices. 180 Amsterdam had previously created international campaigns for the brand since 2011.
  Royal Holloway, University of London, has appointed Splendid Un
  
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• Ocado picks OMD UK for media as brand eyes first TV ads

  29-09-2017 15:18 via campaignlive.co.uk
  Ocado is to appoint OMD UK as its first media agency for its estimated £10m account following a competitive pitch.
  
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• Black cab app Gett's new campaign takes a swipe at rival Uber

  29-09-2017 14:15 via campaignlive.co.uk
  Black cab app, Gett, has launched a series of outdoor posters that takes aim at rival Uber.
  
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• Watford FC Ladies have a new sponsor – and it’s an ad agency

  29-09-2017 13:47
  Watford Football Club Ladies’ latest sponsor isn’t a soft drinks giant or a telecoms brand but creative agency Creature, which hopes the deal will tangibly validate its mantra of ‘intelligent misbehaviour’.
  The staunchly independent Creature joins the likes of Fitness 4 Less and Metro Printing on the club’s sponsor wall for the 2017-18 season. While it’s presumably immaterial to Watford where their cash flow comes from, it’s certainly an offbeat decision
  
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• Why Fifa’s launch strategy is almost as important as the beautiful game itself

  29-09-2017 13:40
  “So you just pay £50 to kick a pretend ball about?”
  Those who don’t understand the beautiful game’s appeal will never grasp Fifa. But for football fans – and even casual onlookers – the annual launch is a monumental event in the calendar. Its launch ad campaign from Adam&Eve showcases how its cultural significance transcends fans, brands, and players.
  The Premier League buzz is insane. Whether you’re opening a newspaper, switching on the TV or
  
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• Ryanair, P&G, Facebook: 5 things that mattered this week and why

  29-09-2017 13:31
  Ryanair brand shows strain after cancellation crisis
  Let’s face it, Ryanair’s decision to cancel more than 2,000 flights, affecting some 315,00 passengers, has been an undisputed PR disaster.
  And according to new YouGov BrandIndex data, the Irish airline’s brand health is now feeling the strain. Over the last two weeks, the period in which the crisis has played out in public, Ryanair’s consumer purchase intent has fallen 2.9 points to a score of 7.9 – a statisticall
  
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• Ad of the Day: Clowning Audi turns to Sondheim in a circus of auto technologies

  29-09-2017 12:44
  ‘Send in the clowns’ demands Audi in its latest spot from BBH London, which juxtaposes the buffoonery of a circus troupe with the elegant technologies of the auto brand’s models.
  Directed by Ringan Ledwidge, the ad follows a variety of harlequins as they navigate the roads with disastrous consequences to a reimagined version of Send in the Clowns by Stephen Sondheim.
  As the colourful gang speeds down hills in reverse and cuts up traffic in a lipstick-related rear view mirror in
  
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• Facebook India collaborates with music composer Ilaiyaraaja for creative storytelling

  29-09-2017 12:36
  Facebook India and entertainment content platform Arré have collaborated with music composer Ilaiyaraaja on a digital film where he will narrate his musical journey to his fans. 
  The film will play first on Facebook and Instagram and Arré will further use this opportunity to expand the reach of its newly launched music platform, Arré Earworm. Mindshare's content solutions arm Content+ will act as a strategic partner to amplify the video rea
  
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• Accenture hints at more ad industry M&A

  29-09-2017 12:20 via campaignlive.co.uk
  Accenture's global boss has hinted at further expansion in the ad industry, telling investors he is "very excited about the next generation of marketing services we might launch" in 2018.
  
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• Accenture hints at further marketing services expansion

  29-09-2017 12:20 via campaignlive.co.uk
  Accenture's global boss has hinted at further expansion in the ad industry, telling investors he is "very excited about the next generation of marketing services we might launch" in 2018.
  
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• Twitter VP Daisley warns 'stress is killing our ability to be creative'

  29-09-2017 11:51 via campaignlive.co.uk
  Stress is killing our ability to be creative, Bruce Daisley, EMEA vice-president at Twitter, has warned.
  
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• Tia Maria's coffee cocktail pop-up returns for London Cocktail Week

  29-09-2017 11:28 via campaignlive.co.uk
  Tia Maria is setting up a coffee cocktail bar in Spitalfields Market next week.
  
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• Fifa 18 shows how fancy footwork can make players famous with Ronaldo-starred More Than A Game ad

  29-09-2017 11:27
  Fifa 18 is looking to entice fans into upgrading by enticing them with the fancy footwork available in the new title in an ad fronted by arguably the world's best footballer, Cristiano Ronaldo. 
  The ad, 'More Than A Game', showcases a new skill move called 'El Tornado’ as performed by Cristiano Ronaldo - the move has reportedly never been attempted in a real professional game - yet.
  Adam&eveDDB look to how the Fifa game is integrated into football culture, show
  
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• The method and the madness: will consultancies drive collaboration or competition?

  29-09-2017 11:00
  As systems-driven management consultancies such as Deloitte, Accenture and PwC team up with creative agencies, and clients increasingly look to both to solve complex strategic problems, is it possible for hearts and minds to come together in harmony? In the latest issue of The Drum, we explore the impact of consultancies on ad land’s future.
  There’s no denying that bringing together the creative culture of an agency with a process-driven consultancy business takes work. But could thi
  
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• Express Newspapers' profits drop 56%

  29-09-2017 10:41 via campaignlive.co.uk
  Express Newspapers has seen annual profits more than halve as owner Richard Desmond prepares to sell the group to Trinity Mirror.
  
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• Wall Street Journal shutters European and Asian print editions to offset advertising loses

  29-09-2017 10:31
  The Wall Street Journal has called time on its European print edition with the Asian publication set to follow on its heels, all part of a cost-cutting measure at parent company News Corp.
  The European version of the broadsheet was first opened 24 years ago, orchestrated out of London. It was largely dependent on free copy distribution. According to the latest ABC certificate for 2016, the Europe edition had an average daily circulation of 58,788, of which just under 5,000 were subscription and
  
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• Magazines more trusted than social media in UK

  29-09-2017 10:22 via campaignlive.co.uk
  Seven in 10 Britons trust magazine media over social media, a study by MediaCom North and Magnetic has found.
  
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• Schweppes creates alchemy experience for London Cocktail Week

  29-09-2017 10:16 via campaignlive.co.uk
  Schweppes, the soft drink brand owned by Coca-Cola, is creating a secret pop-up bar at London Cocktail Week encouraging people to find out about the world of alchemy.
  
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• Alibaba launches more Hema stores in China

  29-09-2017 10:06
  Hema, the Alibaba-owned supermarket which merges online and offline shopping, has opened seven new stores in China.
  The new stores, along with three renovated stores have opened in Shanghai, Beijing, Shenzhen, Hangzhou and Guiyang and bring the total stores to 20.
  Hema stores are part of Alibaba’s “new retail” strategy, which aims to seamlessly integrate online and offline shopping by enabling consumers to shop, order groceries for home delivery and eat in-store, all via a dedi
  
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• Barclaycard teams up with Timex to launch contactless watch

  29-09-2017 09:43 via campaignlive.co.uk
  Barclaycard's bPay has partnered with Timex to create a contactless payment watch.
  
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• Wall Street Journal to end European and Asian print editions

  29-09-2017 09:23 via campaignlive.co.uk
  The Wall Street Journal will stop publishing its European and Asian print editions in the next week, as owner News Corp attempts to rebalance its business towards digital.
  
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• Technics explores Scandinavia through the sound of summer

  29-09-2017 09:23 via campaignlive.co.uk
  Hi-Fi audio brand Technics sent a team of Swedish sound enthusiasts around Scandinavia to capture the essence of some of its loveliest locations.
  
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• Indian online companies form lobby to combat global rivals Amazon and Uber

  29-09-2017 08:53
  Indian e-commerce company Flipkart has joined forces with online car service Ola and online travel company Make My Trip to form a nationalist lobby group to combat global rivals such as Amazon and Uber in India.
  According to reports in the Economic Times, Flipkart's co-founder Sachin Bansal will serve as founding president for the lobby group, called Indiatech.org, which has been dubbed the "Nasscom for the startup space". 
  The lobby will aim to represent the interest of the
  
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• Samaritans of Singapore wants people to stop trivialising suicide in new campaign

  29-09-2017 08:36
  Trivalising suicide, intentionally or unintentionally, is something many people around the world are doing without fully understanding the consequences of their actions.
  That is the message that the Samaritans of Singapore are keen to send out with a video to launch a new campaign in conjunction with Suicide Prevention Awareness Month, to get the public talking about suicide seriously.
  The video, produced by TBWA\Singapore, shows survivors reading out conversations on social media like &ldq
  
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• Colin Lewis: Your marketing reading choices are crucial, so make them wisely

  29-09-2017 08:12
  Let’s face it, almost everything we marketers write is ephemeral: marketing plans, presentations, emails, social posts. Of course, we hope our campaigns will be seen by our target market, and, ideally, will be around for a long time, but the reality is that the majority of our output is seen by just a few people and then discarded.
  And it’s not just marketers: even yesterday’s front page news, read by millions, has no readership 24 hours later. There is an ongoing debate in ac
  
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• Self-driving cars help pull BlackBerry back from the brink

  29-09-2017 08:06 via campaignlive.co.uk
  BlackBerry, the once-prominent smartphone maker almost wiped out by Apple and Google, is making a comeback thanks to a strong performance in its software division, quarterly results show.
  
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• Market research on a shoestring: How to get big insights from small budgets

  29-09-2017 08:00
  Startup culture has embedded the idea that budgets don’t need to be sky high to get great results. Companies big and small are learning that not all research needs to come with an eye-watering price tag.
  Marketing Week explores six ways marketers can make the money work harder when it comes to exploring the market, without sacrificing quality.
  1. Invest in your question
  Asking the right question may seem like stating the obvious, but the difference between a question that opens up the mark
  
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• Ikea buys gig-economy platform TaskRabbit

  29-09-2017 07:45 via campaignlive.co.uk
  Ikea has acquired 100% of TaskRabbit, the marketplace for odd jobs and everyday tasks.
  
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• Reliance Jio partners with Roy Kapur Films to expand its digital video content inventory in India

  29-09-2017 07:07
  Indian mobile network operator Reliance Jio (Jio) has joined forces with film production company Roy Kapur Films (RKF) to create exclusive digital content and feature films.
  As part of the partnership, RKF will leverage Jio's reach and technology to curate, develop, commission and creatively produce digital content for Jio. The exclusive content will be available to Jio subscribers all over India.
  Siddharth Roy Kapur, founder, RKF said: “Jio’s digital platform offers an unparall
  
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• Uber’s first brand campaign in Singapore aims to bring out meaning and emotion from map locations

  29-09-2017 05:43
  Uber Singapore has launched its first brand campaign, using stories that aim to uncover the special meanings behind places and locations.
  The first film in the series aims to evoke the memories of older generations and the potential of the young. The main message of the campaign is explained in its title ‘where is more than just a place’, giving emotion to the Uber ride, rather than just thinking of the function of getting from A to B.
  Two stories centre on a well-known place in Sing
  
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• Local tech, data and media is key for digital growth in Asia Pacific, says IPONWEB’s Ryan Pestano

  29-09-2017 02:35
  For the digital and programmatic ecosystem to have a “virtuous cycle of growth” in Asia Pacific, more local tech, data and media needs to be fostered, says IPONWEB general manager for Asia Pacific, Ryan Pestano.
  Pestano spoke to The Drum ahead of The Drum Digital Trading Awards in Singapore next month, of which IPONWEB/Bidswitch are a partner. The theme of the debut year of the awards in Asia Pacific is clarity and transparency and Pestano says that by being neutral it hopes to
  
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• Consumer confidence ‘in the doldrums’ as Brits ‘live now, pay later’

  29-09-2017 01:01
  Consumer confidence is still “in the doldrums” according to GfK, which doesn’t expect the UK economy to catch alight any time soon.
  In September, the overall consumer confidence index rose by just one point to -9 – this is eight points lower than the same period a year ago. Consumer perceptions of their personal finances over the last 12 months experienced the biggest fall, down three points to -1. And expectations for personal finances over the next 12 months also fell i
  
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