Marketing news

• Content, meet context: native goes physical

  19-09-2017 21:54
  Today’s current state of online advertising sees a massive decline in consumer brand trust. From fake news sites, to adblocking, to the fact that around half of online traffic comes from bots - it’s not surprising that consumer tolerance for digital ads is running low. While the industry faces the consequences of the past decade of online innovations, the opportunity to innovate in the physical space is ripe for disruption.
  The most successful digital media companies don’t have
  
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• Adblock Plus releases its latest browser for iPhone users

  19-09-2017 21:22
  Browser extension Adblock Plus, which says it wants to rid the Internet of “annoying and intrusive online advertising,” announced its Adblock Browser for iOS 2.0 is available at the App Store.
  Calling it a “milestone update for the browser,” Adblock Plus said the product includes an intuitive interface and easy-to-use controls, and it will also keep data costs down, save battery life and protect personal data on the mobile web.
  New features include Ghost Mode, which allow
  
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• A glass of milk dips her toes in the dating pool in quirky ‘Got Milk?’ ad

  19-09-2017 21:14
  A glass of milk is courted by a donut, hot dog, sushi roll and a host of other foods in a campaign for the California Milk Processor Board that aims to position the drink as a tasty addition to just about any meal.
  The effort comes as dairy milk continues to face drastic sales declines in the US due to the rising popularity of plant-based offerings like almond milk. According to market research firm Mintel, sales of dairy milk in the US decreased seven percent in 2015 and are projected to d
  
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• A young refugee makes Syrian food for her Canadian classmates in heartwarming Whirlpool ad

  19-09-2017 18:19
  In Whirlpool Canada’s latest ad, a young Syrian refugee named Sama takes it upon herself to introduce her Canadian classmates to some of her homeland’s signature dishes.
  In the ad, nine-year-old Sama and her mother are seen cooking things like grape leaves and fatayers in their kitchen so she can take them to school and let her friends try them out. While Sama expresses concerns over whether or not her classmates will like the food - during an interview, she states that they might th
  
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• EE's top marketer on the brand's new concept stores, Apple, Bacon and Ofcom

  19-09-2017 18:14 via campaignlive.co.uk
  Campaign met Max Taylor, managing director of marketing at EE, at the mobile network's revamped "Showcase" store on Tottenham Court Road, central London, to find out why the brand wants to be a destination for shoppers, and why Apple's latest launches are a game-changer for the mobile industry.
  
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• Molson Coors promotes Carling brand boss to top UK marketing role

  19-09-2017 18:03 via campaignlive.co.uk
  Molson Coors has shuffled its marketing leadership team after former UK marketing and consumer excellence director Martin Coyle relocated to Canada to become the brewer's chief marketing and craft officer for its Canadian business.
  
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• Consumers like 'real people' ads but prefer a laugh, research finds

  19-09-2017 17:18 via campaignlive.co.uk
  The use of ordinary, real people in ads may help brands connect with the public, a study carried out for Campaign has found.
  
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• It's all about 'data, data, data' in out of home advertising says Maxus creative director

  19-09-2017 17:05
  As data is increasingly being used to inform out of home campaigns, digital is making small leaps in terms of the way it is bought — and changing in respect of its capabilities to help inform the creative message.
  Jen Smith, global creative director at Maxus spoke to The Drum ahead of her appointment as a judge for the Creative Out Of Home Awards on how data trends are invigorating the out-of-home (OOH) industry and the prospects of location tracking when it comes to ba
  
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• Ad of the Day: TV Doctors of America spots feature Doogie and McDreamy for Cigna Health

  19-09-2017 16:46
  Doogie Howser, McDreamy, Dr. Addison Montgomery and Dr. Turk are all known TV doctors, and they're bringing back their knowledge to a humorous camapaign for Cigna by McCann NY. 
  Called the TV Doctors of America, the continued campaign is on a mission to get people to actually go get their annual checkups – from a real doctor.
  These fictional docs may not know much about medicine, but that won’t stop them from once again using their 'skills' to save real lives. 
  This year&rs
  
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• The making of an ad: Absolut's 'One night' celebrates the power of creativity

  19-09-2017 16:36 via campaignlive.co.uk
  Watch Absolut and BBH London discuss their new campaign which aims to spark creativity.
  
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• Ed Pilkington: Marketing success requires an appetite for risk

  19-09-2017 16:15
  Most great businesses were set up by people who were prepared to take risks. Any founder tends to be a risk-taker – someone with a compelling vision who is prepared to fail in pursuit of achieving that vision.
  A lot of the brands that make up the business that I am in were set up by such people. So, it is interesting that as businesses grow there can be a feeling that the founding mentality of risk-taking dissipates.
  What causes this feeling? Maybe it is the word ‘risk’, and wh
  
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• Apple, Nike, BT Sport: The top 10 YouTube ads in August

  19-09-2017 16:11
  1. iPhone 7 — The Rock x Siri Dominate the Day
  Despite the new iPhone 8 and iPhone X models hitting stores imminently, the most popular YouTube ad for August was in fact for the iPhone 7.
  The clip features American actor, producer and professional wrestler Dwayne ‘The Rock’ Johnson, who wastes no time showing off how many things he can get done in one day – with the help of Apple’s Siri, of course. This includes going to space, flying to Italy and still making it to
  
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• Ok perfume ads, you have my attention

  19-09-2017 16:06
  Something seismic is happening in these key months leading up to Christmas, as ads are building their predicted annual assault on the senses.
  Perfume ads are changing, from gorgeous but dull spectacles of untouchable beauty – think Ms Theron dressed up in Gold and Keira Knightly in beige leather – to a raw and much more interesting proposition.
  Dior’s latest ad for Miss Dior features Natalie Portman having a domestic ‘I love you’… ‘Prove it!’ 
  
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• Aviva ad starring David Coulthard banned for encouraging dangerous driving

  19-09-2017 15:46 via campaignlive.co.uk
  The Advertising Standards Authority has banned an Aviva ad designed to attract safer drivers because it argues the 60-second spot encourages dangerous driving.
  
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• John Lewis becomes the first UK retailer to trial Facebook 360 ads

  19-09-2017 15:39
  John Lewis has set its flag in a new Facebook ad format, it is the first UK retailer to trial 360 degree Facebook ads that enable shoppers to fully check out select goods from every angle.
  Becoming the first retailer to embrace the ad format gives John Lewis an advantage in getting its autumn advertising campaign ready. Furthermore, it can work out the kinks in the run up to its inevitable big spend during the holiday period in winter.
  The ads allow viewers to check out exclusive items from ever
  
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• UK Top Shazamed Ads: Volvo and YSL storm the chart with indie musicians

  19-09-2017 15:25
  The Drum's Shazam chart is based on the number of times each ad has been Shazamed over the past week using the music identification app.
  This week, the chart sees two newcomers come into their own with Volvo taking third place and Yves Saint Laurent (YSL) taking ninth place. 
  Volvo's 30 second spot, created by Grey, captures the attention of the viewer with breathtaking views as the car drives along a rugged mountain top. Throughout the ad, there are nods to the comparibility between the ne
  
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• Spotify UK poaches Auto Trader's Patel as head of sales

  19-09-2017 15:25 via campaignlive.co.uk
  Rakesh Patel, advertising director at Auto Trader, is joining Spotify UK as its head of sales.
  
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• Nowhere to Run teaser plunges viewers into Blade Runner world in anticipation for new release

  19-09-2017 15:06
  Fans of Blade Runner have been waiting for a continuation of the story since 1982, and in October they'll finally get the chance, with the release of the new Warner Bros’ Blade Runner 2049.
  Until the release, fans will have to enjoy the high-octane prologue films, including the latest, called 2048: Nowhere to Run. It plops us down in the middle of the action and features Sapper Morton (Dave Bautista) as an outlaw Replicant in hiding who has to risk everything to save an innocent
  
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• Spoken word artist Nego True stars in new video campaign for the National Independent Visitor Network and Barnardo’s

  19-09-2017 15:02
  Children’s charity Barnardo’s and the National Independent Visitor Network have launched a social video campaign to help more young people in foster care find inspiring adult mentors.
  Independent Visitors – or IVs – are volunteers matched with young people in care to build and provide a positive, trusting and consistent relationship outside of the usual care system environment.
  The charities turned to creative agency Chapter to design the campaign, who secured rising
  
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• Netflix issues unusual ultimatum to unlicensed Stranger Things pop-up bar in Chicago

  19-09-2017 14:55
  Video streaming company Netflix likes to do stranger things than its rivals so it comes as no surprise that even its cease and desist letters are still relatively cool.
  Nothing sullies well-earned brand equity more than a threatening legal letter to a small business (see BrewDog’s defence of the word ‘Punk’) – and Netflix seems to be well aware of this.
  Reacting to an unlicensed Chicago pop-up bar based on the show Stranger Things called the Upside Down, the company issue
  
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• Bear Nibbles appoints Adam & Eve/DDB ahead of TV push

  19-09-2017 14:15 via campaignlive.co.uk
  Bear Nibbles, the fruit snacks brand, has picked Adam & Eve/DDB as its first agency of record after a competitive pitch process.
  
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• From keyword obsessions to an AI brain: looking back at 10 years of SEO

  19-09-2017 14:13
  Like any good mission statement, Google’s has remained unchanged since launching in 1998: ‘To organise the world’s information and make it universally accessible and useful.’
  Although the mission hasn’t changed, the way in which Google has sought to deliver this mission has changed considerably. As we approach our tenth anniversary in Search Engine Optimisation (SEO) we’re taking a look back at how our industry has evolved and what the future holds f
  
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• Uber facing counter-lawsuit from vendors for 'missed payments'

  19-09-2017 14:00
  Under-fire Fetch has vowed to "set the record straight" over legal charges filed against it by Uber, with the Dentsu Aegis agency alleging the ride-hailing service had stopped honoring payment terms and refused its counsel on fraud reduction. It has also been hinted that several vendors are poised to pursue Uber for compensation with their own legal filings. 
  Fetch has branded Uber's legal charges that it failed to return rebates on media spend to the comp
  
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• How to put a data-driven marketing strategy in motion

  19-09-2017 13:05
  Data-driven decisioning is the zeitgeist of contemporary marketing practice, but barriers to entry, such as lack of quality data and skillsets, etc, are commonplace. Lloyd Greenfield, client partner at The Programmatic Advisory, talks through his consultancy’s three-step approach to getting started.
  The explosion of data-led insights, plus martech to manage its output is leading the way to potential increase in ROI on media spend, and the minimization of wastage.
  However, this is not to sa
  
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• Heehaw recruits producer Sami Young from Red Bull Media

  19-09-2017 12:56
  Heehaw has announced the appointment of video producer Sami Young from Red Bull Media. 
  The Edinburgh based film and animation production company is continuing to enjoy growth, and the appointment of Sami Young is part of a recruitment drive that will increase both its production and post-production teams.
  Mally Graveson, managing director of Heehaw, said: “We are so delighted to have Sami on board.  Sami has only been with us a short while, but already it’s evident her att
  
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• Marketoonist on PowerPoint pitches

  19-09-2017 12:42
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  Tom Fishburne will be speaking at the Festival of Marketing, which is taking place on 4 and 5 October at Tobacco Dock. To find out more information, including how to book tickets, visit www.festivalofmarketing.com
  The post Marketoonist on PowerPoint pitches appeared first on Marketing Week.
  
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• Employers are failing to embrace flexible working revolution

  19-09-2017 12:40 via campaignlive.co.uk
  Less than one in ten jobs paying over £20,000 are advertised as being open to flexible working, despite the fact that 63% of permanent full time employees now work flexibly.
  
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• Watch 'The Big Think' at Bafta on the state of media: Live stream from Thinkbox

  19-09-2017 12:38 via campaignlive.co.uk
  Join Thinkbox from 9:30am on Thursday to hear from media industry leaders discussing topics from the state of journalism to fake news.
  
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• Why we must break the cycle of ‘art for art’s sake’

  19-09-2017 12:29
  L’art pour l’art is the ultimate ego trip. Art for art’s sake: stripping the piece of any social, political, emotional, moral or utilitarian function, until it simply is.
  However, when it goes too far, when progressive rock bands start bringing out the bassoons, when an actor receives an Oscar despite it being his worst performance to date, you start to realise what ‘it’ is.
  It’s rubbish. An extension of the creator’s self-worth, disguised as someth
  
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• Huawei mocks iPhone X FaceID after usurping Apple as second largest mobile producer

  19-09-2017 12:23
  Chinese smartphone company, Huawei, has mocked Apple’s iPhone X, hinting that the device will be subject to unreliable facial recognition.
  Earlier this month, Apple flaunted the practicality of its FaceID facial recognition feature but Huawei rubbing salt into the wounds after earlier this month dethroning Apple as the world’s second largest smartphone maker, is throwing uncertainty about the effectiveness of the security test.
  On Facebook, the company released a video showing an unh
  
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• P&G's Sophie Blum: there is no such thing as a global consumer

  19-09-2017 12:07 via campaignlive.co.uk
  Despite the barriers coming down between different parts of the world, understanding national habits and preferences remains as crucial for brands as ever, Procter & Gamble's top European marketer told Campaign.
  
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• How Oath set out to democratise fashion at LFW

  19-09-2017 11:40 via campaignlive.co.uk
  Yahoo Style, an Oath brand, has kicked off its year long partnership with the British Fashion Council with a mission to provide an alternative front row experience to their users through live streaming and events.
  
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• Fetch strikes back at Uber lawsuit and claims non-payment

  19-09-2017 11:31 via campaignlive.co.uk
  James Connelly, the chief executive of Fetch Media, has struck back at Uber's lawsuit by claiming the agency had already terminated its relationship with the ride-sharing company due to non-payment.
  
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• Six ways to drive f******* working in adland

  19-09-2017 11:25 via campaignlive.co.uk
  The advertising industry needs to stop seeing flexible working as a dirty word and recognise it is good for business, says Nikki Cochrane, co-founder and co-chief executive, Digital Mums.
  
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• Social video: the planner’s perspective

  19-09-2017 11:20
  Over the past five years, we’ve seen a massive shift in social media trends, with clients using both paid and earned media to make social sit at the heart of many campaigns.
  It’s the closest a brand can get to their consumer – to listen, to learn and most importantly to engage and inform opinions – so for many it’s not a surprising move.
  The most exciting development in recent years is the increased and optimised way in which of video is used. Thanks to algorit
  
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• Uber takes Fetch Media to court to answer ad fraud allegations

  19-09-2017 11:12
  Ride hailing service Uber has instructed its lawyers to begin legal proceedings against mobile agency Fetch Media to answer allegations of ad fraud; including failure to return rebates and misrepresenting the effectiveness of its mobile ads.
  Fetch is being sued for breach of contract, fraud and negligence in relation to a contract to purchase and place mobile ads which direct potential riders to Uber’s own app. This saw it coordinate different ad networks to purchase ad inventory from a va
  
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• Seven classic Guinness ads from across the decades

  19-09-2017 11:00 via campaignlive.co.uk
  Guinness' latest ad tells the story of a real-life LA cowboy, but others in the brand's history have starred everything from a surfer and Congolese gentlemen to Michael Fassbender and a manic dancing Irishman.
  
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• Sainsbury's reveals Snapchat Spectacles ad as it looks to appeal to fresh generation of shoppers

  19-09-2017 10:47
  Sainsbury's has ad shot its latest ad through the lens of Snapchat Spectacles as it looks to "lead the charge" in experimenting with new and creative ways of filming. 
  The grocer is the first UK brand to use the glasses to film an ad which will appear in Snapchat's walls.
  The spot was shot in a 115-degree circular format to give a first person viewpoint, and was designed to capture the comforting feeling of huddling road a hot pot of food and diving straight into the sau
  
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• ISBA claims brands are using tougher agency contract to review £6bn of media spend

  19-09-2017 10:29 via campaignlive.co.uk
  ISBA claims advertisers are using its new, tougher framework contract to review £6.1bn of adspend with media agencies.
  
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• HSBC offers personalised credit cards via data-driven interactive campaign in Singapore

  19-09-2017 10:23
  HSBC has rolled out a data-driven interactive campaign called “Choose What You Love” to help consumers select a personalized credit card.
  The integrated campaign conceptualised by JWT Singapore and in collaboration with Dru Chen, singer-songwriter, has been designed to explore engaging ways for users to find out more about the bank’s offerings.
  Chen also wrote and co-produced the song featured in the campaign with Leonard Soosay. Consumers can listen to this song, per
  
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• Shoppers flock to supermarket own-brand goods in hunt for bargains

  19-09-2017 10:09
  Cost conscious British households are increasingly willing to forego the lure of a big-name brand in preference for supermarkets own-label produce, as price inflation begins to influence shopping habits.
  The findings are contained within Nielsen’s latest monthly supermarket sales figures which show a 5.5% jump in spending on own-label products over the past three months, close to five times the comparable 1.2% year-on-year growth figure for branded goods. As a baseline the average rise in
  
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• In the director’s chair: Mea Dols de Jong on avoiding being pigeon-holed as a female director and making authenticity cinematic

  19-09-2017 10:08
  Continuing the director’s chair series, in which The Drum interviews directors on influences, passions and career highlights, Mea Dols de Jong, director at Halal, discusses why it is important to avoid being boxed in as a female director, the flux in the client/agency relationship and why she focuses on authentic stories told cinematically.
  An earlier interview in the series saw Andrew Lang discuss funny moments in an Ikea ad and documentary making, while Camille Marotte discusse
  
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• Fashion industry & Dame Vivienne Westwood unite for switch to Green campaign

  19-09-2017 09:41
  The British Fashion Council has joined forces with Dame Vivienne Westwood and the Mayor of London to prove they are doing their bit to tackle the blight of climate change with Switch to Green.
  This campaign will see the partners reach out to the fashion industry in order to encourage them to switch to a green energy supplier by 2020 and already a number of major brands have lent their support; including Selfridges, Stella McCartney, Marks & Spencer and Harvey Nichols.
  Participating brands ha
  
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• Uber India continues UberSAFE campaign by linking with Kolkata Police’s citizen safety mobile app

  19-09-2017 09:29
  Uber India continues its safety drive by partnering with Kolkata Police’s citizen safety mobile app, Bondhu.
  Uber has recently launched a number of safety initiatives and features as part of its UberSAFE campaign in India, in a bid to ensure customers have a safe ride. 
  As part of the partnership, riders and drivers will be able to download the Bondhu app from within the Uber App. The second phase will allow users to directly access the Bondhu app from within the Uber app. The la
  
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• The Bachelor appeals to Australians to vote yes with real wedding footage of LGBTI community

  19-09-2017 09:12
  Ahead of the result on Australia's same sex marriage, reality TV show The Bachelor aired emotional real wedding footage during its finale, featuring members of the LBGTI community in order to appeal Australians to vote yes.
  The film titled 'Vote Yes: For every Bachelor and Bachelorette' is conceptualised by Leo Burnett Melbourne, along with AIRBAG, ARC Edit, Manimal and Nylon with media placement donated by Wrigley’s extra.
  Andrew Woodhead, creative director,
  
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• "Transparency is keeping me up at night" Marc Pritchard

  19-09-2017 09:06 via campaignlive.co.uk
  Campaign talks to P&G's marketing chief Pritchard about demanding more from digital, the importance of reach and why one-to-one engagement is the next frontier in advertising.
  
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• The Failure Awards for defunct branding | #6 Guinness Light

  19-09-2017 09:00
  In this weekly series, Andrew Eborn shines a light on the products and services, brand extensions and campaigns that failed to take off and have as a result earned entry into the Octopus TV Failure Awards and a place in The Museum of Failure. Last time we looked at Harvey Davidson's eau de toilette. Today, we remember when a much-loved brand made a misguided journey into the light...
  In 2011 it was announced that Guinness would launch Crystal Guinness. No doubt inspired by Cr
  
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• Lynton Crosby joins former Obama strategist to launch digital marketing agency

  19-09-2017 08:55 via campaignlive.co.uk
  Lynton Crosby, Theresa May's former spin doctor, has teamed up with former Barack Obama strategist Jim Messina to advise brands on how to market themselves across an increasingly complex digital landscape.
  
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• Finn's Bourn to lead comms at Advertising Association after Barber departs for Dentsu Aegis

  19-09-2017 08:45 via campaignlive.co.uk
  Matt Bourn next month joins the Advertising Association as director of comms, after Ian Barber's move last month to a role at Dentsu Aegis Network.
  
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• Deliciously Ella on her ‘unusual’ approach to marketing

  19-09-2017 08:43
  What does ‘marketing’ mean for your brand and how have your ways of doing it changed as your business has grown?
  We’ve had a very unusual approach to the marketing side of our brand and almost five years into our company I still operate that side of the business and we’re yet to create a marketing department. Instead we talk directly to our audience, about twenty-eight million people a month, through social media. Our approach on social media is to be very accessible, aut
  
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