FMCG news

• Instacart promotes newest feature with Lizzo in a bubble bath

  25-08-2022 19:30
  
  The grammy-winning singer, rapper and flutist is the face of Instacart’s largest-ever campaign, supporting its new ‘Carts’ tool.
  Instacart’s latest app enhancement goes well beyond delivering goods. Instead, it looks to inspire via shopping discovery content. To get the word out, the brand has unveiled its most ambitious campaign, featuring the wildly popular Lizzo.
  Instacart today announced the launch of Carts. The new in-app tool enables retailers, creators and pop cult
  
  Read more

• PayPal launches global review of media planning and buying account

  25-08-2022 19:18 via campaignlive.co.uk
  
  Havas Media Group currently handles the account.
  
  Read more

• Pitch Update: Heineken, Starbucks, Royal Navy, Allwyn, Virgin Media O2, Bally's and more

  25-08-2022 18:29 via campaignlive.co.uk
  
  Campaign rounds up the latest pitch news.
  
  Read more

• The metaverse doesn’t exist yet, but brands should be preparing for its arrival

  25-08-2022 18:00
  
  Brandwidth founder Andrew Strange argues that there are actions brands can take right now to ensure they’re ready to succeed in the (virtual) future. 
  The metaverse is being talked about as though it’s already a fully-formed digital wonderland that we can all visit. But the fact is, it’s still a collection of platforms and technologies which aren’t yet integrated. Competing tech giants and innovators are busy bringing immersive 3D content to us right now, b
  
  Read more

• Advertisement

• H1 global new-biz review: FMCG billings rise as inflation soars

  25-08-2022 17:59 via campaignlive.co.uk
  Whereas majority of the other sectors show a year-on-year decline.
  
  Read more

• This Week in the Metaverse: Zuck defends his avatar and The Sandbox unveils new Alpha Season

  25-08-2022 17:26
  
  Things are moving fast in the metaverse, and in the wider world of web3 as a whole. Depending on who you ask, this futuristic, blockchain-based space is either the next big thing for marketing – and for almost everything else – or an overhyped fad. Here’s what you need to know from this past week:
  Zuckerberg defends avatar post and Horizon Worlds
  Show me entity :: 42428
  Last week, Meta chief executive Mark Zuckerberg published an image of his Horizon Worlds avatar sta
  
  Read more

• Coca-Cola India takes legacy Limca brand into new category with Sportz range launch

  25-08-2022 17:00
  
  Limca, the oldest brand in Coca-Cola’s India portfolio, has launched its first-ever variant with Limca Sportz. It marks the India-born brand’s foray into the hydrating sports drinks category.
  The brand, which celebrated its 50th anniversary last year, has until now been best known for its distinctive lemon and lime taste and some memorable accompanying advertising.
  So this launch represents a first for the legacy brand, which stands at number four within Coca-Cola India’s spark
  
  Read more

• Guardian hires Anna Bateson as chief executive

  25-08-2022 16:56 via campaignlive.co.uk
  
  She previously worked at Guardian Media Group between 2016 and 2020.
  
  Read more

• Advertisement

• Ad industry demands ‘tsunami of truth’ from Twitter in wake of whistleblower complaint

  25-08-2022 16:48 via campaignlive.com
  
  Advertising executives want transparency from Twitter after several months of instability.
  
  Read more

• Clif Bar and Venus Williams conspire to make the outdoors accessible to all

  25-08-2022 15:45
  
  To help underserved communities enjoy nature’s benefits, Clif has joined forces with Venus Williams and Outdoor Afro.
  There’s still time for everyone to reconnect with nature this summer, no matter the barriers they face.
  Energy bar brand Clif is teaming with tennis champion and entrepreneur Venus Williams, as well as the nonprofit Outdoor Afro, to debut a nationwide initiative promoting accessibility to the outdoors for those experiencing economic, social and emotional limitations.
  
  Read more

• A freelance survival guide: top tips for enduring the cost of living crisis in adland

  25-08-2022 15:00
  
  Experts from The Dots, Common People and more offer advice to help freelancers survive difficult times ahead.
  Adland’s freelancers face a turbulent period as the cost of living crisis hits. Following on from our exploration of the state of freelancing, we ask freelancers, recruiters and support networks from across the industry their top tips on everything from fees to networking.
  Pip Jamieson, founder and chief executive officer of The Dots
  Start building networks outside of your existing
  
  Read more

• Revolut targets the 'money underdog' in major brand campaign

  25-08-2022 14:38 via campaignlive.co.uk
  
  The ad has been created by Wieden & Kennedy London.
  
  Read more

• Virgin Media puts its mouth where the money is

  25-08-2022 14:00 via campaignlive.co.uk
  
  Custom screens give animated mouth a life of its own outside Kings Cross station.
  
  Read more

• Müller Corner speaks for itself in campaign by VCCP London

  25-08-2022 12:38 via campaignlive.co.uk
  
  The bold yet minimalist out-of-home campaign focuses on the snack’s distinctive packaging.
  
  Read more

• Spotify teams up with K-Pop stars in bid to bring fans and stans to platform

  25-08-2022 12:35
  
  The latest campaign from music streaming platform Spotify enlists the help of Seventeen and BI to tempt K-Pop superfans to its K-Pop On! hub.
  Spotify is aiming to position itself as the streaming platform of choice for K-Pop fans in a new campaign headlined by artists BI, Itzy and Seventeen.
  A series of short films show the stars reclining in a variety of dreamlike worlds that bring the genre to life through performances, backstage reveals and interviews.
  <!-- inArticleBlock -->
  Declaring
  
  Read more

• FMCG firms’ input costs surge 25% in 6 months - Businessday

  25-08-2022 12:20 via businessday.ng
  
  FMCG firms’ input costs surge 25% in 6 months  Businessday
  
  Read more

• Pinterest appoints VP of global business marketing from Meta

  25-08-2022 11:48 via campaignlive.co.uk
  
  The new vice-president of global business marketing will report to chief marketing officer Andréa Mallard.
  
  Read more

• MYMC expands plant-based range with Protein Cookies - Inside FMCG

  25-08-2022 11:42 via insidefmcg.com.au
  
  MYMC expands plant-based range with Protein Cookies  Inside FMCG
  
  Read more

• Keep The Ban slams cruel fox hunting practices with live sports parody

  25-08-2022 11:31
  
  ‘The World’s Worst Sport’ spot by Engine Creative takes aim at hunters setting their dogs on young cubs as training for fox hunting season.
  Keep The Ban, a non-profit organization that campaigns against the hunting of wildlife for sport, has shown the cruelty of killing fox cubs in a TV sports show parody.
  Created by Engine Creative, which is officially launching as House 337 in September, the 118-second film titled ‘The World’s Worst Sport’ features a TV spor
  
  Read more

• 4 brands bringing VR and AR experiences to real-world commerce

  25-08-2022 11:22
  
  Brands are mastering the arts of virtual reality and augmented reality in their e-commerce. Now, says Laura Lane, smart leaders are deploying those same techniques in physical spaces. 
  Using apps to deliver additional content and access in a buying journey, including virtual try-on (VTO) with virtual reality (VR) and augmented reality (AR) technology, is an integral part of the digital customer experience for many beauty and fashion brands. 
  As a result, customers are becoming inc
  
  Read more

• Heinz bakes huge burger wedding cake to mark perfect meal marriage

  25-08-2022 10:53
  
  Ketchup maker looks to position itself as the condiment of choice for matrimonial patties. 
  Heinz is ensuring newlyweds make a big impression on their big day with a wedding burger cake that marries the best of sweet and savory in one tottering set piece.
  The stunt celebrates the perfect marriage between tomato ketchup and burgers as the condiment brand seeks to build engagement among food lovers on National Burger Day.
  Days after rival snack brand Pepperami also took over a wedding, Heinz
  
  Read more

• 7 reasons why video rules content marketing

  25-08-2022 10:02
  
  In the world of content marketing, one channel is rising above others in terms of engagement, efficiency and cut-through, says Mark Darlington: video. 
  According to recent Wyzowl research, "marketers feel more positive about the return on investment offered by video than ever, as it continues to strongly influence traffic, leads, sales, and audience understanding".
  Video, increasingly, is standing proud above other marketing media. Let's look at the seven reasons why.
  1. Video is preferred
  
  Read more

• Why businesses in Asia Pacific need to harness the power of DX to stay ahead of the curve

  25-08-2022 10:00
  
  There is no doubt we live in a world that has been dramatically transformed by the Covid-19 pandemic. Nowhere can this impact be felt more profoundly than in the digital world, where many organizations are racing to keep up. But while the challenges may seem daunting, the potential for growth is exponential.
  “Digital remains the biggest driver of change and opportunity for companies,” says Alex Atzberger, chief executive of Optimizely, which provides digital experience (DX) platform
  
  Read more

• Dentsu sees ‘tremendous competitive advantage’ in offshoring 10,000 jobs

  25-08-2022 09:56 via campaignlive.co.uk
  
  Trend is accelerating as clients want to cut costs amid rising inflation.
  
  Read more

• Retail Food Group profit rises despite trading difficulties - Inside FMCG

  25-08-2022 04:22 via insidefmcg.com.au
  
  Retail Food Group profit rises despite trading difficulties  Inside FMCG
  
  Read more

• Booming e-commerce bolsters Woolworths top line in 'challenging' year - Inside FMCG

  25-08-2022 03:41 via insidefmcg.com.au
  
  Booming e-commerce bolsters Woolworths top line in 'challenging' year  Inside FMCG
  
  Read more

• Criteo’s new EMEA retail media MD Jill Orr talks privacy, people, passion & product

  25-08-2022 03:14
  
  The Drum catches up with Jill Orr, Criteo’s new EMEA MD for retail media, to discuss the importance of understanding product, a passion for the customer, and why people ‘seal the deal’ in influencing her career choices. 
  ‘Everything has changed but nothing has changed’. As Criteo’s managing director of retail media for EMEA, Jill Orr has been on quite a journey since catching the wave of the early days of digital advertising in the original dot com boom a
  
  Read more

Follow @FMCGNewsUK on Twitter!