Marketing news

• E.ON begins quest to become a purpose-led brand with solar-powered Gorillaz hook-up

  27-05-2017 13:39
  
  E.ON has partnered with Damon Albarn’s Gorillaz for a solar-powered live and digital campaign – an initiative that kicks off the energy provider’s bid to reposition as a purpose-led brand focused on energy supply, renewables and energy networks.
  E.ON will travel throughout Europe with Gorillaz as they embark on a world tour from June until November. While on the road, the brand will activate its Kong Solar Studio – an airstream vehicle equipped with solar panels, bat
  
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• EE and Vodafone rated UK’s worst mobile phone providers as Giffgaff climbs to the top of the table

  27-05-2017 12:22
  
  Proving that size isn't everything, EE and Vodafone have been jointly rated as the UK’s worst mobile phone providers when it comes to customer experience, while Giffgaff has been ranked as the best.
  This is according to a report from consumer group Which?, which surveyed 4,026 members of the public on their mobile provider experiences. The population sample awarded both EE and Vodafone customer scores of 50% – the lowest of the providers on offer – while Giffgaff, which runs of
  
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• Highland Spring encourages water drinkers to be brave in £5m integrated campaign

  27-05-2017 11:09
  
  Water brand Highland Spring has begun a six-month £5m marketing push dubbed Brave By Nature, which will be spearheaded by an ad showcasing the drink’s home country of Scotland.
  Created by agency of record Whitespace, the currently under-wraps spot features a ‘James Bond-esque’ figure parachuting into the Scottish scenery, before embarking on a high-speed run and jump onto a speeding train. In the reveal, it becomes clear this all took place in the man’s imagination,
  
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• Ad of the Day: Martin Freeman plays bumbling wedding guest in first Vodafone spot from Ogilvy & Mather

  27-05-2017 10:37
  
  Vodafone has enlisted actor Martin Freeman to create a ‘quintessentially British’ TVC advertising its No Roaming Charges offer.
  The Wedding – the first spot produced by Ogilvy & Mather London since it won the account from Grey earlier this year – sees Freeman play a blundering guest at a wedding in Majorca. His character, Mr Interruption, attempts to give advice to a fellow attendee who is filming the couple’s first dance, only to be caught in an
  
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• Kushner wanted top secret back-channel to Moscow , Washington Post reveals

  27-05-2017 03:23
  
  Donald Trump's son-in-law Jared Kushner discussed the possibility of setting up a secret and secure communications channel between Trump’s transition team and the Kremlin, the Washington Post reports today.
  The discussion was with Russia's ambassador in the US , said the Post . The idea was to use Russian diplomatic facilities in an apparent move to shield their pre-inauguration discussions from monitoring, according to U.S. officials briefed on intelligence reports.
  The report caused
  
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• Kushner planned top secret back-channel to Moscow , Washington Post reveals

  27-05-2017 03:23
  
  Donald Trump's son-in-law Jared Kushner discussed the possibility of setting up a secret and secure communications channel between Trump’s transition team and the Kremlin, the Washington Post reports today.
  The discussion was with Russia's ambassador in the US , said the Post . The idea was to use Russian diplomatic facilities in an apparent move to shield their pre-inauguration discussions from monitoring, according to U.S. officials briefed on intelligence reports.
  The report caused
  
  Read more

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