Marketing news

• Apple, iPhone courting corporate customers as consumer sales drop

  09-08-2016 23:47
  
  With Apple's iPhone undergoing a slow period for sales, due in part to the  increasingly reliant on big-business customers,  the company has become to turn its focus more on B2B consumers who occupy a crucial role now that the firm’s phone sales have been slowing down.
  Last year’s $25bn in sales of equipment and services to companies and other large customers represented only about 11 per cent of total revenue, but also reflected a 40 per cent jump over
  
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• Why the ad fraud conundrum won’t be ending anytime soon

  09-08-2016 23:40
  
  When reading headlines about digital ad fraud, you’d have to conclude the sky is falling.  But the reality? Advertisers aren’t really freaking out about digital ad fraud to the tune of $7bn, or not nearly as much as the echo chamber would have you believe.
  Of course nonhuman traffic and other forms of deception are shameful, but are key industry stakeholders really that bothered about it? The dirty little secret is that there are too many stakeholders in the digital ecosystem ma
  
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• Disney thinks VR is here to stay – what does this mean for marketers?

  09-08-2016 19:39
  
  During the Star Wars celebration last month, Lucasfilm and Disney announced their latest project – a virtual reality film written by David Goyer, whose previous credits include The Dark Knight, Blade, and Batman v Superman: Dawn of Justice, alongside VR specialists ILMxLAB. This made headlines as the first film commissioned, produced and written with the express intention of being consumed in a VR context. Though an incredibly experimental process, the appointment of one of the greatest mo
  
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• John McNeil on what it takes to be a great creative

  09-08-2016 19:37
  
  We all observe the world. But do we do so in a way that leads to creating something meaningful? To John McNeil, president and CCO of John McNeil Studio in Berkely, California, that’s merely one part of the formula and a simplification. The funny, interesting, compelling, interesting and stupid are astute characteristics of understanding the world. 
  Observation can take many forms, but being able to attach it to actually making something is a different story. One cannot just look aroun
  
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• The Voice is coming to Snapchat thanks to NBCUniversal’s multi-year content deal with the messaging app

  09-08-2016 19:08
  
  NBCUniversal has inked a deal with Snapchat that will see original content from the Comcast-owned network appear on the messaging app.
  The multi-year partnership will also see NBCUniversal brings some of its old favorites to the channel, including content from The Voice and Saturday Night Live.
  The network will look to bolster its mobile video efforts kicking off with a five-part series called The Voice on Snapchat on 22 August.
  Celebrity coaches Miley Cyrus, Adam Levine, Blake Shelton and Alici
  
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• Financial Times appoints first chief technical officer after John O’Donovan’s departure last year

  09-08-2016 19:00
  
  The Financial Times has promoted director of platforms John Kundert to chief technical officer, the first under Cait O’Riordan’s leadership following the exit of John O’Donovan in June last year.
  Kundert was formerly director of platforms at the FT, and was instrumental in establishing the FT’s data platform and forming the backbone of the newsbrand’s set of data capabilities. He has been with the media company since 2002.
  There are no plans to immediately fill Kund
  
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• Businesses failing to take brand engagement seriously

  09-08-2016 18:38
  
  Marketers often use the term ‘engagement’ as a measure of success but an online survey of 585 Marketing Week readers shows that while 78% would use brand engagement as an ROI metric only 39% believe the metric is taken seriously by senior leaders and the board.
  The majority of marketers (84%) consider a positive mention of their brand on social media as an indicator of brand engagement. A similar number (82%) class a retweet, like or share as a sign of consumer engagement. Just
  
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• Silicon Valley gets tight on Donald Trump handouts, and Hillary Clinton feels the squeeze too

  09-08-2016 18:22
  
  Silicon Valley is tepid on support for both presidential candidates Donald Trump and Hillary Clinton with donations ($3.5m) representing a mere fraction of what was offered to Barack Obama and Mitt Romney in the 2012 race ($11m).
  Trump has raised less than six per cent of what Romney managed from donors in the tech industry in 2012 by this point in the election cycle.
  Reuters reports that Clinton has raised more than 25-times Trump did from the tech industry although it sits at an estimated
  
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• Facebook will use new tech to force ads on people using ad blockers whether they like it or not

  09-08-2016 18:05
  
  Facebook wants to lead the ad blocking debate now, embarking on a crackdown to overpower the tools for the first time on the platform.
  Announcing the news in a blog post, the platform said that it is going to introduce technology to make it harder for people to avoid seeing marketing on Facebook.
  "We’ve designed our ad formats, ad performance and controls to address the underlying reasons people have turned to ad blocking software," said the company’s vice-president of ads and busine
  
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• Purch opens London office ahead of UK expansion

  09-08-2016 17:59
  
  Digital media outfit Purch has announced its London office that will serve as the base of its push into the UK.
  The move comes off the back of a string acquisitions that have helped ease the organisation into the next phase of growth.
  While it’s early days for Purch in the UK, former CBS sales director Will Jones is one of the first additions to the London team as director of business development. He reports to André Baden-Semper, vice president of sales and marketing for Purch&rsqu
  
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• Facebook takes aim at ad blockers

  09-08-2016 17:55
  
  Facebook is looking to tackle the problem of ad blocking with a software update that makes ads indistinguishable from normal posts for ad blocking software.
  Marketing Week understands this new technology will work by stopping ad blockers from identifying which Facebook ‘posts’ are ads, and which are not, on people’s news feeds. It will still be clear to Facebook users which content is paid for, however.
  “Rather than paying ad blocking companies to unblock the ads we
  
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• Facebook gives ad blockers the finger

  09-08-2016 17:55
  
  Facebook is looking to tackle ad blocking on its platform with a new software update and by putting consumers in control of the ads they see.
  Marketing Week understands this new technology will work by ad blockers being unable to identify which Facebook ‘posts’ are ads, and which are not, on people’s news feeds.
  “Rather than paying ad blocking companies to unblock the ads we show, we are putting control in people’s hands with our updated ad preferences and our
  
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• Research from The Drum and The Trade Desk finds programmatic video spend set to rise but hurdles still to be overcome

  09-08-2016 17:45
  
  Programmatic spend on video is set to rocket in the next year, with over 80% of respondents to a survey conducted by The Drum in association with The Trade Desk expecting to increase budget allocated to it.
  The growth in programmatic advertising spend is likely to migrate from display advertising, followed by linear TV and print, according to the new report.
  The Drum surveyed 200 agency professionals with responsibility for purchasing media to gain a more detailed understanding of what clients e
  
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• Brand Recruitment: SEO and PPC Specialist

  09-08-2016 17:45
  
  £35000 per annum + benefits:Brand Recruitment:
  SEO and PPC Specialist, St Ives -Do you consider yourself to be an SEO and PPC genius? If so an exciting opportunity has arisen to join a successful finance
  Huntingdon
  
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• Pet food brand Lily's Kitchen appoints Diageo innovation chief as first marketing director

  09-08-2016 17:35 via campaignlive.co.uk
  
  Upmarket pet food brand Lily's Kitchen has poached senior Diageo marketer Chris Lock, who becomes its first marketing director.
  
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• Is the IoT inevitable or overblown?

  09-08-2016 17:30
  
  There’s a tendency among digital marketers — and digital marketing publications — to talk about the Internet of Things, or IoT, as if widespread adoption is inevitable. And, to be fair, this may very well be the case. We could certainly be looking at a future in which we put on connected clothes in our connected homes and drive connected cars to connected jobs and monitor our connected children, pets and refrigerators from afar.
  However, broadly speaking, digital marketers tend
  
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• The Sun flatly denies Lindsay Gascoigne’s allegations that reporters planted alcohol outside footballer’s house

  09-08-2016 17:29
  
  The Sun has responded to a Facebook post by Paul Gascoigne’s sister Lindsay Gascoigne, accusing the newspaper of planting bottles of alcohol outside the former England international footballer’s house, telling The Drum they “flatly deny the allegations made”.
  Gascoigne first revealed his battle with alcoholism on This Morning in 2014 and has made headlines since, often the subject of scrutiny in mass market papers the Sun and the Daily Mail.
  Most recently, the Daily Mail
  
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• Martin Sorrell takes issue with industry's 'trust crisis'

  09-08-2016 17:18 via campaignlive.co.uk
  
  Sir Martin Sorrell, the chief executive of WPP, has urged the industry to shift its focus from the current crisis of trust to instead creating deep and meaningful relationships with clients.
  
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• Watch: Sorrell, Gallop and Weed urge industry to tackle 'trust crisis' in Campaign documentary

  09-08-2016 17:06 via campaignlive.co.uk
  
  Some of the biggest names in the industry have spoken out in a new documentary series over the crisis of trust facing marketers.
  
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• Sorrell, Gallop and Weed urge industry to tackle 'trust crisis' in Campaign documentary

  09-08-2016 17:06 via campaignlive.co.uk
  
  Some of the biggest names in the industry have spoken out in a new documentary series over the crisis of trust facing marketers.
  
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• Adidas picks AllTogetherNow to create content strategy playbook

  09-08-2016 17:00 via campaignlive.co.uk
  
  AllTogetherNow, a digital engagement agency in The & Partnership, has completed a major piece of content strategy work for Adidas.
  
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• Cat campaign signs deal for Clapham Common takeover

  09-08-2016 16:44 via campaignlive.co.uk
  
  A campaign to buy the entire ad inventory of a London Underground station and fill it with pictures of cats has signed a contract with Exterion Media to make the project a reality.
  
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• Ristorante pizza ads banned for 'misleading' 90% claims

  09-08-2016 16:39 via campaignlive.co.uk
  
  Website and Facebook ads for Ristorante, the frozen pizza brand, have been banned after it emerged the claim that nine out of ten people rated their product the best had come from people who had already bought the product.
  
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• Boys' body image affected by advertising, study finds

  09-08-2016 16:38 via campaignlive.co.uk
  
  Boys could be suffering because parents, teachers and boys themselves do not recognise the effect that advertising has on their body image, according to a new report by the Advertising Association's research arm.
  
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• IPG Mediabrands appionts Caroline Foster Kenny as new EMEA CEO rounding up regional leadership team

  09-08-2016 16:37
  
  IPG Mediabrands has announced the appointment of Caroline Foster Kenny as CEO across Europe, Middle East and Africa (EMEA).
  Foster Kenny has spent the last 12 years at MEC where she worked as global chief client officer for the past six years where she oversaw 30 global clients . She said: “I’ve spent the majority of my career building client-focused solutions. I’m looking forward to driving transformation across Mediabrands in EMEA.”
  Henry Tajer, global CEO of IPG Mediab
  
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• Google Photos ad cheekily references limited iPhone storage

  09-08-2016 16:26 via campaignlive.co.uk
  
  A new spot promoting Google Photos takes a potshot at a much-complained about feature of Apple's iPhone - pricey storage.
  
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• Black&Ginger launches dedicated design service for the food and drink industry

  09-08-2016 16:05
  
  Advertising and design studio Black&Ginger has launched a dedicated design service for the food and drink industry named The Foodio.
  The agency will offer a range of design services, doing everything from developing brand identities to interior design. Typical services will include branding, web design, packaging design, interior design and even the creation of TV advertisements.
  Black&Ginger, which has offices in London’s Soho, has extensive experience in the food and drink s
  
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• IAB releases its 2016 Mixx Awards shortlist

  09-08-2016 15:56
  
  The Interactive Advertising Bureau (IAB) has revealed the shortlist for this year’s 12th annual Mixx Awards, which honors the best in digital marketing.
  This year’s shortlist includes 163 campaigns from the US & 10 other countries that were created between April 1, 2015 and March 31, 2016. Some of the campaigns in the running include RPA’s “Paper” film for Honda, REI’s Black Friday “#OptOutside” campaign created by Venables Bell & Partners,
  
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• Audi ad banned by ASA for link between speed and excitement

  09-08-2016 15:45 via campaignlive.co.uk
  
  Audi has been rapped by the ad watchdog for linking speed and excitement in an April ad for the R8.
  
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• NBCUniversal snaps up TV rights to Harry Potter and Fantastic Beasts franchises in estimated $250m deal

  09-08-2016 15:27
  
  NBCUniversal has purchased the rights to both the JK Rowling’s Harry Potter and Fantastic Beasts franchises, in a deal estimated to be worth as much as $200m according to the Wall Street journal.
  The Comcast-owned company has snatched the television and theme park rights away from existing licensee Walt Disney, in what is believed to be the largest movie-rights acquisition agreement it has ever signed.
  As part of the seven-year deal with movie maker Warner Bros, which takes effect in 2018,
  
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• Cramer-Krasselt tapped to kick up demand for US Cotton

  09-08-2016 15:26
  
  Chicago-based indepndent ad agency Cramer-Krasselt (C-K) will be teaming up with the Cotton Council International (CCI) — whose goal is to help increase the demand for US cotton for overseas export. CCI announced their decision to hire C-K last week with the stated goal of working with the agency in global brand marketing and communication efforts to promote the export of US cotton fiber, manufactured cotton products and cottonseed.
  "This is an exciting, highly competitive g
  
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• Adidas and Paul Pogba point to a new advertising era

  09-08-2016 15:25
  
  Yesterday a short video clip was posted, and subsequently taken down, but not before it had spread around the world in a matter of minutes. The content of this clip may well be the new instructional manual for adland’s future and points to new ways of marketing to new audiences on social media.
  Adidas has punched pretty heavily of late with all sorts of guerrilla-like tactics to support its ‘First never follows’ platform. It deploys a huge roster of talent too, from icons
  
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• Manchester United fan beats Adidas to the punch and spoils Paul Pogba's unveiling

  09-08-2016 15:16
  
  Adidas’ media savvy efforts to finally unveil the world's most expensive footballer, Paul Pogba, as a Manchester United player were foiled last night when a United fan tweeted an image of a smiling Pogba standing in front of washing machines with the club's laundry ladies.
  Adidas had been teasing Paul Pogba’s long expected return to Manchester United for weeks now and had prepared for the official announcement with a slick video featuring popular grime rapper Stormzy appearing a
  
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• Facebook to make desktop ad-blockers ineffective

  09-08-2016 14:57 via campaignlive.co.uk
  
  Facebook has taken the step of rendering ad-blockers ineffective on its desktop website by making them "indistinguishable" from non-commercial content, as well as giving users more control over which ads they see.
  
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• This insane ramen ad overflows with Japanese internet memes

  09-08-2016 14:53 via campaignlive.co.uk
  
  Shrimp cannons, Rube Goldberg machines and schoolgirls that may be boys animate this epic Nissin commercial.
  
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• Strumming the 'Nationwide is on your side' jingle with Brad Paisley

  09-08-2016 14:43
  
  Grammy award winning Brad Paisely strummed the tune "Nationwide is on your side" during a commercial break at the opening ceremonies of the Summer Olympics in Rio de Janeiro and the country singer launched the new ad campaign for Nationwide insurance in a cool, country way.
  In a series of videos entitled "Songs for all your Sides" singers Brad Paisley sings about work and life commitments and planning for retirement, with visuals featuring fathers and sons, retiring couples and new home projects
  
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• Virgin Media ‘disrupts’ sports sponsorship model by subsidising away ticket prices

  09-08-2016 14:39
  
  Virgin Media is using its Southampton FC sponsorship to offer away fans cut-price ticketsVirgin Media is to subsidise the ticket price for every away fan travelling to St Mary’s Stadium as part of its shirt sponsorship of Southampton Football Club for the 2016/17 Premier League season.
  Partnering with the Football Supporters’ Federation (FSF), the multimedia giant will cap ticket prices for travelling fans at £20 from Southampton’s 13 August clash with Watford onward
  
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• Virgin Media ‘disrupts’ sports sponsorship model by subsiding away ticket prices

  09-08-2016 14:39
  
  Virgin Media is to subsidise the ticket price for every away fan travelling to St Mary’s Stadium as part of its shirt sponsorship of Southampton Football Club for the 2016/17 Premier League season.
  Partnering with the Football Supporters’ Federation (FSF), the multimedia giant will cap ticket prices for travelling fans at £20 from Southampton’s 13 August clash with Watford onwards. That is £10 less than the standard £30 ticket price announced by the Premi
  
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• Pitch update: Sainsbury's, Marks & Spencer, easyJet, Nutmeg

  09-08-2016 13:57 via campaignlive.co.uk
  
  Sainsbury's is whittling down its ad agency shortlist to either two or three shops, depending on who you talk to.
  
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• Holland & Barrett signals e-commerce shift with FCB Inferno hire

  09-08-2016 13:46 via campaignlive.co.uk
  
  Holland & Barrett, the health food retailer, has added FCB Inferno to its UK agency roster on a digital brief without a pitch.
  
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• Ghostbusters star Leslie Jones is heading to Rio de Janeiro to help boost NBC's 2016 Olympics coverage

  09-08-2016 13:46
  
  Ghostbusters and Saturday Night Live star Leslie Jones will join NBC's Olympics commentator line up to help cover the Rio 2016 Games. 
  Jones revealed that she was headed to the event on Twitter, but left fans guessing as to what role she was going to play.
  A spokesperson for NBC said that Jones will be adding her own "flare and excitement" to the games as a contributor after being invited to attend by the network's executive Olympics producer Jim Bell.
  RIO BOUND BABY USA! USA!! pic.twitter.
  
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• Ofcom drops Premier League broadcast rights investigation

  09-08-2016 13:42
  
  Ofcom has dropped its investigation into the Premier League over the inflation in TV broadcast rights, firmly securing the league’s status as the most lucrative domestic competition in world football.
  Ofcom launched the investigation in 2014 to look into the whether the way the premier League sold broadcasting rights had restricted or distorted competition. The rivalry between Sky and BT pushed the rights costs up by almost 80 per cent to £5.14bn, sparking concerns that the costs cou
  
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• The recent performance of ad tech stock prices underline the key issues in programmatic: viewability and header bidding

  09-08-2016 13:40
  
  Despite revenues rising 22 per cent year-on-year to hit $54.4m in the second quarter, TubeMogul missed its forecast for the period with the video ad tech outfit’s stock price dropping by almost a quarter in the immediate aftermath of the announcement, showing just how tough a time ad tech is having on Wall Street.
  Again, one of the key culprits here was mobile, similar to how header bidding was the undoing of fellow ad tech outfit Rubicon Project (more on this later), with TubeMogul subseq
  
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• Carl Johnson: Creatives don't own creative leadership

  09-08-2016 13:28 via campaignlive.co.uk
  
  Carl Johnson, global CEO of Anomaly, takes issue with the argument that creative directors should be agency CEOs.
  
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• Ad of the Day: Nike’s ‘Unlimited Courage’ film celebrates the achievements of transgender athlete Chris Mosier

  09-08-2016 13:14
  
  The latest iteration of Nike’s ‘Unlimited’ series which stars Chris Mosier, the first transgender athlete to make a US national team, has nabbed The Drum’s Ad of the Day crown.
  Produced by Wieden + Kennedy Portland, the brand’s ‘Unlimited Courage’ spot shows Chris training for triathlons and in competition as an unseen narrator asks: “How did you know you’d be fast enough to compete against men, or strong enough?”
  “How’d you
  
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• Tom Bazeley leaves M&C Saatchi

  09-08-2016 13:10 via campaignlive.co.uk
  
  Tom Bazeley, the chief executive of M&C Saatchi, has left the agency.
  
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• News Corp CEO Robert Thomson bemoans 'angsty' advertisers for revenue dip

  09-08-2016 13:01
  
  News Corp’s chief executive Robert Thomson has pointed to “angst-ridden” advertisers and visibility issues as reasons for a five per cent dip in ad revenues in its latest quarter.
  Visibility was outlined as an issue for the group, which chief financial officer Bedi Singh told analysts on a call yesterday “continues to be limited” in the bloated ad space. Yet Thomson drew on “instability in the ad market itself” as the more fundamental issue, saying &ldqu
  
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• News Corp CEO bemoans 'angsty' advertisers for revenue dip

  09-08-2016 13:01
  
   
  News Corp’s chief executive Robert Thomson has pointed to “angst-ridden” advertisers and visibility issues as reasons for a five per cent dip in ad revenues in its latest quarter.
  Visibility was outlined as an issue for the group, which chief financial officer Bedi Singh told analysts on a call yesterday “continues to be limited” in the bloated ad space. Yet Thomson drew on “instability in the ad market itself” as the more fundamental issue, sayin
  
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• EA Sports strengthens its Premier League ties with new 'lead partner' deal ahead of Fifa 17 release

  09-08-2016 12:54
  
  EA Sports has expanded its sponsorship with the Premier League in a new deal that will see the video game developer gain greater access to the league through its new ‘lead partner’ status.
  The new three year deal will cover the 2016-17 to 2018-19 seasons and enhances EA Sports’ partnership with the Premier League, which has significantly strengthened its flagship Fifa video game series through greater access to clubs and players.
  The latest iteration of the game, Fifa 17, is du
  
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• Science-based beauty brand NERD gets new strategy and design to cut through ‘crowded’ sector

  09-08-2016 12:42
  
  Skincare brand NERD has implemented a new brand strategy and design to ‘demystify and clarify’ its science-based proposition and cut through the noise of the crowded beauty sector.
  The brand works by leveraging the properties of the human microbiome and uses technology that allows NERD to collect skin microbiome profiles from its customers to create personalised skincare products. 
  Despite its unique offering, NERD didn't feel that its current brand was reflective
  
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