Marketing news

• Samsung halts sales of Galaxy Note 7 phones due to explosive batteries

  02-09-2016 20:19
  
  Samsung has halted sales of its new Galaxy Note 7 smartphone following reports that the device explodes while being charged.
  The company is attributing the explosions to a battery cell issue. In a statement, Samsung said that 35 cases have been reported globally and that it will replace the phones of those who have already purchased the faulty device.
  “We acknowledge the inconvenience this may cause in the market but this is to ensure that Samsung continues to deliver the highest quality p
  
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• Dixie has created ‘deadzone diners’ so people can talk instead of text during meals

  02-09-2016 18:41
  
  Labor Day weekend is sure to bring with it lots of parties, picnics and barbecues as everyone gathers to bid adieu to summer, but how much of that time will be spent on phones instead of in conversation? To get people talking instead of texting, Dixie has rolled out a campaign featuring its ‘deadzone diners’ in the hopes of encouraging people to put down their phones once in a while so they can actually enjoy some real human interaction.
  The initiative is part of Dixie’s ongoin
  
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• HP CMO pens letter to agency roster demanding more diversity in creative departments

  02-09-2016 18:12
  
  Tech giant HP is following in the footsteps of General Mills by demanding that its advertising agencies are more proactive when it comes to creating diverse workforces. 
  In a letter to the brand's advertising and PR agencies on Thursday (1 September), which was first reported by the Wall Street Journal, the brand's chief marketing officer Antonio Lucio requested that all of the brand's incumbent creative and communications partners hire more women and minorities. 
  He has asked eac
  
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• Trinity Mirror removes 'traditional' ad sales silos and unites marketing and branded content divisions under Zoe Harris

  02-09-2016 18:09
  
  Trinity Mirror doesn’t want another ad sales executive running its branded content division and is instead appointing marketing director Zoe Harris head of both marketing and branded content, uniting the two.
  Mark Field, the former director of Invention, the publisher’s branded content arm, left last month to join News UK after 11 years at the publisher.
  The publisher said Field’s departure was a “good opportunity” for it to move away from the traditional ad sales p
  
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• Sans Frontières: Why maverick PR man Lord Bell may enjoy being his own man again

  02-09-2016 18:06
  
  The big news in marcomms last week was the resignation of Lord Tim Bell from Bell Pottinger, the company he founded 30 years ago. 
  As the industry prepared for the August Bank Holiday weekend, Bell, a former adviser to Margaret Thatcher, announced last Thursday that he’d decided he would like to step back from the day-to-day running of the business.
  The news was significant because Bell is the biggest of big beasts in the PR jungle; along with Matthew Freud, Lynne Franks and Mark Bork
  
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• Chambord blends premium with the ‘absurd’ at east London flamingo croquet club

  02-09-2016 18:01
  
  Bacardi Brown-Forman’s French liqueur Chambord is hoping to bring to life the ‘playful and absurd’ side of its brand this weekend (1-4 September) through the medium of flamingo croquet.
  Located on a rooftop in east London’s Dalston, the French label’s Chapter Eight Games take inspiration from chapter eight of Alice in Wonderland, when the protagonist gets involved in a wacky version of croquet.
  Alongside the (fake) pink mallets, consumers can snack on Le Bun burgers
  
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• Secret Marketer: Countries may be separated by culture, but we are united by the desire to be connected

  02-09-2016 17:25
  
  As we return from the summer break, it might surprise you to learn that it’s not two weeks sitting on a beach that relaxes me. Instead, I prefer heading to off-the-beaten track locations. No five-star transfers for me – a lot more heaving crowds, sweaty buses and bumpy roads. It’s not that different from a typical commute to London, really.
  This year, I made the decision not to bring my work phone and to have zero access to work email. I used the pretext of the obscure places t
  
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• Under Armour places Andy Murray's personality at the heart of its latest campaign

  02-09-2016 17:10
  
  As Andy Murray progresses through the US Open Under Armour has taken the opportunity to showcase the more endearing side of his personality which the world rarely has the opportunity to see.
  As part of a new digital content series called ‘Murray Meets Murica’ the Rio Olympics gold medallist met with some young stars of the New York Junior Tennis League to learn how to add a New York edge to his game.
  Murray’s personality is the driver of the new spot and sees him interact
  
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• Everything you need to know about content marketing episode 4: 'As content becomes more sophisticated, the metrics need to be too'

  02-09-2016 17:00
  
  How much can a click tell you? A decade ago, content marketing was all about click-through rates (CTRs) and impressions. It was in an era when content marketers wrote for search engines and such measures – crude and imperfect as they were – broadly sufficed.
  But content marketers and industry strategists say that in today’s more nuanced communications landscape, and at a time where marketers of all colours under greater pressure to tie effectiveness to the business bottom line,
  
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• Adam Graham is eyeing at least five agency acquisitions in 12 months to fuel ‘Project Oak’

  02-09-2016 16:58
  
  Adam Graham, the former chief executive of digital agency Weapon7, is in talks to make at least one acquisition of an agency in the coming months as he readies the launch of a new ‘digital and data centric’ marketing services group.
  The group has been code-named ‘Project Oak’ and has received £100m in backing from an unnamed private equity firm.
  Don Elgie, the former chief executive of Creston, has also come on board as chairman.
  The Drum understands that it will of
  
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• Apple's egg-shaped Twitter account finally gets a revamp ahead of the iPhone 7 launch

  02-09-2016 16:50
  
  Apple appears to have made several updates to its official Twitter page as it gears up for the launch of the iPhone 7.
  The tech giant has owned the @Apple handle for five years and despite having almost 90,000 followers, the account has (until now) been dormant.​Over the past few days, however, the egg-shaped profile picture on the account has been replaced with the Apple logo, while a verification tick and background image have also been added – the former of which is reported
  
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• 'An all icing cake sucks' – How to sell your creative ideas to clients

  02-09-2016 16:45
  
  Have you ever watched a commercial and thought to yourself, "well I could have done better than that"? I do all the time. The amount of epic fails in advertising baffles me, especially when you know how much is spent on media.
  Don't worry, The Smink Agency isn't challenging the market anytime soon, even though the name is catchy. Selling a creative idea is however, a part of my everyday at The Drum. It can be as simple as a branded article to as complex as a video series. The best part is that e
  
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• A PR's take on why so many journalists think PRs are not up to the job

  02-09-2016 16:24
  
  Why can't journalists and PRs just get along? Agency boss Mark Borkowski offers a view from PR land on why the relationship keeps breaking down.
  Pokemon Go has entered the decline stage. This is the phase after the belles-lettres stage that sees a flurry of pretentious musing on how said fad is changing everything and the one before the stage where your parents get into it. The Washington Post quotes a psychologist, Robert Bartholomew, who posits that digital living has accelerated the
  
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• Facebook takes aim at Snapchat with Instant Video on Messenger

  02-09-2016 16:22
  
  Following on from the launch of Instagram Stories, Facebook has introduced another Snapchat-like feature designed to make video calling easier for Messenger users. 
  The introduction of Instant Video on messenger, described by Facebook as "a reflection of the ubiquity of video," will allow users to share live video instantly with friends on Facebook private messaging service. It's not dissimilar to Snapchat 's own Video Chat offering, which allows users to share snippets of their day wi
  
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• Why McDonald’s will need to focus on trust to make its Omnicom deal a success

  02-09-2016 15:32
  
  In May, details of McDonald’s search for a new creative agency for its North American business surfaced, leading to an industry-wide uproar. It revealed the winning agency would be asked to operate at cost, and would not profit from this base pay.
  Any profit the agency will make will come from performance-related pay, reliant on certain market metrics such as sales but also subjective metrics established by McDonald’s. It was rumoured WPP dropped out of the pitching process early due
  
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• SpaceX explosion is a reminder of how closely every success walks the line of failure

  02-09-2016 15:27
  
  News of an explosion during a SpaceX rocket test was reported all around the world with incredible video footage being shared online. What does such an incident mean for the reputation and image of the audacious technology company being run by entrepreneur Elon Musk now? Nasa engineer Bobak Ferdowsi shared these thoughts.
  This video is a heartbreaking, but good reminder of how incredibly difficult space exploration is, and how closely every success walks the line of failure.
  
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• Dentsu Aegis owned Isobar confirms undertaking strategic review

  02-09-2016 15:00
  
  Written by Stephen Lepitak and Jessica Goodfellow
  Dentsu Aegis’ digital marketing agency Isobar is currently undergoing a strategic review, bulking up its consulting capabilities and customer relationship while appearing to slim down in other areas of the business.
  The agency has been undergoing a number of strategic changes across the year. Most recently Isobar launched a new unit by merging its consulting capabilities with Copernicus Marketing and Forbes Consulting, both subsidiaries of
  
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• Just Eat: Product development is critical to improving consumer experience

  02-09-2016 14:27
  
  How is Just Eat innovating its customer experience in light of today’s increasing appetite for on-demand delivery?
  Product development is critical to improving the consumer experience so we are constantly looking at ways to improve and maintain our leadership position. We’ve invested significantly in our apps and more consumers are migrating to them, as well as to the mobile web.
  Where else are you investing?
  Another example is the introduction of ordering via Apple TV and Microsoft
  
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• What’s next for Gawker Media founder Nick Denton?

  02-09-2016 13:19
  
  Nick Denton, founder of Gawker Media, has bid an emotional farewell to the company he setup 14 years ago after his empire built on the immediacy of the internet and fuelled by salacious gossip succumbed to the financial wrath of the rich and powerful.
  After filing for bankruptcy and closing the Gawker.com site Denton reflected on the media company’s rise to prominence, its downfall and where he goes from here in an interview with the Financial Times.
  As traditional medi
  
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• Lindsay Lohan's GTA V lawsuit against Rockstar Games has been dismissed

  02-09-2016 12:59
  
  Actress Lindsay Lohan has had a lawsuit against the makers popular videogame Grand Theft Auto V (GTA V) dismissed by a New York state appeals court. 
  The Mean Girls star was was suing Rockstar Games' parent company, Take-Two Interactive Software, because she claimed that images used in the game and marketing materials of character 'Lacey Jonas' were based on a picture taken of the celebrity in 2007. 
  A panel of judges have, however, determined that Lohan's likeness was not us
  
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• People on the Move: Featuring The Drum, Twitter, IBM, Deezer and more

  02-09-2016 12:37
  
  This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key moves from the EMEA, APAC and North America regions below.
   
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  The Drum
  The Drum has made a number of promotions as it continues to focus on driving its international growth with the appointment of Cameron Clarke as deputy editor, Thomas O'Neill as managing editor and Katie McQuater as magazine editor.
  Clarke, who has been with The Drum
  
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• SpaceX explosion destroys Mark Zuckerberg’s plans to build out internet connectivity

  02-09-2016 12:30
  
  A SpaceX rocket exploded during a test-fire ahead of its launch, destroying Facebook’s communications satellite that was designed to deliver broadband internet coverage in sub-Saharan Africa.
  The explosion was referred to as an “anomaly” by SpaceX engineers, with chief executive Elon Musk tweeting that the “cause still unknown” the afternoon after the attack.
  Loss of Falcon vehicle today during propellant fill operation. Originated around upper stage oxygen tank. Ca
  
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• Adam Graham 'lines up £100m' to fund agency acquisition spree with Project Oak

  02-09-2016 12:28 via campaignlive.co.uk
  
  Adam Graham, the former chief executive of Omincom digital agency Weapon7, is in the advanced stages of launching a "data-centric" marketing services group to buy up agencies.
  
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• Australian estate agency EST8 unveils branding collaboration with Ink Digital

  02-09-2016 12:08
  
  EST8, a new estate agency focused on Melbourne's luxury property market, has unveiled branding developed in collaboration with creative agency Ink Digital.
  With studios in Melbourne, Australia and Halifax in the UK, team Ink was approached by Nic Cuni, executive director at EST8 to collaborate on the overall look and feel for the branding of the new property venture. After whittling down a variety of design options, the final selection is a contemporary, monochromatic logo that will be seen on E
  
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• A CRM ghost story – or why artificial intelligence leads to real-life stupidity

  02-09-2016 11:52
  
  Answer that phone and you enter another dimension. A dimension of shadow and shade that lies between the two stools of marketing automation and personal service. A dimension of unclosed feedback loops and misfiring data synapses. A dimension that exists between the summit of marketing’s sophistication and the pit of its incompetence.
  You are entering the twilight zone of banking CRM.
  This is a true story but the names have been changed so as to avoid embarrassment.
  It is also a ghost story
  
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• The accountability of marketing is greater than ever so it can no longer just be an expense

  02-09-2016 11:40
  
  In many ways it appears that PepsiCo and Mondelēz are taking a big gamble by investing so heavily in content production. These companies are best known for making fizzy drinks, crisps and chocolate, yet they are now positioning themselves as elite content makers in their own right, comparable to Hollywood studios or successful games developers.
  In reality, neither PepsiCo, which has opened a 4,000-square foot production studio in New York, nor Mondelēz, which is planning to sell a suit
  
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• Wimpy's parent company orders Gourmet Burger Kitchen to go

  02-09-2016 11:28
  
  South African conglomerate Famous Brands has added Gourmet Burger Kitchen to its stable after gobbling the upmarket burger chain in a £120m deal.
  Famous Brands have big plans for the business with the aim of opening up to 15 restaurants per year in the UK as it seeks to erode mass market giants such as McDonalds and Burger King.
  An explosion in burger dining has taken Britain by storm in recent years with a host of new players setting up shop such as Byron, Shake Shack and Five Guys togeth
  
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• Brand recognition and the colourful key to success

  02-09-2016 11:21
  
  Whether it’s Skittles going colourless to celebrate Gay Pride, or the #poolgate social media storm during the Rio Olympics, colour is uniquely powerful. The slightest change stands out to customers and if brands don’t get colour right, it can mean the difference between success and failure. Colour is the tangible expression of a brand’s personality: its look and feel, the immediate piece of visual information that captures our attention and ultimately inspires us to purchase.
  B
  
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• YouTube shutting out little guy by barring ads, claims enraged vlogger

  02-09-2016 11:15 via campaignlive.co.uk
  
  A vlogger whose YouTube videos were marked "not advertiser-friendly" has claimed the company's approach may shut out "the little guy".
  
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• Moneysupermarket's Dave and Colin form gangs in latest dance-off ad

  02-09-2016 11:06 via campaignlive.co.uk
  
  The latest Moneysupermarket.com ad brings back 'epic strutting' businessman Dave and his builder rival Colin who recruit gangs for another dance battle on TV tomorrow.
  
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• Laura Holme joins Rapp to head up new business and marketing in the UK

  02-09-2016 11:06
  
  Customer relationship marketing agency Rapp has appointed Laura Holme as vice-president, new business and marketing director to lead the agency's business development and marketing activities in the UK.
  Holme will report directly into the Rapp UK chief executive Chris Freeland, as they, along with president Sophie Daranyi, accelerate the focus on organic client growth and new client wins.
  Prior to joining Rapp, Holme held the position of group new business director at Publicis UK. Holm
  
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• Apple purges zombie apps from store

  02-09-2016 11:04
  
  Apple is to conduct a spring clean of its App Store this month by removing ‘problematic’ apps which haven’t been updated for compatibility with the latest iterations of its operating software.
  The clear out will see developers of all outmoded apps emailed to warn them of the cull together with a detailed overview of current guidelines, with a 30 day ultimatum handed down for the necessary changes to be made before they are wiped.
  For more serious problems such as where apps fai
  
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• GlaxoSmithKline opens manufacturing 'smart space' to accelerate technology adoption

  02-09-2016 10:45
  
  Pharmaceutical company GlaxoSmithKline (GSK) has opened its first research and development facility designed to test new technology, with a focus on real time electronic data visualisation. 
  The so-called 'smart space' was designed by strategic design firm PWW to demonstrate how state-of-the-art systems and technologies can be combined in a manufacturing line and environment.
  The facility is set within a 7500sq ft industrial space and is made up from a number of environm
  
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• Trinity Mirror marketing moves into ad sales and merges with branded content

  02-09-2016 10:28 via campaignlive.co.uk
  
  Trinity Mirror has merged its marketing and branded content divisions under Zoe Harris, the group marketing director.
  
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• LG and Amazon launch smart home partnership

  02-09-2016 10:18
  
  Electronics giant LG has teamed up with Amazon to create a new smart home services partnership designed to capitalise on the burgeoning potential of the connected home.
  The tie-up would see LG integrate Amazon services such as the Alexa virtual assistant into its SmartThinkQ hub, which enables homeowners to control their appliances via voice recognition technology.
  Commenting on the deal Jo Seung-jin, head of LG's appliances business said: “We will work with a wide range of partners to del
  
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• Morning Bulletin: Landlords embrace Airbnb, Zuckerberg mourns satellite loss & Serena Williams tribute

  02-09-2016 09:58
  
  Today begins with a report warning of a further erosion of Britain’s housing stock as landlords migrate from long term rentals to holiday lets via Airbnb. Meanwhile Mark Zuckerberg takes stock following a rare setback after his $200m satellite went up in flames and Nike pays tribute to Serena Williams.
  Meanwhile Walmart is reportedly ready to shed 7,000 back office and accountancy roles as it seeks to streamline its administrative divisions to focus on customer facing positions.
  The BBC ha
  
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• Campaign Viral Chart: Samsung dominates top ten most-shared ads

  02-09-2016 08:56 via campaignlive.co.uk
  
  Samsung dominates the most-shared ads on social media this week, with videos for the Galaxy Note7 claiming the top two spots.
  
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• Wins this week: McDonald's, Sky Mobile, Intel

  02-09-2016 08:50 via campaignlive.co.uk
  
  Fast food giant McDonald's ended its 35-year relationship with Leo Burnett this week after moving its US ad account into Omnicom.
  
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• Advertising Week to launch in Cuba

  02-09-2016 08:13 via campaignlive.co.uk
  
  Advertising Week, the festival for the ad industry, is set to launch in Havana, Cuba, its fourth destination.
  
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• Things are hotting up for advertisers on Snapchat, but as the platform matures can the honeymoon phase last?

  02-09-2016 07:20
  
  At the start of this year, advertisers were approaching Snapchat with a sense of trepidation, quietly creating accounts to toy with 'Lenses' and 'Geofilters' – fast-forward nine months and this apprehension has been replaced with excitement as brands shift more ad spend into the young platform.
  Everyone from Coca-Cola to Nationwide, Adidas to Cadbury, Starbucks to Dominos has come knocking on Snapchat’s door for a slice of ad action this year. Initially, however, brands were cautious
  
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• CNBC creates campaign for Chinese government around G20 Summit

  02-09-2016 06:51
  
   CNBC’s in-house advertising agency CNBC Catalyst has created a campaign for the Chinese State Council Information Office (SCIO) for the G20 summit this week.
  The campaign aims to position a view from China as being committed to the global economy, as well as setting out the priorities for the country as it hosts the G20 Summit in Hangzhou.
  Two videos, titled ‘G20, China Join in’, have been produced and will be promoted via CNBC’s TV, digital and social media channel
  
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• Ultimate Asset: Brand Manager - Online Gaming 40k

  02-09-2016 02:00
  
  £35000.00 - £40000 per annum:Ultimate Asset:
  This massive media owner are looking for a Brand Manager to join their Online Gaming division.This is a rare opportunity to take your gambling/gaming experience to the next level, with more responsibility, more autonomy and working with bigger and bette
  London
  
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• Story Recruitment: Senior Account Manager / client-facing producer, fashion & luxury brands

  02-09-2016 02:00
  
  £35-40k+ plus bonus dependent on experience:Story Recruitment:
  Fabulous chance for a creatively-minded senior account manager / client-facing producer to work with some of the biggest names in luxury & fashion
  Central London
  
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• Stopgap: BD Manager

  02-09-2016 02:00
  
  £60000 per annum + pro rata 9-12 months:Stopgap:
  Are you a TMT professional services marketing professional?
  London
  
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• Salt: GROUP ACCOUNT DIRECTOR - AGENCY - LONDON - £80,000 - £100,000

  02-09-2016 02:00
  
  £80000 - £100000 per annum:Salt:
  The company is looking for a highly experienced, personable group account director, with European experience preferred but not essential, preferably from a creative, content or design agency.
  London
  
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• Raleigh International Trust: Head of Marketing and Volunteer Recruitment (maternity cover)

  02-09-2016 02:00
  £47,943 :Raleigh International Trust:
  Are you passionate about the role of young people in creating lasting change? And are you an experienced manager with a flexible and can do attitude?
  London (Central), London (Greater)
  
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• Kruger Cowne: Account/Talent Manager

  02-09-2016 02:00
  £24/28,000 pa dependent on experience:Kruger Cowne:
  A fantastic opportunity has arisen for an impressive sales executive to join this fantastic talent management agency on permanant basis.
  London (Central), London (Greater)
  
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• Jarlett de Grouchy: Innovation Manager - Drinks

  02-09-2016 02:00
  
  £45000 - £50000 per annum + benefits:Jarlett de Grouchy:
  Looking for an exciting Innovation Manager opportunity? Want to be a part of a business with character? We have the role for you.
  London
  
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• Jarlett de Grouchy: Innovation Manager

  02-09-2016 02:00
  
  £45000 - £50000 per annum + Benefits:Jarlett de Grouchy:
  INNOVATION MANAGER - DRINKS 45-50K (depending on experience) + perksLooking for an exciting Innovation Manager opportunity? Want to be a part of a business with character? We have the role for you.
  London
  
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• Gabriele Skelton: Senior Account Manager, packaging design agency, Soho

  02-09-2016 02:00
  
  £40000 - £41000 per annum:Gabriele Skelton:
  This small but growing quirky packaging design agency, based in the heart of London's Soho, are looking for a fab Senior Account Manager!
  London
  
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