Logistics news

• When Custom Market Research Is the Right Tool for Supply Chain Technology Strategy

  29-06-2026 15:00 via logisticsviewpoints.com
  
  Supply chain technology providers often face strategic questions that cannot be answered through general market commentary. A company may need to understand how buyers are evaluating a specific category, how competitors are positioned, which use cases are gaining traction, or whether a new market opportunity is large enough to justify investment.
  These are not simple marketing questions. They are strategy questions. They affect product direction, messaging, sales enablement, partnership strateg
  
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• Five System Dynamics for Supply Chain Leaders Need to Understand in a Chaotic World

  29-06-2026 13:59 via logisticsviewpoints.com
  
  For the better part of three decades, supply chain strategy has been built around one central objective: optimization.Reduce inventory. Lower transportation costs. Consolidate suppliers. Shorten lead times. Improve asset utilization.Those strategies worked exceptionally well in an era where globalization was expanding, transportation networks were relatively stable, and disruption was treated as an occasional exception rather than a permanent operating condition.That operating environment no lon
  
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