Marketing news

• Spotify launches its own self-serve platform for audio ads

  20-09-2017 23:01
  Audio streaming service Spotify has launched an audio self-serve advertising platform, Spotify Ad Studio, in beta mode in the US.
  According to a blog post, Spotify Ad Studio makes it easy for marketers to reach the right consumers in the right moment with tools to create and manage audio campaigns with flexible budget options for small- and medium-sized businesses.
  Khurrum Malik, Spotify’s global director of monetization product marketing, called the launch part of the brand's continu
  
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• 'The challenge marketers face is selling emotional advertising,' says AA marketing chief

  20-09-2017 22:49 via campaignlive.co.uk
  Cheryl Calverley, head of marketing at the AA, has said the key challenge brand marketers face today is selling emotional advertising to the board.
  
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• ‘You need resilience and determination to thrive in this business’: Beyond the Brief with David DeMuth, Doner

  20-09-2017 22:28
  To celebrate its 100th Anniversary, the 4A’s has partnered with us at The Drum to pull back the curtain and look at an industry full of problem solvers, creative types and analytical minds. But what keeps them going once the briefs are written, the campaigns executed, and the pitches won (or lost)? The Drum is now interviewing 100 people at 4A’s member agencies — across all disciplines, levels, regions, and agency types — to get a glimpse into what drives t
  
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• Pitch update: Body Shop kicks off agency talks

  20-09-2017 21:04 via campaignlive.co.uk
  The Body Shop is speaking to advertising agencies about its creative account, as Crabtree & Evelyn and the insect festival Pestival hire new agencies.
  
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• A marketer's conundrum: Take sides or remain neutral?

  20-09-2017 19:55
  Following the events in Charlottesville, people, now more than ever, are seeking leaders who are prepared to stand up and speak out about the injustices that are plaguing society.
  However, the intersection of branding and politics can be tricky territory to navigate, particularly for business leaders; let’s not forget Pepsi’s major faux pas.
  But where does that leave marketers?
  Traditionally, advertisers have typically relied (perhaps lazily) on marketing approaches by which bra
  
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• US Creative Work of the Week: Aaron Rodgers leads State Farm campaign to a win

  20-09-2017 19:49
  The Green Bay Packers may have lost last week's game, but quarterback Aaron Rodgers was a winner for his latest spot for State Farm Insurance.
  Paired with teammate Clay Matthews, the new work created for the 2017/2018 season by DDB Chicago shows that State Farm is protecting people’s most treasured possessions as part of the 'Here to Help Life Go Right' platform.
  'Together' features Rodgers and his dog recalling the memories they’ve shared together in his truck at the beach, driving
  
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• Snapchat enlists more creative partners to help brands drive ROI when users interact with ads

  20-09-2017 19:43
  Snapchat has added 14 companies to its roster of creative partners, with the aim of helping brands drive ROI when a user ‘swipes up’ on a vertical ad.
  The firm has forged ties with the likes of Whalar which matches advertisers with creators to produce scalable content, and Slyce which allows brands to create custom coupons and track redemption. 
  The Venice Beach-based company is forging ties with over a dozen new companies in order to enhance the 'post-s
  
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• Posters made by artists around the world will serve as bed sheets at Montreal’s Bed-In for Peace

  20-09-2017 19:30
  Creative agency Sid Lee is staging a Bed-In for Peace in Montreal on Sept. 21 to honor the UN’s International Day of Peace.
  The event is paying homage to the Bed-In for Peace that John Lennon and Yoko Ono organized in 1969, which saw the married couple stay in bed for a week at Montreal’s Queen Elizabeth Hotel to protest the Vietnam War. 
  Sid Lee Collective, the agency’s incubator arm that helps “fund, produce and exhibit passion projects” for creatives, is pro
  
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• Wunderman takes majority stake in Pierry to build out Salesforce capabilities

  20-09-2017 18:30
  WPP-owned outfit Wunderman has taken a majority stake in software solutions specialist Pierry, a US-based outfit with specialization in optimizing campaigns in Salesforce Marketing Cloud.
  The agency network has not disclosed financial details of the stake it has taken in the US-based outfit, which has a headcount of approximately 100 across offices in New York City, Boulder, Colorado with an outlying office in Kyoto, Japan. It posted revenues of $14.5m for 2016, and boasts a client ros
  
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• John Lewis puts focus on social media with 360 ad trial and new hire

  20-09-2017 17:39
  John Lewis is trialling 360 video as part of a broader focus on social marketingJohn Lewis is in the process of hiring a head of brand and social marketing as it looks to up its focus on social media and differentiating the shopping experience.
  The move comes after Rachel Swift, who was head of brand marketing, left to take on a new role as brand director and head of creative at O2. She has been at John Lewis since 2010 and spent four years in her most recent role, but John Lewis looked externa
  
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• How Adobe is helping advertisers ‘close the loop’ on measurement

  20-09-2017 16:32
  One of the biggest challenges faced by marketers today is creating a marketing mix across all channels that drives results. In a recent study, 78 per cent of U.S. marketers agree that understanding marketing technologies is now more important than ever.
  According to Toccara Baker, special operations consultant EMEA at Adobe, marketers can solve their measurement woes by using AdCloud, Adobe’s end-to-end platform for managing advertising across different media channels.
  “What we find
  
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• How to be brand safe: ‘Know your partner, use real-time blocking and multiple strategies’

  20-09-2017 16:19
  The issue of brand safety remains a challenge as brands face mounting pressure to get their act together. Facebook has introduced some brand safety tools that lets advertisers see where their ads are likely to appear.  
  Speaking to The Drum at Dmexco, Maria Pousa, CMO at Integral Ad Science said brands need to use multiple strategies if they want to be confident they are protecting themselves.
  “First, know your partner. Make sure you know who you are working with, where they are buyin
  
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• Mark Ritson: Spreadsheet jockeys are misunderstanding the marketing funnel

  20-09-2017 16:13
  In an era when many traditional marketing and advertising conferences are underwhelming it’s clear that Dmexco – the digital marketing exposition and conference – is rising in both its influence and attractiveness. The annual event in Cologne is rapidly acquiring a marquee place not only in the calendars of the digerati but also the broader marketing community too.
  Among the 570 speakers last week in Germany were some of the biggest names in the business including senior media
  
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• TBWA\London completes new management trio with Tate as CEO

  20-09-2017 16:07 via campaignlive.co.uk
  TBWA\London has brought on Sara Tate as chief executive as the agency rounds off its new management line-up.
  
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• The Body Shop on how its new owners are trying to revive its ‘activist spirit’

  20-09-2017 15:50
  The Body Shop is looking to return to its roots as a purpose-driven retailer after admitting it has struggled in the market amid newer rivals that are “speaking louder”.
  Earlier this year, The Body Shop was sold by L’Oreal to Brazilian firm Natura in a deal believed to be worth £885m. Sales at the company sank 5% to £813m in 2016, down from £854m the year before. In truth, its performance outside of the UK has been suspect for quite some time, while many of it
  
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• The Body Shop on how its new owners are helping revive its ‘activist spirit’

  20-09-2017 15:50
  The Body Shop is looking to return to its roots as a purpose-driven retailer after admitting it has struggled in the market amid newer rivals that are “speaking louder”.
  Earlier this year, The Body Shop was sold by L’Oreal to Brazilian firm Natura in a deal believed to be worth £885m. Sales at the company sank 5% to £813m in 2016, down from £854m the year before. In truth, its performance outside of the UK has been suspect for quite some time, while many of it
  
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• Campaign Diary: is the Guinness ad a 'cowboy effort'?

  20-09-2017 15:33 via campaignlive.co.uk
  Recycling: whether it's remembering to re-use your carrier bags or Kate Middleton wearing the same coat twice, it's all the rage these days.
  
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• Snapchat signs on 14 creative partners to help advertisers

  20-09-2017 15:24 via campaignlive.co.uk
  Snapchat has added 14 new creative partners that are aimed at helping advertisers drive ROI once users swipe up.
  
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• Dave Buonaguidi seeks a Nando's voucher from Isobel and Savills in plagiarism spat

  20-09-2017 15:14
  Dave Buonaguidi has found himself in a creative feud against estate agents Savills and its creative agency Isobel after claiming they 'reimagined' his artwork in a print campaign. However, no legal action will be taken and Buonaguidi is trying to see the funny side, seeking only a Nando's voucher in compensation. 
  The former CP&B chief creative officer and Karmarama founder's artwork focuses on screenprinting phrases and words onto
  
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• Morrisons on how staff are inspiring both its marketing and turnaround

  20-09-2017 15:02
  With seven consecutive quarters of growth under its belt, the turnaround at Morrisons is in full flight. For the first six months of the year, its pre-tax profits jumped 40% to £200m while like-for-like sales rose 3%.
  Morrisons has prospered by creating a consistent price strategy and prioritising its fresh food offer in-store. It has also been boosted by its deal to supply Amazon Fresh with own-label products, with the partnership leading Morrisons CEO David Potts to confidently claim he
  
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• US Creative Works: Featuring Carmichael Lynch, Humanaut, Zambezi and more

  20-09-2017 14:00
  Welcome to The Drum's US Creative Works in partnership with Workfront.
  This section is dedicated to showing the best creative work in North and South America and gives our readers the chance to decide which work we feature as our 'Creative Work of the Week.’
  For project information, credits, and more, click on the project to expand to full screen. To submit work for our US Creative Works section, fill out this online form.
  To vote for your favorite, make sure you click on th
  
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• Brand storyteller and film producer Tim Perell on great storytelling

  20-09-2017 14:00
  What’s the Story? is a storytelling video series dedicated to learning what truly makes a great story, told through the lens of the world’s talent and practitioners of the craft in entertainment, marketing and beyond.
  Tim Perell knows both sides of the video storytelling equation. As founder of Process Media, he is responsible for bringing Hollywood films like the Dustin Hoffman and Emma Thompson romantic comedy Last Chance Harvey and the Robin Williams dark comedy World&rs
  
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• Samsung's top US marketer says ad agencies should feel threatened by influencers

  20-09-2017 13:55
  Samsung’s top US marketer Marc Mathieu has suggested that agencies should see social influencers as a threat to their business models as brands seek more direct ways to have conversations with their audiences. 
  Increasingly, the phone maker has been working directly with YouTube influencers to promote its products. One of its most significant marketing campaigns in the last two years has come from its work with Casey Neistat – a YouTu
  
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• Apple and Samsung plummet down social responsibility table, meanwhile Lego dethrones Google at the top

  20-09-2017 12:47
  The world’s largest smartphone producers, Apple and Samsung, have suffered a steep decline in the public’s perception of their corporate social responsibility efforts, according to research from RepTrak.
  A study of the world’s 100 most reputable companies in terms of CSR performance, compiled from more than 170,000 ratings across the world’s 15 largest economies, found that Lego, at least in the public’s eyes, best covered the following criteria: “Support
  
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• Veteran Vogue publisher Stephen Quinn to retire

  20-09-2017 12:34 via campaignlive.co.uk
  Vogue publishing director Stephen Quinn is to retire at the end of the year after more than a quarter of a century at the helm of the Condé Nast fashion bible.
  
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• We are getting into emotional conversations around clarity and transparency, says Integral Ad Science’s Stephen Dolan

  20-09-2017 12:16
  While the maturity in different Asia Pacific markets can be stark, Integral Ad Science’s APAC MD Stephen Dolan, says clients are universally driving conversations around clarity and transparency, and it can be emotional.
  Speaking to The Drum, ahead of the upcoming The Drum Digital Trading Awards Asia Pacific, which Integral Ad Science is supporting, Dolan said that not judging brands on transparency and being flexible was important, because every brand has different needs. 
  The theme
  
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• Vogue veteran Stephen Quinn to retire after 26 years

  20-09-2017 12:00
  Stephen Quinn, the publishing director of British Vogue, is retiring from the fashion publisher after more than 26 years.
  He will continue in his role until the 22 December. News regarding his successor will be announced shortly.
  Quinn, who is now in his seventies, joined Condé Nast in 1988 from Hearst (Nat Mags in those days) to launch British GQ. Four years later, in 1992, he oversaw his first issue of Vogue as publishing director, with then editor Liz Tilberis. That same year Alexandra
  
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• Oliver diversifies with introduction of specialist healthcare arm

  20-09-2017 11:57
  In-house agency specialist Oliver has introduced a specialist healthcare arm through which it will offer strategic medical marketing services to healthcare brands.
  Oliver Healthcare will be led by managing director David Sawyer alongside customer experience director Andy Horrigan with offices in both Manchester and London. From there the team will offer a range of disease protection, awareness and product education solutions for the public and private sectors.
  Sayer and Horrigan will both report
  
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• ASA parks David Coulthard Aviva ad featuring 'dangerous and irresponsible' driving

  20-09-2017 11:47
  Insurance firm Aviva has been hit with a ban from the Advertising Standards Authority (ASA) over a campaign starring Formula One driver David Coulthard which the regulator said "encouraged dangerous driving". 
  Almost 60 members of the public complained about a TV ad which ran earlier this year, and showed the F1 star disguised as a taxi driver with passengers in the backseats.
  In the hero spot, and two shortened versions of it, the racer was shown driving at excessive speeds while performin
  
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• People on the move featuring Twitter, Brilliant Noise, Landor, Deutsch and more

  20-09-2017 11:30
  This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key moves from the EMEA, APAC and North America regions below.
   
  Loading...
  TwitterCarl Anka has been appointed as associate partnerships manager at Twitter UK. He joins from working as a journalist for various outlets including Shortlist, BuzzFeed, Fact Mag and Joe. In his new role, Carl will be leading strategic partnerships with Twitter and UK br
  
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• Kate Spade brings flamingos and yellow cabs to Paris

  20-09-2017 11:29 via campaignlive.co.uk
  Kate Spade New York, the fashion brand, is opening its first Parisian flagship store with an augmented-reality experience that turns the city into an interactive playground with flamingos and yellow cabs.
  
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• ‘Racist’ Paddy Power Floyd Mayweather ad dealt knockout blow by ASA

  20-09-2017 11:26
  Paddy Power has come been condemned by the Advertising Standards Authority (ASA) after it was censured for its use of a ‘racist’ ad featuring boxer Floyd Mayweather, who it was also sponsoring in the run up to his prize fight against UFC alumni Connor McGregor.
  The controversial promotion saw the Irish betting firm use an image of the boxing champ alongside the caption ‘always bet on black’, running the campaign in London Evening Standard and Metro newspapers during
  
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• Will the hype around programmatic keep going strong in 2018?

  20-09-2017 11:21
  Two thirds of the year have vanished at a faster rate than ever before.
  2017 is coming to an end, and everyone in the media and advertising industry are enjoying the remainder of their summer nights, taking the last couple of breaths and sips of their tropical drinks before facing a daunting Q4 with soaring budgets, optimistic revenue targets and immense pressure from clients to make this their best year in the history of mankind. Before everyone (myself included) start stressing out, it makes s
  
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• Only a third of digital marketers are confident their campaigns reach target audience

  20-09-2017 11:05 via campaignlive.co.uk
  Only 36% of digital marketers are convinced their campaigns are hitting the right targets, while almost a quarter (23%) are failing even to track of their campaign spend, according to research from Greenlight.
  
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• Change is on the horizon - leader from The Drum's October issue

  20-09-2017 11:00
  The golden days of summer are over and as we find ourselves in a new season there’s an opportunity for some reflection before we hurtle towards the Christmas break at the speed of light.
  Today, the advertising business is evolving faster than seasons can change. And, while some changes are cyclical, in tune with the economic climate, others are structural, demanding fundamental shifts in the way the industry does business and putting increased pressure on existing models.
  Holding companies
  
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• London businesses pin future growth hopes on the tech and creative sectors

  20-09-2017 10:53
  London-based businesses are gravitating toward the tech and creative sectors as the best places to secure growth over the next five years as firms adjust to a post-Brexit landscape.
  The CBI/CBRE London Business Survey found that 65% of business leaders supported technology and the arts, versus just 49% willing to put their money into financial services – the highest value category in the capital. In third spot Fintech received the backing of 47% of surveyed businesses.
  Overshadowing everyt
  
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• Hostelworld creates hostel out of sand

  20-09-2017 10:49 via campaignlive.co.uk
  Hostelworld, the online booking platform, has created a hostel out of sand on the Gold Coast in Australia.
  
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• Twitter’s honed AI tools silence 300,000 terror accounts

  20-09-2017 10:17
  Twitter's latest transparency report has revealed that it has silenced close to 300,000 accounts promoting terror in the first six months of the year, 95% of which were taken down after being flagged up by Twitter’s own artificial intelligence tools designed to weed out such accounts.
  Twitter is engaged in a charm offensive to persuade US and European authorities that it is fully engaged in the fight against terrorism, prompting it to invest in technologies capable of rooting out trolls te
  
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• Take a look at Tommy Hilfiger's rock and roll LFW activity

  20-09-2017 10:11 via campaignlive.co.uk
  Tommy Hilfiger created a rock and roll-inspired show for London Fashion Week, bringing in several digital aspects to the runway.
  
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• Jacobs Douwe Egberts moves UK media to Carat

  20-09-2017 10:00 via campaignlive.co.uk
  Jacobs Douwe Egberts, the coffee company, has moved its UK media planning and buying account into Dentsu Aegis Network shop Carat.
  
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• Protesters urge Indian Ministry of Consumer Affairs to ban Manforce condom's ad for Hindu festival

  20-09-2017 09:55
  The Confederation of All India Traders (CAIT) has urged Indian Ministry of Consumer Affairs to ban Manforce condom's latest ad featuring actress Sunny Leone, citing "clear irresponsible and immature attempt to boost sales by putting all our cultural value system at stake."
  In a letter addressed to Ram Vilas Paswan, Indian Consumer Affairs minister, CAIT wrote: "Manforce's large banner across Gujarat are shouting out to encourage youths to use Manforce condoms in the name of Navratri festiva
  
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• Thomson hammers home TUI re-brand with advertising blitz

  20-09-2017 09:52
  Thomson has alerted holidaymakers to a major rebrand of the travel company in the coming weeks by way of a new television ad depicting a man diving into clear blue waters, alongside the message ‘Thomson is changing to TUI’.
  Broadcast during Saturday’s edition of the X-Factor the 20-second ad has been devised by Y&R as part of extensive efforts to minimise confusion amongst the UK public during Thomson’s transition to the TUI moniker.
  Jeremy Ellis, marketing direc
  
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• 'We used to be dangerous': Nils Leonard and Rosie Arnold on how to transform advertising

  20-09-2017 09:32 via campaignlive.co.uk
  Uncommon's Nils Leonard and AMV BBDO's Rosie Arnold have both gone through bold career transformations. They talk to Campaign global editor-in-chief Claire Beale about shaking up advertising, taking back Fridays, and keeping talent who want to leave the industry.
  
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• Campaign podcast: Transformation

  20-09-2017 09:32 via campaignlive.co.uk
  Rosie Arnold, creative partner and head of art at Abbott Mead Vickers BBDO and Nils Leonard, founder of Uncommon, talk transformation with Claire Beale, global editor-in-chief at Campaign.
  
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• Ad of the day: Unicef's 'A Child is a Child' campaign highlights the effects of war on children

  20-09-2017 09:30
  Do you believe a child is a threat? A burden? Should never see their family again? These are the questions Unicef is asking in today's Ad of the Day. 
  Children, some who are refugees of war themselves, are asking viewers thought provoking questions in the latest film from Unicef, directed by Rankin. The spot sees children watching and wearing projections of the war and the upheavel is has caushed on families and the country. 
  In a bid to challenge the prejudice refugee children ar
  
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• Movers and shakers: Publicis, WPP, Carling, OMD, Arla and more

  20-09-2017 09:25 via campaignlive.co.uk
  Welcome to Campaign's round-up of the hires, departures and promotions across the industry.
  
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• Tata Group plans to venture into online groceries with Tesco as it steps up to Amazon and Alibaba

  20-09-2017 09:08
  Tata Group is all set to compete with Amazon and Alibaba in the online grocery sector as it plans to roll out pilot venture Starquik, as an online channel for Trent Hypermarket, an equal joint venture between Tata and British retailer Tesco, according to Economic Times.
  Amazon, which recently snapped up Whole Foods in fresh deal estimated at $13.7bn, is too eyeing online grocery store Grofers which is backed by Japan's SoftBank group.
  Meanwhile,  Alibaba and Paytm Mall are set to ventu
  
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• How Barbie is evolving its storytelling for the digital age

  20-09-2017 09:00
  In the latest issue of The Drum, we interview Mattel's chief content officer Catherine Balsam-Schwaber, to find out how the toymaker is evolving its approach to storytelling.
  Balsam-Schwaber leads Mattel’s outreach to consumers through storytelling, with franchises that extend beyond Barbie. These include other family mainstays Thomas the Tank Engine and Hot Wheels, along with new concepts such as Dreamtopia and Monster High.
  The methods of promoting content have come a long way, with even
  
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• Use sound as a shortcut to great user experiences

  20-09-2017 08:59 via campaignlive.co.uk
  We may not realise it but the human brain processes sound at a higher speed than any of its other senses, making it a visceral shortcut to comprehension.
  
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• Why Iris’s Lolly Morris doodles pictures of strangers’ selfies | Creative Pursuits

  20-09-2017 08:30
  In the second episode of Creative Pursuits, The Drum asks why Iris’ design director Lolly Morris has created the alter ego of Stalker Doodle – an anonymous Instagram artist that recreates strangers’ selfies in Post-It note form.
  Morris’s method is simple: search #selfie on Instagram, select a photo, turn it into an illustration with pens on a Post-It note then video her masterpiece and send it back to Instagrammer. This all takes place within 10 minutes.
  Morris began her
  
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