Marketing news

• Verizon's Diego Scotti asks, why can't we all just get along?

  20-10-2016 23:10 via campaignlive.com
  
  Advertising isn't rocket science, collaboration is the key, says the CMO at ANA
  
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• Gary Vaynerchuk doesn’t pull any punches in rousing ANA talk

  20-10-2016 20:57
  
  Gary Vaynerchuk, wine entrepreneur turned CEO of digital agency VaynerMedia, gave attendees at the ANA Masters of Marketing conference in Orlando a break from the usual CMO case study presentations by telling them how he truly feels about the industry and why he thinks it's primed to fail if things don’t change.
  One of his main gripes with the industry concerns the prevalence of TV ads. During his talk, he discussed his frustration with brands that spend more than half of their budgets on
  
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• If we did social media for... Hillary Clinton

  20-10-2016 19:49
  
  With the third and final presidential debate now behind us, the social media spotlight has never been so firmly focussed on Hillary Clinton. According to polls, she is almost as unpopular as Donald Trump with the general public so it’s time for an intervention to sort this sorry state of affairs out once and for all.
  It's fair to say Hillary has had a few battles to overcome in her career in a variety of shapes and sizes (cf. Goldman Sachs Speech-gate, personal emails-gate, Iraq-gate
  
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• Newly released virtual bot updates electorate questions, polls state by state prior to US election

  20-10-2016 19:25
  
  With the US presidential election still 25 days away, polling data is confusing and voters are interested in polls not only nationwide, but state to state. To that end, the online platform Rhiza  today announced the launch of 'My Pundit', a free  virtual assistant that provides data-rooted, spin-free information on the election.
  Users can ask “who is winning the US presidential race, nationally or by state?” or “what do the candidates think of the flat tax?” and
  
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• How Twitter’s advertising is moving beyond 140 characters

  20-10-2016 18:30
  
  Twitter wants marketers to see it as more than 140 characters as it focuses on providing more ways for brands to reach consumers.
  That started with the introduction of Twitter Moments and continues with a more global focus on live videos, aimed at enabling brands to “express themselves” on a wider scale.
  The focus for video is on sport, entertainment and politics and will include live Twitter streams that allow users to get involved, critique and comment on events or b
  
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• ‘You need collaborative action’: ANA’s Bob Liodice on diversity and brands

  20-10-2016 17:52
  
  As the Association of National Advertisers (ANA) Masters of Marketing conference continues in Orlando, one of the big issues swirling about the industry is that of diversity and inclusion. Long a topic that has had its ebbs and flows — and starts and stops — the ANA recently announced the Alliance for Inclusive and Multicultural Marketing (AIMM), an effort to engage marketers to help them reach their full potential and hit diversity-related targets. 
  The call for greater di
  
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• Trump vs. Clinton: Industry execs sound off on the third and final presidential debate

  20-10-2016 17:52
  
  With the election less than one month away and the third & final debate behind us, The Drum reached out to executives, creatives and strategists within the industry to get their thoughts on each candidate’s “brand” and whether or not the two leading candidates successfully relayed their messages to American voters on Wednesday night.
  While perhaps the most noteworthy moment of the night was Trump’s refusal to admit whether or not he will accept the results of the elec
  
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• Unilever is using Facebook chatbots to encourage kids to brush their teeth

  20-10-2016 17:34
  
  Unilever-owned oral care brand Signal Pepsodent has developed a Facebook bot that looks to encourage kids to brush their teeth by drip feeding them cartoons. 
  The interactive storytelling platform makes use of Facebook's Bots on Messenger service and was created by R/GA London as part of a wider behaviour-changing campaign. Dubbed 'Little Brush, Big Brush', the push comprises access to a free 21-episode animations which aims to inspire parents and children to brush their teet
  
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• How to build a marketing team from scratch

  20-10-2016 17:33
  
  One of the many pressures facing fast-growing companies is how to grow a marketing team in a sustainable and effective way. Brands must increase their personnel as they seek to cater to an expanding customer base or capture new market opportunities. At the same time, marketing leaders must grapple with how to integrate new hires into the business at speed and ensure their recruits buy into the brand ethos.
  Nuffield Health, which has increased its marketing team from two to 30 people over the pas
  
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• P&G's Marc Pritchard prefers advertising over content

  20-10-2016 17:31 via campaignlive.com
  
  The chief marketer of the world's largest packaged goods company tells ANA to focus on quality not quantity
  
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• Why brand consistency is the Holy Grail of positive brand experience

  20-10-2016 17:25
  
  The idea that brand consistency leads to positive customer experience and long-term loyalty is nothing new. Pick any of our era’s most iconic names – Apple, Coke, McDonalds – and the commercial power of constancy is clear. Busy lives rely on easy, trusted choices.
  Yet to what extent does the consistency principle consciously figure in consumers’ decision making processes, if at all? Outside the marketing department does consistency truly deserve its holy grail like status
  
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• Nintendo unveils Switch, a hybrid console that can be used on-the-move

  20-10-2016 16:53
  
  Nintendo has unveiled its next generation console, the Switch, an attempt at bridging the home console and mobile gaming market with the one device.
  The hybrid hardware’s marketing campaign will be centered around the proposition that it allows “gamers to play the same title wherever, whenever and with whomever they choose”. It kicks off with a three minute trailer (above).
  As mobile gaming continues to grow, and Nintendo having already made impressive inroads into the domain w
  
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• PHD and ITV storm Media Week Awards

  20-10-2016 16:50 via campaignlive.co.uk
  
  PHD reigned supreme at the 2016 Media Week Awards, after winning media agency of the year and the coveted Grand Prix for its work for Sainsbury's Christmas campaign, while ITV won sales team of the year.
  
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• Clown sightings most common at 11pm and near Walmart says Twitter data

  20-10-2016 16:33
  
  Coulrophobia, the fear of clowns, seems to be at an all-time high, as sightings of malevolent jesters seem to be springing up across the world – if isolated local and social media reports are to be believed.
  Professional clowns have taken a severe PR hit, with some US police forces encouraging the public not to dress as clowns for their own safety.
  It would be reasonable to assume that the incidents at least resemble a covert attempt at creating a viral marketing campaign for a movie
  
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• Haig Club marketing director: Our partnership with Beckham is on a different level

  20-10-2016 16:19 via campaignlive.co.uk
  
  The marketing boss for Haig Club, the Diageo whisky brand David Beckham fronts, is not concerned about the former England captain spreading himself to thinly.
  
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• Join The Drum for a day of influencer marketing

  20-10-2016 16:15
  
  Influencer marketing is gearing up to be the next big thing in advertising. Thanks to social media, marketers can now team up with an influencer to not only reach new audiences, but also connect with customers directly, building trust and credibility along the way.
  But despite most marketers embracing influencer marketing as part of their strategy, many are still encountering roadblocks. A report from Econsultancy this year found that finding the right influencers remains a challenge f
  
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• Logan trailer: first sight of Hugh Jackman's final Wolverine film

  20-10-2016 15:57
  
  The trailer for the third and last of the Wolverine series has materialised on the internet, with Jackman’s metal-clawed mutant fighting age as well has the usual foesAfter a six second teaser yesterday, the full trailer for Hugh Jackman’s latest – and apparently last – outing as Wolverine has hit the internet. Continue reading...
  
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• This is Spinal Tap co-creator taps StudioCanal, producer Ron Halpern for $125m in lawsuit

  20-10-2016 15:50
  
  Harry Shearer, renowned worldwide for his voicing of 23 characters on the long-running animated television series The Simpsons, is seeking $125m in damages in a lawsuit filed this week citing fraud in the management of the cult-classic film This is Spinal Tap.
  Shearer, who  co-created the film, co-wrote the soundtrack and starred as the Spinal Tap band's bassist, Derek Smalls claims the French conglomerate, Vivendi S.A, which includes StudioCanal, Universal Music Group and famed American pr
  
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• 'This is Spinal Tap' co-creator taps StudioCanal, producer Ron Halpern for $125m in lawsuit

  20-10-2016 15:50
  
  Harry Shearer, renowned worldwide for his voicing of 23 characters on the long-running animated television series 'The Simpsons', is seeking $125m in damages in a lawsuit filed this week citing fraud in the management of the cult-classic film 'This is Spinal Tap'.
  Shearer, who  co-created the film, co-wrote the soundtrack and starred as the Spinal Tap band's bassist, Derek Smalls claims the French conglomerate, Vivendi S.A., which includes StudioCanal, Universal Music Group and famed Americ
  
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• Oliver Group brings Aylesworth Fleming Manchester and Marketing Matters together under parent company

  20-10-2016 15:42
  
  Oliver Group is bringing its previous regional acquisitions, Aylesworth Fleming Manchester and Bournemouth's Marketing Matters, together under its parent brand. 
  The new strategy is being implemented with the aim of establishing the group's internal agency hub in the two regions.
  Following the launch of Oliver Manchester in April, the branch will now incorporate Aylesworth Fleming while Marketing Matters will become Oliver Bournemouth. Both will continue to work with existing clie
  
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• Oliver Group brings Aylesworth Fleming and Marketing Matters together under parent company

  20-10-2016 15:42
  
  Oliver Group is bringing its previous regional acquisitions, Manchester-based Aylesworth Fleming and Bournemouth's Marketing Matters, together under its parent brand. 
  The new strategy is being implemented with the aim of establishing the group's internal agency hub in the two regions.
  Following the launch of Oliver Manchester in April, the branch will now incorporate Aylesworth Fleming while Marketing Matters will become Oliver Bournemouth. Both will continue to work with ex
  
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• 51% of UK online ads don’t reach viewability standards

  20-10-2016 15:25
  
  :The UK is performing worse than the international average for online ad viewability as it is defined by the IAB and Media Ratings Council.
  The groups recommended that 50% of said online ads should be in view for at least one second, a metric only 49% of buys are reaching, according to Meetrics’ Q3 viewability report.
  Although this is up from 47% in 2016 Q2, the UK is still performing well below par in comparison to other European countries. 
  Loading...
  Anant Joshi, Meetrics’ di
  
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• Christmas is coming: be prepared for shoppable social

  20-10-2016 15:21
  
  Don’t be fooled by the displays in shops, it is still 67 days until Christmas and six weeks until Black Friday. Coupled with consumers no longer conforming to a long and logical purchase,  brands are asking the million-dollar question  ‘how do I get my social to payback?’ It's not too late to think about shoppable social.
   
  Time for payback
  With only 1.5% of e-commerce sales coming from a direct social media referral, the next big opportunity for brands
  
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• Redrow extends relationship with Space & Time to include paid search and social

  20-10-2016 15:18
  
  Ten months after Redrow Homes appointed media agency Space & Time to handle their planning and buying requirements across all of their regional businesses in the UK, the agency has now been appointed to handle the property developer’s paid search and social media marketing channels.
  Redrow’s digital marketing manager, Warren Hamilton, said: “After a comprehensive review of our paid search and social media activity we invited a number of agencies to pitch. We are delighted t
  
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• Trump 'brand' is hurt by steady retreat from his resorts, restaurants, NYTimes reports

  20-10-2016 15:17
  
  The New York Times illustrated how, bit by bit, Donald Trump is tarnishing his brand by showing how choices by quiet, respectable people have turned away from his golf clubs, restaurants, wines, and even ties.
  The Times interviewed types who are not placard-waving protestors but men like Morrie Gold who is  a 69-year-old retired doctor in Pennsylvania.
  Gold and 11 other golfing friends made a bold statement by cancelling their annual trip to a Florida resort owned by Donald J. Tru
  
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• Trump 'brand' is hurt by steady retreat from his resorts and restaurants, New York Times reports

  20-10-2016 15:17
  
  The New York Times illustrated how, bit by bit, Donald Trump is tarnishing his brand by showing how choices by quiet, respectable people have turned away from his golf clubs, restaurants, wines, and even ties.
  The Times interviewed types who are not placard-waving protestors but men like Morrie Gold who is  a 69-year-old retired doctor in Pennsylvania.
  Gold and 11 other golfing friends made a bold statement by cancelling their annual trip to a Florida resort owned by Donald J. Tru
  
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• DNA Recruit: Business Director - Business Development Agency - London

  20-10-2016 15:13
  
  £55000.00 - £75000.00 per annum:DNA Recruit:
  A leading business development consultancy that sits at the intersection of brands and agencies is looking for a new Business Director to carry out a new business plan in the agency. Our client has a consultative approach and is looking for a candidate wi
  London
  
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• Auto Trader integrates 'virtual stock' new cars into its 'used' auction place

  20-10-2016 14:59
  
  Auto Trader has opened up a vast new commerce proposition with the introduction of new cars on its online marketplace, that will allow automotive brands to better see what nudges a buyerstoward a purchase. 
  The latest motors will be available on the site as ‘virtual stock’ i.e. available to order regardless of dealership stock levels. Buyers will be able to browse multiple variants, colours and other optional extras, refining their choice before a relationship is struck up
  
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• Snapchat stars’ top tips on perfecting brand partnerships

  20-10-2016 14:30
  
  Creating an authentic relationship with influencers on social media is top of many marketers’ agenda, particularly on newer platforms like Snapchat, as brands look to find a credible voice to sell their products.
  Speaking to Marketing Week at the inaugural Snaphappen event last month, Snapchat stars Geeohsnap, Shonduras, Cailin O’Neil, GiniCanBreathe and Flawlessfox81 – who between them have worked with Disney, Starbucks, Red Bull and McDonald’s – sh
  
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• Sipsmith cements growth ambitions as it hands Ogilvy & Mather strategic and creative brief

  20-10-2016 14:09
  
  Sipsmith Gin is hoping to grow is brand both at home and abroad with the appointment of Ogilvy & Mather London to work on a number of strategic and creative projects. 
  The London craft gin has recently expanded its portfolio with the release of new products including VJOP (Very Junipery Over Proof) and Lemon Drizzle Gin. 
  Shelley Macintyre, global head of marketing at Sipsmith, commented: “Everything we produce at Sipsmith celebrates the depth of thought and creativity t
  
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• The Edinburgh International Television Festival: Sponsorship Sales Executive

  20-10-2016 14:08
  
  £28,000 pro rata + Bonus :The Edinburgh International Television Festival:
  The Edinburgh International Television Festival, based in London, is recruiting a new Sponsorship Sales Executive...
  Farringdon, London
  
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• Molson Coors calls Carling creative agency review

  20-10-2016 13:56
  
  Molson Coors is undertaking a review of its creative agency partner for its beer brand Carling, a move it says is "in no way a reflection" of incumbent agency Creature, rather "smart business" practice. 
  The brewer said the requirement is for an agency that will "help consolidate its position as the UK’s number one beer brand, and drive further value from its partnerships," which include the English Premier League, Sky and Universal.
  Creature has worked with Carling since 20
  
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• Xbox drafts Twitter in Gears of War 4 #PartnerUp promo

  20-10-2016 13:31
  
  Xbox has tag teamed with Twitter in a new social media campaign called #PartnerUp, looking to drive awareness around the launch of Gears of War.
  Gamers interested in winning a copy of the game and other ‘goodies’ are invited to tweet using #PartnerUp, whereupon the @XboxUK account will automatically accept their entry.
  In attempt to build the game’s community, the social network has been tapped. Mike Rapson, category manager, Xbox Games said: “Gears of War 4 is an inheren
  
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• Advertising Standards Authority: ASA: Council Members

  20-10-2016 13:28
  
  Competitive :Advertising Standards Authority: ASA:
  The Advertising Standards Authority is seeking three new Members for its Council
  London (Central), London (Greater)
  
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• MMT Digital dominate nominations for Kentico 404 Awards

  20-10-2016 13:20
  
  With the Kentico 404 conference to be held in Las Vegas  on 2-4 November, organisers Kentico has revealed the entries for this year’s 404 awards, to find the world’s most creative 404 error page.
  Website design and build agency and Kentico Gold Partner MMT Digital, based in London and the Midlands, leads the way with 11 entries in the competition, including the Star Wars themed example above.
  MMT Digital’s Kentico MVP, Ilesh Mistry, said: “The idea behind the co
  
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• Cream Awards judges weigh in on the regions’ creative drive as the nominations are announced

  20-10-2016 12:50
  
  With a new roster of work now nominated for The Drum Cream Awards, The Drum caught up with judges Neil Sheakey, Lisa Nichols and Steve McGauley to learn how the agencies are faring in the face of Brexit uncertainty.
  Each of the judges, tasked with judging the finest entries from the Midlands, East, South West, Wales, were asked to sum up the value and fighting spirit of the regions, especially as the Brexit rattles the pockets of consumers and clients alike.
  Neil Sheakey, design d
  
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• Russell Parsons: Will price pressures usher in a new era of direct selling?

  20-10-2016 12:49
  
  What do you think are the “toughest jobs in marketing”? Challenges faced by those working in the energy, tobacco, soft drink and payday lending sectors are often cited. How do you overcome the regulatory and reputational hurdles that most marketers will never face and does this make you a better marketer?
  FMCG and retail tend not to be represented, but marketers working in either category could find their jobs are about to get a whole lot harder. Last w
  
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• Alibaba’s 2016 ‘Singles Day’ activity includes Katy Perry, VR, Pokemon Go-style AR and an eight-hour live-streamed fashion show

  20-10-2016 12:37
  
  Alibaba today announced a stream of marketing activity ahead of its annual ‘Singles Day’ sale, which has transformed into a commerce phenomenon in China.
  Alibaba is now calling it the 2016 11.11 Global Shopping Festival because its ambitions are greater than the one-day domestic Chinese sale it once was. Even in its domestic ambitions, Singles Day sales reached $14.3bn (£9.4bn) last year, in just one day. 
  This year the ecommerce titan has set itself a more global and inte
  
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• Global to track user behaviour on mobile through Dax

  20-10-2016 12:30 via campaignlive.co.uk
  
  Dynamic ads, 3D audio, geographical targeting on mobile and social storytelling all form part of the future of Global's digital business, the company said today.
  
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• Make sense of the data overload

  20-10-2016 12:28
  
  Natalia Talkowska of Natalka Design captured insights from the roundtable in a Sketch Note created using ‘Squid’ software.Many marketers are failing to turn mountains of data into actionable insight that will drive the bottom line because they are not asking the right questions and do not have the right skills to analyse information correctly.
  These damning observations were shared at the C-suite roundtable session sponsored by Microsoft and moderated by Marketing Week and Econsultan
  
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• The Times closes readership gap on Telegraph

  20-10-2016 12:27 via campaignlive.co.uk
  
  The editor of The Times has said that trying to overtake The Daily Telegraph's circulation motivates him "a lot" as figures showed his paper closing the gap on his rival to just 18,000 copies.
  
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• Famous Grouse takes flight in time for Christmas

  20-10-2016 12:01
  
  The Leith Agency have launched their first Famous Grouse ad since wresting the account from Abbott Mead Vickers BBDO a year ago with what the Edrington Group claims is its ‘biggest ever’ Christmas marketing spend.
  Two new TV adverts will run throughout the festive period in the £2m campaign which aims to sell the Scotch brand to consumers as ‘perfectly balanced’ by depicting the iconic grouse perched atop a precipitous Scottish mountain.
  Suzy Smith, Erdington’
  
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• Grey picks CEO of LatAm agencies Alain Groenendaal to lead Europe business

  20-10-2016 11:26
  
  Grey has picked the chief executive of its business in Latin America Alain Groenendaal to oversee its markets in Europe following David Patton’s appointment as global president for Y&R.
  Groenendaal will relocate to London as president and chief executive of Grey Europe, ending a four-year stint in one of the agency’s emerging markets. During that period, he steered the division to acquire Circus Grey in Peru and Maruri Grey in Ecuador.  
  He joined in 2008 to head up its mult
  
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• WikiLeaks publishes 84 rejected Clinton campaign slogans

  20-10-2016 11:19
  
  WikiLeaks has revealed 84 rejected Clinton campaign slogans grouped across eight different themes in the latest trove of insights to be gleaned from hacked emails emanating from campaign chairman John Podesta.
  Providing new detail on the Democratic candidate's marketing and branding strategy the 85 slogans (including the winning phrase) are grouped into themes titled ‘fairness/families’, ‘fighter’, ‘basic bargain/making America work’, ‘strength’, r
  
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• WikiLeaks publish 84 rejected Clinton campaign slogans

  20-10-2016 11:19
  
  WikiLeaks has revealed 84 rejected Clinton campaign slogans grouped across eight different themes in the latest trove of insights to be gleaned from hacked emails emanating from campaign chairman John Podesta.
  Providing new detail on the Democratic candidate's marketing and branding strategy the 85 slogans (including the winning phrase) are grouped into themes titled ‘fairness/families’, ‘fighter’, ‘basic bargain/making America work’, ‘strength’, r
  
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• The impact of non-linear TV viewing: perception and reality yet to align

  20-10-2016 11:00
  
  The perceived importance of online as a main form of TV viewing in the home is at game-changing levels with more than 40% of homes in the US now feel that online is the main way they watch TV and film content and nearly one in five (17%) agree strongly with the notion. European countries are some way behind, but across Europe, more than 20% of homes say this is their main way of viewing with more than 10% agreeing strongly with the idea.
  Scandinavians are the most advanced Europeans in terms of
  
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• Grey picks Latin America chief Groenendaal to succeed Patton in EMEA

  20-10-2016 10:47 via campaignlive.co.uk
  
  Alain Groenendaal, the president and CEO of Grey Latin America is to succeed David Patton in London.
  
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• Grey Latin America chief Alain Groenendaal to succeed David Patton in London.

  20-10-2016 10:47 via campaignlive.co.uk
  
  Alain Groenendaal, the president and CEO of Grey Latin America is to succeed David Patton in London.
  
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• Donald Trump called out on Snapchat over climate change stance

  20-10-2016 10:46
  
  Donald Trump’s stance as a figurehead for climate change deniers has seen him become a target for environmentalists on Snapchat after the Sierra Club purchased a geofilter which reads ‘climate change is not a hoax but Trump is’.
  Viewable by people attending last night’s presidential debate, the filter draws attention to the Republican’s belief that manmade pollutants are driving a shift in the global climate.
  The campaign was drawn up in partnership with marketing a
  
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• Publicis Groupe hails UK growth despite exchange rate hit

  20-10-2016 10:41 via campaignlive.co.uk
  
  Publicis Groupe said the UK "has picked up sharply" after posting growth of 7% in the UK for the third quarter of the year.
  
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