Marketing news

• Trump or Clinton? Forget it; US tabloids turn the rumour spotlight on Britain's royals

  05-09-2016 21:39
  
  You think  the Trump-Clinton warfare is all the American public has to worry  about? Think again!  The US  obsession with the British Royal family has reached new heights in the past month with  two tabloid  magazines producing  two sensational front-page stories. One says that Prince William is to be the next king, replacing Charles, with Charles's agreement .The second story says  Prince Charles had confessed to masterminding Diana’s "mur
  
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• Domino's Drone delivers hot pizza in less than 30 minutes!

  05-09-2016 20:33
  
  Pizza delivered hot in 30 minutes … by drone? It can be done according to a report in Geekwire  this week featuring Domino’s Pizza and Flirtey lowering a pizza by drone to its designated spot - where a group of New Zealand dignitaries waited to test the pizza for its temperature and taste and ease of delivery.
  The pizza was lowered by tether onto a small picnic blanket spread out at a test site in Auckland with transport minister Simon Bridges and other dignitaries ready to sam
  
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• Matalan enters content partnership with ITV and Time Inc. UK to promote biweekly fashion show

  05-09-2016 19:25
  
  Matalan has entered into a content partnership with ITV and Time Inc UK to underline the pieces on show at its stores during a fashion and style show.
  The partnership, brokered by Electric Glue, will see the rollout of a bi-weekly show called 'Matalan Presents: The Show'. The retailer claims it will be an “entertaining and informative resource for women everywhere, providing hints and tips on current trends, fashion essentials and inspirational ideas for their homes”.
  Produced by ITN
  
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• Ad of the Day: Unilever says ‘So Long, Old World’ as it commits its brands to social good causes

  05-09-2016 18:33
  
  The world is changing – and Unilever’s new ad campaign knuckles down on the social good its brands including Dove, Persil and Domestos (and those purchasing them) can do to build a better, more sustainable future.
  As part of the brand’s wider 'Bright Future' sustainability campaign, the ad called ‘So Long, Old World’, created by Ogilvy will run on TV, online and in-store in the UK, Brazil, South Africa and Indonesia.
  Unilever chief marketing and communications offic
  
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• Müller launches multimillion pound turnaround for FRijj as it becomes ‘key priority’

  05-09-2016 18:17
  
  Following its acquisition of FRijj last year, Müller is investing heavily in the milkshake brand as it hopes to turn around its ailing fortunes and make the brand a “key priority” for the business.
  Müller bought former owner Dairy Crest at the beginning of last year in a deal worth £80m and is today bringing back FRijj to TV screens following a three-year hiatus, as part of ambitious plans to achieve double digit growth over the next 12 months.
  The dairy company is sh
  
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• Creative Work of the Week: Leo Vegas positions itself as the 'king of mobile casino'

  05-09-2016 17:54
  
  Not only is online casino Leo Vegas the ‘undisputed king of mobile casino’ it’s the king of this week’s Creative Works. 
  Created by Now, the new work features Leo Vegas, the lion, on a night out at his local social club where he spots a partner he finds simply irresistible.
  After a passionate spin around the dance floor with the object of his desires, we’re left to watch as Leo takes a bite of his new-found partner. 
  The first in a two-part series, shot by
  
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• Is Deliveroo rebrand about gaining global appeal or reducing controversy?

  05-09-2016 17:41
  
  As part of a major rebrand, Deliveroo has introduced a more minimalist kangaroo character while overhauling typography and staff uniforms with colourful new designs.
  The original logo, along with its black and green rider suits, were designed by friends of Deliveroo co-founder Will Shu, who said in a blog post today (September 5) that it was necessary to rebrand following the rapid global expansion of the company. “Our identity needs to work a lot harder,” he admitted.
  “A symbo
  
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• Deliveroo hoping new rebrand will ‘reduce controversy’

  05-09-2016 17:41
  
  As part of a major rebrand, Deliveroo has introduced a more minimalist kangaroo character while overhauling typography and staff uniforms with colourful new designs.
  The original logo, along with its black and green rider suits, were designed by friends of Deliveroo co-founder Will Shu, who said in a blog post today (September 5) that it was necessary to rebrand following the rapid global expansion of the company. “Our identity needs to work a lot harder,” he admitted.
  “A symbo
  
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• BBC Scotland taps STV veteran Howard Simpson as news editor

  05-09-2016 17:28
  
  BBC Scotland has secured STV’s editor of news and current affairs Howard Simpson as its news editor.
  Howard won a Bafta in 2014 for his coverage of the Scottish independence referendum, in addition to, as managing editor of the STV nightly news,  helped secure two RTS Scotland awards for best news programme.
  BBC Scotland will keen to leverage his experience, with him serving at STV, where he launched Scotland Tonight, since 2001.
  In a statement distributed to staff
  
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• KHWS: Account Handlers - All Levels!!

  05-09-2016 17:22
  
  Competitive Salary:KHWS:
  Intern/Graduate, Integrated Account Executive, Digital Senior Account Manager, Digital Account Director, Digital Senior Account Director
  London (Greater)
  
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• How Together Stronger became more than a marketing line and where it goes from here

  05-09-2016 17:20
  
  As Wales prepare to kick off their World Cup 2018 qualifying campaign Designroom Sport, reflect on the unexpected success of its Together Stronger campaign and how it plans to carry the mantra forward for the journey  to the next World Cup.
  Wales exceeded expectations at Euro 2016, their team spirit and remarkable performances setting the tournament alight in a way which few had expected.
  As the team defied the odds and continued to progress through the tournament, the Welsh FA’s Toge
  
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• Tesco, Asda and Sainsbury’s pair up with Carling for brand’s own ‘Amazon Dash’ style button

  05-09-2016 17:18
  
  Carling has launched its own internet connected ‘Beer Button’ which can be attached to a fridge to allow drinkers to order directly when they are running low on stock, a move it hopes will boost brand loyalty and awareness in increasingly competitive online marketplaces.
  Much like the Amazon Dash – which rolled out in the UK last week – drinkers attach the ‘Beer Button’ wherever they keep their stash of beer and sync it with the accompanying mobile app.
  Howeve
  
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• One year on: Has P&G’s CEO David Taylor been a success?

  05-09-2016 17:13
  
  Procter & Gamble (P&G) hired David Taylor as its new CEO just over a year ago, who was tasked with getting the business to grow again. When P&G announced his appointment in July the business was facing falling sales, with net sales dropping 5% in 2015 to $76.3bn. It was also in the midst of a streamlining process.
  In 2015 it announced plans to cut its agency roster and reinvest some of $500m savings in marketing activity. At the time, chief financial officer John Moeller sa
  
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• One year on: Has P&G CEO David Taylor been a success?

  05-09-2016 17:13
  
  Procter & Gamble (P&G) hired David Taylor as its new CEO just over a year ago, who was tasked with getting the business to grow again. When P&G announced his appointment in July the business was facing falling sales, with net sales dropping 5% in 2015 to $76.3bn. It was also in the midst of a streamlining process.
  In 2015 it announced plans to cut its agency roster and reinvest some of $500m savings in marketing activity. At the time, chief financial officer John Moeller sa
  
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• Durex wants to put sex talk back on the menu with aubergine flavoured condom stunt

  05-09-2016 16:55
  
  Durex has 'created' an aubergine flavoured condom as part of its #CondomEmoji campaign in a bid to highlight the fact that the official emoji alphabet doesn’t contain any icons to help young people discuss safe sex.
  Based upon the premise that the “humble” aubergine has become a symbol to help millennials broach the subject of sex in text-speak, the contraceptive brand said it has designed the new flavour to underline the “absurdity” of Unicode Consor
  
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• How the National Lottery's 'I am Team GB' won digital

  05-09-2016 16:51 via campaignlive.co.uk
  
  When the National Lottery launched its "I am Team GB" campaign, the goal was to boost the public's awareness of the role played by lottery funding in Team GB's success.
  
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• Matalan launches branded content deal with ITV and Time Inc

  05-09-2016 16:47 via campaignlive.co.uk
  
  Matalan, the clothing retailer, is to feature in its own branded show produced and promoted by ITV in a content-led partnership with Time Inc.
  
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• Consumers have no idea how much food they're wasting, Sainsbury's report reveals

  05-09-2016 16:45 via campaignlive.co.uk
  
  British consumers are blind to the level of food waste generated in the average household and the potential money to be saved by tackling the problem, a new report from Sainsbury's has found.
  
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• Women in Travel Meetup event appoints Rooster PR

  05-09-2016 16:32
  
  The Women in Travel Meetup, the international event for women working in the travel industry has appointed Rooster PR to manage its press office and social media channels. 
  The initiative, which was launched by Alessandra Alonso in 2014, aims to engage with, reach out to and create a community of thousands of female professionals, current and future entrepreneurs and suppliers working in and around the travel industry who wouldn’t otherwise be able to access this type of support. 
  
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• Best of Britannia West appoints Digital Visitor to promote Bristol event in November

  05-09-2016 16:21
  
  Best of Britannia West (BOB West), part of a series of events across the UK to showcase the best British independent brands and producers, has appointed Bristol-based social media agency Digital Visitor to raise awareness of the upcoming event this November.
  Digital Visitor’s promotion strategy will include a blend of digital tactics, including the creation of compelling channel content, an influencer PR campaign and targeted social media advertising campaign.
  Previously covering London (S
  
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• Intel blocks John McAfee from naming gaming company John McAfee Global Technologies

  05-09-2016 16:19
  
  Entrepreneur John McAfee has had his efforts to rename investment company MGT Capital Investments as John McAfee Global Technologies scuppered by Intel which still holds the rights to the McAfee trademark.
  McAfee made his name, and his fortune when he sold his cyber security firm of the same name to Intel in 2011 for $7.7bn. Although it renamed McAfee as Intel Security in 2014 as it looked to ship the software suite with its products, it is reportedly still prepared to litigate against any use o
  
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• Snapchat fuels rumours its creating augmented reality goggles as it joins Bluetooth industry group

  05-09-2016 16:18
  
  Snapchat has joined the industry group that handles the Bluetooth wireless standard, prompting rumours that the company is looking to make a move into hardware. 
  According to the Financial Times, the messaging app has signed up to become a member of the Bluetooth Special Interest Group (SIG); a prerequisite for any device maker that wants to use the wireless standard in its hardware. 
  Being a member of the Bluetooth SIG allows users to use the technology to connect wearable device
  
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• Carling wants to rival Amazon Dash as it launches ‘world first’ beer button

  05-09-2016 15:54
  
  Carling, perhaps inspired by Amazon Dash, has launched a “world first” beer button.
  The button, which is designed for placement in a consumer’s fridge and syncs with an accompanying smartphone app, enables users to select from either Tesco, Asda, Waitrose, Morrisons or Sainsbury’s and at a touch automatically adds Carling beer to their online shopping baskets.
  Carling-owner Molson Coors says the button is a bid to achieve more visibility after internal research found Brit
  
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• Carling hopes to rival Amazon Dash as it launches ‘world first’ beer button

  05-09-2016 15:54
  
  Carling, perhaps inspired by Amazon Dash, has launched a “world first” beer button.
  The button, which is designed for placement in a consumer’s fridge and syncs with an accompanying smartphone app, enables users to select from either Tesco, Asda, Waitrose, Morrisons or Sainsbury’s and at a touch automatically adds Carling beer to their online shopping baskets.
  Carling-owner Molson Coors says the button is a bid to achieve more visibility after internal research found Brit
  
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• Has target hit the bullseye with its e-commerce execution?

  05-09-2016 15:25
  
  US discount store Target this month declared a second quarter earnings fall of 9.7 per cent, an announcement softened by a 16 per cent increase in digital channel sales.
  This might sound impressive but the latest figures released by the US Government suggested that the year on year growth for the online retail market as a whole was c. 16 per cent. Target, it seems, did no better than the average.
  In an industry that is under intense pressure, The Drum’s Mystery Shopper asks whether Target
  
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• Mini MBA in Marketing – All you need to know

  05-09-2016 15:14
  
  We have teamed up with award-winning columnist and marketing professor Mark Ritson to bring you a new online learning experience. The MW Mini MBA in Marketing is a CPD accredited, MBA standard course.
  Ahead of the course beginning 19 September, watch this video for a rundown of what the 12-lesson course includes – syllabus, structure, exam and qualification and key dates.
  For more information and to sign up for the course click here.
  
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• Adtech veteran Wayne Blodwell launches The Programmatic Advisory to meet growing demand for transparency

  05-09-2016 15:04
  
  Wayne Blodwell, an adtech veteran with years of experience leading major agencies’ adoption of such technologies, has today (5 September) announced his exit from Dentsu Aegis Network to launch a new consultancy dubbed The Programmatic Advisory.
  Blodwell has served as head of programmatic product activation at Dentsu trading desk Amplifi (following earlier stints as the same network’s iProspect, and before that GroupM’s Xaxis) and begun the roll out with tran
  
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• Kendall Jenner deals a blow to Uber with Snapchat Lyft promo

  05-09-2016 15:01
  
  Eminent online influencer Kendall Jenner has scalped ride-hailing app Uber, ditching it for its US rival Lyft after the company supposedly suspended her.
  Jenner, a Kardashian alumni, and one of the most valued social media influencers for brands, brought the company under the microscope after sister Kim complained on Twitter that she had to ferry Kendall around town in a widely engaged tweet due to the ban.
  Following this, Jenner, took to Snapchat to thank Lyft for picking her up, offering her &
  
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• Channel 4 brings Paralympics ad campaign to cinema screenings for hearing impaired

  05-09-2016 14:53 via campaignlive.co.uk
  
  Channel 4 has claimed a UK first by broadcasting a subtitled and signed version of its "We're the superhumans" ad at dedicated cinema screenings for hearing impaired people.
  
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• Tesco rolls out ad campaign to boost Scan as You Shop use

  05-09-2016 14:30
  
   
  Tesco has launched a TV campaign to drive awareness of its Scan as You Shop service, which was recently extended into a further 20 stores.
  Tesco has offered Scan as You Shop across a select number of stores since 2010 after seeing a surge in the number of people using self-checkout. It allows customers to scan products as they walk around the store and pay quickly as they exit.
  It’s now available at 350 stores across the UK with some 600,000 people using it every week.
   “
  
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• It’s not fair to blame marketers for the rise of short-term metrics

  05-09-2016 14:27
  Marketers are under increasing pressure to prove their worth to chief financial officers and other senior leaders so is it entirely fair to blame the trend towards chasing short-term metrics solely on marketers?
  The IPA claimed in a recent report that short-termism – which it defines as any campaign measured over a period of less than six months – is killing creativity in marketing.
  The issue being that although short-term activations such as messages and information around deal
  
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• How Microsoft is partnering with Tate Britain to prove AI has a place in a world of ‘warm emotion’

  05-09-2016 14:24
  
  Microsoft hopes to show that artificial intelligence can extend beyond “the cold world of computers” by working alongside Tate Britain to sponsor the artistic IK Prize 2016 – the winner of which devised an AI algorithm that pairs the Tate’s historic art collection with modern photojournalism from Reuters’ archive.
  The IK Prize is presented annually by Tate to a team, company or individual that uses digital technology to explore art on display at Tate Britain an
  
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• Maltesers unveils winning ads in Channel 4's 'Superhumans' contest for Paralympics

  05-09-2016 13:40 via campaignlive.co.uk
  
  Mars Chocolate UK has released three Maltesers ads featuring disabled actors after winning Channel 4's £1m "Superhumans wanted" competition for the Paralympics.
  
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• Media cautioned over use of 'superhuman', 'brave' and 'heroes' in Paralympics reporting

  05-09-2016 13:11
  
  Media outlets and journalists have been cautioned against the use of certain words when reporting on the Paralympics Games after a disability research report revealed that a number of commonly used terms including “superhuman”, “brave” and “heroes” could offend disabled people.
  With the Rio 2016 Paralympics Games getting underway in two days the English Federation of Disability Sport conducted a media research survey to help provide more clarity on h
  
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• The Festival of Marketing 2016: Ten sessions you should not miss

  05-09-2016 13:06
  
  From improving the effectiveness of your marketing to gender stereotyping in ads, from the value of having a mentor to marketing on a shoestring, here are my picks from The Festival of Marketing 2016.
  Sir Martin Sorrell on the state of marketing
  Headline stage, 5 October
  Whether when appearing on Newsnight, at Davos or on Marketingweek.com, when Sir Martin Sorrell talks about the state of marketing he is never short of fascinating and always thought provoking. Expect nuggets on the folly of cost
  
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• Deliveroo delivers an edgier ‘Roo’ in colourful rebrand it claims will increase rider safety

  05-09-2016 12:56
  
  Food delivery company Deliveroo has rolled out a new brand identity, refreshing the logo, wordmark and providing an equipment refresh to help its its riders (more often than not cyclists) stand out more on the street.
  Branding agency DesignStudio worked with the company to deliver a new minimalised kangaroo logo, conceiving hundreds of possible entries. 
  Loading...
  Eventually, the sharpened Roo was settled upon however: "What we landed on was an evolution from our original and mor
  
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• Netflix teams up with Babbel to launch Narcos-based Spanish lessons

  05-09-2016 12:44
  
  Netflix has teamed up with language app Babbel to launch a series of Spanish lessons based on its Colombian series Narcos.
  Netflix first produced Narcos in the Spanish language to appeal to Latin American viewers, but the series has been watched by audiences worldwide. So popular in fact that Netflix's chief content officer Ted Sarandos claimed that the series is more popular that Game of Thrones.
  With some studies suggesting that subtitled TV programs can help foreign language acquisition, Netf
  
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• Balancing art and science: Marketing effectiveness comes of age

  05-09-2016 12:36
  
  It seems appropriate on the day that the IPA launches both Effectiveness Week and the 2016 IPA Effectiveness Award shortlist, to reflect on the topic more generally and to think about some of the key challenges we face today as marketers.
  Effectiveness has come of age. This year’s Effectiveness Awards, arguably the kitemark of marketing effectiveness, has had more entrants than ever before. And Effectiveness Week is set to be a veritable feast of effectiveness covering a rich and highly di
  
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• Sonos campaigns against tinny speakers in 'You're better than this'

  05-09-2016 12:09 via campaignlive.co.uk
  
  Wireless speaker brand Sonos has positioned itself against "craptop" speakers and other bad audio experiences in its latest work created by 72andSunny.
  
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• Sony wants to 'aggressively' push into the mobile gaming market following the success of Pokemon Go

  05-09-2016 12:08
  
  Following the success of Nintendo's Pokemon Go, Sony has said it wants to push into the mobile gaming arena.
  Speaking to the Financial Times, the tech giant's chief executive Kaz Hirai said: “[Mobile gaming] is something we are aggressively getting into. It’s quite a shift from being just a console-based business to being on mobile phones as well."
  The PlayStation owner cited rival Nintendo's runaway gaming hit Pokemon Go as the inspiration behind its renewed focus on the s
  
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• Jamie Oliver’s magazine gets a new editor

  05-09-2016 11:54
  
  Hearst Magazines UK has promoted Emma Ventura as editor of Jamie Oliver’s monthly magazine.
  In July Hearst won the publishing account for the chef’s food, travel and lifestyle title, Jamie magazine, which became the second publication to sit under Hearst’s content partnerships division Heart Made
  Ventura has been with the magazine since September 2014 and steps up from deputy editor of Jamie magazine. She will lead the editorial strategy of the magazine as well as managing
  
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• Watch: Why designing for disability must be central to any digital plan

  05-09-2016 11:30 via campaignlive.co.uk
  
  Websites are still overwhelmingly inaccessible to disabled people despite legal requirements. With new platforms constantly emerging, it's crucial that accessibility and inclusive design are championed from the outset of any digital plan, said panelists at a SapientNitro event.
  
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• Stefan Bardega named as UK CEO of iProspect

  05-09-2016 10:57
  
  Dentsua Aegis Network has today (5 September) named ex-Zenith Optimedia and MediaCom digital chief Stefan Bardega as CEO of iProspect UK.
  Bardega will report to Tracy De Groose, CEO of Dentsu Aegis Network UK & Ireland, and will work closely with iProspect’s existing leadership team to deliver the agency’s growth ambitions.  
  In addition to his iProspect responsibilities, Bardega will also have group-wide accountabi
  
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• HP calls for diversity in its agency roster

  05-09-2016 10:53 via campaignlive.co.uk
  
  HP has asked its agencies to increase the number of women and people of colour in leadership positions.
  
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• There’s an agency showing brands that co-creation can pay-off

  05-09-2016 10:52
  
  Although they often pay lip service, few companies understand the practice of listening to and engaging with their consumers. It doesn’t have to be that way according to agency Latimer, which is attempting to show businesses that co-creation doesn’t mean sacrificing quality and more importantly can have an impact.
  While it’s been around since 2010, momentum behind the agency is at all-time high. The risks of being a dishonest brand are more pronounced now and as such marketers
  
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• Creative Works: Featuring Havas Lynx, Now, The One Off, Karmarama and more

  05-09-2016 10:45
  
  Welcome to The Drum Creative Works, in partnership with Workfront.
  As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'. 
  We've now introduced our new five-star voting system. To vote for your favourite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Monday 12 September.
  For
  
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• The Guardian outsources sales operation for independent agency accounts

  05-09-2016 10:42
  
  The Guardian is outsourcing its sales operation for its independent agencies but will continue to manage the day-to-day running of the accounts for the larger agency networks.
  Responsibilities have been handed to media sales house Canopy Media Management, which has worked with the publisher since 2008. Moving forward, the business will take on the Guardian's clients at the several independent agencies it sells to, though its own internal teams will still be on hand to assist with any queries.
  Th
  
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• HSBC rolls out selfie-enabled mobile banking verification for customers

  05-09-2016 10:20
  
  HSBC customers will soon be verify their identity using a selfie, as the bank follows a trend set by the likes of Mastercard and Airbnb.
  Customers who open business accounts will now be able to prove who they are by snapping a picture of themselves, according to a report from Business Insider. The bank has said that eligible customers be given the option to use facial tracking technology to "streamline the account opening experience."
  An option on the bank's mobile app will let custome
  
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• Morning Bulletin: Sony pushes for mobile gaming, Fox News facing hacking claims and Apple iPhone 7 rumours

  05-09-2016 10:03
  
  The Drum kicks off the week with a roundup of the top marketing stories to break over the weekend, including Sony’s push into mobile gaming, hacking allegations aimed at the Rupert Murdoch-owned outlet Fox News and Hillary Clinton’s use of a start-up encryption app.
  To kick things off this morning, Music Business Worldwide reports that Soundcloud has appointed Holly Lim as its first chief financial officer. The hire comes amid doubts from some observers over the future of the busines
  
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• National Trust campaign puts volunteers at heart of new marketing strategy

  05-09-2016 09:50 via campaignlive.co.uk
  
  The National Trust is putting its volunteers front and centre in a new campaign that it says will guide its marketing strategy for the next five years.
  
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