Marketing news

• 72andSunny film producer and “Bachelor” contestant Sarah Herron starts nonprofit for girls with disabilities

  12-08-2016 22:43
  
  In ad land, Sarah Herron is a designer-turned-film producer at 72andSunny who is currently working on a holiday campaign for Target. Yet to the rest of the world, Herron is one of the contestants on the third season of ABC’s “Bachelor in Paradise,” which premiered earlier this month.
  Off the back of the buzz she’s gotten from the show so far, Herron has launched SheLift, a nonprofit that organizes events, day camps and weekend adventures for girls with disabilities. Herro
  
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• AT&T awards consolidated creative and media accounts to Omnicom

  12-08-2016 19:50
  
  Omnicom has won AT&T's consolidated creative, digital and media accounts following a review that kicked off in June. 
  As such, the network's agencies will now have a remit to create work for a large portion of the telecom giant's US creative, media, digital and data offerings, however AdAge has reported that a spokesperson also said the win would include Mexico also. 
  The closed review pitted Omnicom against rival WPP, and the outcome means that incumbent ad agency BBDO i
  
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• Former Arsenal star Ray Parlour warns brands they can no longer ignore football fans

  12-08-2016 19:10
  
  Brands can no longer afford to treat the Premier League as a simple badging exercise and must respect the value that fans bring to football or risk damaging it in the long-run, warns former Arsenal midfielder Ray Parlour.
  While he’s the first to admit he’s no marketing expert, the former player is sure brands could do more to ensure they don’t price the sport out of the “working class’” reach. Football is unrecognisable from Parlour’s era and while much
  
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• General Mills poised for lawsuit over 'deceiving' Cheerios Protein marketing

  12-08-2016 18:53
  
  Food giant General Mills must face a lawsuit over the marketing of its Cheerios Protein brand according to a ruling from a federal judge. 
  The company has failed in its fight to stave off the prospect of legal action from consumers over the product, which billed itself as a high-protein alternative to regular Cheerios. The main difference between the two was in fact that the protein version contained 17-times more sugar per recommended serving. 
  In a decision taken in San Francisco on
  
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• How Fujitsu is using market research to drive B2B content

  12-08-2016 18:14
  “The real truth is that most of the research we do is to drive content. In the B2B world, it’s all about content. We do several research studies a year across customer groups to come up with thought leadership,” reveals executive director of marketing Simon Carter.
  With the vast majority of his customer relationships built on multimillion-pound deals negotiated face-to-face and which last several years, Carter needs a deep understanding of each client’s business prioritie
  
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• How the Paul Pogba transfer rewrote the rules of sports marketing

  12-08-2016 18:10
  
  The football transfer ritual is a familiar one in the weeks leading up to the start of the Premier League season. Clubs compete to spend their ever-swelling riches on new players that can both improve their teams and enhance the global lure of their brands. Such fevered horse-trading usually forms part of the background noise before the real action kicks off on the pitch. This week, though, one transfer made headlines around the world.
  Paul Pogba’s move to Manchester United from Juventus,
  
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• How Manchester United’s Paul Pogba transfer rewrote the rules of sports marketing

  12-08-2016 18:10
  
  The football transfer ritual is a familiar one in the weeks leading up to the start of the Premier League season. Clubs compete to spend their ever-swelling riches on new players that can both improve their teams and enhance the global lure of their brands. Such fevered horse-trading usually forms part of the background noise before the real action kicks off on the pitch. This week, though, one transfer made headlines around the world.
  Paul Pogba’s move to Manchester United from Juventus,
  
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• Mail Online publisher Martin Clarke defends 'sensible' Chinese state media copy-swap deal

  12-08-2016 18:08
  
  The Mail Online came under fire on Friday after it emerged it was conducting a copy-swapping scheme with China’s state media.
  Since March 2015, the company has, without ceremony, featured stories from the People’s Daily of China, an arrangement Guardian columnist Roy Greenslade dubbed a "propaganda coup for China" before questioning how “the partnership between a capitalist media group renowned for its advocacy of press freedom and a newspaper in a communist country renowned fo
  
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• Nike responds to Kobe Bryant’s retirement letter to basketball

  12-08-2016 18:04
  
  Nike has responded to Kobe Bryant’s heartfelt letter which he addressed to the game of basketball upon announcing his retirement last year.
  The US sports brand has posted a poignant retort to Bryant on behalf of the game of basketball in which it thanked him for his contributions to the sport.
  The tweet was captioned, “He has given the game everything. Now it’s giving back,” while showing a black-and-white image of The Black Mamba looking onto the court.He has given the g
  
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• The New York times snaps up experiential ad agency Fake Love to boost native capabilities

  12-08-2016 18:00
  
  The New York Times has purchased Fake Love, an experiential ad agency with a focus on virtual and augmented reality projects. 
  The deal will help the publisher boost its branded content division, T Brand Studio, which works with a variety of clients like Ford, General Electric and Emirates. 
  According to the Wall Street Journal, Fake Love and its 10 full time staff will join the media outlet's native arm, which now employs more than 110 people in New York and London with expansion plan
  
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• If we did the social media for... a Premier League footballer

  12-08-2016 17:48
  
  There was a time when footballers earned tuppence ha’penny and all they did was, well, play football. But those days are long gone, granddad. If you haven’t got your own line of perfumes, cooking sauces, luxury blankets, or condoms, you’ll be laughed out of the dressing room.
  But it’s not all huge pay cheques and tasteful product endorsements. Players today must face up to the dreaded fact that they are role models. In the old days that just meant signing a few programmes
  
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• Pinterest takes aim at Google with auction-based pricing as it shakes up ad offering

  12-08-2016 17:31
  
  Visual bookmarking tool Pinterest has debuted an auction-based system that allows advertisers to bid on CPM campaigns. 
  Pinterest previously only allowed brand partners to purchase CPM, or cost per-thousand impressions, slots at a fixed price but the latest shakeup means they will now be able to bid on inventory on a case-by-case basis.
  The bidding offering is available to all US, UK and Canadian ads using Pinterest via its Ads Manager platform, and is similar to Google'
  
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• Are the Rio Olympics ads living up to the greatest, most emotional show on Earth?

  12-08-2016 17:29
  
  So the greatest show on earth is back for another instalment and currently gluing us to our TV screens. No, not Game of Thrones, that’s still a whole year away and even then, it’s only seven episodes long. Unbelievable. No, live from Rio, it’s the Olympic and Paralympic games, one of the most jaw-dropping and inspiring achievements of humanity.  
  Of course, no major sporting event is complete without a whole host of sponsors’ ads, activations and experiences, all cla
  
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• Olympics 2016: Team GB on doping and building a modern British brand through partnership marketing

  12-08-2016 17:24
  
  Aldi is seeing the biggest engagement of all the Team GB sponsors so far in Rio.Brands have got to take a collaborative approach to content creation by creating true partnerships with sponsors – that is the biggest lesson to come from the 2016 Olympic Games in Rio, according to Team GB’s head of marketing Leah Davis.
  “The heyday of sponsorship where you splash a logo and pay a fee is over, and that’s no bad thing,” she says. “This is forcing sponsors to b
  
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• VW’s keyless entry systems can be hacked

  12-08-2016 16:47
  
  Volkswagen certainly doesn’t need any more bad news, but the German automaker got some more recently when a study by a team at the University of Birmingham recently uncovered that the keyless entry systems in nearly every vehicle manufactured by the company is vulnerable to hacking.
  The security hole puts up to 100 million cars at risk, according to the study. And the hack for thieves is as easy as getting a cheap radio transceiver and combining it with one of the few cryptographic key cod
  
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• Nordstrom racks up earnings in Q2

  12-08-2016 16:32
  
  Online shopping may be making a huge dent in the retail world, but Seattle-based retailer Nordstrom recently reported unadjusted earnings of $0.67 per share, which exceeded company expectations, according to a Nordstrom press release regarding second quarter sales.
  Analyst expectations were for $0.57 a share, so the numbers were definitely welcomed by the high-end store. That noted, revenue fell slightly short, at $3.65 billion under projections of $3.68 billion.
  "Over the past several quarters,
  
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• The Premier League returns with a new brand banking on entertainment

  12-08-2016 16:26
  
  If you grew up in the 80s you’ll know that there was only one football club that mattered. Whatever part of the country you lived in, the only team worth supporting was Liverpool.
  My brothers were never that bothered about football but I was. Despite my dad’s best efforts to convert me to Pompey I was a Liverpool fan and there was nothing he could do about it. 
  It wasn’t enough to have the kit though was it? I remember kids in the playground having their names on the
  
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• Business on the Move: Holland & Barrett, the AA, the Happy Egg Company

  12-08-2016 16:16
  
  Holland & Barrett has added FCB Inferno to its agency roster as the retailer begins to move away from above-the-line advertising and toward a more digital and content led approach.
  RKCR/Y&R took on the £9m creative account three years ago and has overseen all of the health retailer's major ATL campaigns under the ‘Good Life’ positioning.
  While the agency will remain on the roster, the majority of Holland & Barrett’s ad spend will now be diverted to FCB Inferno
  
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• The Drum's ten favourite English football ads: ft KitKat, Nike, Carlsberg, Carling, John Smith's, NBC, Budweiser and Accrington Stanley...

  12-08-2016 16:05
  
  The Drum staff and readers have contributed to this compilation of the finest ten English football ads to celebrate the return of football to our TVs.
  Production values and viewing metrics aside, we were on the hunt for the ads that resonated and stuck in the minds of the public. Sit back, get relaxed and let the nostalgia flow.
  Watch the featured ads in their entirety below.
  Kit Kat: Distracted Linesman: JWT, London: 2006​
  John Smith’s: Ball Skills: TBWA\London: 2003
  National Dairy
  
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• Macy's to shutter 100 more stores in light of growing competition from e-commerce rivals like Amazon

  12-08-2016 16:03
  
  US department store Macy's is to shutter a further 100 stores by early 2017 in a latest wave of bricks-and-mortar closures. 
  The move follows on from the iconic brand's latest earnings report, and will affect around 15 per cent of its 675 full-line locations. The shops affected have no yet been disclosed.
  Macy's sales have been in decline now for six consecutive quarters, and the shut downs are part of a strategic plan for the retailer to achieve greater growth in the future. The US firm wi
  
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• Instagram launches Business Profiles

  12-08-2016 16:02 via campaignlive.co.uk
  
  Instagram has launched new tools aimed at small businesses which can create a profile to promote themselves, as well as collect information about users.
  
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• Arena Media lands £2 million media account for brewing giant Charles Wells

  12-08-2016 15:43
  
  Brewer Charles Wells has appointed Arena Media to handle the media accounts for a number of its top brands as it strives to achieve a more integrated approach in reaching its target audience. 
  The Havas Media Group-owned agency will oversee the consolidated £2m media accounts for the Young’s cask and Bombardier brands, in addition to Estrella Damm UK business which it has been handling since 2012. The first campaigns for the brands will be due to launch in September.
  Elliot Park
  
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• Charlton Athletic slammed for imposing social media behaviour contract upon fan

  12-08-2016 15:39
  
  Charlton Athletic have courted a backlash after demanding a fan signs a 'social media behaviour contract' in order to receive his season ticket.
  A letter sent to a supporter from League One side has demanded he “refrains from posting derogatory or inflammatory comments on social media websites”.
  The club have confirmed a fan, who has remained anonymous, was sent an 'Agreed Behavioural Contract' to delete his criticism of the club, this is despite him reportedly being a season ti
  
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• Johnston Press reviews Sky AdSmart deal

  12-08-2016 15:32 via campaignlive.co.uk
  
  Johnston Press is reportedly reviewing its TV ad sales deal with Sky because of fears it may be losing key advertisers.
  
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• USA Today debuts Rio Ad Meter to ‘drive the ad community conversation’

  12-08-2016 15:31
  
  Good news, sports fans throughout the ad industry: You don’t have to wait for Super Bowl LI in Houston for your next chance to assess ads during a live event.
  That’s because USA Today has expanded its Super Bowl Ad Meter, which, for 28 years, has allowed viewers to rate ads throughout the NFL championship game. In other words, this year there’s an Olympics Ad Meter, too.
  Sports are one of the few events consumers watch live anymore – in fact, 112 million people repor
  
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• Infant milk formula Similac launches in UK with Boots and Thinking Juice

  12-08-2016 15:28
  
  Abbott Nutrition, the team behind globally renowned and trusted infant formula brand Similac, has launched in Boots, making it available to British consumers for the first time in the company’s 90-year history.
  Similac, the first commercial milk based infant formula to be developed, was first marketed in 1925 and is now sold in over seventy-five countries worldwide. While the UK marketplace is currently dominated by four long-established brands, Abbott Nutrition hope that capture a share o
  
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• Three ways influencer marketing is changing

  12-08-2016 15:24
  
  Influencer marketing is dead. Long live influencer marketing.
  The influencer marketing world is changing. What used to be seen as the magic pill for big brands to reach the heart of millennials is now beginning to become a tool that most if not all businesses can use – albeit at different scales and sizes. As both the founder of Fanbytes, the UK's largest video influencer platform and part of the millennial audience being a 21-year-old, I predict three main shifts in the influenc
  
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• Ad of the Day: Dove Australia asks 'What is your daughter searching for?'

  12-08-2016 15:19
  
  Dove Australia has worked with J Walter Thompson Sydney to create a powerful campaign highlighting the issue of low self-esteem among young girls.
  Titled ‘Searching’, the campaign reveals what girls are searching for online from how to kiss a boy to can teens get cosmetic surgery. It then asks parents a simple, yet significant question, ‘what is your daughter searching for?’.
  “At face value ‘what is your daughter searching for?’ talks to girls’ onl
  
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• Birmingham Airport appoints RBH as growth continues to soar

  12-08-2016 13:21
  
  Birmingham Airport has appointed RBH Creative Communications Agency to produce a range of new marketing collateral.
  The appointment will see RBH’s creative team develop a brand video for Birmingham Airport, as well as producing advertising and exhibition stand collateral for the World Routes Conference. Birmingham Airport celebrated its seventeenth consecutive month of record breaking growth in July, with 1.2 million passengers passing through its gates.
  Justine Howl, head of communication
  
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• Unilever’s Persil ties up with laundry app as tries to get ahead of changing consumer behaviour

  12-08-2016 13:12
  
  Persil, the Unilever-owned detergent brand, has inked a three-month tie-up with ZipJet, an app that picks up and delivers laundry as its marketers try to get to grips with the trends driving change within the category.
  The deal will see users of the app given the option to have their clothes cleaned using Persil products. People can also book to have their clothes washed by the brand via its website.
  Similarities to its tie-up with ZipJet have been drawn to its recent acquisition of the Dollar S
  
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• Adidas partners with Stormzy for new Manchester United film in First Never Follows series

  12-08-2016 13:01
  
  Adidas has rolled out the latest installment in its First Never Follows series with a new film centred on Manchester United and the media frenzy around the club’s big name signings this summer.
  The film supports the recent launch of the Premier League club’s new third kit and, as was the case for the announcement around Paul Pogba’s arrival, Adidas have once again partnered with rapper Stormzy.
  The new film opens with Stormzy looking on at a dismissively at a billboard outside
  
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• Daily Beast removes 'deplorable' Olympics Grindr article following Twitter fallout

  12-08-2016 12:54
  
  The Daily Beast has been forced to remove an article penned by one of its reporters which went into detail about gay athletes participating in the Rio 2016 Olympic games. 
  Nico Hines, a straight reporter at the politics and pop culture website, published the article on Thursday night (10 August) under the headline: 'The Other Olympic Sport In Rio: Swiping'.
  The premise of the piece was based around Hines signing up to gay dating app Grindr while stationed in Rio to cover the Summe
  
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• Mail Online partnership with official Communist Party newspaper, People’s Daily of China, attacked

  12-08-2016 12:52
  
  The Mail Online has come under fire in the Guardian's Roy Greenslade column for seemingly being in partnership with the Chinese communist party’s news outlet.
  A header appears above numerous stories dating back as far as 5 March 2015 stating: “This story was produced in partnership with The People’s Daily - people.cn.”
  Greenslade asked the question: "So how did the partnership between a capitalist media group renowned for its advocacy of press freedom and a
  
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• Think Jam partners with offline publicity house RKP Media to offer full service campaigns

  12-08-2016 12:50
  
  Think Jam, a global entertainment marketing agency, and RKP Media, a New York based entertainment public relations and management firm, have announced a strategic partnership to provide full service publicity services to entertainment clients in the US.
  Think Jam's clients, across a range of entertainment marketing disciplines, include Universal Pictures, Netflix, HBO, Warner Bros. and Twentieth Century Fox.
  RKP Media, led by founder and chief executive Richard Parker, has over sixteen years exp
  
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• Adidas creates content playbook to move beyond just capturing consumers attention to engaging with them

  12-08-2016 12:40
  
  Adidas has partnered with digital agency AllTogetherNow to come up with a playbook for content marketing that willl help it go from just capturing fans' attention to actually engaging with them more.
  Adidas has been aggressive in its pivot to more social media activations in order to get more people talking about the brand. However, the German brand also understands that, to compete with publishers, broadcasters and rival sportswear manufacturers, it must also maintain global engagement and rewa
  
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• How will the position of the UK TV and film industry shift in the post-Brexit era?

  12-08-2016 12:34
  
  In the post Brexit era, the news agenda has just about got over its shock and is instead focusing on the new cabinet and resplendent Boris we have been given. Yet, over in the TV and film industry, the news of Brexit is still something that is causing incredible consternation, as thousands of pan-European co-productions enter a financial no man’s land.
  Good programming needs funding; that’s a given. To find that funding, it’s inevitable that you often have several companies inv
  
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• Müller appoints Mongoose to help activate next stage of Team GB sponsorship

  12-08-2016 12:25
  
  Müller has appointed Mongoose Sports & Entertainment to oversee the activation of its Team GB sponsorship as prepares to launch a series of Fanzone sites throughout the UK.
  The London-based agency will be responsible for the delivery of Müller’s Rio 2016 Fanzone sponsorship activity which will take place at sites throughout the UK, including London and Manchester, between 13-21 August.
  The German company will showcase its latest Müller Corner, Müller Rice a
  
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• Thai energy drink brand Intercarabao boosts Total Media with £2m media account

  12-08-2016 12:24
  
  Behavioural planning media agency Total Media has been tapped to help Thai drink brand Intercarabao break into the UK market.
  The agency is tasked with building brand awareness to help the brand cut through an already saturated drinks market, tasked with targeting 16-44 year olds with a combination of Out of Home and digital ads.
  John Luck, chief marketing officer at Carabao, said: “There’s a huge opportunity for energy drinks in the UK to reach a broader market – those people
  
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• Alcohol Health Alliance challenges Strongbow's Rio Olympics Team GB sponsorship

  12-08-2016 12:23
  
  Strongbow’s Rio Olympics sponsorship of Team GB has been accused of encouraging underage drinking by members of the Alcohol Health Alliance (AHA).
  The Heineken-owned cider brand has come under fire from the AHA's roster of doctors, public health experts and alcohol groups who believe that Strongbow’s association with the Olympic athletes could encourage teenagers to start drinking. In a joint letter, members of the AHA, said that the alcohol brand’s sponsorship of Team GB
  
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• Domino’s rolls out Dom, a wise-crackin’ Facebook Messenger Pizza bot

  12-08-2016 11:58
  
  Pizza delivery company Domino’s is looking to roll-out more ordering options to customers upon the release of @DOMThePizzaBot, a Facebook Messenger chatbot capable of taking orders through the app.
  Working with We Are Social and Talkbe, Domino’s created Dom, enabling social-savvy pizza-lovers to place an order through the comms app, that has breached 1bn monthly users across the globe.
  Nick Dutch, head of digital from Domino’s, said: “We’re delighted to allow our cu
  
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• HSBC's 'World's local bank' tagline was disingenuous, says outgoing marketing boss

  12-08-2016 11:41 via campaignlive.co.uk
  
  HSBC's outgoing global head of marketing, Chris Clark, has described its long-running positioning as the "World's local bank" as disingenuous.
  
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• Johnson & Johnson's Alison Lewis on building memorable brands

  12-08-2016 11:17 via campaignlive.co.uk
  
  In an exclusive interview with Campaign Asia-Pacific, Johnson & Johnson's first global consumer-sector CMO shares the challenges of delivering global campaigns and meeting local market needs.
  
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• Turner purchases Refinery29 in $45m digital gamble

  12-08-2016 11:06
  
  Time Warner owned Turner has signaled its intent to punch out of old media and embrace new digital investment opportunities with the $45m purchase of Refinery29.
  Inspiring the tie-up is a vision of melding Turner’s content development, data, ad sales and technology to broaden Refinery29’s reach amongst its target market of millennial women.
  Turner president David Levy remarked: “In order to achieve success in today's quickly evolving digital environment, we believe in partnerin
  
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• China Gen-Y and Gen-Z brand relevance study finds Apple/Xiaomi divide across the ages, and more

  12-08-2016 10:52
  
  Research from RTG Consulting Group has looked to pin down which brands (across a number of sectors) are relevant to 4,000 of China’s Gen-Y and Gen-Z consumers.
  The report compared the tastes of China’s Gen Z (born in the 1980s and 1990s) against Gen Y born (mid-1990s to mid-2000s), here are the most relevant brands to these groups.
  Across fashion, tech, mobile apps and cars, respondents found Adidas, WeChat, ride-hailing app Did Chuxing (which has merged with Uber China) and VW respe
  
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• Trump hits a bogey as golf resort flouts data protection rules

  12-08-2016 10:45
  
  Donald Trump has been forced on the defensive after blaming a ‘clerical error’ on an oversight which saw the US Presidential challenger’s Aberdeenshire golf resort fail to register with the UK’s privacy watchdog.
  According to the Guardian, Trump’s resort has admitted it failed to adhere to data protection laws which apply to data such as CCTV footage, member details and information relating to staff and suppliers.
  As a consequence Trump opponents are calling on the
  
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• Wins this week: DWP, Nutmeg, Holland & Barrett

  12-08-2016 10:34 via campaignlive.co.uk
  
  In this week's round-up of advertising, media and marketing account wins, M&C Saatchi has won the Department for Work & Pensions combined account.
  
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• Online campaign calls on McDonald’s to ban animal antibiotics

  12-08-2016 10:29
  
  McDonald’s is coming under intense pressure to instigate a global ban on sourcing animals treated with antibiotics amidst increasingly strident warnings from scientists that widespread misuse is fuelling a rise in drug-resistant superbugs.
  ShareAction, a charity, is leading the charge with a call for everyone concerned to email chief executive Steve Easterbrook to plead with the fast food giant to cease procuring any chicken, beef, pork or dairy products that have been exposed to antibioti
  
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• Campaign Viral Chart: Samsung's Galaxy Note7 debut ad is most shared

  12-08-2016 10:12 via campaignlive.co.uk
  
  Two Samsung ads to promote its new Galaxy Note7 phone topped this week's chart of the most-shared spots on social media. Ads from Nike, PlayStation and Ikea were also among the top five.
  
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• Morning Bulletin: Ad Block fightback, Minority Report-style policing & Spectator surge

  12-08-2016 09:59
  
  This morning’s voyage through the digital sea brings a number of sights worth viewing, including the latest exchange in a ‘cat and mouse’ battle between Ad Blocker Plus and Facebook, the introduction of Minority Report-style monitoring of police officers in North Carolina and a Brexit bounce in Spectator subscribers.
  The circumstances surrounding the collapse of venerable department store BHS continue to dominate the headlines at Retail Week with the revelation that lawyers hav
  
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• Dentsu Aegis Network's quarterly profit slows to 5%

  12-08-2016 09:13 via campaignlive.co.uk
  
  Profit growth at Dentsu Aegis Network, the owner of Carat and Mcgarrybowen, has slowed to single figures for the first time in two years.
  
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