Marketing news

• New PewDiePie game set to hit YouTube

  30-08-2016 23:30
  
  YouTube’s biggest name, PewDiePie,  is going to star in a game about streaming games on YouTube.
  Outermind, the Montreal-based studio behind PewDiePie, revealed today that a new game called Tuber Simulator - which puts players in the role of a budding video game streamer - will soon be available. 
  Although very little information is available about the game prior to the official announcement, PewDiePie has tweeted out a handful of images that give an idea of what Tuber
  
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• EpiPen controversy, fueled by social media, brands manufacturer Mylan in worst possible light

  30-08-2016 22:28
  
  Talk about the power of the pen! Social media rebelled against the British pharmaceutical company Mylan this week  - producers of the poplular EpiPen – and the company’s poor reaction, particularly under the harsh scrutiny of social media and its strong stance - saw its stock plummet to an all time low. 
  Following the backlash, the company just announced that the maker of EpiPens will start selling a cheaper, generic version of the emergency allergy shots in an article that
  
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• Tiny Toast takes its campaign launch way outside the (cereal) box

  30-08-2016 22:13
  
  “It looks like little pieces of toast, which is way more convenient than just standing farther away from your regular sized toast.” –Stephen Colbert
  That late night joke introduced many people to the newest General Mills cereal to hit the shelves in 15 years – Tiny Toast. Colbert was smitten enough with the boxed product – mini-toast-shaped cereal bites available in real fruit-flavored blueberry and strawberry – that he brought on Chance the Rapper and Skrille
  
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• Twitter is now sharing ad revenue with video creators

  30-08-2016 21:16
  
  Twitter has been making a push beyond 140 characters lately, and recently it has made a strong push to grab a bigger share of the video market. As such, according to a story on Recode, Twitter will be selling ads with creator videos and will share the ad revenue with those making the video content.
  It’s a shot over the bow of the YouTube super tanker, intended to show that Twitter means business as it goes up against the video behemoth.
  According to the story, its revenue sharing policy is
  
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• Facebook Offer reworked to deliver better mobile experience

  30-08-2016 21:06
  
  Facebook announced today the discount and promotion-based 'Facebook Offers' page has been reworked to offer a better mobile experience - making it easier for advertisers to share discounts and promotions where people often are - on their mobile devices.
  Going forward, mobile advertisers can decide how long their offers run, which users see them, where they redeem them and more. Users can now claim and keep track of offers through Facebook, and redeem them across devices or in-store. The new form
  
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• Endemol Shine Beyond USA and Mashable partner for five digital series

  30-08-2016 20:15
  
  Endemol Shine Beyond USA, the digital subsidiary of the Dutch parent company, and Mashable, the lifestyle media brand that carries over 30 million social followers, have partnered together to distribute five series across websites, social and OTT channels. The programming will cover topics that span across eSports, tech, science, lifestyle, culture and more.
  The first of the five series to launch is the “Legends of Gaming," which in its third season will bring top YouTuber’s together
  
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• Staying in the loop as video mobile advertising utilising AI becomes a reality

  30-08-2016 20:10
  
  Artificial intelligence is already an effective marketing tool in large-scale marketing channels, but recently it has made headway in mobile video advertising. A recent survey of 1,000 mobile users asked if after watching a mobile video ad whether viewers were inclined to buy a product.
  Nearly half of those surveyed said they never bought a product after watching a commercial video.  Additionally, when asked why this was the case, 51 per cent stated they were not in the market for the produ
  
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• Jayanta Jenkins brings unique eye to Twitter as its new creative director

  30-08-2016 19:57
  
  Twitter announced this week that Jayanta Jenkins will become its new global group creative director, a move that is expected to bring his unique eye to the "in the now" platform that characterizes Twitter.
  Jenkins was most recently at Apple/Beats by Dre, TBWA\Chiat\Day, Wieden + Kennedy, Gatorade, and Nike.
  Jenkins was interviewed today by the VP of Global Brand Stragey Joel Lunenfeld at Twitter. He said that it was Jenkins' vision, philosophy, and creativity that makes him the right p
  
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• Pretty Little Liars cast announces series end via Facebook Live

  30-08-2016 19:48
  
  Yesterday afternoon, the creator and the cast of Freeform (formerly ABC Family) network’s hit show Pretty Little Liars announced via Facebook Live that the seventh season – the second half of which is set to premiere in April 2017 – would be the series last.
  Creator I. Marlene King kicked things off by saying: “We’re happy that you’re joining us on Facebook Live today because we have a really special, amazing announcement to make. It makes us all kind of sad,
  
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• A roadmap to solving for ad blocking

  30-08-2016 19:48
  
  Ad-Blocking, as a topic, continues to weave it’s way into many conversations throughout the ad tech industry. Its impact is felt across the entire digital ecosystem, affecting the publisher, the advertiser, the technology, and the end user. With the growth in usage of ad-blocking technology, publishers are met with declining revenues as the ad tech community scrambles to provide better standards to meet the demands of all parties involved.  Here’s a look at what all parties invo
  
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• Native advertising business Nativo launches London office to fuel global expansion

  30-08-2016 19:40
  
  Native advertising business Nativo has launched an office in London, which will act as the base of its push into Europe. 
  The expansion will be led by Lindsey Clarke (see above), who joins as managing director for the office and is tasked with building the company’s profile amongst European brands, agencies and publishers.
  She joins from Krux where she oversaw its data-driven strategies for publishers worldwide as vice-president of global advertising strategy. Prior to that, Clarke ex
  
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• Oreo introduces new flavours in the UK via £3.4m multichannel campaign

  30-08-2016 19:16
  
  Oreo is seeking to "bring to life" its new flavours via a multi-channel £3.4m campaign that includes a 'Oreo Flavour Mobile' on London’s Southbank. 
  The Mondelez-owned snackmaker is marking the launch of its new mint and limited edition strawberry cheesecake biscuits with a TV spot and a seven week experiential mobile tour, which will be combined with PR and digital activity.
  Created by FCB Inferno, the colourful 20-second hero animation f
  
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• Huawei picks Bauer social boss to be its first digital chief for the UK

  30-08-2016 18:55
  
  Huawei has poached Bauer Media’s director of social media Akhil Suchak to be its first head of digital in the UK.
  He joined this month and works with the marketing teams in the UK, Europe and globally across the consumer business. Suchak was unable to provide any further detail as to his responsibilities but did confirm that the main aim of his appointment is to grow well the brand’s position in the UK.
  On his appointment, Suchak told The Drum: This an amazing opportunity to work wit
  
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• Team One Chooses Tim Wettstein as executive creative director

  30-08-2016 18:34
  
  Tim Wettstein has joined Los Angeles-based marketing communications agency Team One as executive creative director on the Lexus brand at the company’s Dallas office, where he will join executive director Paul Silverman.
  Wettstein is an award-winning veteran of the creative world, with international experience at other notable shops, including JWT, CP+B and 72andSunny. He brings creative expertise and a global cultural perspective to Team One, having worked with brands such as Lexus, Indian
  
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• Articial intelligence could soon use Instagram filters to identify signs of depression, says study

  30-08-2016 18:19
  
  The type of filter an individual uses on their Instagram images can give an indication of their mood, according to a new study. 
  Researchers from Harvard University and the University of Vermont recently used AI technology to detect people with low moods on the photo-sharing platform, and found the method to be more effective at diagnosing depression than doctors. 
  Facial detection software was used to identify features of depression from selfies, which was combined with colour an
  
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• ISBA expresses 'concern' after cash reserves fall

  30-08-2016 18:02 via campaignlive.co.uk
  
  ISBA has fallen short in its efforts to recruit new members and will ease back on its growth plans because of the board's "concern" about how the trade body has eaten into its cash reserves.
  
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• Apple’s €13bn tax bill retort: ‘This claim has no basis in fact or in law’

  30-08-2016 18:01
  
  Apple has denied it owes the Irish state  €13bn ($14.5bn) in back tax, challenging the ruling made by the European Commission today (30 August) which found the company had entered into an illegal tax deal with the Irish government. 
  “In Ireland and in every country where we operate, Apple follows the law and we pay all the taxes we owe," said the company’s chief executive Tim Cook in a lengthy customer letter to combat the outcome of the three-year investigation.&
  
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• NewsWorks chief Rufus Olins poached to lead Co-op’s membership scheme

  30-08-2016 17:44
  
  Rufus Olins, the chief executive of NewsWorks, is to leave the newspaper marketing body to join the Co-op in the newly created role of chief membership officer. 
  The Co-op’s membership programme is a key pillar of the once-ailing supermarket’s revival, with chief executive Richard Pennycook saying recently that he hoped Co-op members would generate at least half of sales across the businesses.
  As such a raft of new benefits would be rolled out, including a five per cent discount
  
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• The Drum Network Does Retail: Trusts, truths and authenticity

  30-08-2016 17:43
  
  Only the shortest sighted retailer will focus purely on selling products. Modern forward-thinking retailers recognise that their consumers are not just buying their products, but they are investing in their brands. James Fox of RBH looks at how integral to a person’s entire being brands are becoming.
  Retail used to be simple. People liked the look of something, they bought it. But times are changing. We’re not just buying brands anymore, we’re
  
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• Newsworks chief executive Rufus Olins quits to join Co-operative Group

  30-08-2016 17:27 via campaignlive.co.uk
  
  Rufus Olins, the chief executive of Newsworks, has quit after four and half years to join the Co-operative Group as chief membership officer.
  
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• A Danish startup that threatens to disrupt traditional media agencies is coming to the UK

  30-08-2016 16:48
  
  The relationship between traditional media agencies and marketers couldn’t be more strained, with concerns rife over agencies not being upfront about how much money they’re making from marketers. It is against this backdrop that a Danish media agency that is not financially dependent on how much an advertiser spends because it takes a fixed monthly fee is poised to launch in the UK following successful debuts in Germany and the US.
  It might sound too good to be true but it&rsquo
  
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• Petition suggests Sonic the Hedgehog's 'City Escape' as a US national anthem replacement after Colin Kaepernick debacle

  30-08-2016 16:47
  
  A bold petition has emerged on Change.Org hoping to replace the US national anthem, 'the Star Spangled Banner,' with an obscure song from a Sonic the Hedgehog game.
  The song is called 'City Escape' and is featured in the Sega Dreamcast’s 2001 hit game Sonic Adventure 2 during a definitive set piece in which the hedgehog boards down a busy street - it is a fan favourite and kicks off with the lyrics:
  Rolling around at the speed of soundGot places to go, gotta follow my rainbo
  
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• The Drum makes key editorial promotions to support international growth

  30-08-2016 16:30
  
  The Drum has made a number of promotions as it continues to focus on driving its international growth with the appointment of Cameron Clarke as deputy editor, Thomas O'Neill as managing editor and Katie McQuater as magazine editor.
  Clarke, who has been with The Drum for nine years, will be charged with supporting the whole editorial team in meeting the various requirements of their roles, while O'Neill, who steps up from magazine editor, will be tasked with enriching the overall experience and c
  
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• Ikea opens a DIY supper club in Shoreditch

  30-08-2016 16:28 via campaignlive.co.uk
  
  Ikea is opening a pop-up "DIY restaurant" in Shoreditch, east London - in which successful applicants will get the chance to prepare a brunch, lunch or dinner for up to 20 friends.
  
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• Sid Lee’s Will Travis steps into global head growth officer role as agency sets its sights on expansion

  30-08-2016 16:26
  
  Will Travis, chief executive of Sid Lee’s New York and LA offices, has stepped into the role of US executive chairman and global head growth officer as the Montreal-based agency aims to increase its international profile.
  As global head growth officer, Travis said he’ll be tasked with helping to formulate the agency’s overall expansion strategy while liasing with other members of Kyu, the collective Sid Lee joined last year when it was acquired by Japanese holding company
  
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• How brands can fly the rainbow flag for the LGBT community

  30-08-2016 16:22
  
  To celebrate LGBT diversity, same-sex pedestrian crossing symbols were used at this year’s Pride in London festival. Credit Ashley van HaeftenThe past year has seen huge progress in the portrayal of sexual and gender identity in popular culture. From American actress Hari Nef becoming Elle’s first transgender cover star to the unveiling of same-sex pedestrian crossing symbols for Pride in London 2016, diversity is being embraced like never before.
  This message resonates with con
  
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• The Drum's Dogerati Winner revealed: Pooches from M&C Saatchi Mobile, Storm ID, Ogilvy and more battle it out to be crowned top dog in marketing

  30-08-2016 16:10
  
  Last week, The Drum launched a search for marketing's top office dog to mark National Dog Day, and today (30 August) we can reveal which pooch has stolen the inaugural Dogerati title. 
  After receiving over 120 entries from both sides of the Atlantic, Australia and Asia, we challenged our readers to vote for the cutest canine in the creative and digital industries. 
  From director of cuddles to head of digital barketing and beyond, some outstanding industry canines were put for
  
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• How to get the timing right for Christmas-driven marketing

  30-08-2016 15:52
  
  Cath Kidston sends customers its Christmas gift guide at the end of OctoberChristmas may be the most wonderful time of the year but marketers seem to have to prepare for it earlier and earlier. The Christmas shop at Selfridges opened on 1 August and supermarkets will start stocking advent calendars before Halloween, which can result in a festive overload for consumers.
  Timing therefore is crucial. Ebay analysis from last year’s festive period reveals there were almost half a mill
  
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• Jeremy Corbyn proposes digital bill of rights for UK web users including an online citizen's passport & working contract agreements

  30-08-2016 15:36
  
  Labour leader Jeremy Corbyn has proposed a seven-point plan to transform the UK's web industry with the launch of his digital democracy manifesto.
  As he fights to retain the leadership of his party, Corbyn has proposed a digital bill of rights for UK citizens, bringing into play a digital citizen passport that would be able to help users control the online data attached with the identity. With these IDs implemented, the party states it would “protect the human
  
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• Pitch update: EasyJet, Vauxhall, Royal Horticultural Society, Intel

  30-08-2016 15:34 via campaignlive.co.uk
  
  EasyJet has shortlisted agencies to go through to the final pitch stage of its pan-European CRM review. Seven-year incumbent Havas Helia is also repitching for the business.
  
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• Bold do-good marketers wanted. Reward: questionable

  30-08-2016 15:30
  
  The majority of do-good efforts from brands are ridiculous and nothing but a cheeky pick-up line to charm consumers into buying more. For most marketers “doing good” or “Goodvertising” is simply yet another buzzword in their branding vocabulary that’s as sincere and determined as some fast-food brands’ efforts against obesity. Marketing can keep talking about changing the world – or it can do something about it. 
  Brands are stuck with short-term thi
  
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• Diageo hits out at Captain Morgan ad ban

  30-08-2016 15:17 via campaignlive.co.uk
  
  Diageo has wound up in stormy waters, after the ASA banned a TV ad for Captain Morgan rum for implying the drink could increase confidence and popularity.
  
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• Captain Morgan pirate party ad banned for linking alcohol with confidence

  30-08-2016 15:17 via campaignlive.co.uk
  
  Diageo has wound up in stormy waters, after the ASA banned a TV ad for Captain Morgan rum for implying the drink could increase confidence and popularity.
  
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• The Drum Network does retail: Brands and social - a match made in retail heaven

  30-08-2016 15:14
  
  The Drum Network talks to Katy Howell, managing director of social media agency Immediate Future, who tells us how retailers must embrace social to ensure maximum customer loyalty.
  DN: How should retailers be using social?
  KH: Many retailers focus on the short term product push and wonder why customer attrition and consumer disloyalty are on the rise. Social is in the psyche of customers today and forms an active part of the consumer purchase journey. According
  
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• An inside look at the social activations for TF1's 'Big Brother' in France

  30-08-2016 15:00
  
  Click on the button above to create your content
  On August 29, TF1 and NT1 brought back "Secret Story", the French adaption of "Big Brother," for a tenth season. To create buzz and get fans excited ahead of the season premiere, boxes of '#SecretCookies' were sent out to fans, social influencers and media outlets. 
  ICI LA VOIXDécouvrez en EXCLUSIVITÉ les secrets des candidats de #SS10 !Plus d'informations #SecretCookieshttps://t.co/u5zm45LaDr
  — Secret Story 10 (@SecretSto
  
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• TV without ads? That was the view from Edinburgh

  30-08-2016 14:50 via campaignlive.co.uk
  
  Advertising was noticeable by its absence from this year's Edinburgh International TV Festival.
  
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• Russell Parsons: You’re not over-investing in digital, as long as there’s a strategy to achieve returns

  30-08-2016 14:24
  
  Not a week goes by at the moment where digital marketing isn’t getting a kicking. Last week, perhaps the highest-profile boot was put in. Delivering his quarterly state of the marketing nation address around WPP’s results, CEO Sir Martin Sorrell pointed to the swell of questions over ad fraud and viewability, as well as Procter & Gamble’s recent admission that it was pulling back on micro-targeting on Facebook, as evidence brands are starting to question whether they have
  
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• The top 10 shows on Hulu and Netflix in August 2016

  30-08-2016 14:00
  
  Stranger Things continues to dominate on Netflix while South Park is in the lead on Hulu. The Get Down is starting to rise up on Netflix showing it's growth in popularity. Here are the full charts and insights from SimilarWeb. 
  Netflix: 
  Stranger Things is only eight episodes long but that hasn’t stopped it from being the top show on Netflix for the second month in a row. With nearly 60% of the top traffic share, Stranger Things beat its nearest competition, BoJack Horseman, by a
  
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• Kim Dotcom's US extradition case will be livestreamed to the world

  30-08-2016 13:43
  
  Kim Dotcom, file-sharing entrepreneur and former head of the shuttered Megaupload, has been granted the right to have has US extradition case live-streamed by the New Zealand government.
  Earlier this week, Dotcom's lawyer Ron Mansfield said there were "unprecedented issues of public and international interest" in the case and it should be broadcast with a ten-minute delay implemented to ensure sensitive details are censored all in a effort to enforce greater scrutiny upon US efforts to try Dotco
  
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• Facebook, WhatsApp and the power of data in the 21st century

  30-08-2016 13:29
  
  WhatsApp's announcement that it is to enter into a new data sharing deal with parent company Facebook has already sparked huge debate in the data and marketing industries, not to mention among consumers. Not least because the data sharing agreement will also allow brands to buy and utilise user data to target ad-based messages on the platform for the first time.
  A risky move, considering that when Snapchat threatened to revoke one of its key features late last year, meaning m
  
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• Twitter signs up Warner Bros for UK ‘promoted stickers’ launch

  30-08-2016 13:28
  
  Twitter has introduced its first promoted stickers to the UK through a deal with Warner Bros, to promote its upcoming JK Rowling film, Fantastic Beasts and Where to Find Them. The campaign will also be run in the US, France, Japan, Brazil and Spain.
  The introduction of promoted stickers allows brands to design four or eight stickers for users to add to their photographs. Warner Bros’ stickers include the main character, Newt Scamander’s, jacket, scarf, suitcase and wand. They will ac
  
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• Mark Ritson: McDonald’s zero-margin Omnicom deal sets welcome precedents for agency contracts

  30-08-2016 13:27
  
  After a long drawn-out affair, McDonald’s has consolidated its North American advertising business with the Omnicom Group. A new, as yet unnamed, dedicated agency will be created to serve McDonald’s drawn from various Omnicom agencies – both creative and media – and led by DDB, which won the pitch.
  “Exactly 18 weeks ago today, we received a dream brief from one of the most iconic brands in the world…to create ‘the agency of the future’,” DDB
  
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• Facebook trends a fake Megyn Kelly story days after sacking its human editors

  30-08-2016 13:14
  
  The Facebook trending bar has become a contentious point in media having been plagued by accusations of human bias against right-wing sources in the US, during the weekend however, it failed to suppress a fake right-wing story.
  The social media network sacked its entire news editing team on Friday, the department which collated and described the trending current affairs on the site. It now relies upon algorithms and engineers likened to janitors to confirm content is linked to current affairs. F
  
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• Pandora poised for the ‘renaissance of audio’

  30-08-2016 13:12
  
  As growth for Pandora slows and it faces the prospect of introducing an on-demand business model, the internet radio pioneer is quickening efforts to squeeze all the advertising revenue it can from its listeners all the while mindful that it needs to diversify its commercial model.
  From offering 100 per cent in-view impressions across in-app and desktop to unearthing better measurement, the company has been at pains post-Cannes to show advertisers it is ready for what it calls the “renaiss
  
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• Warner Bros debuts Twitter's Promoted Stickers in the UK for Fantastic Beasts and Where to Find Them

  30-08-2016 13:10
  
  Warner Bros is the first UK brand to make use of Twitter's Promoted Stickers feature, launching a series of overlays for its forthcoming Harry Potter spinoff, Fantastic Beasts and Where to Find Them. 
  Stickers, which are essentially 'visual hashtags', were developed by Twitter earlier this year to let users personalise their photos via a library of accessories, emojis, and props.
  Writing in a blog post yesterday (29 August) Twitter's head of editorial, Gordon Macmillan, annou
  
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• Saatchi & Saatchi New York's CEO and CCO depart

  30-08-2016 13:07
  
  Saatchi & Saatchi New York has made some surprising changes to its senior leadership after parting ways with chief executive Brent Smart and chief creative officer Jay Benjamin.
  Both Smart and Benjamin will leave the agency on 1 September to pursue other opportunities following lengthy discussions over who will take up their roles.
  The agency’s New York president, Andrea Diquez, and Saatchi & Saatchi Latin American chief creative officer, Javier Campopiano, will replace them.
  "Jay
  
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• Apple to pay up to €13bn back tax after EU finds Ireland broke state aid laws

  30-08-2016 12:49
  
  The European Commission has found that Apple was illegally given tax benefits of up to €13bn by the Irish tax authorities, which now must recover the tax owed.
  During the three-year investigation, The Commission found that selective treatment allowed Apple to pay an effective corporate tax rate of one per cent on its European profits in 2003. In other words, for every €1m in profit it paid €10,000 in tax.
  This dropped even further to a rate of 0.005 per cent in 2014; or
  
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• How word-of-mouth marketing can net your brand a bumper Christmas

  30-08-2016 12:47
  
  Christmas is coming, the countdown is on. For retailers and brands alike, 60 per cent of annual sales happen over the festive period so ensuring people are excited about your product is essential. This is as relevant for the everyday products that get us through the festive season as it is for the brands aiming to top the wish lists.
  By now most brands will have locked their long lead ABL activity, but there’s still time to power that extra buzz, which makes the difference between a produc
  
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• Mondelez ends merger discussions with Hershey, leaving Mars' dominance in tact

  30-08-2016 12:23
  
  Discussions of a possible merger between Oreo owner Mondelez and The Hershey Company have ended after the two companies failed to come to an agreement.
  Mondelez’s chief executive, Irene Rosenfeld, said the company decided “there is no actionable path forward toward an agreement” following the latest discussions between the two companies.
  Had the deal gone through the new entity would have represented a global powerhouse with some of the world’s best-known chocolates and s
  
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• Gatorade partners with Snapchat to launch 8-bit Serena Williams video game for US Open

  30-08-2016 11:48
  
  Gatorade has partnered with Snapchat to launch a new 8-bit video game starring Serena Williams to mark the beginning of the US Open.
  The ‘Serena Match Point’ game is part of Gatorade’s marketing efforts to promote its prized brand ambassador as she prepares to make history by attempting to clinch her 23rd major title.
  The game features Gatorade branding throughout and allows users to play as Serena Williams through 22 levels, each of which represents one of the 34 year-olds gra
  
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