Marketing news

• Former editor in chief of The Guardian blames Facebook for hoovering up $27 million of newspapers' ad revenue last year

  06-09-2016 21:52
  
  Former editor of The Guardian newspaper in the UK Alan Rusbridger said the Guardian's predictions for ad revenues last year never materialized "because it all went to Facebook," he said recently.
  He noted that  Facebook sucked up nearly $27m of the Guardian's digital advertising revenue last year. Rusbridger, now principal of Lady Margaret Hall college at Oxford University, said The Guardian forecast online revenues of $132m before he left in May last year.
  In the end, the newspap
  
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• How Netflix is growing the popularity of Narcos through smart social media marketing

  06-09-2016 21:41
  
  The highly successful Netflix drama "Narcos" is emerging both as a unique example of social media marketing and the appeal of 'global television' where a series set in South America, spoken in Spanish with English subtitles, produced by French professionals, starring Brazilian actors and loved in Germany debuted on Netflix recently and was just renewed this week up to season 4.  The announcement comes only a few days after the streaming service released all ten episodes of Season 2 on Frida
  
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• Digital advertising agency, NMPi, launches new analytics service

  06-09-2016 18:42
  
  In its commitment to helping organisations fulfill their true potential, digital advertising agency, NMPi, is launching its expert analytics service.
  The new service will deliver a range of bespoke analytics solutions across four areas: web analytics, tag management, attribution and consultancy. The service, which has been available for existing clients since the beginning of the year, provides a custom approach for each individual and focuses on generating actionable insights that assist organi
  
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• Cosmo editor Joanna Coles named Hearst’s first chief content officer

  06-09-2016 18:42
  
  Hearst has promoted Cosmopolitan editor-in-chief Joanna Coles to the position of chief content officer for the publisher.
  Moving up into the media company, she will be responsible in the newly created role with overseeing the company’s full stable of magazines globally, looking for new business opportunities and expanding TV and live events.
  Hearst president and chief executive Steven Swartz, said: “Joanna has terrific editorial and business acumen and has emerged as a strong leader
  
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• BBC digital boss resurfaces at Eurosport

  06-09-2016 18:34
  
  Ralph Rivera, former director of BBC digital, has been appointed to the newly created position of managing director of Eurosport Digital, owned by Discovery.
  Rivera’s post as director of digital at the BBC was made redundant earlier this year after six years in the role. During his time as the digital boss, Rivera was responsible for all digital media services, including the launch of VOD service BBC iPlayer.
  Rivera has been looking at how to reinvigorate the BBC’s offer to the publi
  
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• Analysis: Apple expected to reveal Apple Watch 2 and waterproof iPhone 7 with no headphone jack

  06-09-2016 18:27
  
  It is nearly mid-September - that means Apple is, as ever, set to lift the veil on its upcoming products on Wednesday (10 AM PST) that is expected to see the debut of the iPhone 7 and a new Apple Watch but will it fall on deaf ears?
  There is a growing whispers that Apple's losing its edge and the public is losing interest in its annual product reveal - especially as there are but a few major changes expected to be made to the new iPhone.
  A recent article in Fortune.com 
  
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• Weetabix aims to ‘bust the myth that all cereal is created equal’ to combat sugar fears

  06-09-2016 18:07
  Weetabix will be rolling out the traffic light system across all its variants including On The GoWeetabix is introducing a traffic light system on pack to bust myths around the sugar levels in breakfast cereal and build trust with consumers by “informing them about what they are putting in their baskets”.
  Mintel data shows that 52% of those who eat breakfast cereals say they check the sugar content before choosing a new cereal and 31% say concerns over sugar content have caused them
  
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• Movers and shakers: P&G, Maxus, Trinity Mirror, Clear Channel, Coley Porter Bell and more

  06-09-2016 17:57 via campaignlive.co.uk
  
  Campaign's weekly round-up of the hires, departures and promotions across the industry.
  
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• Facebook wants to be more like Twitter – tests ‘what friends are talking about’ on newsfeed

  06-09-2016 17:50
  
  As it moves to prioritise updates from families and friends, Facebook is now testing new compressed updates which emulate the snackability of Twitter posts.
  The social network is reportedly testing a newsfeed feature called ‘what friends are talking about’ on Android, devoting real estate at the top of the feed to give a quick snapshot of what people are talking about.
  Mashable first spotted the changes on Friday and the company has yet to issue comment on the features.
  It is as
  
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• Advertising stereotypes: which would you choose to eradicate from the planet?

  06-09-2016 17:32
  
  A woman sensually eating of a 65p chocolate bar. The bumbling dad who’s never used a dishwasher. It’s 2016, and these kind of stereotypes are still alive and well in the ad industry.
  So if you could kill just one, which would it be? The Drum is lining up the worst culprits and is opening them up to the public firing line.
  Unleash your most hated stereotypes in the comments below, or tweet @TheDrum using the hashtag #adstereotypes.
  We’ll publish an analysis of the winning losers
  
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• How to create on-demand experiences for today’s highly demanding consumers

  06-09-2016 17:24
  
  Customers in today’s on-demand world have become accustomed to getting what they want, when they want. Any brand that cannot live up to these demands faces criticism for failing to offer a seamless customer experience.
  Amazon has been credited with setting the gold standard for online customer experience, taking its offer up several notches with the UK debut of one-hour delivery service Prime Now in June 2015 and the launch in August of its Dash Button, a service that allows
  
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• Jarlett de Grouchy: Shopper Analytics Manager

  06-09-2016 17:23
  
  £55000 - £65000 per annum + benefits:Jarlett de Grouchy:
  Are you smart, numerate, with a passion for the understanding what motivates consumers? Do you want to apply insight and analytics to commercial problems to provide actionable recommendations? Can you explain complex problems in a simple and clear way? Do
  Reading, Berkshire
  
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• Puzzle ups its focus on sport with new specialist agency Puzzle Sport

  06-09-2016 17:08
  
  Digital engagement agency Puzzle has created a dedicated sports agency as it looks to attract leading sports brands with the promise of an integrated offering under one roof.
  Puzzle Sport is aiming to be a one stop shop for its clients with services ranging from the design and creative stages through to the finished experience.  It has already begun adding to its roster of clients which include Aston Villa, Wembley, LDN Muscle and Championship Manager 17.
  Kieran Loftus, director at Puzzle S
  
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• Fox News reaches settlement for Gretchen Carlson’s sexual harassment lawsuit: ‘We sincerely regret and apologize’

  06-09-2016 17:03
  
  21st Century Fox, parent of Fox News, has confirmed it has settled Gretchen Carlson’s sexual harassment lawsuit against former network president Roger Ailes.
  The network also issued an apology for Carlson’s treatment while employed under Ailes: “We sincerely regret and apologize for the fact that Gretchen was not treated with the respect and dignity that she and all of our colleagues deserve.”
  Carlson, a former Fox News anchor, drew up the lawsuit against Ailes two months
  
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• Snapchat ad revenue forecast to reach nearly $1bn next year

  06-09-2016 17:01 via campaignlive.co.uk
  
  Snapchat's global ad revenue is set to more than double next year to reach nearly $1bn (£745m), according to a report by eMarketer.
  
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• Influential not infuriating: 10 tips to simplify your influencer marketing strategy

  06-09-2016 17:00
  
  So, let’s talk social influencers. Over the last few years we have seen a rise in these over the top, excitable, hipster like figures – and we bloody love it. Brands are throwing money towards influencer marketing, and it’s becoming essential to have a strong strategy. Here we’ll outline some overlooked points to help you understand influencer marketing, which are so simple, anyone could grasp them.
  1. Know what you want, and go get it
  Just like a good night out on the to
  
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• Number 10’s top marketer Conrad Bird: ‘I need ROI, not eyeballs to show my ad spend is effective’

  06-09-2016 16:55
  
  The government is putting the effectiveness of its advertising strategies under greater scrutiny as it adapts its marketing to the political and social upheaval sparked by the Brexit vote.
  None are these changes more readily felt than at those agencies currently contesting for places on the government’s new advertising roster. Previously accounts would have been won and lost on an agency’s ability to create a TV spot, whereas now they need to solve business issues according to C
  
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• Jarlett de Grouchy: International Sales Director

  06-09-2016 16:16
  
  £80000 - £100000 per annum + excellent benefits:Jarlett de Grouchy:
  Sales Director - Professional Hair - Global role!London
  
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• Unum: Channel Marketing Manager

  06-09-2016 16:15
  
  £32,000 to £38,000 per annum + 27 days holiday + benefits + free parking :Unum:
  An exciting opportunity has arisen for an experienced Marketing Advisor to join our talented in house team based in Dorking.Dorking, Surrey
  
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• Channel 4 secures Sunday Brunch product placement and sponsorship deal with Hotpoint

  06-09-2016 16:14 via campaignlive.co.uk
  
  Channel 4 has struck a new brand partnership with Hotpoint, which will sponsor its weekly magazine show Sunday Brunch.
  
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• The Drum's Scottish Creative Awards nominations revealed - see who's made the shortlist for 2016

  06-09-2016 16:13
  
  The Drum's Scottish Creative Awards have been celebrating the thriving creative industry north of the border for close to two decades, and now it's time to unveil the nominations for 2016. 
  The annual event is open to any advertising, digital or design agency in Scotland, as well as agencies who have done brilliant work for Scottish clients. 
  The entries have been whittled down by our esteemed panel of industry luminaries, and leading the shortlist for 2016 is The Union which has
  
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• Unum: Creative Artworker

  06-09-2016 16:05
  
  up to £28,000 per annum + 27 days holiday + benefits + free parking:Unum:
  An exciting opportunity has arisen for an experienced Creative Artworker to join our in house marketing team based in Dorking.Dorking, Surrey
  
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• Is 'internal comms' the dirty word of the creative industry?

  06-09-2016 15:46
  
  There’s a quiet revolution going on in secret, behind closed doors. People are sneaking around all cloak and dagger, exchanging some pretty decent amounts of cash for creative work for some of the biggest global brands.
  It’s called internal communications, and the talent and creativity in this part of the comms world can more than rival its consumer counterpart.
  It could be argued that it’s easy to market the latest Apple gadget for example. It’s shiny, beautifully design
  
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• TV ad market faces dip after Brexit vote

  06-09-2016 15:40 via campaignlive.co.uk
  
  The TV ad market is facing a drop of up to 5% in September and October as some advertisers put spending on hold because of uncertainty around Brexit.
  
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• How Pernod Ricard is using the Internet of Things to bring ‘the product, experience and consumer together’

  06-09-2016 15:32
  
  Pernod Ricard is looking to introduce the Internet of Things (IoT) technology to more of its brands as it hopes to disrupt the market place and create an “ongoing conversation” with consumers.
  Its Malibu brand has already turned 40,000 bottles into ‘digital touchpoints’, offering consumers access to exclusive content simply by tapping their smartphone on the bottle.
  Speaking at its 2015/2016 full year results roundtable this morning (6 September), Pernod Ricard UK’s
  
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• About.com creates The Balance on heels of Verywell success

  06-09-2016 15:28
  
  When information giant About.com launched its health-specific site, Verywell, they were looking to make health information more user friendly as a vertical.
  “The big health sites are clinical and scary,” said Neil Vogel, about.com CEO, in a The Drum story in May. “Turns out, our content is a little bit more as if your best friend were a doctor, written from the peer point of view — people who really cared about results. That led us into understanding what our brand was. W
  
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• ProSiebenSat.1 launches six channel apps emphasizing live TV, free streaming

  06-09-2016 15:25
  
  ProSiebenSat.1 Group, an independent media corporation in Europe, has announced the launch of six new apps for each of its TV channels in Germany using Zapp, Applicaster’s app-publishing platform. The apps have been launched for ProSieben, SAT.1, kabel eins, SAT.1 Gold, sixx and ProSieben MAXX and emphasize live TV, with free live streaming.
  “Applicaster’s platform allowed us to create an elegant, intuitive app for each of our channels - which we can now replicate for other cha
  
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• Adam & Eve/DDB dominates Fashion shortlist for Campaign Big Awards

  06-09-2016 15:19 via campaignlive.co.uk
  
  Adam & Eve/DDB is leading the Fashion, Clothing, Footwear and Accessories category in this year's Campaign Big Awards, with three out of the four pieces of work shortlisted created by the Omnicom shop.
  
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• ASA bans electrical retailer's radio ad for sexist 'double D' quip

  06-09-2016 15:15 via campaignlive.co.uk
  
  Cardiff business Budd Electrical has made a boob of itself after the Advertising Standards Authority banned its radio ad for objectifying women.
  
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• Here’s how Adobe helped NBC personalize ads during the Olympics

  06-09-2016 15:00
  
  There’s a reason the 50 million viewers who livestreamed over 3.4 billion minutes of 2016 Olympics content might have been happier with – or at least less annoyed by – the ads they saw during the Olympics this year.
  That’s because NBC Sports teamed up with Adobe on dynamic ad insertion, in which ads are personalized for each viewer during live or on-demand programming, making this what Adobe called the first live linear ad replacement for every screen — which i
  
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• Scott Knox departs as leader of MAA

  06-09-2016 14:21 via campaignlive.co.uk
  
  Scott Knox has resigned as managing director of the Marketing Agencies Association after 15 years running the trade body.
  
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• General Electric puts its faith in 3D printing with two European acquisitions

  06-09-2016 14:20
  
  General Electric has given the stamp of approval to the future of 3D printing by simultaneously announcing the purchase of two companies focused on producing the printers.
  The American conglomerate has made serious inroads in Europe with a combined $1.4bn purchase of Sweden-based Arcam AB and Germany's SLM Solutions Group as it looks to reposition itself as a "digital industrial company.
  The move is thought to bring GE's overall production costs down with it now greatly extending its abilit
  
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• Ebiquity launches new global Advertising Intelligence Platform

  06-09-2016 14:00
  
  Ebiquity has rolled out its new Ebiquity Portfolio platform which allows clients to view, sort and analyse competitor advertising creatives and spend.
  The new platform will span across 15 European countries and up to 80 territories worldwide and will initially be released to more than 120 companies.
  The service features new charting and presentation capabilities, automated report functionality and an improved user interface.
  Ebiquity is also looking to test a new methodology for captur
  
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• Channel 5 acquires Formula E broadcast rights after ITV step away

  06-09-2016 13:45
  
  Channel 5 has acquired the UK broadcast rights to Formula E after ITV decided not to renew current deal.
  The two year deal will run until the end of the 2017/18 season and will see Channel 5 air live races from the series with qualifying sessions being shown on its sister channel Spike. 
  The broadcaster is also understood to be focusing its efforts in creating an 'immersive broadcast experience' through its social media and online platforms. 
  Channel 5 decision to take over the br
  
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• Adam & Eve/DDB and AMV BBDO vying for Campaign Big Awards' Retail and Restaurants shortlist

  06-09-2016 13:42 via campaignlive.co.uk
  
  Adam & Eve/DDB will go up against Omnicom stablemate Abbott Mead Vickers BBDO for this year's Campaign Big Awards Retail and Restaurants category.
  
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• Radiocentre continues targeted campaign as it takes aim at Airbnb CMO Jonathan Mildenhall

  06-09-2016 13:37
  
  Airbnb's chief marketing officer, Jonathan Mildenhall, is the latest marketing luminary to be targeted by Radiocentre's bold musical push to get more brands advertising on the airwaves. 
  Created by Lucky Generals, the commercial is the most recent in a campaign series of high profile radio ads personally aimed at famous marketers, asking them to 'See Radio Differently'.
  The first two iterations of the initiative saw a hip-hop rap dedicated to Unilever's Ke
  
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• Tapping into Asia-Pacific: utilising data and local connections to understand cultural nuance

  06-09-2016 13:35
  
  Three industry experts took to the stage to discuss the opportunities and challenges of marketing in the Asia-Pacific region, with a focus on some of the most common mistakes brands are making and how to address the cultural complexities of the region's markets.
  While Asia-Pacific has long represented a huge opportunity for Western brands – whether it's tapping in to China's economic powerhouse or the opportunity to be had in the region's developing markets, such as Indonesia – navig
  
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• Labour leadership challenger Owen Smith tweets picture of sensitive server data

  06-09-2016 13:29
  
  The campaign team for Owen Smith, the MP challenging Jeremy Corbyn for the leadership of the Labour Party, invoked ridicule after on Sunday (4 September) after it shared an image featuring a whiteboard which held sensitive log in information.
  The image, posted during a supposed strategy briefing, featured the login details to Smith’s phone bank system, with the password ‘Survation’ - also the name of a UK research agency.
  The details were immediately noticed
  
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• MG OMD and M2M set to depart Marylebone

  06-09-2016 13:23 via campaignlive.co.uk
  
  Manning Gottlieb OMD and M2M are to be the latest Omnicom shops to move into the holding company's agency complex in London's Bankside.
  
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• IPG Mediabrands buys search agency Stickyeyes

  06-09-2016 13:15 via campaignlive.co.uk
  
  IPG Mediabrands has acquired Stickyeyes Group, the search and content agency, in a deal worth more than £20m as it aims to strengthen its digital media division.
  
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• McDonald's shuts YouTube channel amid low interest

  06-09-2016 12:53 via campaignlive.co.uk
  
  McDonald's has wound up its youth-focused YouTube project Channel Us after it failed to reach enough consumers, its chief marketing officer Alistair Macrow has confirmed.
  
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• It's time to find the new generation of diverse talent or watch your pitch opportunities shrink

  06-09-2016 12:36
  
  There’s a well-worn adage in pitch circles that the agency who most wants to win the pitch is the agency most likely to win the pitch. And the proof is in the pudding. In the past 12 months, I have seen time and again agencies driven by an insatiable hunger to win and brilliant talent pool at all levels delivering the extra intangible magic that makes the biggest difference on the day of final reckoning.   
  For decades, talent and determination have been the heady mix unlocking t
  
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• Veggie Pret pop-up sets down roots after trial success, eyes launching more vegetarian stores

  06-09-2016 12:33
  
  Pret A Manger has announced it will continue what was supposed to be its month-long vegetarian pop-up shop - Veggie Pret - after sales remained strong well beyond the honeymoon period.
  The company has announced that the shop in Soho will remain open – with plans to court opportunities to launch more vegetarian stores “if we can,” according to Pret chief executive Clive Schlee.
  On the decision he said: “After the massive hype of the first few weeks, sal
  
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• Asia’s mobile metrics need to mature

  06-09-2016 12:25
  
  For the first time ever, the Asia Pacific region is overtaking the US in digital ad spend.
  Today, there are over 2.5 billion mobile phone users in APAC - that’s 62.5 per cent of the region’s population. Digital ad spend is slated to grow 18.2 per cent this year - led largely by China - reaching US$59.7 billion. For some perspective, growth in the US is nearly half that at 9.6 per cent.
  Mobile programmatic is driving the uptick, but the threat of ad fraud is still a hindrance to explo
  
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• Edelman UK poaches OMD's Toby Gunton to head up its digital offering

  06-09-2016 12:00
  
  Edelman UK has made moves to strengthen its digital arm, poaching OMD UK’s Toby Gunton as general manager of digital.
  The newly-created role with see Gunton join the Edelman UK executive operations team where he will be responsible for bolstering the agency’s digital specialisms and services for clients across the entire UK business.
  Starting in October, he will have a remit to focus on leading digital innovation for client campaigns. He will be part of the PR firm’s global dig
  
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• Tag Heuer appoints Pitch Partnerships to maximise its Premier League sponsorship

  06-09-2016 11:59
  
  Tag Heuer has appointed Pitch Partnerships to help activate its new sponsorship with the Premier League by engaging with fans through experimental and social activity.
  The luxury watch brand selected Pitch PR’s new sponsorship division, Pitch Partnerships, to devise the activation strategy that will use Tag Heuer’s assets to engage football fans across social, digital, PR and experiential activity and promote its “Don’t Crack Under Pressure” marketing motto.
  Emelie
  
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• St Helens Chamber funds Mando to deliver "the most digitally advanced workspace in the sector"

  06-09-2016 11:55
  
  St Helens Chamber have awarded Digital agency Mando a Merseyside Jobs and Growth Fund grant, in support of an ambitious office move and interior fit-out.
  Mando plans to create the most advanced workplace in the sector for their flagship headquarters in Liverpool and has revealed snippets of their inspirational new workplace experience.
  Guests arriving at the new offices will be treated to an audio visual sensation in the reception area with dimmed lighting and a floor to ceiling projec
  
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• TAG Heuer appoints Pitch to promote new Premier League partnership

  06-09-2016 11:53 via campaignlive.co.uk
  
  Luxury watch brand TAG Heuer has appointed sports and entertainment agency Pitch to activate its new partnership with the Premier League, following a competitive pitch process.
  
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• Volvo teams up with Sky Atlantic to create short film series on engineering innovators

  06-09-2016 11:50 via campaignlive.co.uk
  
  Volvo has partnered with Sky Atlantic for a series of three short films, "Human made stories", to mark its new 90 Series range of cars.
  
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• UK Top Shazamed Ads: Classic FM storms the chart but Fiat 500 continues its reign at the top

  06-09-2016 11:47
  
  Capital FM has swooped into second place this week thanks to Dua Lipa's 'Blow Your Mind', however Fiat 500 remains unmoved as it celebrates another week in the number one spot.Capital's celebrity-filled campaign follows the day-to-day activities of the popular radio station. The spot gives fans a peek behind the scenes of its photoshoots, interviews and annual Summertime Ball with the likes of Ariana Grande, Justin Beiber and Will.i.am each making appearances.Meanwhile, there's another fresh ent
  
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