Marketing news

• Formula One’s sale to Liberty Media to go ahead

  04-09-2016 14:07
  
  Formula One’s $8.5bn sale to Liberty Media is to begin next week, with the first of two payments to be made on Tuesday (6 September), according to reports.
  Boss Bernie Ecclestone confirmed the deal to German trade magazine auto motor und sport during the Italian Grand Prix at Monza on Saturday (3 September).
  What role Ecclestone plays at the company following the buy-out is unclear. He is quoted as saying: "I will do what I have always done. What role I play is my decision."
  Sky as well as
  
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• Are you reading Keith Vaz? 5 tips for every politician when they controversially hit tabloid headlines

  04-09-2016 14:06
  
  With Keith Vaz making headlines across Europe with allegations by the Sunday Mirror over male prostitutes and drugs usage, Francis Ingham, director general of the PRCA, offers his pointers on what every politician should do when they too hit the headlines. 
  1. Turn down the paper's offer for you to 'put your side of the story'.
  They're not your friends now even if they might've been in the past. You have more important audiences to address first. And you'll appear incoherent
  
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• Are you reading Keith Vaz? 5 tips for every disgraced politician when they hit tabloid headlines

  04-09-2016 14:06
  
  As Keith Vaz stands down having made headlines across Europe with allegations by the Sunday Mirror over male prostitutes and drugs usage, Francis Ingham, director general of the PRCA, offers his pointers on what every politician should do when they too hit the headlines. 
  1. Turn down the paper's offer for you to 'put your side of the story'.
  They're not your friends now even if they might've been in the past. You have more important audiences to address first. And you'll appear i
  
  Read more

• FTSE 350 companies to be set firm targets for women in senior roles

  04-09-2016 13:24
  
  Sir Philip Hampton, chairman of Glaxo Smith Kline, is readying a report which will set firm targets to FTSE 350 bosses for women in senior roles. 
  Hampton’s government-backed review into equality in business will issue a report in November stating that women should be in top jobs at least 25 per cent of companies in the FTSE 350.  
  That figure may rise to 35 per cent, according to The Times.
  As well as the targets, it will also tell bosses that they need to find ways of brin
  
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• Hackers infiltrate Variety’s email

  04-09-2016 13:09
  
  Entertainment magazine Variety was the victim of a hack by Our Mine yesterday (3 September), which has previously infiltrated the social media accounts of Facebook’s Mark Zuckerberg, Twitter's Jack Dorsey and Evan Williams and Google chief Sundar Pichai.
  Whist Variety’s social media accounts and website were seemingly unaffected, a number of emails with the subject line ‘Hacked by #OurMine’ were sent to readers.
  The publisher issued a statement saying that its t
  
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• The NFL to woo casual fans with Youtubers, influencers and musicians

  04-09-2016 11:55
  
  After successfully building a core audience for the NFL in the UK, the sport’s commercial chiefs are turning to influencers as well as footballers and musicians so that it can win over enough new fans to secure momentum behind its expansion.
  It signals a different approach for the sport’s franchise, which has used its international fixtures at Webley along with broadcast deals with Sky, the BBC and Channel 4 to fashion a sizeable fanbase over the last decade. But there’s a sens
  
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• The NFL to woo casual fans with influencers and talent

  04-09-2016 11:55
  
  After successfully building a core audience for the NFL in the UK, the sport’s commercial chiefs are turning to influencers as well as celebrities and athletes to win over enough new fans to secure momentum behind its expansion.
  It signals a different approach for the sport’s franchise, which has used its international fixtures at Webley along with broadcast deals with Sky, the BBC and Channel 4 to fashion a sizeable fanbase over the last decade. But there’s a sense that it&rsq
  
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• Macmillan’s ‘Brave the Shave’ campaign comes under fire

  04-09-2016 11:54
  
  Cancer charity Macmillan is battling a backlash to its fundraising campaign, ‘Brave the Shave’, which asks people to shave their heads to “stand proudly alongside men, women and children with cancer.”
  So far this year, 22,000 people have been sponsored to shave their heads, raising £2.9m. Last year the campaign raised £4.4m.
  However, The Times reports that a number of cancer survivors have said that the campaign is “patronising and offensive”.
  &ldq
  
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• How Pernod Ricard is planning to use its employees as brand ambassadors

  04-09-2016 10:27
  
  Pernod Ricard wants its staff to become brand ambassadors and is encouraging them to share more content with one another on social media via its partnership with LinkedIn.
  The move is part of the company’s wider efforts to bolster its corporate image that has already seen its chief executive Alexandre Ricard do more on various social networks.
  In an extension of this, Pernod Ricard is planning to use its sizeable employee base to act as brand ambassadors and is working with
  
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• Royds Raphael: Senior Account Manager - Integrated Brand Comms & ID

  04-09-2016 02:00
  
  £40k-£45k:Royds Raphael:
  Senior Account Manager wanted for a leading integrated brand ID, design & communications agency.
  London (Central), London (Greater)
  
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• Royds Raphael: Account Manager / Junior Account Manager

  04-09-2016 02:00
  
  £25k-£30k+neg:Royds Raphael:
  Join this leading strategic & creative brand agency. Account Manager / Junior Account Manager looking to work in a dynamic & motivated environment
  London (Central), London (Greater)
  
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• Royds Raphael: Account Manager - Branding, Innovation & Strategy Agency - FREELANCE - CONTRACT ROLE 3+ MONTHS

  04-09-2016 02:00
  
  c£35k-£40k + neg:Royds Raphael:
  Global brand agency with an innovative approach to branding & a fantastic working culture is looking for an Account Manager.FREELANCE/CONTRACT 3+ MTHS
  London (Central), London (Greater)
  
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• Royds Raphael: ACCOUNT DIRECTOR - BRAND AGENCY

  04-09-2016 02:00
  
  £60k-£65k+neg dep. on experience:Royds Raphael:
  Opportunity to join one of the most exciting brand agencies around, well known for its creativity, vision and original ideas.
  London (Central), London (Greater)
  
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