Marketing news

• Latest ad tool proves vertical video is no joke – and Snapchat may rule the world

  29-08-2016 23:30
  
  Creative management platform Flite has launched what it calls a scalable ad-building tool for vertical video, or videos shot and/or viewed on mobile devices.
  It’s the latest news that seems to give added legitimacy to vertical videos, which, per Greg Jarboe, president of content marketing agency SEO-PR, were once considered rookie mistakes because YouTube would center the videos and add black bars to the left and right.
  “But that was five years ago when only 6 percent of views were c
  
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• FTC files case against academic publisher, cites multiple violations including hidden fees and misleading researchers

  29-08-2016 22:56
  
  The Federal Trade Commission (FTC) has charged OMICS Group, Inc., the publisher of hundreds of purported online academic journals, with deceiving academics and researchers about the nature of its publications and hiding publication fees ranging from hundreds to thousands of dollars.
  The FTC’s complaint alleges that OMICS Group, Inc., along with two affiliated companies iMedPub LLC and Conference Series LLC and their president and director, Srinubabu Gedela, claim that their journals follow
  
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• The Chipotle Effect: Why now is the time to re-examine your social media policy

  29-08-2016 22:55
  
  In January of 2015, Chipotle employee James Kennedy tweeted something negative about his job. The moment he tweeted, he broke Chipotle’s corporate policy forbidding employees to post about the company on social media. And while Kennedy’s tweet was negative in tone, Chipotle and other brand’s social policies cover all social media activity, whether you tweet, post or snap something good or bad. As a result of this tweet, he was fired.
  In March of this year, a Federal ruling
  
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• Facebook founder Mark Zuckerberg meets Pope, presents him with a drone model that beams internet access to remote areas

  29-08-2016 21:51
  
  Facebook founder Mark Zuckerberg met with the Pope during a visit to Italy today and posted on his own Facebook page that he and his wife gave the pope a model of Aquila, a solar-powered drone designed to beam internet access to remote areas.
  "Priscilla and I had the honor of meeting Pope Francis at the Vatican. We told him how much we admire his message of mercy and tenderness, and how he's found new ways to communicate with people of every faith around the world," Zuckerberg wrote. "We also di
  
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• Carrie McCament joins Brownstein Group as CMO

  29-08-2016 21:11
  
  Carrie McCament has joined Philadelphia's Brownstein Group as chief marketing officer. 
  McCament will oversee Brownstein Group’s overall brand positioning and marketing initiatives while focusing on the agency's strategic growth. She brings 30 years of marketing and business development experience with her, having worked with IPG, Omnicom and Publicis previously. 
  “We were looking for someone that can take this agency to a new level of commercial and creative
  
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• Whereable Technologies will partner with security company GEO to enhance first-ever personal security wearable RiskBand

  29-08-2016 20:41
  
  Whereable Technologies LLC's  inaugural product RiskBand, the first wearable, live-monitored personal safety device that does not require a connection to a cell phone has partnered with GEOS Safety Solutions, a global leader in security and personal safety, the company announced today.
  The five year deal provides RiskBand with a world-class emergency monitoring and response team that can transmit  GPS location information, photos and two-way audio  whenever a RiskBand wearer activ
  
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• McDonald’s hands its US creative account to Omnicom following review

  29-08-2016 20:24
  
  McDonald’s has chosen Omnicom to handle its creative account in the US following a months-long review that pitted the holding company against rival Publicis.
  According to McDonald’s, Omnicom will be tasked with creating an “agency of the future” for the fast-food giant, one that prioritizes digital and data. Publicis’s Leo Burnett, one of McDonald’s longtime creative agencies, will no longer work on the business. Both Leo Burnett and Omnicom’s DDB were i
  
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• Dog who lost two paws is the star of Merrick Pet Care’s latest campaign

  29-08-2016 19:34
  
  Baby Joey is a puppy who was found on the streets with his back paws cut off, a horrible story of abuse to a defenseless animal. The adorable dog with expressive eyes and a will to adapt and live was thankfully taken in by Second Chance Rescue in New York, who helped to get the word out about Joey. Joey’s story thankfully touched plenty of people, so the canine rehab group Water 4 Dogs and Merrick Pet Care helped to rehabilitate and make prosthetic legs for him.
  The touching story is being
  
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• Donald Trump sidelines $10m for more TV ads in swing states

  29-08-2016 18:51
  
  The Donald Trump campaign is set to make its second investment in TV ads as the GOP candidate drifts behind rival Hillary Clinton’s spend substantially.
  The entrepreneur just invested his first $5m in a TV presence earlier in August, while Clinton reached $61m at that time.
  His ad buy will focus on Ohio, Pennsylvania, North Carolina, Florida, New Hampshire, Virginia, Iowa, Colorado and Nevada, claiming the Clinton will bring in a raft of new taxes.
  By upping the spend, Trump shows that he
  
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• American Family Insurance enlists star athletes to tell heartwarming stories

  29-08-2016 18:08
  
  BBDO New York and Elite Media are helping American Family Insurance tell heartwarming stories through three short films starring the company’s brand ambassadors, Derek Jeter, Kevin Durant and J.J. Watt.
  The films are running under the tagline “Every Dream Deserves a Champion” and are part of the insurance provider’s broader “Insure Carefully, Dream Fearlessly” campaign.
  The three short films are designed to inspire people to find, follow and achieve their
  
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• Influencer agency Shark Reach circles a Boston based marketing agency in $13m acquisition hunt

  29-08-2016 17:46
  
  Shark Reach, Inc. Has revealed that it is has made an offer to acquire a well-known and highly regarded digital marketing agency based in Boston, MA  for a total purchase price of  $13m dollars, including earn-outs, $7m at the closing and another $5m in stock with delivery spread out over a three year period at the then current trading price of the stock at the time of issuance.  
  The name of the agency it has set its sights on has yet to be revealed however. 
  Under the agree
  
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• Canadian ad agency Zulu Alpha Kilo pitches for Clinton and Trump with spoof ad

  29-08-2016 17:39
  
  With the Hillary Clinton and Donald Trump campaigns almost running at full pelt ahead of the November presidential election, a cheeky Canadian ad agency reckons it has what it takes to help either – or both – campaigns.
  Toronto-based creative agency Zulu Alpha Kilo released a spoof ad featuring actor Doug Murray as fictional company chief executive Frank Zulu, keen to chase some “juicy US business”.
  Not content to settle for "small time" P&G or Nike, however, and dema
  
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• The Trade Desk appoints Mark Kirschner to lead its worldwide marketing strategy

  29-08-2016 17:19
  
  The Trade Desk has appointed Mark Kirschner to chief marketing officer. Kirschner, who most recently served as CMO for eBay Enterprise, will lead The Trade Desk's worldwide marketing strategy.
  "As The Trade Desk continues to grow and expand our programmatic inventory into new channels, I am confident Mark's leadership will stage our clients and the organization for our greatest global successes yet," said The Trade Desk CEO Jeff Green. "Mark has achieved many remarkable milestones over
  
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• Creative Work of the Week: White Bear Studio creates 'vibrant' brand image for Hot Chiu

  29-08-2016 17:18
  
  White Bear Studio’s ‘unforgettable and vibrant’ brand for Hot Chiu has scooped this week’s Creative Work of the Week.
  Challenged with creating something that could evoke the energy of traditional Asia but appeal to a more contemporary Western audience, White Bear took design inspiration from Asian heritage.
  In researching the project, the design studio discovered each Asian country has its own national dragon and as each flavour of the of the range is based on the great t
  
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• Social media's struggle to monitor live streaming thrust into the limelight following wingsuit pilot's death

  29-08-2016 17:16
  
  An Italian wingsuit pilot unwittingly broadcast his own death using Facebook Live, highlighting the unintended consequences of live streaming which social media platforms are struggling to monitor.
  Armin Schmieder was last seen on Facebook Live strapping himself into a red and blue wingsuit before his jump from the 2,279m (7,477ft) Alpschelehubel mountain in the Swiss Alps.
  The 28 year-old, from Merano in Italy’s South Tyrol, had been wearing a GoPro camera on his head and was also broadca
  
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• How Broadcast TV Liberation Tour is raising awareness about the availability of free TV

  29-08-2016 16:58
  
  Two weeks ago TVfreedom.org, an organization that promotes the benefits of broadcast TV, and Antennas Direct, a company that manufacturers digital TV antennas, kicked off a five city tour to raise awareness around the availability of free broadcast TV and to hand out free HDTV antennas.
  This is the third year that TVfreedom and Antennas Direct have partnered on such a tour, and over that time they have stopped in 17 cities, giving away more than 7,000 antennas to consumers. This year’s tou
  
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• TBWA\Chiat\Day becomes B2B agency for Intel, company announed today

  29-08-2016 16:53
  
  TBWA\Chiat\Day has been named global B2B agency of record for Intel Corporation, the multinational technology company and largest global computer chip maker.   
  TBWA, who will run the business out of Los Angeles, will be tasked with developing an integrated global campaign aimed at senior business and IT decision makers around the world. The international agency was awarded creative and strategic duties for Intel Corporation, in what will be a shared effort between its Los An
  
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• Stranger Things continues to dominate, while The Get Down steadily rises in the US

  29-08-2016 16:00
  
  Stranger Things continues to dominate but is slowly slipping in demand. Netflix's new "The Get Down" is beginning to rise as the 1970s period piece on the birth of hip hop in the Bronx gains attention. 
  The Get Down (from Baz Luhrmann) features a cast of mostly new and rising stars including, Justice Smith, Shameik Moore, Herizen F. Guardiola and Shyrley Rodriguez. Here are the full insights.
  For August 18- 24, 2016 - Top 5 Digital Original Series in the US and
  
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• Chiltern Railways to pilot Bluetooth beacon mobile payments

  29-08-2016 15:16
  
  A train company is to experiment with automatic fare payments that detect when passengers board and leave their journey.
  Beacon technology will use Bluetooth frequencies to communicate with passengers' smartphones, establishing the fee they will be debited by the day’s end.
  Chiltern Railways, owned by Arriva, will trial the transactions for 12 months on its London to Birmingham line.
  Jointly funded by the Rail Safety and Standards Board (RSSB), the scheme could be “the next evolution
  
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• Behind the scenes with The Verge's 'Mr. Robot' after show

  29-08-2016 15:00
  
  In July, Found Remote, wrote about USA Network and The Verge's partnership for a Mr. Robot after-show. More than halfway through the season the after-show is thriving. 
  The viewership has been steadily growing week over week as it's streamed on Facebook Live via the Mr. Robot Facebook page. 
  8/24: 41,177
  8/17: 53K
  8/10: 55K 
  8/3:  58K  
  7/27: 54K 
  7/20: 79K 
  Total: 340,177 video views
  Found Remote attending the streaming of the latest episode (em
  
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• Nike's redesign of its popular running app angers users

  29-08-2016 14:23
  
  Nike has come under heavy criticism from runners after it redesigned its Nike+ Running app and left a number of key features out in the process.
  The app, which has between 10 and 50 million installs on Google Play and many more on iOS, has been rebranded as ‘Nike+ Run Club’ with a tagline claiming the new version has been made "for runners, by runners”.
  The reception has been overwhelmingly negative however, with many users angered by the sudden switch and subsequent loss
  
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• Frank Ocean's Blonde album racks up over 750,000 illegal downloads in less than a week after exclusive Apple release

  29-08-2016 14:13
  
  Frank Ocean's hotly-anticipated album, Blonde, racked up close to a million illegal downloads in the UK alone less than one week after its exclusive release on Apple Music. 
  The record, which was launched on 20 August, was illegally downloaded more than 750,000 times by Brits in the six days that followed; a figure that shines a spotlight on the pitfalls faced by labels and artists when it comes to exclusive streaming. 
  According to Music Business Worldwide, Blonde
  
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• Megaupload’s Kim Dotcom wants extradition appeal livestreamed to put US demands under scrutiny

  29-08-2016 14:10
  
  Internet entrepreneur Kim Dotcom’s legal scuffles with the far-reaching hand of the US over copyright infringements accusations continue as the New Zealand-based defendant asks the court to live-stream his extradition case.
  Dotcom’s file-hosting site Megaupload was seized by the US government in 2012 over claims it was hosting files in breach of copyright, as a result the entire network was taken down, legitimate files included in addition to a number of his assets.
  The US is current
  
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• An interview with YouTube star Collins Key about going live

  29-08-2016 14:00
  
   
  Loading...
  YouTube Star Collins Key (nearly 123 million views on YouTube) is a magician, America's Got Talent finalist and is now entering a new frontier of his digital presence - going live. 
  Recently live streaming has taken on a new maturity. Facebook Live was a centerpiece of the Olympics coverage and other apps that make it easy to live stream are continuing to grow. There is even going to be a Live Fronts that Roker Media and BRaVe Ventures are producing in the fall.
  Key decid
  
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• Trojan Condoms recruits a YouTuber to wear a contraceptive dress on the VMAs red carpet

  29-08-2016 13:46
  
  From Beyonce's Francesco Scognamiglio dress through to Rita Ora's Marc Jacobs' heels, celebrities sported a host of designer look at the MTV Video Music Awards (VMAs) last night but there was one unlikely name that wanted to steal the red carpet spotlight, Trojan Condoms. 
  The contraceptive company asked YouTuber and 'clinical sexologist' Shannon Boodram to don a custom condom dress ahead of the event last last night as part of a bigger push to "spark conversations and reinforce t
  
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• Mozilla shines a light on outdated EU copyright law restricting memes, GIFs and photo-sharing

  29-08-2016 13:37
  
  Internet company Mozilla is campaigning against EU copyright laws with the company’s former chief executive Katharina Borchert claiming the laws are suppressing innovation in the region.
  Mozilla, which is currently undergoing a full rebrand as it moves beyond the services offered by its web browser Firefox, has attacked such aspects of copyright law, claiming that it isn’t fit for purpose in the age of the internet.
  Borchert said: "The internet brings new ideas to life every day, and
  
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• The Get Down's Shameik Moore on Spotify, bootlegging and starring in a Netflix show

  29-08-2016 13:25
  
  Last night at the MTV VMAs, Found Remote caught up with Shameik Moore, Shaolin Fantastic in Netflix’s The Get Down (a new Baz Lurhmann show about the rise of hip hop in the Bronx in the late 70s). Moore spoke about how the genre has changed with technology platforms like Spotify. He also discussed his takeaways from working with Netflix. The clip from the red carpet is above. 
  Asked about what his character would think of today’s music streaming services, Moore said that Shaoli
  
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• Spotify is growing faster than ever as it looks to surpass 50m paid subscribers within the next six months

  29-08-2016 13:11
  
  Spotify is currently experiencing its fastest ever rate of growth after adding an additional nine million paid subscribers in the last five months.
  The increase in its userbase averages around 450,000 people every week and, if it continues at the same rate, will see Spotify surpass the 50 million subscriber mark within the next six months.
  The latest figures were revealed by Spotify’s global head of creator services, Troy Carter, who confirmed that the service now has more than 39 million
  
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• Spotify is growing faster than ever as it looks to surpass 50m paid subscribers

  29-08-2016 13:11
  
  Spotify is currently experiencing its fastest ever rate of growth after adding an additional nine million paid subscribers in the last five months.
  The increase in its userbase averages around 450,000 people every week and, if it continues at the same rate, will see Spotify surpass the 50 million subscriber mark within the next six months.
  The latest figures were revealed by Spotify’s global head of creator services, Troy Carter, who confirmed that the service now has more than 39 million
  
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• Microsoft gets musical in its Apple Mac attack ads

  29-08-2016 13:09
  
  Microsoft is looking to deride the Apple Mac as it positions its new Surface Pro 4 as the must have gadget for professionals.
  The latest in an ad campaign designed to show off the Surface’s new features describes the iPad Pro as “less useful, like a hat for your cat” and "slower, heavier, and a bit square" – all via the medium of song.
  It mainly differentiates the PCs, showcasing the Surface's pen, touch screen and its ability to fold it in half.
  It’s the secon
  
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• Christian Dior faces backlash over Johnny Depp 'Sauvage' poster campaign

  29-08-2016 12:50
  
  Christian Dior has courted complaints from shoppers in Australia over a promotional push for its 'Sauvage' fragrance fronted by Johnny Depp. 
  The actor, who has unveiled as the brand's ambassador for the scent in 2015, has featured in a series of posters around Sydney and Melbourne as part of the renewed campaign for Sauvage.
  The posters show the Pirates of the Caribbean star standing against a dessert-like backdrop alongside the strapline: 'Sauvage, wild at heart', and are part of a w
  
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• Amazon gears up for the launch of its own standalone music streaming service

  29-08-2016 12:18
  
  Amazon is close to agreeing deals with some of world’s largest record labels as it prepares to launch its own music streaming service which will include a cheaper price option that could undercut the competition, it has been reported. 
  The online retail giant is making strategic moves to strengthen what it intends to be a direct rival to Spotify and Apple Music. 
  The service will match what has become the industry standard for such services with a $9.99 a month price point and co
  
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• Facebook, Apple and LinkedIn join White House initiative to close the gender pay gap

  29-08-2016 12:08
  
  Facebook, Apple, Microsoft and IBM are the latest companies to sign the dotted line on the White House's Equal Pay Pledge, which aims to close the gender pay gap. 
  The tech companies were among 28 new companies who signed up to the initiative to mark Woman's Equality Day on Friday 26 August. 
  The newly-committed firms join 29 other companies who have vowed to take steps towards equal pay for men and women back in June, including Airbnb, Jet.com, Pinterest and Spotify. 
  I
  
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• BP turns to Ogilvy to run its BTL creative and production services

  29-08-2016 11:26
  
  BP Australia has strengthened its relationship with Ogilvy after handing it the below-the-line creative and production services.
  Ogilvy, which is already BP Australia’s creative agency of record, will now take responsibility for all the below-the-line creative, promotions, video and digital support.
  The appointment of the WPP-owned agency is part of a lower cost model designed to deliver efficiencies for BP through technology and automation of templates, briefing, approvals and digital cre
  
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• People on the Move: Hires and departures Soul, Havas Media, Bullit and more

  29-08-2016 11:00
  
  This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key moves from the EMEA, APAC and North America regions below.
   
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  Soul
  Soul welcomes two new appointments this week with Pete Williams and Chris Day joining the agency as creative leads.
  The duo have been working as a creative team for 14 years with brands such as P&O Ferries, Churchill and Vauxhall.
  Founding partner of Soul, Shaun Moran, s
  
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• Creative works: Featuring WCRS, Bulletproof, 101, Isobel and more

  29-08-2016 10:30
  
  Welcome to The Drum Creative Works, in partnership with Workfront.
  As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'. 
  We've now introduced our new five-star voting system. To vote for your favourite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Monday 5 September.
  
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• Asia Insurance launches special Pokémon Go insurance service

  29-08-2016 09:29
  
  Thai financial brand Asia Insurance has become one of the first to offer a service to those risking damage to themselves or their property by playing Pokémon Go.
  The Pokésurance (see what they did there?) service can be bought online and allows people to protect themselves via personal accident insurance for 30 baht for 30 days, their phone for 99 baht, their motorbike for 199 baht and a car for 499 baht.
  The announcement of the product couldn't be better timed as coverage of the d
  
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• Indonesian trade bodies come together with ComScore for single online currency

  29-08-2016 08:48
  
  Five Indonesian ad industry organisations have united, as the Indonesian Digital Measurement Consortium (IDMC), to form a single online currency, of which a two-year contract has been awarded to ComScore.
  The industry measurement standard has been agreed by the Association of Asia Pacific Advertising Media (AAPAM), the Indonesian Advertisers Association (APPINA), the Indonesian Digital Association (IDA), the Indonesian E-Commerce Association (idEA) and the Indonesian Advertising Companies Associ
  
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• Dentsu Aegis Network launches specialist data business in China

  29-08-2016 05:57
  
  Dentsu Aegis Network has launched a data lab in China, part of the group’s strategy to become a “100 per cent digital economy business by 2020.”
  The specialist business will be cross-agency, including the likes of mcgarrybowen, Vizeum, iProspect and Carat, and all the technology and platforms used have been built by Dentsu Aegis Network in-house.
  Chris Jin, chief information officer at Dentsu Aegis Network China, said; “Our strategy of becoming a 100 per cent digital econ
  
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• 285 million unique viewers consumed video on Facebook during the Olympics

  29-08-2016 04:25
  
  Ratings may have been down on NBC for the Rio Olympics, but that doesn’t mean there wasn’t interest in the Games. Also, millennials cared.
  277 million unique people joined the Olympics conversation on Facebook during the two-week event, resulting in 1.5 billion interactions. Olympics-related videos drew 285 million unique video viewers (including live and on-demand) and 59 per cent of those viewers were under the age of 35.
  This Games was the first time Facebook Live was available, a
  
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• Ultimate Asset: Marketing & Content Manager - Central London, Salary £DOE

  29-08-2016 02:00
  
  Negotiable:Ultimate Asset:
  Marketing & Content Manager - Central London, Salary £DOE + BenefitsYour Marketing career to date has been impressive, but you're on the lookout for an even bigger challenge and the opportunity to start something from scratch perks your ears up…This f
  London
  
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• MCG Associates: English PR Copywriter

  29-08-2016 02:00
  
  approx £50K per annum tax free + benefits:MCG Associates:
  Our client is a premier Middle Eastern PR agency and they are seeking an experienced English copywriter with public relations agency experience. 
  Dubai, U.A.E
  
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• Elizabeth Norman International: Senior Insight manager | Chocolate | West London

  29-08-2016 02:00
  
  £50000 - £55000 per annum + Bonus:Elizabeth Norman International:
  Agency researcher looking to move clientside? We're looking for an senior insight manager to join really exciting multinational chocolate brand!
  London
  
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