FMCG news

• The FTC puts new data privacy plans in motion: the media and advertising industry reacts

  12-08-2022 18:40
  
  Data, advertising and media pros explain what the agency’s rulemaking plan means for the industry and for the future of data privacy at large.
  The US Federal Trade Commission (FTC) Thursday announced it is kicking off a rulemaking process intended to “crack down on commercial surveillance and lax data security practices.” The announcement signifies the first step in a multi-stage effort that could take a number of years. 
  The new Notice of Proposed Rulemaking touches on a
  
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• How to crack the code of awesome CTV ads

  12-08-2022 18:35
  
  Designing high-performing ads for CTV is simpler than it might seem — marketers need only tap into consumers’ desire for entertainment while working within the bounds of the channel, argues Brightline’s director of product design Tim Farrer. 
  Streaming video ads are rolling out faster than pancakes at Waffle House. More than half of advertisers using connected television (CTV) or over-the-top (OTT) media will increase spending, with an average lift of 22%, according to a n
  
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• AMV BBDO welcomes new creative team from US

  12-08-2022 18:29 via campaignlive.co.uk
  
  Sergio Takahata and Nellie Santee join from David Miami.
  
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• AMV BBDO welcomes creative team from David Miami

  12-08-2022 18:29 via campaignlive.co.uk
  
  Sergio Takahata and Nellie Santee have worked on Burger King and Budweiser.
  
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• AMV BBDO welcome new creative team from US

  12-08-2022 18:29 via campaignlive.co.uk
  
  Sergio Takahata and Nellie Santee join from David Miami.
  
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• Campaign podcast: 'People can't live on those wages' – is Campaign's salary survey a wake-up call?

  12-08-2022 17:08 via campaignlive.co.uk
  
  Campaign's podcast tackles the salary and talent issue.
  
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• Campaign podcast: 'People can't live on those wages' – is Campaign's salary survey is a wake-up call?

  12-08-2022 16:40 via campaignlive.co.uk
  
  Campaign's podcast tackles the salary and talent issue.
  
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• Premier League kicks off 30th anniversary by spotlighting its grassroots support

  12-08-2022 16:16
  
  The Premier League has celebrated its last 30 years of achievements both on and off the pitch through the eyes of a young girl in a 90-second spot.
  ‘More than 90 minutes’ has been released to showcase three decades’ of Premier League football and the league’s investment in community and grassroots football.
  The ad features cameos from footballers Michael Owen, Jamie Redknapp, Micah Richards and Teddy Sheringham, as well as Countdown’s Rachel Riley, who hel
  
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• Changing the pitching process won’t fix agency life

  12-08-2022 15:45
  
  Advertiser pitching processes have been under harsh scrutiny lately for their lopsided toll on agency staff. But Brandwidth’s Frances Barber argues the industry shouldn’t dismantle the system wholesale.
  With 70+ companies signed up to the Positive Pitch Pledge, part of the IPA and Isba’s cross-industry plan to make industry pitching more intentional, accountable and effective, efforts to transform the industry pitching process are gathering momentum. But when it comes to the pr
  
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• Pitch Update: Heineken, Gambleaware, British Gas, Bentley, Shelter, Radiocentre and more

  12-08-2022 15:19 via campaignlive.co.uk
  
  Campaign rounds up the latest pitch news.
  
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• As ad regulations tighten, Betfair shares future-proofed campaign ‘Finger Ball’

  12-08-2022 13:40
  
  Betfair has executed a bold new creative direction to prove it’s not a “boring” brand, all while balancing the incoming gambling regulation.
  The Flutter-owned betting brand tapped Pablo London to create the surreal 30-second TV spot ‘Finger Ball,’ featuring a pair of hands playing table football backed to football banger Freed from Desire by Gala Rizzatto.
  Pablo was tasked with finding a way to entertain viewers – but that’s grown ever-harder.
  
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• M&A watch: Recession threat has ‘no impact’ on M&A so far as H1 deals rise by 15%

  12-08-2022 13:22 via campaignlive.co.uk
  
  There were 425 global deals in the first six months of 2022 – up from 369 last year.
  
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• Trade ad for single Cheestring blows up in Canada

  12-08-2022 13:09
  
  Cheestring is taking Toronto by storm on the back of a large-scale out-of-home (OOH) poster and billboard campaign commissioned by one wily owner plotting the trade of the century.
  The tongue-in-cheek small ad has been given a giant platform by the creative team at Broken Heart Love Affair, which has pulled out all the stops to maximize the value of a single Cheestring.
  Canadians are invited to table their offers of trade for the delicacy, still in its original packaging, with the seller caution
  
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• Premier League buys silver screen treatment for 30th anniversary

  12-08-2022 12:50 via campaignlive.co.uk
  
  A 90-second film highlighting top-flight football's social contribution breaks in cinemas today.
  
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• Amazon Prime Video baseball’s equality message puts girls in the big leagues

  12-08-2022 12:28
  
  Amazon Prime Video is supporting equality in baseball to redress a startling imbalance of the sexes as part of its promotional activity for A League of Their Own.
  The groundbreaking series, which documents the experiences of trailblazing female players, seeks to level the playing field in a sport where of 4 million players aged six to 12, just 100,000 are girls.
  The streaming video platform has spelled out its message using 30,000 strategically-placed baseballs, which together make a letter
  
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• Two shops in contention for £60m Aldi media pitch

  12-08-2022 12:13 via campaignlive.co.uk
  
  The supermarket's review kicked off in April.
  
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• Ad of the Day: Tiger toasts Premier League’s first Asian Golden Boot winner Son Heung-Min

  12-08-2022 11:41
  
  In celebration of the start of the football season, Tiger Beer has unveiled a global campaign starring footballer Son Heung-Min.
  ‘The Golden Son’ tells the incredible story of Heung-Min’s journey and showcases all of the challenges he had to overcome to become one of the greatest footballers of the modern era. “It took them a while to notice me,” the soccer star says during the ad. “But now, they just can’t stop watching.”
  He went from South K
  
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• Dentsu continues strong growth trajectory in Q2

  12-08-2022 11:18 via campaignlive.co.uk
  
  The network's Customer Transformation & Technology division grew 22.25%, powering overall gains for a second straight quarter.
  
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• FMCG stock to decide on bonus shares soon. Do you own? | Mint - Mint

  12-08-2022 09:37 via livemint.com
  
  FMCG stock to decide on bonus shares soon. Do you own? | Mint  Mint
  
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• Eight legacy brands that have been changing the FMCG game pre-Independence - BestMediaInfo

  12-08-2022 09:00 via bestmediainfo.com
  
  Eight legacy brands that have been changing the FMCG game pre-Independence  BestMediaInfo
  
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• Can Samsung find a way to market foldable tech to the public?

  12-08-2022 09:00
  
  Samsung is betting that foldable tech is the future of handsets, having just announced the Galaxy Z Flip4 and Galaxy Z Fold4. For Samsung, the big question surrounds how it can effectively market a product that requires a hands-on experience for full understanding.
  The tech brand is kicking off an experiential marketing campaign with a pinch of influencer spend to meet that challenge. To begin with, Samsung is inviting its core audience of early tech adopters to Samsung’s Unpacked experien
  
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• How Heinz’s agency used machine learning to prove its ketchup is the dominant condiment

  12-08-2022 07:00
  
  Heinz has tapped into the cultural excitement around text-to-image machine learning programs to prove the market dominance of its tomato sauce. The Drum ketched up with the creatives behind the 2001: A Space Odyssey-inspired campaign.
  The latest iteration of the ‘Draw Ketchup’ campaign gave a machine, rather than the general public, the task of drawing ketchup. Lo and behold, more often than not it sketched *almost* correct iterations of Heinz’s product &nda
  
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• J&J to end global sales of talc-based baby powder - Inside FMCG

  12-08-2022 04:20 via insidefmcg.com.au
  
  J&J to end global sales of talc-based baby powder  Inside FMCG
  
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• LinkedIn and Podge Events to head up The Drum’s digital 2022 awards programs

  12-08-2022 04:00
  
  Deadlines for The Drum Awards for the Digital Industries and Digital Advertising APAC have now closed, but you can still enter by applying for an extension.
  This year the Digital Industries jury will be, as always, chaired by Phil Jones, founder and organizer, Podge Events.
  Joining Jones is a jam-packed jury including:Alyson Williams, senior vice-president, digital operations and strategy, Forbes
  Jed Clevenger, director, global head of media and digital marketing, Meta
  Craig Hepburn, head of dig
  
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• Demand yet to improve, says FMCG major Emami - The Financial Express

  12-08-2022 00:35 via financialexpress.com
  
  Demand yet to improve, says FMCG major Emami  The Financial Express
  
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