Marketing news

• US Creative Work of the Week: Whiskas ad tells true story of young autistic girl and her cat companion

  24-05-2017 23:53
  
  Brazil's AlmapBBDO has created a heartwarming film for Whiskas that tells the real-life story of a young autistic girl whose cat helped her find confidence and improve her social skills. 
  The spot is part of Whiskas' new global campaign, 'Feed Their Curiosity,' which is based on "the universal truth that natural, free-spirited curiosity is what makes cats special." 
  The young girl in the film, Iris, was diagnosed with severe autism spectrum disorder when she was a toddler. It wasn&rsqu
  
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• Forrester says it’s end times for digital and display advertising

  24-05-2017 23:00
  
  A new Forrester report forecasts the end of digital and display advertising as we know it as consumers move away from experiences in which they can be interrupted.
  That's in part because consumers are putting more trust in digital assistants to make decisions on their behalf, but, naturally, it’s also because US marketers wasted roughly $7.4bn on display ads in 2016 – only 40% of which were seen by consumers.
  In a blog post, James McQuivey, vice president and principal analyst a
  
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• Havas Group expands its health and wellness offerings in India after acquiring agency Sorento

  24-05-2017 22:49
  
  Havas Group is expanding its foothold in India by adding health and wellness agency Sorento to its roster, the company announced today.
  Sorento will integrate the Havas Health & You business unit and be rebranded Havas Life Sorento. This acquisition will allow Havas to further develop its regional presence in India.
  Sorento's current client base includes Abbott, Johnson & Johnson and MSD along with local pharmas including Alkem, Dr. Reddy's, Finlinea Healthwits, Glenmark and To
  
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• Wongdoody creates #IPumpedHere rallying cry for breastfeeding moms

  24-05-2017 22:27
  
  Bathroom stalls, coat checks and storage closets are just a few of the less-than-stellar places that breastfeeding moms have been forced to pump milk in due to a lack of proper pumping facilities. 
  Wongdoody is drawing attention to this issue via a campaign called #IPumpedHere for nonprofit Moms Rising that encourages moms to share the ridiculous (and often unsanitary) places that they’ve pumped in. The goal of the campaign is to urge lawmakers and employers to expand protections for
  
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• The 'Glassdoor' for software reviews, B2B platform G2 Crowd raises $30m from Accel, LinkedIn

  24-05-2017 21:39
  
  Chicago-based B2B review platform G2 Crowd —  has announced today the close of a $30m series B funding round, led by Accel with participation from key industry executives, LinkedIn, Pritzker Group Venture Capital and G2 Crowd’s founders. 
  This recent round brings G2 Crowd’s total funding to over $45m for the business software and services review website that has achieved 300% growth over the past year.
  G2 Crowd’s early efforts have helped to define a new industr
  
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• While ad agencies see merits of taking a stand, 4A's survey reveals most consumers are put off when brands get political

  24-05-2017 20:37
  
  The recent Pepsi/Kendall Jenner ad backlash that caused Pepsi to swiftly remove the ad and apologize seems to be a prime example of  the current dilemma of brands trying to demonstrate a political stance and failing.
  With politics at the forefront of the social agenda, consumers want to see that such issues are handled more sensitively, if at all, by brands such as Pepsi. With one recent report estimating seven-in-ten Americans believe companies have an obligation to take actions to im
  
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• Martini looks to stir up conversation at Monaco Grand Prix with return of 'driver distracting' billboard

  24-05-2017 19:19
  
  Martini’s branding is synonymous with Formula One – its marketing around the sport going as far back as 1972. Now the brand looks to be channelling some of the dated attitudes from that era after announcing the return of its track side billboard featuring model Jessiqa Pace.
  Drivers such as British world champion James Hunt helped perpetuate the playboy image which became synonymous with motorsport throughout the 70s and, while the presence of grid girls still ech
  
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• Colle+McVoy to promote Jackson Hole and Teton County tourism as agency of record

  24-05-2017 18:40
  
  Minneapolis-based agency Colle+McVoy has been named agency of record for the Jackson Hole Travel & Tourism Board (JHTTB), which promotes travel and tourism to Jackson Hole, Wyoming and the greater Teton County. The agency will lead strategic planning, creative, design, media planning and non-digital buying, social media content and influencer marketing in a bid to attract more visitors to one of the nation’s premier Western mountain destinations.
  “Colle+McVoy came to us with a de
  
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• How M&S is getting ‘more bang for its buck’ in marketing

  24-05-2017 18:37
  
  M&S increased views of its Mrs Claus Christmas campaign despite spending lessMarks & Spencer (M&S) has cut its marketing budget as it looks to get ‘more bang for its buck’ through an increased focus on social media and its Sparks loyalty card.
  The retailer spent £162.7m on marketing in its financial year to 1 April, £23m or 12.6% less than the year before. And while its CFO Helen Weir would not be drawn on budgets for this year, she said effectiveness is impr
  
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• 7 questions brands ask me about influencers in every meeting

  24-05-2017 18:19
  
  I will be the first to admit that when it comes to influencer marketing, I’ve made every mistake. It’s hard. Really hard. Dealing with talent, developing creative that is on-brand for both talent and client and enjoyable to the fan, being FTC and SAG compliant — the list goes on. With that, I’ve been privileged enough to be a part of some amazing campaigns for Fortune 500 brands.
  After over 250 campaigns, working with countless talent and creating thousands of pieces of s
  
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• Steve Aldridge departs Partners Andrews Aldridge

  24-05-2017 17:52 via campaignlive.co.uk
  Steve Aldridge, the chairman and creative partner at Partners Andrew Aldridge who co-founded the agency 18 years ago, is leaving the business to start a new venture.
  
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• Richard Long exhibition springs at Houghton Hall

  24-05-2017 17:33
  
  The strategic communications design agency, Spring, has worked closely with Norfolk’s Houghton Hall on the marketing strategy and design for the acclaimed Earth Bus, Richard Long at Houghton Hall exhibition.
  Considered one of the most important artists of his generation, Turner Prize-winning British landscape artist Richard Long has conceived and created each piece for its own particular place in the house and grounds of Houghton Hall.  The exhibition opened on 30 April and runs until
  
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• Sainsbury’s shifts its recruitment advertising in a bid to challenge Google and Facebook

  24-05-2017 17:23
  
  Sainsbury’s has changed its recruitment advertising strategy in a bid to steal talent away from some of the world’s biggest digital businesses.
  Speaking during his session at the Data IQ Summit today (24 May), Andy Day, chief data officer at Sainsbury’s, said the grocer is moving to a business strategy where data was incorporated into the heart of the business.
  As such, an upcoming recruitment advertising campaign will target the tech world by reaffirming Sainsbury’s comm
  
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• Srprs.me appoints Rooster to help it shake up UK travel market

  24-05-2017 16:34
  
  Travel company Srprs.me has appointed Rooster PR as its first UK PR agency, to bring the innovative, spontaneous travel service to the UK market.
  Founded in April 2014, the forward-thinking Dutch brand offers travellers a fresh approach to getaways with surprise trips.
  With Srprs.me, tourists choose their theme, dates and budget and experienced srprs.consultants craft a quality surprise trip, they can then uncover their destination via a scratch card at the airport.
  Rooster’s brief is to d
  
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• Srprs.me appoints Rooster to help it shake up Dutch travel market

  24-05-2017 16:34
  
  Travel company Srprs.me has appointed Rooster PR as its first UK PR agency, to bring the innovative, spontaneous travel service to the UK market.
  Founded in April 2014, the forward-thinking Dutch brand offers travellers a fresh approach to getaways with surprise trips.
  With Srprs.me, tourists choose their theme, dates and budget and experienced srprs.consultants craft a quality surprise trip, they can then uncover their destination via a scratch card at the airport.
  Rooster’s brief is to d
  
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• J. Walter Thompson leaps 15 spots in R3's new business chart for April

  24-05-2017 16:33 via campaignlive.com
  
  McCann, DDB, Mindshare and MediaVest Spark also had strong months, according to global data from the search consultancy.
  
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• A&E/DDB and 4Creative win big at British Arrows

  24-05-2017 16:32 via campaignlive.co.uk
  
  Adam & Eve/DDB was crowned Agency of the Year at the British Arrows, while Channel 4's "We're the superhumans" by 4Creative was named Commercial of the Year.
  
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• Cawston Press on how it is making fizzy drinks ‘relevant again’

  24-05-2017 16:25
  
  Cawston Press has grown from a small brand selling apple juice to a multimillion pound business and believes a focus on quality products and new flavours can help it take on the giants of the soft drinks industry.
  Originally named ‘Cawston Vale’, it started off with a focus on apple juice, but has since branched out to different “grown up” flavours like apple and gooseberry, and created family packs for different usage occasions.
  The brand’s co-founder and current m
  
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• Marketoonist on programmatic advertising

  24-05-2017 16:24
  
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on programmatic advertising appeared first on Marketing Week.
  
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• How Shell has bridged the gap between brand marketing and data

  24-05-2017 16:18
  
  Sherine Yap describes herself as a new breed of marketer who is bringing the customer centricity and commerciality of her brand marketing roots into the world of data.
  Starting out on agency side in Australia and Malaysia before joining British luxury car company Lotus as global brand manager, Yap held a string of global roles in marketing promotions, trade and brand marketing at Shell before becoming global head of CRM in January 2015.
  “Two years ago I started as the CRM manager in Shell
  
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• This Girl Can marketer Tanya Joseph named chair at The Pool

  24-05-2017 16:04 via campaignlive.co.uk
  
  Tanya Joseph, the former director of business partnerships at Sport England who engineered the "The girl can" campaign, has joined media brand The Pool as chair.
  
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• Ad of the Day: Pandora journeys through iconic album art in Sounds Like You campaign

  24-05-2017 15:56
  
  Music streaming platform Pandora has enlisted French filmmaker Michael Gondry to direct its latest advert, which takes viewers on a journey through album artwork history.
  The spot opens with a girl running down the steps of the Morrison Hotel – iconized by The Doors – and past Prince’s Purple Rain motorbike. She goes on to pass the graffitied toilet of the Rolling Stones’ Beggars Banquet and the cemetery of Metallica’s Master of Puppets, before diving into a pool to
  
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• 'Get comfortable being uncomfortable': Beyond the Brief featuring Anne Elisco-Lemme, Duncan Channon

  24-05-2017 15:44
  
  Duncan Channon executive creative director Anne Elisco-Lemme knows that sometimes the best kind of work is the kind that turns heads and stirs the pot.
  For twenty years, the Pittsburgh native has brought the San Francisco shop some of its most inventive work, while rising up the ranks and embracing her creative identity. For Hawaii-based Kona Brewing Co., a series of love letters that make the rest of us mainlanders rethink how we work (perhaps we can all try single-tasking). Or for California&r
  
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• US Creative Works: Featuring Doner, Argonaut, RTO+P and more

  24-05-2017 15:00
  
  Welcome to The Drum's US Creative Works in partnership with Workfront.
  As always, this section is dedicated to showing the best creative work in North & South America and gives you, the reader, the chance to decide which work we feature as our US 'Creative Work of the Week.' 
  For project information, credits and more, click on the project to expand to full screen. To submit work for our US Creative Works section, fill out this online form. 
  To vote for your favorite, make sure you&
  
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• Mangers gives Celtic fans the chance to play as their Lisbon Lions heroes in 50th anniversary replay of European Cup final

  24-05-2017 14:57
  
  Magners marked the 50th anniversary of Celtic FC’s historic European Cup triumph by giving fans who share the same surname as the Lisbon Lion team the chance to walk in the footsteps of their heroes by playing in the fixture for themselves.
  As one of the club’s shirt sponsors the Irish cider brand decided to mark the 1967 European Cup final win over Inter Milan in Lisbon with the Pride of Paradise game yesterday (23 May), coinciding with the launch of the special edition ne
  
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• Apple doubles down on diversity efforts after controversies, hiring Denise Young Smith in newly created role

  24-05-2017 14:21
  
  Apple has enlisted longtime employee Denise Young Smith to head up its diversity efforts in the newly-created role of vice-president of diversity and inclusion. 
  Smith, who has been at Apple since 1997 will report directly to chief executive Tim Cook, having moved over from her previous post as vice-president of global talent and human resources. 
  "Our inclusion and diversity efforts are critically important to Apple’s future. Denise’s years of experience, expertise an
  
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• Manchester Evening News raises over £1m in one day for families affected by bomb attack

  24-05-2017 14:20
  
  The Manchester Evening News (MEN) has raised over £1m in donations in just one day for those affected by the terrorist attack in Manchester on Monday (22 May).
  The appeal, called ‘We Stand Together’ was launched yesterday to support the families of victims of the attack. More than 30,000 people have made donations to the fundraising page with pledges of money from organisations including Morrisons and the Co-Op.
  The money raised by the Manchester Evening News and its reade
  
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• Nike holds off Adidas to sign Odell Beckham Jr in NFL’s biggest ever footwear deal

  24-05-2017 13:46
  
  Nike has invested in the NFL’s most lucrative footwear deal to date after agreeing terms with New York Giants star Odell Beckham Jr.
  The US sports brand saw off interest from rival Adidas to sign the 24-year-old wide receiver who has become one of the league’s most marketable players since he was drafted by the Giants in 2014.
  According to reports by ESPN, Beckham Jr has agreed a five-year deal worth in the region of $5m per year. The sum is understood to be almost double that of any
  
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• BBDO Toronto takes on ‘Pink Tax’ and ‘Mansplaining’ in campaigns for GirlTalkHQ

  24-05-2017 13:45
  
  Last year, BBDO Toronto worked with GirlTalkHQ, a website dedicated to sharing daily news about global female empowerment topics, on a project to illuminate the ‘pink tax’, showing that women pay more for goods and services than men.
  Video of Coffee Shop Charges Women More Than Men 
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  The ‘Pink Tax’ campaign brought to light the fact that women pay on average 43% more for goods and services than men pay for comparable items. BBDO Toronto and GirlTalkHQ
  
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• Memo to all agency peers: work sucks

  24-05-2017 12:23
  
  Dear agency peers – if you had to write a memo to your colleagues in the ad industry guiding them towards creative excellence, how would it read?
  You probably read one attempt at such a message last week from TBWA\CHIAT\DAY’s NYC creative top dog Rob Schwartz, which essentially read: 'work hard to do great work.' I don’t blame him. Rob is definitely not alone with that belief.
  Life is the greatest canvas for creativity 
  Great creative work doesn’t come from
  
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• Unruly appoints new EMEA managing director

  24-05-2017 11:37 via campaignlive.co.uk
  
  Unruly has appointed former UK managing director of Exponential Jason Trout as the video ad tech company's managing director for EMEA.
  
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• Facebook establishes neuroscience centre dedicated to marketing studies

  24-05-2017 10:41
  
  Facebook is branching out into the field of neuroscience research with the creation of its own scientific lab dedicated to devising new marketing techniques for agencies, brands and media firms.
  The Center for Marketing Science Innovation is still under construction in Manhattan but Facebook’s director of advertising research gave Ad Week a sneak peak of the fledgling facility, which takes the underwhelming appearance of a GP’s surgery.
  This unassuming facade bellies a hi-tech operat
  
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• Entries open for Media Week 30 Under 30 2017

  24-05-2017 10:17 via campaignlive.co.uk
  
  Entries have opened for the Media Week 30 under 30 2017.
  
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• Badvertising – do we seriously believe brands are making bad ads on purpose?

  24-05-2017 10:04
  
  If you’re a Copywriter, Designer or anyone who exchanges their creativity for the ad man’s shiny coin, then you’ll know what it’s like to be disapproved of.
   
  All of us have, at some point, encountered an opinionated character who is glad to share their dislike and mistrust for advertising. In fact, wander into the wrong kitchen at the wrong party and, rather than quietly filling your pockets with small cakes, you’ll find someone who noisily ranks the evil of y
  
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• M&S loses its spark as slumping clothing sales and food hall investment hit profits

  24-05-2017 09:59
  
  Marks and Spencer is feeling the pinch with a slump in profits after embarking on an ambitious expansion of its grocery arm, opening 68 new food stores in the past year alone, as it seeks to diversify away from its struggling core clothing business.
  This has led directly to a 60 per cent decline in pre-tax profits in the year to the end of March, with a pre-tax profit coming in at $176.4m with a 4.2% rise in food revenue failing to offset a steeper than expected 5.9% decline at its clothing and
  
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• Sojern APAC MD Russell Young answers: does the marketing industry have a marketing problem?

  24-05-2017 09:47
  
  Attracting and retaining talent in an era of exponential change is a global challenge, but in a region as fragmented as Asia Pacific, it becomes even more interesting.
  The opportunities do outweigh the challenges of course, so how can the industry make sure it’s future-ready from a people point of view?
  Sojern managing director, Asia Pacific, Russell Young answers The Drum’s regular Q&A, in which industry leaders, new talent and everyone in between, will cast their opinions on wh
  
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• The Drum launches the Digital Trading Awards in Asia Pacific

  24-05-2017 09:36
  
  The Drum Digital Trading Awards APAC has launched, marking the first dedicated awards programme for the ad tech and digital media community in the region.
  The aim of the awards for 2017 is to encourage discussion around the themes of clarity and transparency, with the final awards night taking place in Singapore on 27 October 2017 benchmarking those leading the charge in the Asia Pacific industry.
  It is the first awards programme for The Drum in Asia but follows on from four years in Europe and
  
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• M&C Saatchi Merlin launches social influencer division

  24-05-2017 09:34 via campaignlive.co.uk
  
  M&C Saatchi Merlin, the ad agency's sister talent management shop, has launched a new division specialising in social influencers.
  
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• Apple in seventh heaven as it heads Forbes most valuable brands list yet again

  24-05-2017 09:31
  
  Apple has extended its dominance of Forbes annual list of the world’s most valuable brands after appearing at the top of the tree for the seventh year on the trot with a value of $170bn, a 10% increase on its total for 2016.
  Firmly ensconced at the top spot Apple easily saw off its nearest challengers in the form of Google which ranked a distant second at $101.8bn, although the gap is closing somewhat with Google improving its position by 23% since the year prior.
  Forbes senior editor Kurt
  
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• TBWA\Hakuhodo takes strategic stake in TechShop Japan

  24-05-2017 09:30
  
  TBWA\Hakuhodo has taken a 15% stake in TechShop Japan, a makerspace established by Fuijitsu in 2015.
  It follows TBWA taking a majority stake in Lucky Generals earlier this year. 
  TechShop was first established in California in 2006. The membership-based DIY workshop and fabrication studio, provides access to equipment, tools and software, as well as classes on how to use them. It currently has nine locations in the US, with the only Asian operation in Japan.
  As part of this investment
  
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• M&S profit down 64% amid spike in costs

  24-05-2017 08:19 via campaignlive.co.uk
  
  Profits at Marks & Spencer plummeted 63.9% to £176.4m last year, due to higher costs from opening new food stores and a drop in clothing sales.
  
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• M&S cuts marketing spend as pretax profit slides 64%

  24-05-2017 08:19 via campaignlive.co.uk
  
  Profits at Marks & Spencer plummeted 63.9% to £176.4m last year, due to higher costs from opening new food stores and a drop in clothing sales, as the retailer cut marketing spend by 13%.
  
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• Mark Ritson: Trump is single-handedly saving the news industry

  24-05-2017 08:00
  
  A visit to America, like the one I am currently on, is always edifying for a marketer. The fact that marketing was and is an American invention makes every trip a brilliant update and an inspiring chance to see what is going on in the biggest market of them all. But the seismic changes taking place here at the moment make it an even more fascinating place to visit than usual.
  I’m over in New York talking at the annual INMA conference. Not surprisingly the conference is awash with discussi
  
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• Sonobi's Bro-bot is a lengthy parody of every marketer's programmatic nightmares

  24-05-2017 07:40 via campaignlive.co.uk
  
  Header bidding ad-tech provider Sonobi has launched a UK-targeted campaign that parodies the bad practices and lack of honesty that are rife in programmatic advertising.
  
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• Subscription video on demand faces opportunities and challenges in APAC, says Ooyala study

  24-05-2017 07:28
  
  Subscription video on demand is set to see opportunities and challenges in Asia Pacific according to an Ooyala study on key trends in digital video.
  This follows reports where mobile was found to be the preferred screen for APAC viewers and integration is critical for TV’s digital transformation.
  Wireless broadband will see a significant bump, from 32% penetration in 2016 to 63% penetration in 2022. Fixed broadband however will see a slower growth but higher quality (i.e. fibre optic), onl
  
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• Twitter launches DM cards for brands

  24-05-2017 07:18 via campaignlive.co.uk
  
  Twitter has launched a customisable Direct Message Card that brands can use to promote and share the bots or other customer experiences they've created, while Snapchat and Instagram have launched stories updates.
  
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• What Google’s AI-first direction means for marketers

  24-05-2017 00:31
  
  For many years, the idea of delivering robust personalization and relevance was aspirational, causing some marketers to pause. The recent Google I/O conference told us that it’s time for those who hesitated to take another look.
  Google focused on artificial intelligence (AI), moving on from the mobile-first mentality. Whether it be through text, voice, or visual input, Google’s strategy hinges on knowing everything it can at that exact moment for providing maximum context to the user
  
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