✗ Close categories
✗ Close categories
Addiction
Apple
Arts
Asia News
British Airways
Business
Cars
Celebrity
Christianity
Cinema, Theater & TV
Conspiracy Theories
Coronavirus
Ebola
Economy
Education
Apple
Arts
Asia News
British Airways
Business
Cars
Celebrity
Christianity
Cinema, Theater & TV
Conspiracy Theories
Coronavirus
Ebola
Economy
Education
Electronics
Entertainment
Environment
Fashion
Finance
Food
Funny videos
Gadgets
Games
General News
Health
International Crime
Jobs
Lifestyle
Entertainment
Environment
Fashion
Finance
Food
Funny videos
Gadgets
Games
General News
Health
International Crime
Jobs
Lifestyle
Military
Mindfulness
Movies
Music
News videos
NewsPhoto
Nightlife
Obituaries
Olympics
Organized Crime
Politics
Psychology
Recipes
Royal Family
Mindfulness
Movies
Music
News videos
NewsPhoto
Nightlife
Obituaries
Olympics
Organized Crime
Politics
Psychology
Recipes
Royal Family
Sci-Tech
Science
Social media
Sport
Technology
Television
Thames Deckway
Traffic
Travel
Trending UK
UK News
UnitedHealth Group Inc.
Weather
World News
Science
Social media
Sport
Technology
Television
Thames Deckway
Traffic
Travel
Trending UK
UK News
UnitedHealth Group Inc.
Weather
World News
✗ Close categories
✗ Close categories
✗ Close categories
Arsenal
Aston Villa
Athletics
Badminton
Baseball
Basketball
Blackburn Rovers
Blackpool
Boxing
Burnley
Cardiff City
Champions League
Chelsea
Cricket
Crystal Palace
Cycling
Darts
Aston Villa
Athletics
Badminton
Baseball
Basketball
Blackburn Rovers
Blackpool
Boxing
Burnley
Cardiff City
Champions League
Chelsea
Cricket
Crystal Palace
Cycling
Darts
Everton
Formula 1
Formula 1 - Force India Videos
Formula 1 - Infiniti Red Bull Racing Videos
Formula 1 - Live Stream & News
Formula 1 - McLaren Videos
Formula 1 - Mercedes AMG Petronas Videos
Formula 1 - Sauber F1 Team Videos
Formula 1 - Scuderia Ferrari Videos
Formula 1 - Scuderia Toro Rosso Videos
Formula 1 - Team Lotus Videos
Formula 1 - Williams Martini videos
Fulham
Golf
Hockey
Horse Racing
Formula 1
Formula 1 - Force India Videos
Formula 1 - Infiniti Red Bull Racing Videos
Formula 1 - Live Stream & News
Formula 1 - McLaren Videos
Formula 1 - Mercedes AMG Petronas Videos
Formula 1 - Sauber F1 Team Videos
Formula 1 - Scuderia Ferrari Videos
Formula 1 - Scuderia Toro Rosso Videos
Formula 1 - Team Lotus Videos
Formula 1 - Williams Martini videos
Fulham
Golf
Hockey
Horse Racing
Hull City
Ice Hockey
Leicester City
Liverpool
Manchester City
Manchester United
Middlesbrough
Motorsport
Norwich City
Philadelphia Phillies
Premier League
Queens Park Rangers
Rally
Reading
Rowing
Rugby
Ice Hockey
Leicester City
Liverpool
Manchester City
Manchester United
Middlesbrough
Motorsport
Norwich City
Philadelphia Phillies
Premier League
Queens Park Rangers
Rally
Reading
Rowing
Rugby
scarlets rugby
Soccer
Southampton
Stoke City
Sunderland
Swansea City
Swimming
Tennis
Tottenham
Tour de France
Volleyball
WC soccer 2014
Welsh Rugby Union
West Ham
Wigan Athletic
Wolverhampton Wanderers
Soccer
Southampton
Stoke City
Sunderland
Swansea City
Swimming
Tennis
Tottenham
Tour de France
Volleyball
WC soccer 2014
Welsh Rugby Union
West Ham
Wigan Athletic
Wolverhampton Wanderers
✗ Close categories
✗ Close categories
✗ Close categories
...test
Aberdeen City
Aberdeenshire
Antrim
Aylesbury Vale
Barking and Dagenham
Barnet
Barnsley
Basildon
Bath and North East Somerset
Belfast
Bexley
Birmingham
Blackburn with Darwen
Bolton
Bournemouth
Bradford
Brent
Brighton and Hove
Bristol
Bromley
Bury
Calderdale
Cambridge
Camden
Cardiff
Central Bedfordshire
Cheshire East
Cheshire West and Chester
Cornwall
County Durham
Aberdeen City
Aberdeenshire
Antrim
Aylesbury Vale
Barking and Dagenham
Barnet
Barnsley
Basildon
Bath and North East Somerset
Belfast
Bexley
Birmingham
Blackburn with Darwen
Bolton
Bournemouth
Bradford
Brent
Brighton and Hove
Bristol
Bromley
Bury
Calderdale
Cambridge
Camden
Cardiff
Central Bedfordshire
Cheshire East
Cheshire West and Chester
Cornwall
County Durham
Coventry
Croydon
Derby
Doncaster
Dudley
Ealing
East Riding of Yorkshire
Edinburgh
Enfield
Essex
Gateshead
Glasgow
Greater London
Greenwich
Hackney
Hammersmith and Fulham
Haringey
Harrow
Havering
Herefordshire
Hillingdon
Hounslow
Hull
Islington
Kirklees
Lambeth
Leeds
Leicester
Lewisham
Liverpool
London
Croydon
Derby
Doncaster
Dudley
Ealing
East Riding of Yorkshire
Edinburgh
Enfield
Essex
Gateshead
Glasgow
Greater London
Greenwich
Hackney
Hammersmith and Fulham
Haringey
Harrow
Havering
Herefordshire
Hillingdon
Hounslow
Hull
Islington
Kirklees
Lambeth
Leeds
Leicester
Lewisham
Liverpool
London
Luton
Manchester
Medway
Merton
Milton Keynes
New Forest
Newcastle
Newcastle upon Tyne
Newham
North Somerset
North Tyneside
North West
Northampton
Northern Ireland
Northumberland
Nottingham
Oldham
Oxford
Peterborough
Plymouth
Portsmouth
Redbridge
Richmond upon Thames
Rochdale
Rotherham
Salford
Sandwell
Scotland
Sefton
Sheffield
Shropshire
Manchester
Medway
Merton
Milton Keynes
New Forest
Newcastle
Newcastle upon Tyne
Newham
North Somerset
North Tyneside
North West
Northampton
Northern Ireland
Northumberland
Nottingham
Oldham
Oxford
Peterborough
Plymouth
Portsmouth
Redbridge
Richmond upon Thames
Rochdale
Rotherham
Salford
Sandwell
Scotland
Sefton
Sheffield
Shropshire
Solihull
South East
South Gloucestershire
South West
Southampton
Southend-on-Sea
Southwark
St Helens
Stockport
Stockton-on-Tees
Stoke-on-Trent
Sunderland
Sutton
Swindon
Tameside
Tower Hamlets
Trafford
Wakefield
Wales
Walsall
Waltham Forest
Wandsworth
Warrington
West Midlands
Westminster
Wigan
Wiltshire
Wirral
Wolverhampton
York
South East
South Gloucestershire
South West
Southampton
Southend-on-Sea
Southwark
St Helens
Stockport
Stockton-on-Tees
Stoke-on-Trent
Sunderland
Sutton
Swindon
Tameside
Tower Hamlets
Trafford
Wakefield
Wales
Walsall
Waltham Forest
Wandsworth
Warrington
West Midlands
Westminster
Wigan
Wiltshire
Wirral
Wolverhampton
York
✗ Close categories
✗ Close categories
✗ Close categories
Harry Styles
Aaron Taylor-Johnson
Adele
Ashley Cole
Benedict Cumberbatch
Billie Piper
Boris Johnson
Charlie Hunnam
Cliff Richard
David Beckham
DJ 3lau
DJ Above & Beyond
DJ Afrojack
DJ Alesso
DJ Aly & Fila
DJ Andrew Rayel
DJ Angerfist
DJ Armin Van Buuren
DJ Arty
DJ ATB
DJ Audien
DJ Avicii
DJ Axwell
DJ Bingo Players
DJ Bl3ND
DJ Blasterjaxx
DJ Borgeous
DJ Borgore
DJ Boy George
DJ Brennan Heart
DJ Calvin Harris
DJ Carl Cox
DJ Carnage
DJ Code Black
DJ Coone
DJ Cosmic Gate
DJ Da Tweekaz
Aaron Taylor-Johnson
Adele
Ashley Cole
Benedict Cumberbatch
Billie Piper
Boris Johnson
Charlie Hunnam
Cliff Richard
David Beckham
DJ 3lau
DJ Above & Beyond
DJ Afrojack
DJ Alesso
DJ Aly & Fila
DJ Andrew Rayel
DJ Angerfist
DJ Armin Van Buuren
DJ Arty
DJ ATB
DJ Audien
DJ Avicii
DJ Axwell
DJ Bingo Players
DJ Bl3ND
DJ Blasterjaxx
DJ Borgeous
DJ Borgore
DJ Boy George
DJ Brennan Heart
DJ Calvin Harris
DJ Carl Cox
DJ Carnage
DJ Code Black
DJ Coone
DJ Cosmic Gate
DJ Da Tweekaz
DJ Dada Life
DJ Daft Punk
DJ Dannic
DJ Dash Berlin
DJ David Guetta
DJ Deadmau5
DJ Deorro
DJ Diego Miranda
DJ Dillon Francis
DJ Dimitri Vegas & Like Mike
DJ Diplo
DJ Don Diablo
DJ DVBBS
DJ Dyro
DJ Eric Prydz
DJ Fedde Le Grand
DJ Felguk
DJ Ferry Corsten
DJ Firebeatz
DJ Frontliner
DJ Gabry Ponte
DJ Gareth Emery
DJ Hardwell
DJ Headhunterz
DJ Heatbeat
DJ Infected Mushroom
DJ John O'Callaghan
DJ Kaskade
DJ Knife Party
DJ Krewella
DJ Kura
DJ Laidback Luke
DJ Madeon
DJ MAKJ
DJ Markus Schulz
DJ Martin Garrix
DJ Daft Punk
DJ Dannic
DJ Dash Berlin
DJ David Guetta
DJ Deadmau5
DJ Deorro
DJ Diego Miranda
DJ Dillon Francis
DJ Dimitri Vegas & Like Mike
DJ Diplo
DJ Don Diablo
DJ DVBBS
DJ Dyro
DJ Eric Prydz
DJ Fedde Le Grand
DJ Felguk
DJ Ferry Corsten
DJ Firebeatz
DJ Frontliner
DJ Gabry Ponte
DJ Gareth Emery
DJ Hardwell
DJ Headhunterz
DJ Heatbeat
DJ Infected Mushroom
DJ John O'Callaghan
DJ Kaskade
DJ Knife Party
DJ Krewella
DJ Kura
DJ Laidback Luke
DJ Madeon
DJ MAKJ
DJ Markus Schulz
DJ Martin Garrix
DJ Merk & Kremont
DJ Mike Candys
DJ Nervo
DJ Nicky Romero
DJ Noisecontrollers
DJ Oliver Heldens
DJ Orjan Nilsen
DJ Paul Van Dyk
DJ Porter Robinson
DJ Quentin Mosimann
DJ Quintino
DJ R3hab
DJ Radical Redemption
DJ Richie Hawtin
DJ Sander Van Doorn
DJ Sebastian Ingrosso
DJ Showtek
DJ Skrillex
DJ Snake
DJ Steve Angello
DJ Steve Aoki
DJ Tenishia
DJ The Chainsmokers
DJ Tiddey
DJ Tiesto
DJ TJR
DJ Umek
DJ Ummet Ozcan
DJ Vicetone
DJ VINAI
DJ W&W
DJ Wildstylez
DJ Wolfpack
DJ Yves V
DJ Zatox
DJ Zedd
DJ Mike Candys
DJ Nervo
DJ Nicky Romero
DJ Noisecontrollers
DJ Oliver Heldens
DJ Orjan Nilsen
DJ Paul Van Dyk
DJ Porter Robinson
DJ Quentin Mosimann
DJ Quintino
DJ R3hab
DJ Radical Redemption
DJ Richie Hawtin
DJ Sander Van Doorn
DJ Sebastian Ingrosso
DJ Showtek
DJ Skrillex
DJ Snake
DJ Steve Angello
DJ Steve Aoki
DJ Tenishia
DJ The Chainsmokers
DJ Tiddey
DJ Tiesto
DJ TJR
DJ Umek
DJ Ummet Ozcan
DJ Vicetone
DJ VINAI
DJ W&W
DJ Wildstylez
DJ Wolfpack
DJ Yves V
DJ Zatox
DJ Zedd
DJ Zomboy
Emilia Clarke
Emily Blunt
Gabriella Wilde
Gary Lineker
Gemma Arterton
Gwendoline Christie
Hayley Atwell
Helena Bonham Carter
Imogen Poots
Jason Statham
John Terry
Juno Temple
Kate Beckinsale
Kate Winslet
Keira Knightley
Liam Payne
Lily Collins
Louis Tomlinson
Niall Horan
Nicholas Hoult
Paul McCartney
Prince William
Ralph Fiennes
Richard Branson
Robbie Williams
Robert Pattinson
Rosamund Pike
Sophie Turner
Theo James
Tom Hardy
Tom Hiddleston
Tony Blair
Tyree Cooper
Wayne Rooney
Zayn Malik
Emilia Clarke
Emily Blunt
Gabriella Wilde
Gary Lineker
Gemma Arterton
Gwendoline Christie
Hayley Atwell
Helena Bonham Carter
Imogen Poots
Jason Statham
John Terry
Juno Temple
Kate Beckinsale
Kate Winslet
Keira Knightley
Liam Payne
Lily Collins
Louis Tomlinson
Niall Horan
Nicholas Hoult
Paul McCartney
Prince William
Ralph Fiennes
Richard Branson
Robbie Williams
Robert Pattinson
Rosamund Pike
Sophie Turner
Theo James
Tom Hardy
Tom Hiddleston
Tony Blair
Tyree Cooper
Wayne Rooney
Zayn Malik
✗ Close categories
✗ Close categories
✗ Close categories
Accountancy
Administration
Advertising
Aerospace
Agriculture
Analyst
Animals
Antiques
Archaeology
Architecture
Arts
Astrology
Astronomy
Auto News
Automotive
Aviation
Bakery
Biotechnology
Brazil
Cabaret
Call Centre
Car News
Care
Catering
Charities
Administration
Advertising
Aerospace
Agriculture
Analyst
Animals
Antiques
Archaeology
Architecture
Arts
Astrology
Astronomy
Auto News
Automotive
Aviation
Bakery
Biotechnology
Brazil
Cabaret
Call Centre
Car News
Care
Catering
Charities
Chemistry
Child care
Cinema, Theater & TV
Cleaning Industry
Coaching
Construction
Customs
Dairy industry
Dance & ballet
Debt collection agencies
Defense
DJ
Economy
Education & Training
Electrical
Entrepreneur
Farming & Agriculture
Financial
Firefighter
Fisheries
Flowers
FMCG
Food
Fruit & Vegetables
Genealogy
Child care
Cinema, Theater & TV
Cleaning Industry
Coaching
Construction
Customs
Dairy industry
Dance & ballet
Debt collection agencies
Defense
DJ
Economy
Education & Training
Electrical
Entrepreneur
Farming & Agriculture
Financial
Firefighter
Fisheries
Flowers
FMCG
Food
Fruit & Vegetables
Genealogy
General News
Government
Hair stylist
Hotel
HR & Recruitment
ICT
Insurance
IT Executive
Jobs
Justice
Landscaper
Lawyer
Legal
Library
Logistics
Marketing
Meat industry
Medical Industry
Mining
Nurse
Online Trends
Pharmaceutical Industry
Pharmacy
Physical therapy
Police
Government
Hair stylist
Hotel
HR & Recruitment
ICT
Insurance
IT Executive
Jobs
Justice
Landscaper
Lawyer
Legal
Library
Logistics
Marketing
Meat industry
Medical Industry
Mining
Nurse
Online Trends
Pharmaceutical Industry
Pharmacy
Physical therapy
Police
Political
PR Public relations
Production & Industry
Project Management
Psychology
Public Transport
Publisher
Real estate
Research & Development
Restaurant
Retail
Sales & Marketing
Security
SEO
Shipping
Social work
Sustainable Energy
Teacher
Telecom
Tourism
Traditional Energy
Transport
Travel Industry
Web Design
PR Public relations
Production & Industry
Project Management
Psychology
Public Transport
Publisher
Real estate
Research & Development
Restaurant
Retail
Sales & Marketing
Security
SEO
Shipping
Social work
Sustainable Energy
Teacher
Telecom
Tourism
Traditional Energy
Transport
Travel Industry
Web Design
✗ Close categories
-
How Amazon got to the top by breaking the rules
In just 20 years, Amazon has become one of the largest and fastest growing companies in the world and is a contender for being the first trillion-dollar company. With an aggressive business strategy that extends their value and diversifies their revenue streams, they continue to shock big business, most recently with their jump into brick & mortar with the opening of their bookstores and beta grocery store Amazon Go. So, how do they do it and what can other companies learn to ensure their ow -
Facebook expands its Global Marketing Solutions team
Facebook has announced that Nada Stirratt, former chief executive of location-based mobile marketing platform Verve, and Ty Ahmad-Taylor, former chief executive and president of media and consumer electronics company THX, are joining its Global Marketing Solutions team.
Stirratt will serve as vice president of global marketing solutions in the US and Canada. In this role, she will lead the US Global Marketing Solutions team, focusing on growing Facebook's advertising business and helping ma -
Netflix viewers wake up with 'Fuller House' and wind down with 'Stranger Things'
via campaignlive.comSurprising research from the streaming service finds people prefer laughter with their breakfast cereal. -
Tottenham Hotspur renew shirt sponsorship with AIA as the club looks to grow Asian fan base
Tottenham Hotspur have renewed their shirt sponsorship agreement with life insurance company AIA Group in a deal that will allow the club to strengthen its presence in Asia.
The long-term extension sees AIA promoted to a global principle partner and ensures its branding will continue to feature on Spurs’ kit until 2022.
Financial details of the deal have not been released, however the London Evening Standard claims the Premier League club will receive more than the £16m annual sum it -
Project work is killing creative innovation
Advertising is oppressing itself with the one-off project. In the name of efficiency, we’re risking the consistent voice that determines real brand value, dividing a brand’s resources against itself, and limiting its opportunities for innovation and relevance.
On the surface of the conference room whiteboard, projects seem like efficient answers to the twin problems of complexity and cost. They’re smaller and contained, so it seems like you’re paying only for what you wan -
Marketing is changing and agencies can’t keep pace
Agencies are failing to evolve at the rate brands need. That is the clear conclusion of a new study into the client/agency relationship and how to make it fit for the future of marketing.
The report, by UK-based market intelligence firm Creativebrief, questioned 50 agency CEOs and 50 brand CMOs about the changing role of agencies. It found that 68% of agency respondents and 72% of brands believe that ‘agency structures, processes and pace of delivery’ are not developing at the same r -
How marketing is changing and why agencies are not keeping pace
Agencies are failing to evolve at the rate brands need. That is the clear conclusion of a new study into the client/agency relationship and how to make it fit for the future of marketing.
The report, by UK-based market intelligence firm Creativebrief, questioned 50 agency CEOs and 50 brand CMOs about the changing role of agencies. It found that 68% of agency respondents and 72% of brands believe that ‘agency structures, processes and pace of delivery’ are not developing at the same r -
Walkers Crisps social media campaign backfires as trolls hijack competition
Want to win tickets to the UEFA Champions League final*? Just reply with your selfie & #WalkersWave. *T&Cs apply: https://t.co/iNcmQAw9Zy pic.twitter.com/tKQqBPy9VN
— Walkers Crisps (@walkers_crisps) May 25, 2017A Walkers campaign has been hijacked by consumers on social media, after the brand asked people to upload a selfie to potentially win tickets to the Champion’s League final.
The #WalkersWave campaign allows consumers to tweet in a picture, after which a video is creat -
Walkers apologises after Champions League Twitter campaign is hijacked to feature Rolf Harris and Fred West
Walkers is the latest brand to fall foul of the pitfalls of customisation after putting trust in the public to submit photos as part of its Champions League campaign.
Twitter users have hijacked the brand's 'Walkers Wave' campaign, causing the snackmaker to inadvertently feature Rolf Harris, Stalin, serial killer Fred West and convicted criminal Joseph Frtizel in its ads.
Loading...
The official UEFA Champion's League sponsor had unveiled the 'Walkers Wave' push -
Team One hires Kyle Acquistapace to lead media, PR, experiential
Team One, Publicis Groupe’s full-service agency that specializes in luxury and premium brands, has hired Kyle Acquistapace to be executive director of Idea Communications, part of Team One’s executive leadership team.
In his new role he will oversee the agency’s media department, public relations and experiential marketing.
“There is such amazing power in having media and creative solving problems together,” said Acquistapace, who aims to find advantages for Team On -
Microsoft rebrands gaming livestream app Beam as Mixer to shore up its assault on Twitch
Microsoft has rebranded its video game live-streaming service to help it penetrate market leading alternatives from Amazon’s Twitch and Google’s YouTube.
Mixer will offer streaming services much like its rivals, but is upping the stakes with four way streams and what it said was in actual real time, not suffering from their supposed 10 – 20 second delays. Furthermore, it will provide a cross platform apporach to streaming and will integrate with existing Windows services.
Matt -
How one brand is retaining its challenger status
Coconut water might be growing in popularity but it is still a relatively niche product. According to IRI, household penetration has nearly doubled over the past two years, but still only stands at 7.5%. Compare that to other soft drinks, such as juice, where penetration is above 50% and its clear coconut water is still just a small player in the market.
However, it is in strong growth. Coconut water saw sales rise by 8% in 2016, making it the second biggest contributor to growth in the chilled -
Walkers Crisps social ad backfires as Lineker snapped with Fred West and Rolf Harris
A social campaign by Walkers Crisps asking fans to submit selfies which are then inserted into a video with ambassador Gary Lineker has gone awry, with several Twitter users sending in photos of notorious criminals. -
How Guinness and R/GA made a VR tasting experience for all five senses
The creative team behind Guinness' VR beer tasting explains how they made the campaign launching across Tesco stores in the UK. -
International round-up: Budweiser’s military-themed bottles, Samsung uses VR to help the deaf
Budweiser launches military-themed beer bottles in US
Budweiser has launched a limited-edition aluminum beer bottle that’s got a camouflage design as it looks to tap into a wave of patriotism in the US this Summer.
The beer giant says the bottle is a tribute to war veterans and military personnel, with the bottle design incorporating messages such as “We declare our gratitude” and lyrics from national anthem Star Spangled Banner.
“Our goal is to remind Budweiser drinkers -
Drone entrepreneurs aim for new heights with professional new identity and website
Consortiq, one of the prominent entrepreneurial ‘disruptors’ within the drone business has just unveiled a bold new brand identity and website with its creative partner, Salad, in a bid to dominate the industry.
Similarly to Uber and Tesla, Consortiq was brought into existence by a group of extremely entrepreneurial people. Instead of specialising in one facet of unmanned solutions, the business ties a number of assets together to create one coherent package for clients. With a disru -
Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy
The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year. -
BrewDog is asking hundreds of people to fly post ads in UK’s ‘biggest guerrilla experiment’
BrewDog is sending thousands of vinyl ‘I am Punk’ posters to hundreds people across the UK and asking them to fly post in what it believes will be the biggest guerrilla marketing stunt the country has seen.
The posters being sent to its 'Equity Punks' (people who have invested in the company) are based on the creative used in the social media campaign of the same name. Launched last month by its newly appointed creative agency Studio of Art and Commerce, it profiled some of its 50,00 -
Trinity Mirror’s regional newspaper head Rachel Addison poised to depart amid commercial strategy review
Trinity Mirror’s regional newspaper chief Rachel Addison is set to depart the publisher as it launches a review of its commercial strategy that will be headed up by former chief operating officer Mark Hollinshead.
News of Addison’s imminent departure was first broken by Sky News, which said a statement is likely to be made internally before the weekend.
Her departure comes 18 months after the regional newspaper giant acquired Local World, where she served as senior executive. The dea -
The Alternative Guide to Edinburgh drives T2 Trainspotting downloads by revisiting the movie’s sometimes squalid backdrops
Sony Pictures Home Entertainment has leveraged the unforgettable Edinburgh backdrops of T2 Trainspotting to help drive digital downloads of the newly released movie.
Making use of ‘content monetisation agency’ 8 Million Stories, a hub has been built to explore Edinburgh with Trainspotting characters, that includes never-seen-before clips and interviews with the cast.
Naturally amid the hub is an obvious call-to-action directing fans of the series to digital download points.
Neil Rodw -
Amazon Music Unlimited taps Above+Beyond to create musical ‘Moments’
London agency Above+Beyond has created an ad featuring humorous ‘Moments’ as part of a global campaign for Amazon Music Unlimited.
The video and radio campaign has recently been released to across the US and UK, with each part celebrating Amazon’s massive music library, in a bid to encourage those to listen to music more, portraying the message that there is a perfect song for every moment.
The spots feature videos of memorable moments overlaid with appropriate songs -
Marketers call for ‘clear and consistent’ guidance on GDPR
The marketing industry has now passed an important milestone, with exactly a year to go until the biggest change to data laws in a generation comes into force, and marketers are even less confident about their readiness now than they were three months ago.
The EU’s General Data Protection Regulation (GDPR), which has been adopted into UK law in spite of Brexit, will come into effect from 25 May 2018 and involves higher maximum fines of 4% of global turnover for breaches.
READ MORE: New onl -
ATP World Tour Finals agrees title naming rights deal and extends its stay in London's O2
The ATP World Tour Finals will continue to be hosted in London until 2020 and will be renamed the Nitto ATP Finals following a new title sponsorship deal with the Nitto Denko Corporation.
ATP executive chairman and president Chris Kermode revealed the week-long season finale for men’s tennis would remain at the O2 in London for a further two years and announced a new four-year title sponsorship with the Japanese innovation company.
“It’s fantastic news to have such an ambi -
Chris Garbutt named global chief creative officer for TBWA Worldwide
TBWA Worldwide today (May 25) announced the promotion of Chris Garbutt to global chief creative officer. In his new role, Garbutt will spearhead creative direction and development for the TBWA collective at large, overseeing the creative product across TBWA’s roster of global clients, including Adidas, Accenture, Apple, McDonald’s, Michelin and Nissan, among others.
Garbutt was previously global creative president, and in that role he implemented a creative vision built upon and exec -
Malibu freshens up 'Because Summer' campaign as it looks to own the season
Malibu has unveiled a fresh global campaign, as it looks to appeal to millennials with a 101-day long snackable content push.
Dubbed '101 Days of #BecauseSummer', the initiative builds upon the coconut rum's 2016 'Because Summer' positioning. As part of the push a new piece of content will be offered up to consumers every day for the entirety of summer.
Comprising films and digital activations, as well as a brand social responsibility initiative and drinks inspiration; each of the 10 -
Channel 4 to run annual competition after ‘disappointment’ over dropped diversity campaigns
Maltesers won the Channel 4 competition last year.Channel 4 says it was “disappointed” with shortlisted brands dropping their diversity-based campaigns after last year’s competition, and is encouraging brands to push forward with their plans by offering a cash incentive.
The inaugural ‘Channel 4 Annual Diversity in Advertising Award’ is a long-term commitment from the brand to improve diversity in advertising every year until “at least” 2020.
Each year -
Spotx and Samba TV ink ad targeting partnership
SpotX and Samba TV have penned a deal that will see the pair combine their respective video ad serving plus targeting capabilities to help advertisers buy connected TV ads in an a manner that better targets the audiences they desire. The partnership also entails the capability of delivering in-app and web-based ad units, with SpotX named as the primary connected TV ad server for Samba TV, in a partnership that will see advertisers use the latter’s proprietary TV viewership data to ext -
Nasa’s social media team on its mission to create out-of-this-earth content
If any organisation epitomises mankind’s thirst for knowledge it’s Nasa, whose social media division is constantly looking for ways to reach new audiences interested in science, technology and space travel.
In the latest print edition of The Drum, we interview the marketers responsible for Nasa’s social output, on exploring new frontiers and unchartered mediums.
Whereas we once had famous footage of launches and landings as our must-see TV events, now we have live streams of Ea -
Parkrun's model continues to attract interest from sponsors
Leeds Building Society is the latest brand to agree a commercial partnership with Parkrun as the free mass participation running series continues to broaden its sponsorship dealings off the back of strong global growth.
The three-year deal will see Leeds Building Society collaborate with Parkrun UK to help continue the growth in participation levels and increase community engagement across the UK.
The partnership was negotiated by Pitch Marketing Group, which will be delivering the ongoing activ -
Daily Mail publisher reports tough ad market is improving
Ad revenues have moved back into growth at the publisher of the Daily Mail since the start of 2017, as the decline in print "eased a little" and MailOnline grew strongly in the US. -
Camelot marketing chief Cowdry poised to depart
Sally Cowdry is poised to step down as marketing and consumer director of Camelot, following last month's departure of chief executive Andy Duncan. -
Corbyn given full Kiss treatment for i newspaper's election campaign
Labour leader Jeremy Corbyn is portrayed in full Kiss makeup as part of the i newspaper's satire of UK political leaders in its general election campaign. -
Ramadan period sees spike in travel, food, charity and retail, says Exponential Interactive.
The Ramadan period before Eid sees a spike in interest in the travel, food, charity and retail categories, according to Exponential Interactive.
This reflects another study released by Criteo about what online shoppers were looking for during Ramadan.
Exponential Interactive looked into the online behaviour of people across the world, including Malaysia and Indonesia to identify trend and insights during the period.
The travel category sees a spike in interest due to many planning to head home t -
Media Week Annual 2017: pictures from the celebration
Advertising and marketing chiefs from the UK's biggest media owners, agencies and brands turned out in force to celebrate the return of the Media Week Annual. -
Chinese smartphone brands account for 24% of global market
China’s smartphone brands Huawei, Oppo and Vivo are on the rise, stealing market share from Samsung and Apple, accounting for one quarter of the global market.
The trio of Chinese brands have boosted their combined market share by 7 percentage points, and helped the global smartphone market grow 9.1% year-on-year in Q1, according to stats from Gartner.
Samsung is the global market leader with a 20.7% share despite a 3.1% decline in sales in Q1, ahead of Apple which remains flat at 13.7% ma -
With only a year to go, nearly half of UK companies won't be ready for GDPR
Only 54% of UK businesses believe they are on course or ahead of their plans to be ready for GDPR by 26 May 2018, the DMA has found. -
Instagram further emulates Snapchat by trialing direct response ads
Image sharing platform Instagram has dipped its toes in the direct response advertising market by allowing marketers to push sign-up and app-install promotions within its Stories section.
One of the first out of the gates was an advertisement from e-payment device company SumUp, which invited browsers to swipe up to subscribe to its services.
Such targeted approaches are highly valued by advertisers for generating an immediate response from consumers and where each response can be attributed to -
Shazam loses its memory in campaign for Alzheimer's Research UK
Social video experts at Be On review "The day Shazam forgot", the latest viral from Shazam. -
VR early days see connection and size constraints, says Technicolor execs
Virtual reality (VR) seems to be the darling of the moment, with its potential talked up and trumped by almost everyone.
This is clearly evidenced by campaigns, agencies, governments and even adult streaming sites getting cosy with the new format.
While Asia might be seeing faster and better broadband into the home, providing an avenue for content providers to think about VR. Latency however will the key issue to overcome, as Asia ramps to Gigabit speeds according to Jon Walkenhorst, chief techn -
Manchester United and Manchester City unite in show of solidarity
Manchester’s largest football teams have cast aside their sporting rivalries to launch a unity campaign in the wake of Monday’s Manchester suicide attack in a show of solidarity with the victims.
#ACityUnited saw Manchester City send a heartfelt tribute to arch-rivals Manchester United as a mark of respect for the city they share as supporters at home and abroad rallied behind each other in the wake of the tragedy.
Crowds gathering to watch Manchester United’s two-nil win over -
Imagination promotes Patrick Reid to group CEO
Imagination's chief executive of EMEA Patrick Reid has been promoted to the post of group chief executive. -
Ronan Harris: It takes longer to find the female talent
Jo Hagger, managing director at Possible UK, interviewed Ronan Harris, vice-president and managing director of the UK and Ireland at Google, ahead of his appearance at Wacl's Gather conference today. -
Philip Green bids to save Australian Topshop from administrators
Philip Green will launch a bid to rescue the Australian Topshop business, after its local franchise partner fell into insolvency. -
The world’s biggest shop window for news is unveiled
One of the greatest technical innovators in media history arrived on British shores as Israel Beer Josaphat, a young immigrant publisher whose deep instincts for news distribution are still influencing the way journalism works.
Soon after reaching London in 1851, Josaphat changed his name to Paul Julius Reuter and exploited the newly laid Dover to Calais underwater cable to send dispatches to and from continental Europe via telegraph. Last week, the global news agency that he spawned continued h -
Dadi Awards open for entry with marketers from Pernod Ricard, Samsung and Man United among judges
The Drum Awards for the Digital Industries (Dadis) have opened for international entries from brands and agencies, with marketers from Samsung, Manchester United and Pernod Ricard revealed as this year’s judges.
From apps to consumer products, use of search to social media, paid media and virtual reality, the Dadis celebrate and reward digital excellence.
Among the 34 categories are Best Use of AI / Machine Learning and Best Tech Platform, which are both new for 2017.
Returning t -
Nintendo has Switch in fortunes as 'hybrid' console rejuvenates games company
Shares in Nintendo have hit a seven-year high, after the company's latest games machine, the Nintendo Switch, beat sales expectations. -
Amazon China's mission to lure Chinese away from smartphones and onto the Kindle
Amazon China is hoping to encourage consumers to put down the smartphone and pick up a Kindle in a new online campaign.
However, that is no easy feat in the world’s largest smartphone market, where 68% of China’s 1.3 billion people are reported to own a smartphone.
With Chinese adults estimated to spend 1 hour 30 minutes on their phone daily, and increased competition in the ebook market from Chinese apps, Amazon is hoping to drive Kindle sales by reigniting people’s passion fo -
Chris Garbutt succeeds John Hunt as global creative chief of TBWA Worldwide
via campaignlive.comThe co-founder of TBWA\Hunt\Lascaris moves into the role of creative chairman. -
GE’s Linda Boff talks branded content endeavors and its Millie Dresselhaus ad at C2 Montreal
For the past few years, GE has been striving to brand itself as a company whose digital chops are just as strong as the machines it manufactures.
Linda Boff, who has served as GE’s chief marketing officer for nearly two years, has helped spearhead the 125-year-old company’s new vision via a marketing strategy that relies heavily on experimentation and a willingness to be first on emerging media platforms.
While GE still sometimes relies on more “traditional” mediums like -
Topshop to transform Oxford Street into a giant water slide – in VR
Topshop is continuing its experiments in virtual reality with the unveiling of a new experience at its flagship store on London’s Oxford Street, where consumers will be able to race down a giant looping water slide in immersive 360.
Splash at Topshop will be located in the flagship’s store windows as part of the brand’s ‘interactive pool scene’, which has been designed to mark the start of the summer season. Shoppers who take on the VR activation with Oculus will st
30 May 201729 May 201728 May 201727 May 201726 May 201724 May 201723 May 201722 May 201721 May 201720 May 2017
Follow @marketing_UKnws on Twitter!