FMCG news

• Facebook, WhatsApp and the power of data in the 21st century

  30-08-2016 13:29
  
  WhatsApp's announcement that it is to enter into a new data sharing deal with parent company Facebook has already sparked huge debate in the data and marketing industries, not to mention among consumers. Not least because the data sharing agreement will also allow brands to buy and utilise user data to target ad-based messages on the platform for the first time.
  A risky move, considering that when Snapchat threatened to revoke one of its key features late last year, meaning m
  
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• WPP seeking to offload South Bank campus

  07-09-2026 08:00 via campaignlive.co.uk
  “Rationalisation and simplification” of real estate forms a plank of WPP chief executive Cindy Rose’s Elevate28 strategy.
  
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• King’s Cross becomes the London ‘hunderground’ in ITV takeover

  07-09-2026 02:01 via campaignlive.co.uk
  Out-of-home campaign sets out to prove “There’s no place like ITV” for hun culture.
  
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• Guinness makes every situation 'lovely' with a pint

  04-09-2026 18:00 via campaignlive.co.uk
  The OOH campaign was created by AMV BBDO
  
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• Vodafone creates action-film inspired ad to showcase network speeds

  04-09-2026 15:00 via campaignlive.co.uk
  Campaign has been made by Leo UK.
  
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• New Balance activation celebrates sole of London

  04-09-2026 14:10 via campaignlive.co.uk
  The work was created by Exposure.
  
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• Kirsty Hathaway exits Joan London and launches consultancy

  04-09-2026 13:00 via campaignlive.co.uk
  Kirsty Hathaway Consultancy will work with brands across the UK and US.
  
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• The Trade Desk to cut 15% of global workforce in restructuring

  04-09-2026 12:51 via campaignlive.co.uk
  CEO Jeff Green said the job cuts are about preparing for growth, not financial trouble, as the adtech giant revealed a $1.5bn cash pile in the 10 years since its IPO.
  
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• Jellyfish hires Seun Odeneye as chief media officer

  04-09-2026 12:30 via campaignlive.co.uk
  The role is a new one for the agency.
  
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• 5 ad challenges perceptions following rebrand

  04-09-2026 12:30 via campaignlive.co.uk
  Paramount-owned channel rebranded to 5 last year.
  
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• 'We're not emulating others' – Patrick Affleck on Havas Village’s leadership shake-up

  04-09-2026 12:00 via campaignlive.co.uk
  The new chief executive for Havas Village UK and Ireland speaks to Campaign about integration, outcomes-based remuneration and industry disruption.
  
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• Essity kicks off global creative review for expanded femcare portfolio

  04-09-2026 08:00 via campaignlive.co.uk
  AMV BBDO works across Essity’s femcare, incontinence care and tissue businesses.
  
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• Omnicom ‘proud’ of PepsiCo media work as it reels from global loss and stock drops 5%

  03-09-2026 20:00 via campaignlive.co.uk
  Publicis was awarded PepsiCo's global media account without a pitch.
  
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• Arla ad shows worker racing to warehouse 'victory' powered by a 'good breakfast'

  03-09-2026 17:35 via campaignlive.co.uk
  Campaign was made by Droga5 London.
  
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• Pitch Update: Coca-Cola, McCain, PepsiCo, Eurostar, Booking.com, Kerrygold, Macmillan and more

  03-09-2026 17:00 via campaignlive.co.uk
  Campaign's weekly round-up of pitches, reviews and account wins.
  
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• Oatly activation will matcha visitors to drinks

  03-09-2026 16:52 via campaignlive.co.uk
  A conveyor belt of matcha drinks will be available to visitors at selected times.
  
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• M&S coat steals the show in library-set fashion ad

  03-09-2026 14:30 via campaignlive.co.uk
  Campaign by Mother is part of brand's "Love that" platform.
  
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• Aldi celebrates launch of Barbie doll with pink makeover

  03-09-2026 14:30 via campaignlive.co.uk
  The logo at the Barnet store in London has turned Barbie pink to mark the arrival of the Barbie Aldimania Dreamland Doll.
  
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• Kerrygold appoints Born Social as global social agency of record

  03-09-2026 13:30 via campaignlive.co.uk
  Appointment follows four-way pitch.
  
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• Publicis Connected Media UK appoints CIO

  03-09-2026 13:00 via campaignlive.co.uk
  Role replaces Steve Bignell, who was named global head of PMX Lift last year.
  
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• John Lewis releases social-first entertainment series about gifting

  03-09-2026 13:00 via campaignlive.co.uk
  The first episode features documentary maker Louis Theroux.
  
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• Campaign's TV Advertising Summit announces final speakers

  03-09-2026 12:22 via campaignlive.co.uk
  Conference will be held on 10 September.
  
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• Royal Society of Arts teams up with Dame Judi Dench for brand refresh

  03-09-2026 08:39 via campaignlive.co.uk
  Baby Teeth created the campaign.
  
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• Publicis pulls out of Coca-Cola global media pitch after PepsiCo win

  02-09-2026 21:00 via campaignlive.co.uk
  Move comes as French agency group wins PepsiCo's global media account.
  
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• PepsiCo appoints Publicis Groupe to global media without a pitch

  02-09-2026 21:00 via campaignlive.co.uk
  Omnicom was the incumbent, having held the global media account for over 25 years.
  
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• Movers & Shakers: Ogilvy, Havas, Omnicom Media, Bray Leino, MSQ, FutureBrand and more

  02-09-2026 18:30 via campaignlive.co.uk
  Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
  
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• EE partners Educating Yorkshire headteacher for online safety sessions

  02-09-2026 14:30 via campaignlive.co.uk
  Parents can attend one-to-one appointments with EE to help manage young people’s online safety.
  
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• Ogilvy UK promotes Stephen Maycock to UK influence creative strategy lead

  02-09-2026 13:00 via campaignlive.co.uk
  Maycock has also taken on the role of influence EU excellence lead for Open X.
  
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• MSQ hires Kit Altin as group chief strategy officer EMEA

  02-09-2026 13:00 via campaignlive.co.uk
  Altin will report to Kate Howe, executive director at MSQ.
  
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• Disney+ Sky partnership boosts subscribers by 14.1% in Q2

  02-09-2026 12:44 via campaignlive.co.uk
  Doug Whelpdale, head of insights at Barb, called it “by far the biggest change this quarter”.
  
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