Marketing news

• Project adds Wondersauce to indie stable

  04-10-2016 23:37
  
  Independent agency network Project has added another agency to its roster in award-winning digital shop Wondersauce. Wondersauce is a New York-based creative digital agency that has worked with Nike, L’Oreal, Stella Artois, Carlson Rezidor Hotel Group, Google, Bloomin’ Brands and other high-profile brands.
  Wondersauce is the 14th agency to be added to the Project network and will help draw in clients looking for a growing list of clients seeking digital solutions. The agency was foun
  
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• Biden and Devine go funny to talk about serious topic on college campuses

  04-10-2016 23:30
  
  Abbot and Costello. Martin and Lewis. Farley and Spade. Key and Peele. The comedy world has seen several great comedy duos over the years. Biden and Devine might not be one of those, but they do have a message to convey through comedy.
  Vice President Joe Biden has teamed up with comedian and actor Adam Devine for a video short on Funny or Die to bring attention to the “It’s On Us” campaign from the White House. Independent agency Mekanism has handled creative duties on the over
  
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• Three debates in one: VP candidates debate each other and their running mates

  04-10-2016 23:04
  
  Vice Presidential debates rarely receive the same attention as the all-pervading Presidential debates. This year is different. According to a POLITICO/Morning Consult poll, seven in ten voters say they will watch the Vice Presidential debate tonight, making it all too likely that we’ll have yet another record-rated debate for the history books. In an ordinary election year, Vice Presidential candidates are merely surrogates for the top of the ticket. This year is different. Both Tim Kaine
  
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• Uber's 'last minute challenge' allieviates parking burdens in New Jersey city

  04-10-2016 21:57
  
  Uber announced today that it is partnering with the suburban town of Summit, New Jersey to launch the state's first subsidized commuter program. The program - also known as the “last mile challenge” -  will offer free or extremely cheap rides to commuters to and from the Summit train station, which the city says will help free up nearly 100 parking spots at the transit station, according to The Verge.
  Under the deal, Uber will offer free or extremely cheap rides to commuters who
  
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• Google Pixel and Droga5 put the iPhone in their crosshairs

  04-10-2016 21:48
  
  Undeterred by what could be considered the huge failure of Amazon’s ill-fated 2014 foray into the phone business, Google is stepping up to the plate with its own version, Pixel, and a no-holds-barred campaign from Droga5 meant to push the device as the next big thing — and perhaps steal a bit of the iPhone 7’s thunder.
  Per the release video, Pixel has a battery that charges for seven hours in 15 minutes, unlimited storage for photos and videos and Google Assistant, as well as w
  
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• Ad Council, Accion & xAd share their challenges for Do It Day New York

  04-10-2016 20:59
  
  Following last year’s inaugural Do It Day, where people from all corners of the industry partnered with brands to change the world in 24 hours, The Drum is gearing up for Do It Day 2016 with companies including the Ad Council, Accion and xAd on board as challenge partners.
  At a recent event in New York City, hosted at xAd’s offices in One World Trade, all three companies shared why they’ll be getting involved with Do It Day this November and what they hope to achieve.
  Ellyn Fis
  
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• Columbia Crest's 'two Juans' tell non-snooty wine stories

  04-10-2016 19:23
  
  Washington state winery Columbia Crest has enlisted its two winemakers to show the passion and dedication put into the company’s wines without any snooty talk.
  “Juan & Juan on Wine” is a video series by Seattle agency Copacino+Fujikado, starring Columbia Crest’s head winemaker Juan Muñoz-Oca and Estate Vineyard manager Juan Uribe talking about their craft at one of the Northwest’s largest wineries.
  The campaign isn’t your usual snobbish men sniffing
  
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• Mark Ritson: Your customers may well be stupid, but they’re still yours

  04-10-2016 19:09
  
  In the history of modern terrorism you would be hard pushed to find a more extreme or tragic conflict than the one fought between Colombian Government forces and the Revolutionary Armed Forces of Colombia – Fuerzas Armadas Revolucionarias de Colombia, as it is known in Spanish or, even more commonly, FARC.
  For more than four decades this neo-Marxist force has been hidden in and around the base of the Andes mountains conducting a wide array of guerilla attacks on those that oppose them.
  Dur
  
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• Allexo Search: Associate Director - Loyalty Retail

  04-10-2016 18:34
  
  £70000 - £80000 per annum + Bonus + Benefits:Allexo Search:
  Associate Director with a globally recognised loyalty programme provider
  London / Leeds, West Yorkshire
  
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• L'Oréal Brazil wants to help visually impaired women use its products through new Audio MakeUp Project

  04-10-2016 18:07
  
  L'Oréal Brazil has created a makeup course for its Maybelline New York brand to teach visually impaired women how to use its products. 
  According to the World Health Organisation (WHO), about two-thirds of the visually impaired are women. For most of them, being independent and looking after themselves is essential for their self-esteem.
  To cater to these women, L'Oréal Brazil partnered with Brazilian NGO Adeva, the trusteeship of Maybelline New York's 
  
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• The O2 appoints Impero as lead creative agency

  04-10-2016 18:01
  
  The O2 has appointed independent agency Impero as their lead creative agency. 
  The creative agency will be working with The O2 to create a brand campaign that will celebrate The O2 as the world’s premiere entertainment destination and as a brand itself. The campaign will roll out online and through social media, as well as out of home and within The O2.
  Jules Arnott, marketing and communications director of The O2 said: “Impero showed an immediate understanding of our brand
  
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• #MadeByGoogle Event: Pixel smartphone, Google Assistant, AI advances, DayDream VR and Google Home

  04-10-2016 17:51
  
  Google has rolled out a series of product launches at its #MadeByGoogle event poking fun at the industry kicking off with an exclusive skit from HBO’s Silicon Valley. Over quarter of a million viewers worldwide tuned in over YouTube Live.
  Sundar Pichai, Google chief executive came to the stage to kick off. AI and the Google Assistant became the immediate focus to help “people get things done in the real world” with the company wanting to "build a personal Google for each u
  
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• Ad of the Day: Golden Wonder proves it packs 'more punch per crunch'

  04-10-2016 17:49
  
  Golden Wonder is back on TV with a new campaign looking to highlight the flavour hit of its ever-popular crisps.
  Created by Bray Leino, ‘In Your Face’ focuses on the strength of flavour in every pack and the ‘taste tingles’ its fans experience.
  “Golden Wonder has been famous for strong flavours since we launched Cheese & Onion in 1962. This campaign celebrates our great taste and will connect with both loyal customers and those looking for a crisp that packs mor
  
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• Why content marketers need to become dam experts

  04-10-2016 17:43
  
  Torsten De RieseChief content scientist
  A new type of librarian is powering global content marketing campaigns. No, they are not people dwelling in basements guarding grey filing cabinets. I am talking about a new wave of digital asset management (DAM) software providers. Actually, it is more like a flood than a wave with more than 250 solutions available on the market now. So why do we need DAM and how do you choose the right product?
  In a world where content marketing has gone mains
  
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• Save the Children’s new look unites brand across all international territories for first time

  04-10-2016 17:37
  
  Save the Children has introduced a new identity and brand guidelines to reflect a shift at the charity, which has recently developed a universal strategy across its 29 organisations.
  To inspire the redesign brand design agency Design Bridge formed a set of brand ‘characteristics’: compassionate, courageous, pioneering and outspoken. The agency then set about developing a visual identity system and tone of voice based on this across all communications. 
  To set Save
  
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• News UK and Unruly set sights on integrated pitches

  04-10-2016 17:37 via campaignlive.co.uk
  
  News UK will position itself as a more joined-up digital advertising proposition by bringing its technology start-up acquisitions, Unruly and Storyful, into joint pitches for the first time.
  
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• Amazon takes the incentive out of reviews

  04-10-2016 17:35
  
  Amazon values its reviews, and the customers who make them. They help inform and sell products and they suggest other products that might interest people to purchase even more. But giving discounts or free merchandise for reviews is now a thing of the past.
  Amazon, in an update to its community guidelines on Monday, is prohibiting incentivized reviews, unless they are facilitated through the Amazon Vine program, according to an Amazon blog on its site by Chee Chew, VP of customer experience for
  
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• 'Measure your ROI' is new initiative that focuses on the power of the webinar in B2B

  04-10-2016 17:33
  
  The San Francsico-based start-up webinar marketing platform ON24 launched 'Where is Your ROI?' today, an initiative that aims to educate marketers on the best use of resources, time, and money.
  It takes approximately twelve marketing touches to convert a prospect into a customer, according to ON24 research, which suggests that webinars are uniquely able to measure prospects' levels of interest and enable prospects to have multiple content touches in a single prospect interaction.
  Marketing webin
  
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• QVC to kick off global media review

  04-10-2016 17:32 via campaignlive.co.uk
  
  QVC, the home-shopping network, is set to launch a review of its global media planning and buying business.
  
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• Mashable appoints Kamelia Angelova as first director of emerging platforms to boost off-site growth

  04-10-2016 17:29
  
  Mashable has hired Kamelia Angelova as director of emerging platforms to expand the company's production of original video and visual storytelling on Snapchat, Facebook, Instagram, and Twitter.
  Prior to joining Mashable, Kamelia led Business Insider and Tech Insider's video operations. She will report to Eric Korsh, president of Mashable Studios, to be based in Mashable's global headquarters in New York. Her first day at the company will be 10 October.
  Gregory Gittrich, chief content officer of
  
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• Google mocks fanboys in Silicon Valley spot

  04-10-2016 17:29 via campaignlive.co.uk
  
  Google poked fun at itself and the wider tech industry by opening yesterday's launch event with a comical spot from the show "Silicon Valley".
  
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• Brief Encounters main speaker announced as Momentum ABM chairman, Felix Velarde

  04-10-2016 17:23
  
  Felix Velarde, chairman at Momentum ABM and one of the first people to have a web agency in 1994, is set to join the line-up at The Drums’ new business conference, Brief Encounters as one of the main speakers this year.
  The digital entrepreneur, who was previously been chief executive officer at six different agencies and an agency group, will be giving a talk at the end of the day about the lessons he learned from his time in the industry as well as providing new business professionals so
  
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• Sainsbury's Bank ad banned by ASA for 'trivialising' credit cards

  04-10-2016 17:15 via campaignlive.co.uk
  
  Sainsbury's has been rapped by the Advertising Standards Authority after a viewer complained about an ad in which a real couple talk about using a credit card to help pay for the renovation of their house.
  
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• Mastercard confident consumers will use selfies to make payments

  04-10-2016 17:03
  
  Mastercard has announced it is launching ‘Selfie Pay’, a new method for customers to verify their identity when making transactions online.
  The update allows cardholders to verify their identity by using biometrics such as fingerprints or facial recognition – the latter, requires users to take a ‘selfie’. The aim of the move is to move consumers away from the less-secure nature of passwords.
  The update will today (4 October) be introduced in 12 count
  
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• Marketing in the age of Trump

  04-10-2016 16:59
  
  Donald Trump’s bid for the White House reveals much about mass media’s enduring power in PR and marketing terms. Photo credit: Gage SkidmoreRegardless of whether he wins or loses the US presidential election on 8 November, there has been no bigger marketing story in 2016 than that of Donald Trump. The acerbic, controversial Republican candidate has dominated the news agenda with outrageous statements on immigration, guns and foreign policy to name just a few topics, generating &lsquo
  
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• Watch: ESI Media's interactive experience for agencies

  04-10-2016 16:58 via campaignlive.co.uk
  
  ESI Media has set up in the Violin Factory on London's Southbank to show agencies that it is more than a print business.
  
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• Telegram lines up bot-powered games

  04-10-2016 16:58
  
  Messaging service Telegram is looking to leverage the power of bots in its new gaming line.
  The platform is looking to launch chatbot powered games with the hope players will initiate challenges during day-to-day conversations.
  By entering @gamee into the conversation, gamers can open (from launch) thirty free tittles that do not require a download.
  To aid competitive play, the system will automatically remember all high scores entered by players.
  Telegram has also opened up the platform to deve
  
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• iProspect hands MD role to Carat's Felicity Long

  04-10-2016 16:43 via campaignlive.co.uk
  
  iProspect has poached Felicity Long, head of digital at sister media agency Carat, for the role of UK managing director.
  
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• Lady Gaga partners with Bud Light for three-stop 'Dive Bar Tour' digital campaign

  04-10-2016 16:40
  
  In an ad, that was debuted during Sunday Night Football, Lady Gaga teased her tour headed to dive bars across the US in a partnership with Bud Light for the Bud Light x Lady Gaga 'Dive Bar Tour', according to Ad Age.
  The singer will head to three bars, which are still secret locations, on the 5, 20 and 27 October. Debuting later this month, the 'Joanne' singer will play songs off her new album, which is set to be released on Oct. 20.
  In addition to the live shows, the three performances wil
  
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• Guardian cool on joint print ad sales

  04-10-2016 16:38 via campaignlive.co.uk
  
  The Guardian's chief revenue officer Hamish Nicklin has voiced caution over joint newspaper ad sales.
  
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• Russell Davies named chief strategist at BETC London

  04-10-2016 16:33 via campaignlive.co.uk
  
  BETC London has appointed Russell Davies, former director of strategy at the Government Digital Service, as chief strategy officer.
  
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• Morgan Rutherford Associates: Advertisement sales Exective

  04-10-2016 16:30
  
  £25K-£30K Basic+Commission:Morgan Rutherford Associates:
  Advertisement sales executive is required for my client based in Chelsea, they publish a number of coffee style magazines and associated websites.
  London (Central), London (Greater)
  
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• Telegraph Media Group appoints Yahoo’s Nick Hugh as first ever COO

  04-10-2016 16:15
  
  Telegraph Media Group (TMG) has appointed Yahoo’s vice president of EMEA as its first ever chief operating officer, the creation of which could mean it is preparing to open up new revenue streams as publishers are increasingly under pressure to make up declines in print revenue.
  Hugh will assume responsibility for all TMG's revenue streams and commercial operations and will report to chief executive Murdoch MacLennan.
  Hugh has been working at Yahoo since 2008 in a range of s
  
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• Best Buy to pay $3.8m to settle charges over recalled items

  04-10-2016 16:13
  
  The US Consumer Product Safety Commission is claiming that Best Buy sold recalled products in about 600 instances. 
  Best Buy has agreed to pay a $3.8m civil penalty for “knowingly [selling] and [distributing] 16 different recalled products from 2010 through 2015,” according to the CPSC.
   “CPSC staff charged that Best Buy failed to implement adequate procedures to accurately identify, quarantine, and prevent the sales of the recalled products across all of its supply c
  
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• Facebook apologises after Marketplace accidentally becomes a dark web-style store featuring guns, sex and drugs

  04-10-2016 16:10
  
  Facebook has apologised after its newly-launched Marketplace e-commerce platform was found to contain listings selling drugs, animals, guns and adult services. 
  The new feature allows users to filter goods by location, category or price – with categories including the likes of ‘Household, Electronics and Apparel’ and by analysing the user’s location, Facebook's 1.7 billion subscribers are be able to view nearby offers.
  Facebook Marketplace is integrated with Mes
  
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• Facebook sorry after guns and drugs appear in new Marketplace service

  04-10-2016 16:04 via campaignlive.co.uk
  
  Facebook has apologised after guns and drugs appeared to be for sale on the new Marketplace feature on its mobile app.
  
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• Premier League and TUI on why ‘Brand Britain’ remains strong post-Brexit

  04-10-2016 16:03
  
  Speaking on a panel today (4 October) looking into ‘Brand Britain, Beyond Brexit’, William Bush, executive director of the Premier League, said that though the nation is not yet certain what Brexit means economically, ‘Brand Britain’ has not been lost.
  Earlier this week, the PM Theresa May pledged Article 50 would be triggered by March 2017 in a move analysts claim is a proof the government doesn’t mind losing access to the EU single market.
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• Netflix Germany launches a live hunt for Pablo Escobar on Twitch and Facebook

  04-10-2016 16:00
  
  The second season of the critically acclaimed series "Narcos" was released on September 2nd, 2016, and revolves around the legendary hunt for the Columbian drug kingpin Pablo Escobar. Netflix Germany invited four popular gamers to hunt down Escobar themselves by competing in a number of challenges, both physically and mentally challenging. The whole event was titled 'Jagd auf Escobar' (Hunt for Escobar) and was streamed live on Twitch and Facebook at 6pm on September 25th, 2016. 
  The live c
  
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• Tech players entrench power in 2016 Interbrand ranking of world's most valuable brands

  04-10-2016 15:46 via campaignlive.co.uk
  
  Apple and Google have once again topped Interbrand's list of the 100 most powerful brands - while Facebook and Amazon have seen their value grow faster than any other brand.
  
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• Join Marketing Week in the ‘Chill and Charge’ lounge at the Festival of Marketing

  04-10-2016 15:35
  
  Those attending the Festival of Marketing at London’s Tobacco Dock on 5 and 6 October will have the chance to recharge their batteries between sessions at Marketing Week’s ‘Chill and Charge’ lounge.
  The room offers lots of seating and tables so delegates can come in and relax, have meetings or catch up on emails. We’ll also have plenty of chargers available to recharge devices, as well as giant bean bags and table tennis and pool tables to relax in between
  
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• Pitch update: Mars, Mission Foods, Ikea, Scottish Power

  04-10-2016 15:27 via campaignlive.co.uk
  
  Agencies began pitching for Mars' £90m UK media buying business with presentations last week as part of the confectioner's estimated £400m review across seven markets.
  
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• Criteo snaps up HookLogic to help deliver more value to brands

  04-10-2016 15:05
  
  Performance marketing company Criteo has inked an agreement to acquire advertising exchange HookLogic.
  Criteo claims that the acquisition will strengthen its core product, “helping it deliver more value to brand manufacturers and retailers alike,” said Eric Eichmann, chief executive of Criteo.
  He added: “We are excited to help develop the HookLogic platform with our own sophisticated technology and to bring their solution to marketers across the globe. 
  “Jon and his
  
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• Criteo snaps up HookLogic as adtech M&A gathers pace

  04-10-2016 15:05
  
  France-based adtech outfit Criteo has inked an agreement to acquire advertising exchange HookLogic for a publicly undisclosed fee, a deal announced within 24 hours of SalesForce's purchase of Krux.
  Criteo claims that the acquisition will strengthen its core product, “helping it deliver more value to brand manufacturers and retailers alike,” said Eric Eichmann, chief executive of Criteo.
  He added: “We are excited to help develop the HookLogic platform with our own soph
  
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• Wikileaks founder Julian Assange vows big reveal before US Election Day

  04-10-2016 15:01
  
  WikiLeaks founder Julian Assange reportedly plans to publish "significant" secret information related to the United States presidential election — and that it will do so before US Election Day on 8 November. 
  Assange made the comments via video link from London to Berlin as part of a news conference to mark Wikileaks' 10th anniversary, according to a report in USA Today.
  Assange vowed that Wikileaks will start "publishing every week for the next 10 weeks" material on weapons
  
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• Why brands are creating ‘social contracts’ to build trust around data use

  04-10-2016 14:49
  
  Data analysis is central to businesses that need to stay competitive through enhanced knowledge of consumer behaviour and preferences yet there is limited confidence in the current state of the data economy. A fundamental lack of trust is damaging the consumer’s relationship with brands and impeding data-driven innovation.
  The Annual Track survey by the Information Commissioners Office (ICO) is a gauge of consumers’ awareness and concerns around data use. It reveal that only one
  
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• WhatsApp unveils Snapchat-style creative tools

  04-10-2016 14:36
  
  Facebook-owned messaging app WhatsApp is the latest service that appears to have drawn inspiration from Snapchat – updating its camera features to allow users to customise their photos.
  Following in the footsteps of Instagram, which aped Snapchat's Stories feature earlier this year, the service has unveiled a host of new creative tools which will allow users to edit and doodle on their images. Announcing the news in a blog post, the company revealed it will also now let users ove
  
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• WhatApp unveils Snapchat-style creative tools

  04-10-2016 14:36
  
  Facebook-owned messaging app WhatsApp is the latest service that appears to have drawn inspiration from Snapchat – updating its camera features to allow users to customise their photos.
  Following in the footsteps of Instagram, which aped Snapchat's Stories feature earlier this year, the service has unveiled a host of new creative tools which will allow users to edit and doodle on their images. Announcing the news in a blog post, the company revealed it will also now let users ove
  
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• Natural History Museum kicks off advertising review

  04-10-2016 14:28 via campaignlive.co.uk
  
  The Natural History Museum has kicked off a search for an advertising agency.
  
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• Bass Pro Shop to acquire Cabela's for $5.5bn

  04-10-2016 13:58
  
  Outdoor-sports gear seller Bass Pro Shops has acquired Cabela’s Inc. for $5.5bn — $65.50 per share in cash. This acquisition unites two of the biggest competitors in the industry who have built their brands on mega sports stores.
  “A driving force behind this agreement is the highly complementary business philosophies, product offerings, expertise and geographic footprints of the two businesses. The essence of both Bass Pro Shops and Cabela’s is a deep passion to
  
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• A week with Amazon's Alexa - what's the verdict?

  04-10-2016 13:51
  
  “So is she is listening to EVERYTHING we say?”
  “Well technically yes, but she only takes notice when we say her name”
  “So does she forget everything else she hears?”
  “I hope for all our sakes- particularly mine- that she DOES sweetheart”
  Half an hour in to our relationship with the Echo- relationship is the awkwardly truthful way to describe the level of my family’s interactions with it after just six days- my daughter asks this poignant ques
  
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