Marketing news

• 'Create content people want to see': Beyond the Brief featuring Steve Radick, Brunner

  26-05-2017 22:35
  
  Advertising courses  — and agencies across the country are starting to reflect the growing need for integrated marketing, where people like Steve Radick, Brunner’s vice president and director of public relations, have just as much say on the creative output as creative directors.
  A perfect example of this: the Pittsburgh agency’s work for local brand 84 Lumber, one of this year’s biggest Super Bowl surprises. The campaign his team created wasn’t just a splashy
  
  Read more

• Apple co-founder Steve Wozniak says he tries to ‘avoid Google and Facebook’

  26-05-2017 22:14
  
  Apple co-founder Steve Wozniak is not a fan of the advertising-driven models of Facebook and Google.
  Speaking at C2 Montreal, Wozniak said that he tries to “avoid Google and Facebook” in his life, although admitted that he does use Google Calendar.
  Wozniak told the audience that the reason he chooses to stay off of the two popular platforms is because of their massive data collecting operations that are used for ad targeting purposes. 
  “They know everything about you. You
  
  Read more

• Lacoste pulls a lovestruck couple through 80 years of history in a gorgeous new film

  26-05-2017 21:15 via campaignlive.com
  
  BETC Paris follows up 2014's "The Big Leap" with another epic journey that occurs in the blink of an eye.
  
  Read more

• The Sport Bible announces exclusive media partnership with F1 team Sahara Force India

  26-05-2017 19:30
  
  The Sport Bible has partnered with Formula One team Sahara Force India in a sponsorship deal which will see the online media outlet deliver exclusive content and feature on the team’s distinctive pink cars.
  The £1m partnership launches this weekend at the Monaco Grand Prix and will run throughout the 2017 season.
  Under the terms of the agreement, Sport Bible will have exclusive access to the team and will create an array of video content to be distributed across the publication's soc
  
  Read more

• Advertisement

• Go Outside celebrates a decade in Brazil by producing a magazine in the great outdoors

  26-05-2017 18:26
  
  Go Outside is a magazine that brings the best of the outdoor universe to its readers, and to celebrate a decade of its publication in Brazil, it decided to live up to its own name with a special edition: The Outside Edition.
  The idea for the edition was simple: produce a magazine entirely outside, at the same time and place where its articles took place. The execution, however, took much hard work and coordination.
  The project took almost a year to complete and involved dozens of profession
  
  Read more

• Deutsch appoints Rob Campbell as chief strategy officer

  26-05-2017 18:23
  
  Deutsch has announced that Rob Campbell will be joining the agency’s LA office as chief strategy officer and partner. 
  Campbell joins Deutsch from Wieden + Kennedy Shanghai, where he spent the last seven years as the agency’s head of planning. He fills a role that has been vacant since former LA chief strategy officer Colin Drummond left the agency in late 2015. 
  In his new role, Campbell will be responsible for leading the office’s more than 30-person strategy depart
  
  Read more

• Business on the Move: P&G, Design Museum, McLaren and more

  26-05-2017 17:00
  
  Procter & Gamble (P&G) has consolidated its media planning, scheduling and buying in the UK and Ireland with Publicis Media following a review of its business in Northern Europe earlier this year.
  The account – estimated to be worth more than £200m – was previously managed by Starcom Mediavest and then split between Starcom and Mediavest Spark during Publicis’ restructure.
  Meanwhile, MediaCom oversaw the print side of the account. That will also be moved into Publ
  
  Read more

• Nationwide: Brands are turning a blind eye to safety and measurement issues

  26-05-2017 16:50
  
  From left to right: Jakob Nielsen, GroupM, Simon Cook, YouView, Chris Ladd, Nationwide, Jonathan Lewis, Channel 4 and Jamie West, Sky. Photo credit: Paul Hampartsoumian/RTSNationwide says TV needs to learn from the mistakes of online services such as Facebook and Google and align itself with “quality” to stay ahead.
  Speaking at an event entitled ‘Is targeted advertising the future of TV?’ hosted by the Royal Television Society earlier this week, the brand’s senior
  
  Read more

• Advertisement

• Under Armour signs 'Baltimore's Own' Gervonta Davis in endorsement deal strengthening its footing in boxing

  26-05-2017 16:42
  
  Under Armour has agreed an endorsement deal with its hometown compatriot and one of boxing’s most exciting prospects Gervonta Davis.
  The 22-year-old IBF super featherweight champion, who now holds a record of 18-0, joins the Baltimore brand’s roster of boxing brand ambassadors which now includes heavyweight champion Anthony Joshua and Mexican star Canelo Álvarez.
  To mark the initiation of the partnership Under Armour featured Davis on a pair of billboards with the strapline &l
  
  Read more

• Evening Standard runs ad for pray away the gay group

  26-05-2017 16:28
  
  The Evening Standard has been criticised by online commenters for running an ad from a group that advocates 'pray away the gay' therapies.
  On Wednesday morning, the print edition of the Evening Standard ran the ad for a church group promising a day of “healing, salvation, deliverance, yoke breaking” and more at the ExCeL in London on Saturday.
  The ad, first spotted by Buzzfeed News, promoted the Women’s Deliverance Programme, overseen by founder Daniel Kolawole Olukoya, a
  
  Read more

• The Body Shop reveals smart posters that filter out London air pollution

  26-05-2017 15:51
  
  The Body Shop has unveiled a series of clever out of home (OOH) ads in London that remove pollutants from the atmosphere. 
  The cosmetics and skin care company has teamed up with environmental tech firm Airlabs to pilot the scheme at three high-profile and highly polluted locations in the capital. 
  Airlabs' air cleaning system removes harmful pollutants from city air including nitrogen dioxide and particulate matter. The Body Shop has signed on to incorpora
  
  Read more

• US brands will lose $6.5bn to ad fraud in 2017 as report claims the war is ‘winnable’

  26-05-2017 15:48
  
  As brands place more of an emphasis on digital advertising, the risk of ad fraud only increases. But despite this threat, the level of ad fraud in the US is set to fall in 2017.
  According to the latest Bot Baseline report from White Ops and the ANA, which is based on an analysis of 49 ANA members’ digital advertising activity between October 2016 and January 2017, US brands will lose $6.5bn in revenues due to ad fraud in 2017. That is down 10% from 2016 when this figure stood at $7.2bn.
  &l
  
  Read more

• When will the likes of Walkers learn that people do not love brands?

  26-05-2017 15:17
  
  The hijacking of Walkers’ Champions League promo – which asked fans to tweet selfies to be included alongside Gary Lineker – begs the question: how did no one see that coming?
  As ever in new media land, the idea would have gone through countless planning sessions and stress tests. Each time bearded Dalstonian (apologies) creatives no doubt slapped themselves on the back. What a great idea to give folk the opportunity to been seen by millions next to crisp-chomping icon Gary Lin
  
  Read more

• Majority of UK senior marketers feel under added pressure following Brexit vote

  26-05-2017 15:15
  
  A majority of UK marketers feel they are under additional pressure to gauge external factors that could harm their business in the aftermath of the Brexit vote in 2016, a study from media intelligence agency Meltwater has found.
  Researchers touched down with 252 senior-level marketers in the UK and found that nearly three quarters (72%) now had to keep their hand on the pulse of external factors.
  They felt that the extra pressure came from general uncertainty across the business (56%), budg
  
  Read more

• Polaroid Eyewear enlists Instagram influencers to mark 80th year as it looks to balance heritage with distinction

  26-05-2017 14:45
  
  Polaroid Eyewear may not be as embedded in culture as its former parent company, but the brand is looking to appeal to a fresh generation of consumers with investment in 250-strong cross-country influencer campaign.
  There is no brand more synonymous with instant cameras than Polaroid. In recent years the company has leveraged its iconic status to stage a comeback as a lifestyle brand – it's become the camera de jour for many bloggers, its familiar white border-adorned pictures clutter
  
  Read more

• Campaign TV: Behind the scenes of Vodafone's Martin Freeman ad

  26-05-2017 14:30 via campaignlive.co.uk
  
  Campaign spoke to Bilge Ciftci, brand director, Vodafone UK and Caroline Welsh, head of brand and comms, Vodafone UK about their new ad starring actor Martin Freeman.
  
  Read more

• Joe Media bolsters social TV ambitions with hire of Soccer AM presenter Rocket Long for new weekly shows

  26-05-2017 14:04
  
  Joe Media has poached Sky Sports' Soccer AM presenter and producer Rocket Long as its head of football content ahead of the launch of two new weekly football shows that will be livestreamed across various platforms. 
  Rocket Long (real name James Long), who has been at Soccer AM since1998, announced his resignation from Sky Sport’s football show Soccer AM on Saturday (20 May).
  My last edit for @SoccerAM loved being part of such a talented team. https://t.co/TrLvdTwoDT
  — Rocket (@
  
  Read more

• Ad of the Day: Norway’s central bank creates fishy music video to promote new banknote

  26-05-2017 13:42
  
  Norges (Norway) Bank has taken a unique approach to public service announcements and released a sea-themed music video to spread the word about its new 200-krone banknote.
  The comedy spot features three of Norway’s most celebrated comedians – Knut Lystad, Lars Mjøen and Jon Niklas Rønning – as well as a rap from DJ Codfather and a cameo from central bank governor Øystein Olsen. The nautical theme pays homage to the 200-krone bill prominently featuring
  
  Read more

• M&S’ clothing turnaround won’t be complete without bricks and mortar

  26-05-2017 13:41
  
  This week's reports show a return to decline for M&S sales. After a promising Christmas period, the retailer’s clothing business was hit particularly hard, slowing back down in Q2. Some point to a later Easter and the ever-rising tide of e-commerce as the biggest contributing factors in play.
  It’s been a long, tough ride for M&S clothing but chief executive Steve Rowe also has much to be pleased about. For starters, the M&S brand remains first among women according to You
  
  Read more

• M&S, Walkers and Google: 5 things that mattered this week and why

  26-05-2017 12:52
  
  M&S says its marketing is going further amid budget cuts
  Although its CEO Steve Rowe insisted things were on the “right track”, M&S’ annual results were a difficult read this week. Pre-tax profits fell a whopping 63.5% to £176.4m – something Rowe blamed on restructuring costs – for the financial year to 1 April. And like-for-like sales in its struggling general merchandise division fell 3.4% – a return to decline following a surprise growth over
  
  Read more

• Tennent’s welcomes Obama to Scotland with the Yes T Can

  26-05-2017 12:51
  
  Scottish lager brand Tennent’s has snapped up a Barack Obama impersonator (Barack No Bama) for a bizarre party welcoming the former president to Edinburgh.
  The company has released the Yes T Can, a play on Obama’s 2008 motto, ‘Yes We Can’, and will run sampling of the lager in the capital as people gather to get a glimpse of ‘the big man’.
  The guerilla marketing campaign touched down while Obama’s visit took him to the Edinburgh International Conference,
  
  Read more

• BBC takes football fans down Wembley Way in 360-degree video ahead of FA Cup final

  26-05-2017 12:51
  
  BBC Sport has created an immersive 360-degree video experience as part of the build up around its FA Cup coverage this Saturday (27 May).
  The two-minute film takes viewers down Wembley Way to relive some of the standout moments of this season’s tournament, including non-league side Eastleigh knocking out Swindon and Sutton United reaching the fifth round for the first time in their history.
  In addition to being distributed through BBC’s social channels, the ‘No Guts, No Glory&r
  
  Read more

• People on the move featuring IPG Mediabrands, Xaxis and Outbrain

  26-05-2017 12:40
  
  This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key moves from the EMEA, APAC and North America regions below.
   
  Loading...
  Apple
  Apple has enlisted longtime employee Denise Young Smith to head up its diversity efforts in the newly-created role of vice-president of diversity and inclusion.
  Smith, who has been at Apple since 1997 will report directly to chief executive Tim Cook, having moved over from her p
  
  Read more

• Sign up to our webinar on why you should embrace the Customer Data evolution

  26-05-2017 12:37
  
  The Customer Data Platform is the evolution of the marketing database. It is a watershed step, improving customer identification, data management, data manipulation and deployment.
  This webinar will look at:
  Reduce costs by removing data silos and platforms. CDPs remove the requirement for up to eight platforms, driving down costs and improving ROI.
  Manage data and technology more easily to deploy multichannel campaigns. Data-driven customer understanding is the key to success in toda
  
  Read more

• E.ON launches new marketing strategy in bid to become purpose-led brand

  26-05-2017 12:37
  
  E.ON has overhauled its brand and communications strategy in a bid to keep up with changing consumer needs and be seen as a more “purpose-led” brand.
  To launch the new strategy, the energy brand has unveiled a new digital campaign in collaboration with music act Gorillaz, which sees the band harness the sun’s energy to create a solar and battery storage powered music studio and will run across seven European markets including the UK. The campaign looks to promote E.ON’s n
  
  Read more

• Apple's Jony Ive handed Royal College of Art chancellor role

  26-05-2017 12:27
  
  Apple design guru Jony Ive has been named as incoming chancellor at the Royal College of Art, taking over the prestigious post from James Dyson who has been in place for the past five years.
  Ive, the creative genius behind some of Apple’s most popular products such as the MacBook, iPod and iPhone, will use his tech experience to aid the RCA in its own push into digital-based courses in technology, science and engineering.
  Vital to the UK economy there are fears that the vote to leave
  
  Read more

• LBC breaks ties with Katie Hopkins following controversial ‘final solution’ comments

  26-05-2017 12:22
  
  Global-owned  LBC has fired controversial radio host Katie Hopkins with immediate effect after comments she made following the Manchester terror attack sparked outrage on social media.
  LBC announced her departure with a tweet made on Friday (26 May) morning:
  LBC and Katie Hopkins have agreed that Katie will leave LBC effective immediately.
  — LBC (@LBC) May 26, 2017On Tuesday (23 May) Hopkins posted arguably one of her most controversial tweets to date in the wake of the Manchester ter
  
  Read more

• Tesco's F&F to take over 15 ITV ad breaks with Davina McCall exercise films

  26-05-2017 12:10 via campaignlive.co.uk
  
  F&F, Tesco's clothing range, is taking over ITV daytime ad-breaks next week with exercise videos fronted by new brand spokeswoman Davina McCall.
  
  Read more

• Tools of liberation: how 1960s Californian counterculture lives on in today’s brands

  26-05-2017 11:44
  
  The hippie communes that formed down the USA’s West Coast after the Summer of Love don’t appear to be the logical starting point for the empires of Apple, Google and Uber. But the philosophy developed in this time and place – that of democratising the tools of liberation – is one that continues to live on in Californian technology and design.
  The formation, expansion and product of these tools of liberation is the central focus of the Design Museum’s lates
  
  Read more

• Increase conversion rates with email campaigns by using free marketing automation

  26-05-2017 11:18
  
  Earlier this month (2 May), MailChimp announced that they would be making their marketing automation tools available to all customers at no extra cost.
  Why is this a big deal? MailChimp has always been a go to service that we can recommend to our clients, but it’s usually missing some of the features of the bigger players such as dotMailer or Bronto. Adding the marketing automation feature is another big step in the right direction to making MailChimp a bigger player in this space.
  What is
  
  Read more

• Payday loan firms forced to advertise on at least one price comparison website in latest crackdown

  26-05-2017 10:39
  
  Payday loan firms are facing a fresh clampdown with the stipulation of new regulations mandating that all businesses operating in the sector must advertise on a minimum of one price comparison website.
  Authored by the Competitions and Markets Authority the new rules include a requirement for all lenders to include a ‘prominent’ link to a price comparison platform in order to allow customers to more readily compare terms on their loans with other providers.
  The CMA believes that such
  
  Read more

• Publicis Groupe combines creative, media and PR teams for P&G

  26-05-2017 10:18 via campaignlive.co.uk
  
  Publicis Groupe has formed a combined team of people from Saatchi & Saatchi, Leo Burnett, Publicis Worldwide, Publicis Media, and MSL following its win of the consolidated Procter & Gamble UK media account.
  
  Read more

• Wins this week: P&G, King, Which?

  26-05-2017 08:55 via campaignlive.co.uk
  
  Campaign's weekly round-up of account moves across advertising and media.
  
  Read more

• Fat Lemon founders buy out Jamie Oliver Group

  26-05-2017 08:50 via campaignlive.co.uk
  
  The founders of production company Fat Lemon have completed a management buy-out from the Jamie Oliver Group.
  
  Read more

• Payday loan companies must now advertise on price comparison sites

  26-05-2017 08:05 via campaignlive.co.uk
  
  New regulations on payday loan providers have come into force, following an investigation into the sector by the Competition and Markets Authority that concluded in 2015.
  
  Read more

• Zuckerberg and Apple's Ive speak out for open and progressive future

  26-05-2017 07:49 via campaignlive.co.uk
  
  Facebook's Mark Zuckerberg has called the battle against authoritarianism, isolationism and nationalism "the struggle of our time" in a speech at Harvard University.
  
  Read more

• Asia Pacific agency landscape heats up as 72andSunny launches in Sydney and Singapore

  26-05-2017 06:13
  
  72andSunny has opened its doors in Asia Pacific with a unique dual-office, one management team approach, and an ambition to build a diverse, collaborative creative agency in the region.
  The agency has launched offices in Sydney and Singapore, announcing eBay Australia as a foundation client, as well as picking up project work for Google and Dropbox.
  72andSunny's Asia Pacific presence will be led by partner and managing director of APAC Chris Kay, who previously ran the agency’s Los Angeles
  
  Read more

• Marketers from Molson Coors and The North Face talk brand purpose and agency relationships

  26-05-2017 05:16
  
  At C2 Montreal, marketers from companies including Molson Coors and The North Face gathered to discuss what exactly brand purpose means in today’s world. 
  The conversation around brand purpose was recently reignited after Pepsi aired its now-infamous ad starring Kendall Jenner. When the ad was released, many criticized Pepsi for trivializing a serious issue in the hopes of selling more soda.
  While many brands feel obligated to align themselves with a social cause or take a stance
  
  Read more

• WeWork expands into fitness inside co-working space in New York City

  26-05-2017 02:58
  
  WeWork has its eye on fitnesss with plans to open a New York City gym at 85 Broad Street where it already runs a co-working space, according to Quartz.
  This new endeavor comes after the company posted a job opening for a Community Associate, Wellness position in New York. The job description reads:
  “Just like how WeWork has created a supportive sense of community to free-thinkers and self-starters in business, so too will 85 Broad to the world of wellness. In other gyms, eve
  
  Read more

• Propellernet and Precis Digital take home top accolades at The Drum’s Search Awards

  26-05-2017 02:00
  
  Propellernet and Precis Digital were awarded the Grand Prix and Chairman’s Awards respectively at The Drum’s Search Awards last night (25 May).
  Sponsored by Bing, Tint, The Drum Network and Recommended Agencies Register, the awards recognise and reward the very best in search across both SEO and PPC.
  Proppellernet took home the Grand Prix award for its work with retailer Long Tall Sallyon the Made Tall campaign. Meanwhile, the Chairman’s Award went to Precis Digital for the &ls
  
  Read more

• IAB SG Rolling Heavies: Comscore’s Joe Nguyen on top-down talent, the next big thing and unofficial names

  26-05-2017 02:00
  
  The IAB Singapore has launched ‘Rolling Heavies’, a new video series that puts the most senior digital leaders in APAC, members of the IAB Singapore Board, on a bike to ask them about their career and experiences.
  The third in the monthly series features Joe Nguyen, senior vice president of Asia Pacific for Comscore, who talks to Miranda Dimopoulos, CEO of IAB Singapore and ambassador to Southeast Asia about why talent comes from the top-down, what is next after search and social and
  
  Read more

• ‘Have personal integrity’: Exceptional Women of the World featuring Paige Campbell, Grady Britton

  26-05-2017 01:39
  
  Like plenty of others in advertising, Paige Campbell, president and partner at Grady Britton, didn’t necessarily expect to end up in the industry. A fine arts major, she was “terrified of becoming a starving artist” and took a design class at the University of Oregon’s journalism school. (Fun fact: Campbell was the mascot for the Oregon Ducks)
  From there, Campbell ended up at the front desk of a small agency and, over time, from job to job, evolved into her current r
  
  Read more

• The Drum Scottish Design Awards results: Gras and Freight Design take home the top trophies

  26-05-2017 01:01
  
  Gras and Freight Design took home the top trophies in the Design Category at The Drum's Scottish Design Awards last night. 
  Edinburgh-based Gras was awarded the Grand Prix for its work for Craft Scotland & Emergents – a monolithic polystyrene plinth designed to exhibit the works of 22 young Scottish Designer Makers at London Design Fair. 
  Video of Scotland: Craft & Design Pavilion at London Design Fair 2016&nbs
  
  Read more

Follow @marketing_UKnws on Twitter!