Marketing news

• Heineken preserves graffiti art while working towards restoring Miami Marine Stadium

  01-09-2016 22:36
  
  Publicis New York has animated decades-old graffiti to help bring attention to Heineken’s efforts to restore Miami Marine Stadium, a one-of-a-kind venue overlooking the water, which was put out of commission during Hurricane Andrew in 1992.
  While the venue languished on the blue-green water, it took on a new life thanks to graffiti artists, who made the grandstands vibrant with their art. Publicis worked with ten artists to film a five-day shoot of meticulous stop-action animation to show
  
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• Quilted Northern mocks National Toilet Paper Day in wacky video created by Droga5

  01-09-2016 21:03
  
  With all the buzz from National Dog Day and Women’s Equality Day last Friday, it’s not exactly surprising that people weren’t celebrating a third August 26 “holiday” – National Toilet Paper Day.
  Rather than trying to convince people that toilet paper is a thing worth celebrating, Quilted Northern instead decided to have a little fun with the holiday by pointing out just how ridiculous it is in a video called ‘A Most Forgettable Holiday.’ Created by
  
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• KnowNo raises awareness about sexual consent

  01-09-2016 20:04
  
  The phrase “no means no” has been in the press in recent months as headlines involving sexual assault have been more prevalent. The problem on college campuses is especially disturbing, which is why several creative directors at MARC USA in Chicago have launched an initiative to raise awareness around what "no" means as it relates to sexual consent.
  The “KnowNo” campaign comes in time for colleges and schools to begin new semesters and it is meant to spark conversations b
  
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• Charlie Melcher talks new Mr. Robot companion book and the future of TV storytelling

  01-09-2016 19:45
  
  Mr. Robot’s main character Elliott Anderson, played by Rami Malek, is so proficient with computers that if he wanted to log his thoughts and musings on them and also ensure that no one else would be able to access this writing, he likely could. And yet, featured prominently in Season 2 of the show is a journal – a physical journal – that Elliott utilizes to record his private thoughts.
  The Mr. Robot team has decided to create an actual version of the book, titled “Red Whe
  
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• KLM and Heineken team up to offer draught beer for high flying passengers

  01-09-2016 19:31
  
  KLM and Heineken have partnered to make those long-haul flights a little more refreshing with a specially designed in-flight beer tap. 
  The Dutch travel firm will be the first to introduce Heineken's draught beer trolley on board, allowing passengers to enjoy the cold beverage at high altitude. 
  The uniquely designed appliance fits a standard airline trolley, and while it won't become a standard feature for economy passengers, KLM has said it will use the inven
  
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• Heineken unveils first ad to promote Formula 1 sponsorship

  01-09-2016 19:00 via campaignlive.co.uk
  
  Heineken has unveiled a campaign to promote its new global Formula 1 partnership at an event in Italy ahead of this weekend's Italian Grand Prix.
  
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• Google responds to claims it's catering to advertisers rather than creators as #YouTubeIsOverParty trends on Twitter

  01-09-2016 18:38
  
  YouTube has responded to reports that it has changed the way it approves videos for monetization on the site after some creators accused the video platform of favoring advertisers over users. 
  The Google-owned company is facing a backlash from those who make and upload content to the site, following a string of complaints from influencers that videos around LGBT history, mental health problems and acne were seemingly deemed "not appropriate" for advertising. 
  In a s
  
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• P&G promotes Latin America marketing boss to replace Roisin Donnelly

  01-09-2016 18:31
  
  Procter & Gamble has turned to its former marketing boss of baby care in Latin America to replace Roisin Donnelly as marketing director for Northern Europe.
  Stefan Feitoza has spent the last 16 years with P&G, predominantly in Latin America where he was brand manager for Brazil before taking on responsibility for the whole region.
  He then spent nearly four years in Switzerland as marketing director for developing markets before returning to head up the FMCG-giant’s personal po
  
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• Outdated marketing team structures are hampering brands’ chances of achieving a single customer view

  01-09-2016 18:29
  Achieving a single customer view is a goal for companies across every sector, as brands push towards delivering a seamless, personalised experience. The ability to harness the behavioural insights offered by customer data is becoming ever more essential for marketers to communicate with consumers to best effect.
  However, true data clarity is being hampered by fragmented organisational structures that split marketing teams by channel, rather than customer. According to a global survey of 1,100 ma
  
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• ‘Curiosity, understanding and empathy the key traits of a successful marketer’

  01-09-2016 18:28
  
  The tools marketers have to reach people might be changing, but the core business of marketing is still the same and marketers that want to succeed need to “be curious, have understanding and show empathy”.
  That is the view of top marketers who were yesterday (31 August) receiving Fellowships from The Marketing Society.
  Speaking to Marketing Week at the event, Antony Thomson, the founder and chairman of new digital bank Atom Bank, explained: “Marketing the discipline keeps
  
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• Ad of the Day: Save the Children launches #Classof16 social push as kids head back to school

  01-09-2016 18:16
  
  Save the Children has teamed up with Don’t Panic to launch a social campaign in line with children going back to school this September.
  ‘Go Back to School with the #Classof16’ shows children – from the UK and developing countries around the world – on their first day of school holding up signs stating their dream jobs. The campaign asks parents to share a photo of their child on their first day of school (whether it’s their first day ever, or simply first day
  
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• The agency that wins General Mills' creative account must meet the brand's diversity requirements

  01-09-2016 18:01
  
  General Mills has introduced a strict set of diversity requirements for agencies pitching to win its US advertising business, announcing that the creative departments of competing firms must be staffed with at least 50 per cent women and 20 per cent people of color.
  The brand, which spent $186 million on marketing in the first quarter of this year according to Kantar Media, opened a review of its creative account in July. 
  General Mills' chief marketing officer Anne Simonds, who is run
  
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• Pokemon Go, augmented reality and location-based marketing – latest Marketoonist

  01-09-2016 18:00
  
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  
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• Pokemon Go and the perils of following a fad – latest Marketoonist

  01-09-2016 18:00
  
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  
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• Advertising Week launches in Cuba

  01-09-2016 17:44
  
  The organizers of Advertising Week New York, London and Tokyo are now setting up shop in Cuba’s capital city Havana in partnership with JetBlue and Fast Company.
  Called ‘Cuba x Creativity,’ the inaugural event will take place from Nov. 28 through Dec. 1 this year, with Cuban musician Isaac Delgado serving as chairman of the local organizing body. Last year, Delgado led a delegation from Cuba to Ad Week New York.
  The announcement comes one day after JetBlue started flying direct
  
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• The Drum Network does retail: The long and winding road

  01-09-2016 17:43
  
  Three million people working within the retail sector in the UK are indeed facing some bleak times ahead, a stagnant economy and an uncertain Brexit laced future. While as a society we have perhaps never had so much ability to engage with our favourite retail brands, recent research figures put out by the British Retail Consortium show that the UK retail sector is to shed 900,000 jobs in the next decade.
  That same bleak report also suggested that of&n
  
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• WKD reinvents as it looks to become 'a memorable icon'

  01-09-2016 16:57
  
  Alcopop brand WKD has rebranded ahead of its 20th anniversary as it looks to drive relevancy for today's 18 to 24 year-old agency. 
  WKD, which is owned by SHS Drinks, found via research that there was a big gap in consumer interests and demands since the brand launched in 1996. To address this WKD turned to brand design agency Jones Knowles Ritchie (Jkr) to create a new look and feel that would engage its target audience. 
  Jkr created a central design conc
  
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• P&G appoints new marketing director for its Northern Europe business

  01-09-2016 16:47
  
  P&G has appointed a new marketing director for its Northern Europe business, two months after Roisin Donnelly left the business following a 31-year career.
  A spokesperson for P&G told Marketing Week: “Stefan Feitoza has been appointed P&G marketing director, Northern Europe, and commercial operations leader, hair care, Northern Europe. Stefan comes to the UK with a host of experience, having recently completed a role in Latin America as Baby Care brand Director.”
  Feitoza
  
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• Wieden & Kennedy revives 'Ridiculous Possibilities' for TK Maxx

  01-09-2016 16:46 via campaignlive.co.uk
  
  TK Maxx has brought back its 'Ridiculous Possibilities' campaign for the second year, showing unconventional uses of its clothes and products.
  
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• Five tips for creating topical ad campaigns: How One Black Bear hitched a ride on ‘traingate’ for National Express

  01-09-2016 16:42
  
  Creating an advertising campaign is not always a speedy process and often requires extensive discussion and debate between agency and client before a direction can be agreed upon. For this reason, creating topical campaigns tied to current news events can seem too difficult a task for many agencies to even attempt.
  However, a central objective of a creative campaign is to spark a conversation among your target audience. From real-world networking experience, we all know it’s much easier to
  
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• Birds Eye scraps ten-year masterbrand strategy to focus on product

  01-09-2016 16:37 via campaignlive.co.uk
  
  Birds Eye has unveiled a £6m marketing strategy which will see the brand move away from a masterbrand approach to more product-focused campaigns.
  
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• Thomas Cook restructures to combine digital and marketing teams to better target holidaymakers

  01-09-2016 16:06
  
  UK travel firm Thomas Cook has has rejigged the structure of its business, combining its marketing and digital functions and announcing a host of promotions and appointments.
  The brand says the merging of its marketing and digital teams will allow it to further develop its use of digital and social media to market its holidays and better target potential and existing customers throughout the year. 
  It also hopes the move will help bring it closer in line with changing booking habits. T
  
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• Unilever CMO Keith Weed joins headliners at Festival of Marketing

  01-09-2016 15:56
  Unilever’s chief marketing and communications officer Keith Weed has joined the line-up for this year’s Festival of Marketing.
  Weed will be taking to the headliner stage on Wednesday, 5 October at 9.15am to discuss whether Unilever is the biggest digital start-up on the planet. During the talk, he will touch on how Unilever is harnessing new business models, its work with start-ups through Unilever Foundry and Unilever Ventures and why he thinks marketers must upskill in digital.
  Wee
  
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• Keep the human in the machine – secrets of successful robotic relationships

  01-09-2016 15:54
  
  As mankind grows ever closer to technology, we need machines to better understand humans and arguably vice versa. This is the vital challenge for communications, tech and creativity in the 21st century – as we advance, how can we keep the human in the machine?
  The pointed end of this relationship is reflected by a recent UN report that recommended “Autonomous lethal weapons systems that require no meaningful human control should be prohibited.” And anyone who is anyone –
  
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• Creative Kitchen cooks up a storm with new series of digital and tech events

  01-09-2016 15:49
  
  Following their summer break, Creative Kitchen is set to return with a new series of events supporting the region’s digital and tech community.
  The Autumn schedule gets underway with their Developer Breakfast on September 15th at 92 Degrees Coffee. Developers, creatives, designers and technically-minded entrepreneurs will come together for a morning of coffee and in-depth conversation covering all things code and digital development.
  Made Here returns on October 6th to a new venue in the C
  
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• The Rolling Stones’ Keith Richards will curate BBC Four weekend programming in 'TV first'

  01-09-2016 15:46
  
  The Rolling Stones guitarist Keith Richards will curate an entire weekend of programming for BBC Four later this month in what is being called a TV first.
  Richards is set to host three days of programming from 7pm until 4am, Friday through to Sunday. Richards will choose all the TV shows and films to be shown during these hours and will feature between shows each night via snippets from an in-depth interview filmed for the takeover.
  Richards said: "No one has taken over a TV channel before. Let'
  
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• Stand Up To Cancer responds after its YouTuber campaign featuring Zoella is blasted for lack of diveristy

  01-09-2016 15:21
  
  Stand Up To Cancer has issued a response after coming under fire for its influencer-fronted 'Stand Up To Cancer With YouTube' campaign.
  The fundraising entertainment initiative, which is designed to increase awareness of the disease, came under fire yesterday after it unveiled its partnership with YouTube for a '1000-hour fundraising mission' via a series of portraits of YouTube creators – all of them white. 
  Video of Stand Up To Cancer with YouTube 
  
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• The quiet movement: Why OOH has the potential to be just as revolutionary as VR

  01-09-2016 15:11
  
  Cities today are now more exciting to live in than ever before, with emerging technologies that promise to make urban life easier, less stressful, more equitable and filled with possibility. Over the next decade and beyond, our future cities will be shaped by virtual and mixed reality, artificial intelligence, high-speed internet, autonomous vehicles and the Internet of Things (IoT), which will influence our interactions and behaviors, as well as pose opportunities for brands.
  Innovations that w
  
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• Spotify breaks into video with Metallica documentary series

  01-09-2016 15:00
  
  Spotify is tapping into video by creating the series Landmark - Metallica: The Early Years. Celebrating the rock and roll band, Spotify’s first music documentary shows the beginning years of the band through a four-part series.
  The series will feature interviews with the band, archival footage, as well as companion playlists through the Spotify service that chronicle “band’s formation in 1981 through the release of 1984’s Ride The Lighting, each chapter features candid in
  
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• How brands can feed the appetite of the 24 hour sports fan

  01-09-2016 14:00
  
  Netflix bingers don’t know how good they have it. Unlike their sports-watching peers, they can access a mind-numbing amount of drama, documentary or film – however they want, whenever they want. But thanks to the rapidly changing sports landscape – which is taking full advantage of streaming technology and a plethora of social platforms to broadcast content on – modern sports fans now have more choice than ever when it comes to getting their regular fix of sports entertai
  
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• Eamonn Holmes steps down from Sky News ending 11 years as breakfast host

  01-09-2016 13:41
  
  Eamonn Holmes has announced he will step down as anchor of Sky News's Sunrise after 11 years presenting the breakfast show to pursue new projects outside of breaking news.
  Holmes has hosted Sunrise since 2005, following his departure from ITV’s GMTV, which he co-hosted for 12 years. Today's announcement will end a 23-year run on breakfast TV in total.
  In a Facebook post announcing the news, Holmes said that he wanted to free up more time to pursue personal projects and needed to “ste
  
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• Airbnb joins The Drum’s mission to change the world in 24 hours on Do It Day

  01-09-2016 13:14
  
  Airbnb has become the latest high-profile brand to pledge its backing to Do It Day, The Drum’s endeavour to prove that marketing can change the world in just 24 hours.
  Now in its second year, Do It Day is a global event which brings together some of the world’s biggest brands with creatives from the UK, US and beyond to solve real-world challenges, and make a difference to crucial causes, in just one day.
  The accommodation sharing startup wants to use Do It Day as a catalyst to
  
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• Why video will eclipse search and display advertising within the next five years

  01-09-2016 13:00
  
  Over 90 per cent of media professionals believe video advertising will overtake static ads in terms of media spend within the next five years, as social media consumption becomes increasingly animated on platforms such as Facebook and Snapchat, according to research.
  These were the findings published today (1 September), in a study from ExchangeWire Research which also observed that 42 per cent of media owners and 36 per cent of media buyers participating in the study forecast tha
  
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• Creative Work of the Month: DNA Seattle, Isobar, Innocean, WCRS and more in the running

  01-09-2016 13:00
  
  September has arrived meaning it’s time to find out which work will take home the title of Creative Work of the Month for August.
  A stellar month for work from EMEA, APAC and the Americas, we see WCRS, Isobar, Innocean and DNA Seattle to name a few battling it out.
  Voting for Creative Work of the month will be open until 12pm (UK time) on Friday 2 September, with the winner announced shortly afterwards on The Drum website.
  As always votes will be counted from our five-star rating syst
  
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• Rubicon hopes to ‘tear down the traditional divide’ between programmatic and direct buying with launch of Guaranteed PMPs

  01-09-2016 12:50
  
  Rubicon Project has used its UK Automation Summit to announce the launch of Guaranteed PMPs (private marketplaces) – its latest offering, which it hopes will tear down the barriers between traditional direct buying, and programmatic media trading.   
  The ad tech outfit used the summit, where it gathers both the buy- and sell-side of the industry, to announce what it is dubbing a major step in how direct deals will be executed, and what it believes will be another ‘chin
  
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• How to make the most of out-of-home advertising this Christmas

  01-09-2016 12:13
  
  Research from outdoor specialists Exterion Media reveals seven in 10 fashion shoppers believe the high street is a great place for Christmas shopping and 61% did their shopping on the high street last year.
  The findings from Exterion’s 11,000-strong urban consumer panel – work.shop.play. – also shows almost one in two urban consumers look for inspiration on Christmas gifts while out and about, thus making it a prime location for brands presence.
  “Footfall o
  
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• R/GA Ventures kickstarts UK-based venture program for Internet of Things startups

  01-09-2016 12:10
  
  R/GA Ventures, the agency’s startup accelerator, has kickstarted its UK-based venture program to help startups developing Internet of Things (IoT) products.
  The R/GA IoT Venture Studio UK is launching in collaboration with InnovateUK, the UK government’s innovation agency, and will be based at R/GA London’s new headquarters.
  Applications are open from today (1 September) for growth-stage startups and early-stage startups developing technologies in all areas of IoT, specifically
  
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• Is the BBC right to charge people who only use iPlayer a full fat licence fee?

  01-09-2016 12:08
  
  Today, the BBC is ending the so-called ‘iPlayer loophole’, which an estimated 500,000 viewers have enjoyed to-date. From now on, people will be expected to pay for a TV licence, even if they only consume content via iPlayer.
  All over the internet, stories of detection vans that would give James Bond a run for his money are causing people to break into a heated frenzy of Orwellian narratives about the Beeb invading our privacy. Not to mention the unpleasantly termed WiFi ‘packet
  
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• Virgin Active puts its staff centre stage in new campaign promoting array of expertise

  01-09-2016 11:57
  
  Virgin Active is marketing the range of staff expertise it has to offer in a new campaign aimed at highlighting the pivotal role they can play in helping people achieve their goals.
  The ‘We’ve got a Squad for that’ campaign has been created by Iris and centres on Virgin Active’s staff and their expertise across a wide range of activities including swimming, tennis and yoga.
  The 30 second spot shows a line-up of real life staff, from fitness coaches to receptionists and yo
  
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• O2 pioneers subscription connected home service

  01-09-2016 11:53
  
  O2 is branching out with a subscription connected home service that will enable subscribers to operate their domestic heating and lighting direct from their smartphones.
  The mobile operator is the first in the UK to embrace the connected home and will introduce its own connected plugs to enabling consumers to control nearly 20 supported devices including a Samsung camera and motion sensors, key fob and alarms.
  O2 marketing and consumer director Nina Bibby said: “O2 Home is all about connec
  
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• The Drum Network Q&A: Stuart Knight of Trigger talks putting brands in the right place at the right time

  01-09-2016 11:52
  
  The Drum Network talks to Stuart Knight, managing director of Trigger on how experiential marketing can place brands in front of their dream audience. Knight discusses how it’s all about entertaining, misbehaving and leaving people speechless.
  What makes experiential marketing so important in this digital age when everyone is so focused online?
  Experiential is really coming of age and many brands understand the vital role that experiential has to play as a part of the marketing mix. The fe
  
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• Fifth of top brands' social media accounts are 'fraudulent'

  01-09-2016 11:34 via campaignlive.co.uk
  
  Brands are at increasing risk of falling victim to social media fraud, research has found.
  
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• Maxus promotes Jen Smith to newly created global creative director role

  01-09-2016 11:20
  
  Maxus Global has appointed Jen Smith as its first ever global creative director.
  Smith joined the media agency's UK arm in 2013 as head of planning and will now focuses on the delivery of creative work for clients both in the UK and globally while expanding the UK creativity leadership programme out to all Maxus employees.
  Lindsay Pattison, CEO of Maxus worldwide, said: "Jen was a very key participant in Walk The Talk, the Maxus gender equality initiative that helps women identify what their goa
  
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• MHP Communications appoints Edelman’s Alex Bigg as CEO

  01-09-2016 11:16
  
  MHP Communications has appointed Edelman’s Alex Bigg as chief executive following the departure of Gavin Devine earlier this year.
  Bigg was formerly general manager of Edelman’s London office. He is expected to start as chief executive in mid-November.
  Gavin Devine, the former chief executive, left the Engine Group-owned company in June this year after four years in the role to join Porta Communications in the new role of chief operating officer.
  Debbie Klein, chief executive of Engi
  
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• Google shepherds sheep to map remote Faroe Islands

  01-09-2016 11:10
  
  Google has opted for a surprisingly low-tech solution to mapping the remote Faroe Islands after recruiting a flock of sheep to help map the territory by strapping a series of body cameras on the creatures.
  The Danish archipelago has long been a blank spot on Google Maps Street View as it is home to few roads and just 50,000 people. What it does have in abundance though is sheep, some 70,000 of them in fact.
  This prompted some entrepreneurial locals to strap cameras to the animals, an approa
  
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• BBC initiates its attack on iPlayer loophole as licence requirement

  01-09-2016 11:08
  
  The BBC has stepped up its efforts to clamp down on people without a TV licence viewing its catch-up services.
  From today (1 September), anyone attempting to use iPlayer will be presented with a message telling them they must have a TV licence even if they are not watching live content.
  The move follows on from legislation passed earlier this year which ruled that, from 1 September, it would be illegal to watch BBC iPlayer content with a licence. The public broadcaster will hope that the new law
  
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• Guardian Media Group reduces stake in Cannes Lions' owner Ascential

  01-09-2016 10:31 via campaignlive.co.uk
  
  Guardian Media Group and private equity group Apax Partners have sold £200m in shares in Ascential, the owner of Cannes Lions, and withdrawn their two representatives from the company's board.
  
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• Twitter shuts down PewDiePie's account following Isis joke

  01-09-2016 10:28
  
  YouTube star PewDiePie was temporarily kicked off Twitter after making a joke about Isis.
  The social network, which has been clamping down on Isis-related activity on its platform, briefly shut down the account of PewDiePie, whose real name is Felix Kjellberg, following a series of incidents which culminated in him joking that he had joined Isis.
  The incident began when Kjellberg decided to un-verify himself by adding a globe icon next to his name on Twitter. A parody news account then tweeted a
  
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• Apple chief Tim Cook calls out European Commission tax ruling as 'total political crap'

  01-09-2016 10:27
  
  Apple chief Tim Cook has gone on the offensive against a "maddening" tax ruling imposed by the European Commission which puts it on the hook for as much as $13bn in back dated tax.
  Responding to the ruling Cook has said Apple will repatriate some of its gigantic cash reserves back to the United States from next year and issued a spirited defence of his company’s agreement with the Irish government which enabled it to minimise its tax bill.
  Speaking to RTE Cook said: “The finding is w
  
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• FreedomPop introduce WhatsApp-only SIM card to the UK

  01-09-2016 10:17
  
  FreedomPop, a telecoms start-up, is celebrating the launch of the UK’s first WhatsApp-only sim card today in a move which it hopes will shake-up established players in the telecoms sector.
  Users of the service will benefit from unlimited free data when using the messaging app together with an additional 200 megabytes of general internet allowance and 100 minutes of voice calls each month.
  The ambitious roll-out follows a £38m investment by Russian billionaire Mikhail Fridman to fund
  
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