Marketing news

• Showcasing a city, video depicts the trending tastes of Anaheim, California

  08-08-2016 23:52
  
  Visit Anaheim, the official destination marketing organization (DMO) of Anaheim, released last week the first video of an 18-part series showcasing the diverse, regional craft brew and local dining scene. The video series was launched last week in conjunction with National IPA Day, with Noble Ale Works as the first featured video.
  The series comes in part as a response to the massive growth in the last two years of the local dining and the IPA scene — IPAs typically have a strong hop
  
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• Pearlfisher opens its doors in San Francisco with Brian Steele at the helm

  08-08-2016 23:46
  
  International design agency Pearlfisher, which has offices in London, New York, and Copenhagen, has announced that it is opening up shop in San Francisco.
  The West Coast team will be led by Brian Steele, who will serve as creative director. He joins from San Francisco-based branding agency CBA, where he also served as creative director. Throughout his career, he has worked with brands including Coca-Cola and Levi’s and has won a number of awards from organizations including D&AD, Canne
  
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• Pealfisher opens its doors in San Francisco with Brian Steele at the helm

  08-08-2016 23:46
  
  International design agency Pearlfisher, which has offices in London, New York, and Copenhagen, has announced that it is opening up shop in San Francisco.
  The West Coast team will be led by Brian Steele, who will serve as creative director. He joins from San Francisco-based branding agency CBA, where he also served as creative director. Throughout his career, he has worked with brands including Coca-Cola and Levi’s and has won a number of awards from organizations including D&AD, Canne
  
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• Nearly 20 years after its founding, The Venetian rolls out its first TV spot

  08-08-2016 21:12
  
  The Venetian, one of Las Vegas’s premier resorts, has rolled out a quirky TV spot called ‘Come As You Are’ that plays up the anticipation of travelers before they embark on a vacation.  
  According to The Venetian, this is the first time the hotel has aired a commercial since it was founded 17 years ago. The spot is part of a larger campaign that includes social media & print elements and aims to differentiate the hotel from other Vegas resorts by showing off the unique
  
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• New virtual and augmented reality applications on the rise as VR and AR shift to corporate, gaming

  08-08-2016 20:34
  
  As augmented reality (AR) usage for enterprise businesses continues its rise, it is likely that companies will need to prepare for a tidal wave of new enterprise applications as the industry shifts its focus to the corporate and gaming verticals.
  In a report by ABI research, both augmented and virtual reality (AR and VR) devices are slated to flood the market with smart glasses for gaming forecast to grow by 82 per cent through 2021. Further, virtual reality is starting to see similar crossover
  
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• New virtual and augmented reality applications on the rise as VR and AR shift to corporate and gaming

  08-08-2016 20:34
  
  As augmented reality (AR) usage for enterprise businesses continues its rise, it is likely that companies will need to prepare for a tidal wave of new enterprise applications as the industry shifts its focus to the corporate and gaming verticals.
  In a report by ABI research, both augmented and virtual reality (AR and VR) devices are slated to flood the market with smart glasses for gaming forecast to grow by 82 per cent through 2021. Further, virtual reality is starting to see similar crossover
  
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• Twitter suspends fake Rio 2016 ‘Rule 40’ Olympic bot account

  08-08-2016 19:48
  
  Twitter has moved to remove a fake account which styled itself as a tool being used by Rio 2016 organisers to prevent non-sponsors from gate-crashing the event online.
  Rule 40 is meant to prevent anyone who is not a direct sponsor of the United States Olympic Committee (USOC) or the International Olympic Committee (IOC) from tweeting or posting about the Olympics.
  The bot (@Official_Rule40) claimed to provide “automated alerts for infringement of Rio 2016 guidelines.” It appeared to
  
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• Hulu shuts down free streaming service as it expands distribution deal with Yahoo

  08-08-2016 19:05
  
  Hulu fans will have to say goodbye to free streaming, as the company switches over to a subscription only model.
  The platform says that it will phase out its free ad-supported offering over the next few weeks, which until now has allowed people to watch the most recent five episodes of several Fox, ABC, and NBC show for free.
  The news comes as the streaming service has inked a partnership with Yahoo around the launch of a new online video gateway dubbed Yahoo View. The portal will feature Hulu&r
  
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• Free Hulu now only available via newly launched Yahoo View

  08-08-2016 19:04
  
  In a quick and surprising turn of events, Hulu is no longer offering a free, ad-supported version of its platform. Rather, there will be a $7.99-per-month version with limited commercials and a no-ads version for $11.999 per month.
  For those still not willing to make a paid commitment to Hulu, the streaming service is partnering with Yahoo View, which launched today and will offer for free the last five episodes of ABC, NBC, FOX shows (eight days after original broadcast), shows from other netwo
  
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• Bailey Lauerman hires former movie marketer Erica Lee to head up media strategy

  08-08-2016 18:46
  
  The heartland's best digital marketing and ad agency Bailey Lauerman of Omaha, NB announced today it has appointed Erica Lee as director of media strategy. Lee joins the agency from Universal McCann (UM), the 2016 AdAge Media Agency of the Year and 2016 AdWeek Global Media Agency of the Year, where she led a ten person team for the Sony Pictures business. Lee will lead media and digital strategy for the agency’s top consumer brands including Cuties, Phillips 66 and Panda Express.
  
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• Exclusive: Inside Ash vs. Evil Dead's social strategy for #InternationalBeerDay

  08-08-2016 18:41
  
  Season 2 of Starz’s critically acclaimed Ash vs. Evil Dead – a continuation of the classic Evil Dead franchise -returns October 2, and fans of the show know that Ash Williams is using the summer break to indulge in one of his favorite activities: drinking lots of Shemp’s Beer.
  Last Friday also happened to be International Beer Day, and the Starz marketing team saw a perfect opportunity to engage on social: “After Halloween, International Beer Day is the next best occasion
  
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• Federal Trade Commission setting stricter guildelines on paid celebrity posts that aren’t clear ads

  08-08-2016 18:34
  
  The Federal Trade Commission has cracked down on celebrities and Internet personalities who may be posting or promoting a brand or product but omitting the fact that they are being paid to endorse the content or product.
  According to a Bloomberg news article, the FTC is putting more pressure on advertisers to comply with its Ad Practices Division rather than allowing the practice of endorsing a product without saying so.
  Influential celebrities posting brand messages on their personal accou
  
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• Martha Stewart and Snoop Dog to co-host a weekly ‘Dinner Party’ on VH1

  08-08-2016 18:21
  
  VH1 has announced that Martha Stewart and Snoop Dogg will pair up to present a cooking show titled, ‘Martha and Snoop’s Dinner Party’.
  The unscripted 10-part series will see the Drop It Like It’s Hot singer pair up with the iconic TV chef to host dinner parties with their “exclusive” set of celebrity friends.
  “My homegirl, Martha and I have a special bond that goes back. We’re gonna be cooking, drinking and having a good time with our exclusive fri
  
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• How Shazam is approaching the challenge of advertising to such a rapid user flow

  08-08-2016 18:06
  
  It takes a user just a few seconds to identify a song in Shazam, then leave, making monetisation of user flow tricky. To offer a more attractive buy to advertisers, the music recognition service is looking at new ways to retain user attention.
  As an app which serves a very quick consumer need, Shazam faces a unique challenge in monetising its users. Now that AOL’s research has found video is going to be the biggest driver of revenue in 2016, Shazam’s head of programmat
  
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• Honda celebrates International Cat Day with bizarre cat choir spot

  08-08-2016 18:04
  
  While a number of brands have sent out a tweet or two to celebrate International Cat Day, Honda is going all out for the holiday this year with a “catvertising” campaign complete with a short video, GIFs and memes.
  Created by RPA, the campaign includes a 30-second video called ‘Meow is the Moment’ that features a number of cats who begin to sing a rendition of The Go-Go’s 1984 hit ‘Head over Heels’ when they lay eyes on the 2016 Honda CR-V
  
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• Secret Marketer: Agile thinking encourages experimentation and leads to better marketing ideas

  08-08-2016 18:02
  
  Famed management guru Peter Drucker said: “There are two things that make money in a business: marketing and innovation. Everything else is a cost.” Whatever way you look at it, innovation is associated with ideas, and good ideas are hard to find. Even the best ones face an uncertain path to success.
  Understanding innovation is important to me, as my company is undergoing a rethink on our products and the wider customer offering. We have woken up to the fact that we ne
  
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• Agencies need to shake up the creative process if they want to compete with their 'frenemies'

  08-08-2016 17:52
  
  The pressures on the modern day marketeer are exponentially greater than they were 15 years ago.
  Consumers are more questioning and demanding of brands, have less attention to give and seemingly more places to spend it. Most crucially at the same time as blocking overt marketing messages on the open web they are seemingly happy to give more and more attention, power and data to fewer and fewer closed platforms who control ever greater swathes of unblockable, native inventory.
  The response of bra
  
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• What the latest listening figures tell us about the fortunes of commercial radio's recent arrivals

  08-08-2016 17:51
  
  These are the first Rajars we’ve had since stations were launched on the second national multiplex back in March, making them a very interesting set of figures.
  Whilst none are yet matching the likes of the now-established digital stations such as Absolute 80s, Kisstory and BBC 6 Music for reach and hours, the increased level of choice has helped to push the weekly reach of commercial radio back above that of the BBC. The national commercial stations clearly outperformed local and BBC
  
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• 'Change forces people to think differently': Scottish agencies weigh in on what Brexit means for them

  08-08-2016 17:50
  
  Since June’s Brexit vote we’ve witnessed London mayor Sadiq Khan profess 'London is Open', European cities make power plays for the UK’s startup scene and vocal Remain supporter Ryanair start to scale back from the UK.
  It’s certainly been an interesting few months.
  On the day of the result, The Drum reported the decision had pushed the UK’s advertising industry into unchartered territory which – to this day – it’s still figuring out.
  But what of th
  
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• Southampton eyes international growth with overhauled digital strategy

  08-08-2016 17:39
  
  Southampton is making moves to ensure it can remain competitive off the field ahead of the start of the new Premier League season and has appointed Delete as its new digital partner to help boost its international presence.
  The Saints will work with the London-based digital agency to develop a digital transformation strategy centred on increasing fan engagement within the UK and building a greater international fan base.
  Part of the fan engagement focus will see Delete creating a range of new di
  
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• Brand Recruitment: Membership Insights Manager

  08-08-2016 17:05
  
  £40000 per annum:Brand Recruitment:
  Membership Insights Manager, Hoddesdon -This a great opportunity to work for a leading membership organisation based near Hoddesdon, in Hertfordshire.
  Hoddesdon
  
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• What is Snapchat doing with your data?

  08-08-2016 16:35
  
  I have a theory, a conspiracy theory if you will, and I’m not the only one.
  We’re all aware there are five major players within the digital space – Apple, Microsoft, Amazon, Google and Facebook – right? So what enables a new company to be instantaneously catapulted into – or above – their league? For me, it’s data. Stay with me here.
  On a personal level, I am a big Snapchatter – I’m a self-confessed filter-loving
  
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• The impact of Pokémon GO on global demand for the TV series

  08-08-2016 16:26
  
  Parrot Analytics' Data Scientist takes an in-depth look at the effect of Pokémon GO on the audience demand for Pokémon’s titles across the globe.
  The ‘Poké-fever’ epidemic is spreading worldwide, and it looks like nothing can stop us from trying to ‘catch’em all!’
  Pokémon GO was officially released on July 6th in a select number of countries and is quickly becoming more accessible in other markets. Characteristic of an epi
  
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• Starbucks switches digital for out-of-home to create noise around UK Teavana launch

  08-08-2016 16:22
  
  Starbucks has switched up the marketing strategy around its Teavana range in the UK, ‘dialling up’ its outdoor spend instead of leading with digital in the hope that a high impact launch will pitch tea alongside coffee as part of the fabric of the Starbucks brand.
  Out-of-home will form the back bone of the Teavana campaign in lieu of spending big on TV advertising, according to Starbucks’ digital marketing manager Jamie McQuary, who told The Drum that t
  
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• Mobile budgets widely tipped by marketers to grow despite privacy concerns

  08-08-2016 16:15 via campaignlive.co.uk
  
  Privacy concerns pose the biggest threat to mobile as a marketing channel, says new research from Warc and the Mobile Marketing Association.
  
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• Twitter pulls fake Olympics 'Rule 40' account

  08-08-2016 16:09 via campaignlive.co.uk
  
  Twitter has pulled an account which claims to enforce the Olympics' Rule 40, which prevents non-sponsors from hijacking the event.
  
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• Betfair challenges sports betting ad norms as it rails against ‘laddish’ advertising

  08-08-2016 16:02
  
  Betfair is shifting its strategy by moving away from laddish advertising, as it looks to become a more “distinctive and credible” brand and stand out in a cluttered market.
  The brand launched a new campaign, created by Lucky Generals, yesterday (7 August). It will run across TV, radio, print, digital and social media in seven different European markets and taps into moments of anticipation around sport by asking a simple question: ‘Ready?’
  Betfair’s marketing direc
  
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• NBC presenter responds to 'sexism' backlash after ascribing Olympian Katinka Hosszu's win to her husband

  08-08-2016 15:31
  
  NBC presenter Dan Hicks has come under fire after suggesting that an Olympic swimmer husband, rather than herself, was responsible for her gold medal.
  Hungarian athlete Katinka Hosszú took home the gold gong for the 400-metre individual swim over the weekend, but Hicks remarked that her husband and coach Shane Tusup was the one behind her win.
  As the camera panned in on Tusup hicks said: "There's the guy responsible for turning his wife into a whole different swimmer,” courting cont
  
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• Target and Red Lobster see largest Social Lift from commercials in July

  08-08-2016 15:00
  
   
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  Last month Found Remote announced an exciting new partnership with 4C to look at brands' Social Lift after their commercials air. This past month Target and Red Lobster received the most lift due to back to school and Crabfest. Here are the full insights for the above charts.
  Target launched its new kid-created back-to-school campaign this month. The new spots resonated on social driving 92.8% social lift for Target’s broadcast ads and 80.6% social lift
  
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• California Milk Processor Board wants skateboarding tweens to embrace its #BonesLoveMilk message

  08-08-2016 14:50
  
  The California Milk Processor Board (CMPB), the organization behind the long-running ‘Got Milk?’ campaign, is hoping to battle sluggish dairy milk sales in the state with a new campaign aimed at tweens involved in extreme sports.
  Called #BonesLoveMilk, the board’s latest effort stems from research out of its agency of record Grupo Gallegos that found that pre-teens are more likely to ditch milk in favor of trendier drinks like flavored water than other age groups.
  “Kids d
  
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• Cat nip or cat nap? How brands’ #InternationalCatDay posts got scratched on Twitter

  08-08-2016 14:45
  
  A long time ago, brands learned that cute animals could help boost their engagement on social media. 
  Inevitably, along came #InternationalCatDay on 8 August to celebrate felines on the social network sparking a maelstrom of pussy content between brands.
  The term was the top trend on Twitter on Monday.
  Here are some of the finest brand tweets.
  Xbox
  Happy #InternationalCatDay https://t.co/Zdxu9rsGhJ
  — Xbox UK (@xboxuk) August 8, 2016Clash of Clans
  Happy #InternationalCatDay! pic.twitte
  
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• DFS "Adam Peaty wins Gold" by Krow

  08-08-2016 14:35 via campaignlive.co.uk
  
  DFS has rolled out a series of tactical ads to celebrate British swimmer Adam Peaty winning Gold at the Rio Olympics 2016 for the 100 metres Breaststroke.
  
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• The challenge of finding – and keeping – creative experts

  08-08-2016 13:59
  
  To stay relevant as a creative director today, where the idea landscape is so diverse, you not only need to have a rich, top-level understanding of your industry, but must have the right mix of creative experts at your side.
  You’ve got to ‘walk the talk’ and have a team that complements what you, as a creative director, promise to deliver. But with a spike in exceptional creative out there and low employment retention, how can you identify the skills needed to find the right cr
  
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• Twitter reacts as Delta Airlines grounds all flights following computer outage 'everywhere'

  08-08-2016 13:55
  
  A worldwide system failure has caused severe disruption and delays to all departing Delta Air Line flights this morning.
  The aviation firm said on Twitter that its systems were down “everywhere” leaving passengers stranded at airports across the globe. The power outage was first noted in the carrier’s home city of Atlanta in the early hours but has since affected flyers around the world.
  Flight status displays, website and mobile airport tech were among the processes affected.
  
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• Do It Day returns: Can you help save the high street, bridge the digital skills gap or tackle climate change?

  08-08-2016 13:34
  
  The Drum is once again challenging the marketing industry to achieve extraordinary feats in just 24 hours as Do It Day returns.
  In its inaugural year, the event saw leading brands including IBM, Mashable and Dennis Publishing join forces with creatives from across the UK and US to lend their skills to a range of crucial causes for one day. Highlights included planting an entire forest in a matter of hours and building the BeWorthwhile app which is on course to reinvent volunteering for charities
  
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• Creative Work of the Week: Lovehoney turns to innuendo for 'Fuzzy Buzzy Slinky Kinky' ad push

  08-08-2016 13:20
  
  Brave has won over The Drum readers with its ‘humorous and playful’ TV ad for online sex toy retailer Lovehoney, scooping Creative Work of the Week.
  Debuted in late July, the ad features bonking furry bunnies and cheeky spanking with a fly swatter but no sex toys thanks to broadcasting restrictions.
  Cleared to run after 9pm, the creative follows previous Lovehoney campaigns which featured couples talking about their positive experiences shopping with Lovehoney. With the new ad the Ba
  
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• Samsung teams up with Biffy Clyro for a VR-led ‘Hypercube’ tour

  08-08-2016 13:17
  
  Samsung has unveiled a new touring structure – the ‘Hypercube’ – which will give more than 10,000 festival goers a chance to watch rock band Biffy Clyro perform in virtual reality.
  In what Samsung is dubbing a ‘world first’, the multi-storey Hypercube has been kitted out with Gear VR headsets that up to 50 people per session can wear. They will be transported through the power of virtual reality to an abandoned warehouse where Biffy Clyro are set up to play in
  
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• GiveADinnerParty.com gets things cooking with Rooster PR

  08-08-2016 13:14
  
  GiveADinnerParty.com, a new online platform that empowers people to connect with like-minded individuals from their local community to prepare meals, make friends and raise money for charity, has appointed Rooster PR.
  Launching in September this year, GiveADinnerParty.com brings a new concept to the market, offering an innovative way for individuals or couples to connect with others while helping those less fortunate. Users can either host or attend all manner of gatherings in a variety of locat
  
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• How Nike and Spotify joined forces to connect online with offline through music

  08-08-2016 13:12
  
  Nike and Spotify teamed up for Nike Women’s 10k running events in London (March to June) with the twin objectives of driving awareness of music’s positive effect on running performance and increasing Spotify’s monthly active usage among female runners.
  After downloading the MyTempo app runners were asked three questions and assigned to a Tempo group, based on the beats per minute of a track. From this group their perfect playlist was created.
  Working with agency Wasserman, Spot
  
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• Tomorrow Recruitment: Office Assistant

  08-08-2016 13:08
  
  £18000 per annum:Tomorrow Recruitment:
  A creative agency set in the heart of East London, are looking for an Office Assistant to join their team.
  City of London
  
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• Dentsu Aegis swells its global network, taking a stake in Merkle

  08-08-2016 13:07
  
  In pursuit of a global, digital network, Dentsu Aegis has taken a majority stake in Maryland-based marketing agency Merkle, acquiring them from Technology Crossover Ventures and other shareholders.
  Merkle employs 3,400 staff with 16 of its 21 offices located in the US, others are present in London, Bristol, Barcelona, Shanghai. It claims to be one of the US’ largest independent agencies for CRM, digital, and search with $436m of revenues in 2015.
  As Dentsu derives to be a 100 per cent
  
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• Snapchat reported to want as much as $7m a pop for season-long NFL sponsorship deals

  08-08-2016 13:06
  
  The National Football League (NFL) is poised to launch on Snapchat Discover soon, and according to brand and agency sources the sponsorship deals around the league’s content will come with a price tag of up to $7m.
  The tournament will post a video from each game in the season on Snapchat, along with Live Stories from inside the games - which will mainly show the events from fans point of view.
  Video ads and animated Snapchat Lenses and Filters will run alongside content from NFL games with
  
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• Tyrells wants to become ‘a global brand’ following £300m acquisition by Amplify Snack Brands

  08-08-2016 13:00
  
  UK-based crisp company Tyrells has been acquired by US food company Amplify Snack Brands, in a deal that will allow it to grow its footprint in North America.
  The £300m deal comes at a time of growth for Tyrells, which also produces popcorn and other savoury snacks. The value of Tyrrells has tripled in the last three years since it was acquired by Investcorp for £100m in 2013. Sales have more than doubled and international markets, including Austria and Germany now account for close
  
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• Chicago Tribune criticised for 'Wife of a Bears' lineman' Olympic medallist tweet

  08-08-2016 12:44
  
  The Chicago Tribune has landed itself in a spot of bother on Twitter for referring to an Olympian medalist as a "wife" in its headline, sparking allegations of sexism.
  Women’s trap shooter Corey Cogdell-Unrein won her second bronze medal in Rio over the weekend, having picked up the same medal in Beijing 2008, but the newspaper received flak for the following tweet: "Wife of a Bears' lineman wins a bronze medal today in Rio Olympics."
  Some Twitter users queried as to why an Olympic medalis
  
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• Adidas gives football fans the chance to design clubs' third kits with Creator Studio

  08-08-2016 12:31
  
  Adidas is giving football fans the opportunity to design the third kits for some of the world’s biggest clubs, including Manchester United and Real Madrid, with the launch of its Creator Studio.
  The new digital platform will give football fans the tools to design the third kit for six Adidas clubs - Real Madrid, Bayern Munich, Manchester United, Juventus, AC Milan and Flamengo - with the final designs being worn by the players during the 2017/18 season.The 2017/18 third kit for your favour
  
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• Amazon pilots new shows on its game live-streaming site Twitch

  08-08-2016 12:05
  
  Amazon is set to use its video game live streaming service Twitch to gauge interest in its newest original series.
  The company is set to stream three pilots on the platform for 24 hours only, including I Love Dick and a reboot of zany anti-hero, the Tick. The company looks set to drive people to Twitch and use that as a means of checking the pulse of certain shows.
  The shows will first pilot on Amazon Prime Video 19 August and will be later made available on Twitch 31 August for a limited t
  
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• Thinking Juice on why we fall in love with heritage brands

  08-08-2016 12:02
  
  Every ‘old’ brand I’ve ever connected with has genuinely had me head over heels in love with their heritage storytelling. Honestly, this is to the extent that despite being an advertising-savvy marketer, it almost doesn’t matter what they’re selling, I need it. These items hold so much more meaning to us because we connect with their story on a deeper level and thus, they hold more value.
  One of the most famous heritage brands Thinking Juice has the pleasure of work
  
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• Marketing is responsible for creating body issues among boys, study finds

  08-08-2016 12:02
  
  Brands must make a bigger contribution to the health and wellbeing of males aged 8-18, with many feeling pressured by advertising to look good, according to new research by the advertising industry’s think tank Credos.
  The research, which looked into the body image of young males, saw 53% of secondary school boys reveal advertising puts pressure on them to look good, along with friends, social media and celebrities.
  Around a fifth of secondary boys say they have changed their exercise rout
  
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• Pokemon Go surpasses $200m in global revenue within 1 month of launch

  08-08-2016 11:47
  
  Pokemon Go has surpassed $200m in net global revenue just one month after launch, according to the latest statistics to be published by app analytics platform Sensor Tower.
  The surge has seen the viral augmented reality hit soar past former leading lights such as Clash Royale which made just $125m during its first 30 days of availability and Candy Crush Soda Saga with $25m.
  A key growth driver has been the apps Japanese launch which coincided with a significant spike in revenue, driven by a loya
  
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• Washington Post resorts to robots to write Rio Olympics updates

  08-08-2016 11:39
  
  The Washington Post has revealed it has become the latest newspaper to rely on software for data-driven coverage of the fast paced Rio Olympics, augmenting its team of human reporters with AI screeds.
  Heliograf has been developed by a team of three in-house engineers at the Post, capable of reporting on medal tallies and individual wins as and when they happen.
  This will see hundreds of real-time news reports on scores and medal-counts generated automatically without any form of human interventi
  
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