FMCG news

• WWE star makes himself at home in Wales for BT Sport ad

  26-08-2022 18:32 via campaignlive.co.uk
  The spot was created by Saatchi & Saatchi for the broadcaster.
  
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• Damien Priest makes himself at home in Wales ahead of WWE event

  26-08-2022 18:32 via campaignlive.co.uk
  The spot was created by Saatchi & Saatchi for BT Sport.
  
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• Buy This Small-Cap FMCG Sector Stock For 37% Potential Gains, Recommended By BOB Capital Markets - Goodreturns

  26-08-2022 17:57 via goodreturns.in
  
  Buy This Small-Cap FMCG Sector Stock For 37% Potential Gains, Recommended By BOB Capital Markets  Goodreturns
  
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• Why Virgin Media created an interactive 4D mouth to promote its streaming service

  26-08-2022 17:30
  
  Telecoms company and its creative agency explain why they built multi-sensory out-of-home activation at King’s Cross.
  For one day only, an enormous mouth appeared at London’s King’s Cross railway station, hyping-up Virgin’s streaming service. Stood behind the 4D anamorphic billboard was garage artist MC Neat, whose movements were captured in real time and automatically lip-synched to two 4.2m x 4.2m screens as he interacted with the public.
  T
  
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• Gucci’s cinematic short pays tribute to film maestro Stanley Kubrick

  26-08-2022 17:25 via campaignlive.co.uk
  
  'Exquisite' replicates famous scenes from the renowned director's body of work.
  
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• Behind Dove’s #KeepTheGrey battle against ageism and sexism

  26-08-2022 17:09
  
  Dove discusses how its latest, powerful effort continues 'to widen the stereotypical view of beauty for all women.'
  Earlier this week, Dove launched a social media campaign which aimed to shift public perception of greying hair and fight back against ageism and sexism in the workplace. The campaign — centered on the hashtag #KeepTheGrey — is an extension of its ongoing mission to promote a more inclusive and expansive definition of beauty, especially for women. 
  That missio
  
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• Searchandizing: how to show up in an algorithm-led world

  26-08-2022 17:02
  
  Frog’s senior consultant Alice Paul explores why brands must ‘searchandize’ effectively to remain discoverable and relevant, no matter the path to purchase.
  In a retail store, a huge amount of effort is put into merchandising; from the end caps that attract bargain shoppers, to the impulse strike zones attempting to disrupt their route to the checkout. Given the recent surge in e-commerce, it stands to reason that this same level of effort should be put into the digital shelf.
  
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• FMCG Logistics Market : Personal Care Product Type to Grow at CAGR 5.10% During 2020–2027 - EIN News

  26-08-2022 16:34 via einnews.com
  FMCG Logistics Market : Personal Care Product Type to Grow at CAGR 5.10% During 2020–2027  EIN News
  
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• FMCG Logistics Market : Personal Care Product Type to Grow at CAGR 5.10% During 2020–2027 - Asian News

  26-08-2022 16:34 via asiannews.in
  FMCG Logistics Market : Personal Care Product Type to Grow at CAGR 5.10% During 2020–2027  Asian News
  
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• What can electric car design tell us about the importance of brand cues?

  26-08-2022 16:24
  
  It almost goes without saying that consistency and recognizability are powerful weapons in brands’ marketing arsenal. But are car brands losing brand equity by forgetting their most iconic designs? James Croft, senior brand strategist at Jellyfish, looks at how they can avoid losing face as cars move beyond the need for grilles.
  I’m not a fan of recent electric car design – specifically the trend away from the traditional grille front to molded plastic forms. To me they look fa
  
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• Five years of Most Connected Brands Index: what we have learned

  26-08-2022 16:01
  
  The Most Connected Brands Index was created to help businesses and brands understand how they are connecting with consumers and provide them with ways to improve. Jack Tadman, associate director at Opinium, considers the usefulness of the framework and how brands can use this to understand brand connectiveness.
  When we began tracking in 2018, it’s fair to say that none of us had thought that we’d be sitting on a dataset that spanned the changes we’ve seen over the last fiv
  
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• Google adds digital out-of-home buys to Display & Video 360

  26-08-2022 15:29
  
  Google has introduced digital out-of-home advertising into its Display & Video 360 ad planning tool, making it easier for marketers to create multi-platform campaigns in its ecosystem.
  Out-of-home (OOH) advertising comprises of outdoor ad panels and billboards. Digital out-of-home (DOOH) comprises of screens that can be regularly changed out and bought in almost real-time. Now Display & Video 360 users can buy screens in public places such as stadiums, airports, bus stops, shopping cente
  
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• Why Disney+ and Netflix plans for targeting kids with ads may be different, yet the same

  26-08-2022 15:00
  
  As Disney+ and Netflix look to monetize kids’ content, they need to be wary of being COPPA compliant as well as other challenges, writes Future Today co-founder Vikrant Mathur.
  There is a lot of curiosity in the advertising community over the news that two of the heaviest hitters in subscription streaming services – Netflix and Disney+ – will be launching ad-supported tiers. It raises a lot of questions about what an ad-supported model will look and feel like. And because both
  
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• Ad of the Day: Got Milk? campaigners urge Americans to ‘Get Real’

  26-08-2022 14:17
  
  The California Milk Processor Board (CMPB), the organization behind the infamous ‘Got Milk?’ campaign, is back with a 2022 update urging people to ‘Get Real.’
  Adopting the style of a music video, the short features actor and singer Diego Boneta taking a lighthearted journey through a world where people are unapologetically themselves. The CMPB even pokes fun at itself, admitting it took 37 takes for Boneta to perfect the milk splash at the end of the video.
  The campaign w
  
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• Dove’s #KeepTheGrey shows marketing is embracing the over-50s, so why aren’t workplaces?

  26-08-2022 14:10
  
  Journalist Lisa LaFlamme hit headlines over claims she was fired for refusing to dye her gray hair, sparking reaction from brands including Dove. Why are workplace attitudes to older women taking so long to change? Lyndsey Simpson looks at the data. 
  Over-50s – and their needs – have long been ignored in marketing, advertising and media. So Dove’s landmark campaign #KeepTheGrey, which launched this week, is a breath of fresh air, disrupting the stale societa
  
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• Dove’s #KeepTheGrey shows marketing is embracing over-50s, so why aren’t workplaces?

  26-08-2022 14:10
  
  Journalist Lisa LaFlamme hit headlines over claims she was fired for refusing to dye her gray hair, sparking reaction from brands including Dove. Why are workplace attitudes to older women taking so long to change? Lyndsey Simpson looks at the data. 
  Over-50s – and their needs – have long been ignored in marketing, advertising and media. So Dove’s landmark campaign #KeepTheGrey, which launched this week, is a breath of fresh air, disrupting the stale societa
  
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• Starbucks unveils last campaign by Iris

  26-08-2022 14:04 via campaignlive.co.uk
  
  The spot follows a woman’s creative business venture.
  
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• Podcast: what are the web3 opportunities for marketers?

  26-08-2022 13:41
  
  On this week's episode, our senior reporter Chris Sutcliffe hears from three web3 experts about the opportunities for brands from the next iteration of the internet. From a shift of power from platform to user, or the ability to create communities, to the lessons we can learn from gaming communities that have pioneered web3 techniques, this podcast gives a comprehensive overview of web3 for brands.
  Sutcliffe is joined by McDonald Predelus, VP creative director of Web3 at VMLY&R Commerce; Tom
  
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• Mayoral love letter invites Londoners to rekindle their relationship with the city

  26-08-2022 13:29
  
  Sadiq Khan is romanticizing the English capital in a bid to reignite passions for the city following years of pandemic-related lockdowns.
  With the tourism and leisure economy now back in full swing, the Mayor of London – with communications agency Weber Shandwick – has penned a heartfelt ode to citizens inviting them to rediscover what it means to be a Londoner.
  Depicting a day in the life of the city from the perspective of those who live in it, the emotional campaign
  
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• Brand fame, AR & programmatic categories added to The Drum Awards for OOH 2022

  26-08-2022 13:14
  
  From boundary breaking billboards to dynamic, real-time creative, tech innovations and clever uses of data are game changing in propelling out-of-home (OOH) media to new heights.
  The Drum Awards for Out of Home Advertising, in partnership with Alight Media, returns in November (entry deadline: September 14) to celebrate the campaigns, people and companies driving innovation, creativity and excellence around the world.
  Over the past year, we’ve seen data-driven creative executions, burgeoni
  
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• How adland is battling quiet quitting

  26-08-2022 13:00
  
  Quiet quitting is the jargon du jour. No matter what you think about the term, the fact that some talent is clearly feeling disengaged is firmly in the spotlight. Here a dozen top executives explain how adland is fighting to keep employees motivated, connected and creating.
  Don’t make work feel like ‘a pie eating contest where the reward is more pie’
  Amy Small, executive director, talent, Team One
  Quiet quitting has arisen from a generation that feels companies are always deman
  
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• Capital One UK opens feel-good café in Fitzrovia

  26-08-2022 12:32 via campaignlive.co.uk
  The Happé Café will be open to the public for free on 1 and 2 September.
  
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• Capital One opens feel-good café in Fitzrovia

  26-08-2022 12:32 via campaignlive.co.uk
  
  The Happé Café will be open to the public for free on 1 and 2 September.
  
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• David Kolbusz releases first work as Orchard CCO

  26-08-2022 12:23 via campaignlive.co.uk
  
  The spots for Champ Sports feature students pushing themselves in sports in their own way.
  
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• Creative Futures – a new awards competition to re-imagine the comms of tomorrow

  26-08-2022 12:15
  
  The Drum and Canon, along with an expert team of marketing industry and technology stakeholders, have collaborated to launch a bespoke awards competition to celebrate the emerging talent and future of omnichannel marketing excellence at the vanguard of customer-centric communications.
  The competition will champion those at the forefront of new ideas that are purpose and sustainability-driven, and that combine data and creativity to deliver measurable impact.
  Brand new for 2022 as part of Th
  
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• Environmental and social credentials will be a driver of agency M&A activity

  26-08-2022 12:00
  
  Agencies’ environmental, social and governance standards are no longer just about good PR – they could be a key element of mergers and acquisitions, writes Green Square’s Nick Berry
  The times we live in will be remembered for many things – a pandemic, war in Europe, 1970s-style inflation, a revolving door being installed at 10 Downing Street – but the rise of environmental and social awareness will not become a memory. The manner in which governments, busi
  
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• O2’s Bubl the robot helps customers switch things up

  26-08-2022 11:38
  
  O2 has shown off the next iteration of its Bubl the robot mascot as it reveals customers can swap their mobile whenever they want, as often as they want, without incurring any costs.
  O2 Switch Up migrates all customers to the telecoms provider’s Plus Plans at no cost, furnishing everyone with a non-restrictive contract with greater flexibility for upgrading their phone whenever the fancy takes.
  ‘Switch-up-to-new when it suits you’ by VCCP London depicts the world through Bubl&r
  
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• French fossil fuel ad ban: what it means and the opportunity for agencies

  26-08-2022 10:45
  
  This week, France became the first country to ban fossil fuel advertising. Johnny White, a lawyer from Client Earth with expertise in greenwashing, and Jonathan Wise, co-founder of Purpose Disruptors, provide the legal context and the opportunity for agencies.
  France is the first European country to ban fossil fuel advertising. The ban, which comes into effect next year, could see companies fined up to €100,000 for breaching the rules.
  It may seem a strong move for a country to ban an entir
  
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• Recruitment for the FMCG industry – What does it take to become successful? - Business Cheshire - Business Cheshire

  26-08-2022 09:13 via businesscheshire.co.uk
  Recruitment for the FMCG industry – What does it take to become successful? - Business Cheshire  Business Cheshire
  
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• Recruitment for the FMCG industry – What does it take to become successful? - Business Cheshire

  26-08-2022 09:13 via businesscheshire.co.uk
  Recruitment for the FMCG industry – What does it take to become successful?  Business Cheshire
  
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• What is VTubing and why do brands need to know?

  26-08-2022 09:00
  
  After Tony the Tiger took to Twitch to play games with streamers, we find out more about the growing phenomenon of VTubing. 
  Last week, Kellogg’s transformed Tony the Tiger into a VTuber, begging the question of whether more consumer-facing companies consider leaping into the world of virtual stars.
  On August 19, Twitch viewers were treated to the sight of Kellogg’s Frosties mascot Tony the Tiger interacting in real-time with popular streamers Brennon ’GoldGlove’&nbs
  
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• Recruitment for the FMCG industry – What does it take to become ... - Business Cheshire

  26-08-2022 09:00 via news.google.com
  Recruitment for the FMCG industry – What does it take to become ...  Business Cheshire
  
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• Udaan bets big on FMCG, aims to onboard 400 brands - The Financial Express

  26-08-2022 04:31 via financialexpress.com
  
  Udaan bets big on FMCG, aims to onboard 400 brands  The Financial Express
  
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