• Amazon and the Next Phase of Supply Chain Advantage

    Amazon is still widely cited as the supply chain benchmark. That assessment is not wrong, but it is increasingly incomplete. Too many discussions focus on the visible outcomes of Amazon’s network while missing the underlying logic that produces them.
    For years, Amazon’s advantage was explained in terms of speed, scale, and cost efficiency. Those attributes still matter, but they no longer explain why Amazon continues to outperform peers facing similar technologies and capital constr

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