They sit in the cubicles around you, commiserate with you about the bad company coffee, trash talk yesterday’s losing sports teams, dish about what you’re all binge-watching. They are your work family — and to celebrate this often-overlooked familial bond, Comfort Hotels has launched its Comfort Brings Work Families Together initiative to spread awareness of the importance of business relationships and the role travel can play in strengthening them.
Kickstarting the effort is a
✗ Close categories
✗ Close categories
Addiction
Apple
Arts
Asia News
British Airways
Business
Cars
Celebrity
Christianity
Cinema, Theater & TV
Conspiracy Theories
Coronavirus
Ebola
Economy
Education
Apple
Arts
Asia News
British Airways
Business
Cars
Celebrity
Christianity
Cinema, Theater & TV
Conspiracy Theories
Coronavirus
Ebola
Economy
Education
Electronics
Entertainment
Environment
Fashion
Finance
Food
Funny videos
Gadgets
Games
General News
Health
International Crime
Jobs
Lifestyle
Entertainment
Environment
Fashion
Finance
Food
Funny videos
Gadgets
Games
General News
Health
International Crime
Jobs
Lifestyle
Military
Mindfulness
Movies
Music
News videos
NewsPhoto
Nightlife
Obituaries
Olympics
Organized Crime
Politics
Psychology
Recipes
Royal Family
Mindfulness
Movies
Music
News videos
NewsPhoto
Nightlife
Obituaries
Olympics
Organized Crime
Politics
Psychology
Recipes
Royal Family
Sci-Tech
Science
Social media
Sport
Technology
Television
Thames Deckway
Traffic
Travel
Trending UK
UK News
UnitedHealth Group Inc.
Weather
World News
Science
Social media
Sport
Technology
Television
Thames Deckway
Traffic
Travel
Trending UK
UK News
UnitedHealth Group Inc.
Weather
World News
✗ Close categories
✗ Close categories
✗ Close categories
Arsenal
Aston Villa
Athletics
Badminton
Baseball
Basketball
Blackburn Rovers
Blackpool
Boxing
Burnley
Cardiff City
Champions League
Chelsea
Cricket
Crystal Palace
Cycling
Darts
Aston Villa
Athletics
Badminton
Baseball
Basketball
Blackburn Rovers
Blackpool
Boxing
Burnley
Cardiff City
Champions League
Chelsea
Cricket
Crystal Palace
Cycling
Darts
Everton
Formula 1
Formula 1 - Force India Videos
Formula 1 - Infiniti Red Bull Racing Videos
Formula 1 - Live Stream & News
Formula 1 - McLaren Videos
Formula 1 - Mercedes AMG Petronas Videos
Formula 1 - Sauber F1 Team Videos
Formula 1 - Scuderia Ferrari Videos
Formula 1 - Scuderia Toro Rosso Videos
Formula 1 - Team Lotus Videos
Formula 1 - Williams Martini videos
Fulham
Golf
Hockey
Horse Racing
Formula 1
Formula 1 - Force India Videos
Formula 1 - Infiniti Red Bull Racing Videos
Formula 1 - Live Stream & News
Formula 1 - McLaren Videos
Formula 1 - Mercedes AMG Petronas Videos
Formula 1 - Sauber F1 Team Videos
Formula 1 - Scuderia Ferrari Videos
Formula 1 - Scuderia Toro Rosso Videos
Formula 1 - Team Lotus Videos
Formula 1 - Williams Martini videos
Fulham
Golf
Hockey
Horse Racing
Hull City
Ice Hockey
Leicester City
Liverpool
Manchester City
Manchester United
Middlesbrough
Motorsport
Norwich City
Philadelphia Phillies
Premier League
Queens Park Rangers
Rally
Reading
Rowing
Rugby
Ice Hockey
Leicester City
Liverpool
Manchester City
Manchester United
Middlesbrough
Motorsport
Norwich City
Philadelphia Phillies
Premier League
Queens Park Rangers
Rally
Reading
Rowing
Rugby
scarlets rugby
Soccer
Southampton
Stoke City
Sunderland
Swansea City
Swimming
Tennis
Tottenham
Tour de France
Volleyball
WC soccer 2014
Welsh Rugby Union
West Ham
Wigan Athletic
Wolverhampton Wanderers
Soccer
Southampton
Stoke City
Sunderland
Swansea City
Swimming
Tennis
Tottenham
Tour de France
Volleyball
WC soccer 2014
Welsh Rugby Union
West Ham
Wigan Athletic
Wolverhampton Wanderers
✗ Close categories
✗ Close categories
✗ Close categories
...test
Aberdeen City
Aberdeenshire
Antrim
Aylesbury Vale
Barking and Dagenham
Barnet
Barnsley
Basildon
Bath and North East Somerset
Belfast
Bexley
Birmingham
Blackburn with Darwen
Bolton
Bournemouth
Bradford
Brent
Brighton and Hove
Bristol
Bromley
Bury
Calderdale
Cambridge
Camden
Cardiff
Central Bedfordshire
Cheshire East
Cheshire West and Chester
Cornwall
County Durham
Aberdeen City
Aberdeenshire
Antrim
Aylesbury Vale
Barking and Dagenham
Barnet
Barnsley
Basildon
Bath and North East Somerset
Belfast
Bexley
Birmingham
Blackburn with Darwen
Bolton
Bournemouth
Bradford
Brent
Brighton and Hove
Bristol
Bromley
Bury
Calderdale
Cambridge
Camden
Cardiff
Central Bedfordshire
Cheshire East
Cheshire West and Chester
Cornwall
County Durham
Coventry
Croydon
Derby
Doncaster
Dudley
Ealing
East Riding of Yorkshire
Edinburgh
Enfield
Essex
Gateshead
Glasgow
Greater London
Greenwich
Hackney
Hammersmith and Fulham
Haringey
Harrow
Havering
Herefordshire
Hillingdon
Hounslow
Hull
Islington
Kirklees
Lambeth
Leeds
Leicester
Lewisham
Liverpool
London
Croydon
Derby
Doncaster
Dudley
Ealing
East Riding of Yorkshire
Edinburgh
Enfield
Essex
Gateshead
Glasgow
Greater London
Greenwich
Hackney
Hammersmith and Fulham
Haringey
Harrow
Havering
Herefordshire
Hillingdon
Hounslow
Hull
Islington
Kirklees
Lambeth
Leeds
Leicester
Lewisham
Liverpool
London
Luton
Manchester
Medway
Merton
Milton Keynes
New Forest
Newcastle
Newcastle upon Tyne
Newham
North Somerset
North Tyneside
North West
Northampton
Northern Ireland
Northumberland
Nottingham
Oldham
Oxford
Peterborough
Plymouth
Portsmouth
Redbridge
Richmond upon Thames
Rochdale
Rotherham
Salford
Sandwell
Scotland
Sefton
Sheffield
Shropshire
Manchester
Medway
Merton
Milton Keynes
New Forest
Newcastle
Newcastle upon Tyne
Newham
North Somerset
North Tyneside
North West
Northampton
Northern Ireland
Northumberland
Nottingham
Oldham
Oxford
Peterborough
Plymouth
Portsmouth
Redbridge
Richmond upon Thames
Rochdale
Rotherham
Salford
Sandwell
Scotland
Sefton
Sheffield
Shropshire
Solihull
South East
South Gloucestershire
South West
Southampton
Southend-on-Sea
Southwark
St Helens
Stockport
Stockton-on-Tees
Stoke-on-Trent
Sunderland
Sutton
Swindon
Tameside
Tower Hamlets
Trafford
Wakefield
Wales
Walsall
Waltham Forest
Wandsworth
Warrington
West Midlands
Westminster
Wigan
Wiltshire
Wirral
Wolverhampton
York
South East
South Gloucestershire
South West
Southampton
Southend-on-Sea
Southwark
St Helens
Stockport
Stockton-on-Tees
Stoke-on-Trent
Sunderland
Sutton
Swindon
Tameside
Tower Hamlets
Trafford
Wakefield
Wales
Walsall
Waltham Forest
Wandsworth
Warrington
West Midlands
Westminster
Wigan
Wiltshire
Wirral
Wolverhampton
York
✗ Close categories
✗ Close categories
✗ Close categories
Harry Styles
Aaron Taylor-Johnson
Adele
Ashley Cole
Benedict Cumberbatch
Billie Piper
Boris Johnson
Charlie Hunnam
Cliff Richard
David Beckham
DJ 3lau
DJ Above & Beyond
DJ Afrojack
DJ Alesso
DJ Aly & Fila
DJ Andrew Rayel
DJ Angerfist
DJ Armin Van Buuren
DJ Arty
DJ ATB
DJ Audien
DJ Avicii
DJ Axwell
DJ Bingo Players
DJ Bl3ND
DJ Blasterjaxx
DJ Borgeous
DJ Borgore
DJ Boy George
DJ Brennan Heart
DJ Calvin Harris
DJ Carl Cox
DJ Carnage
DJ Code Black
DJ Coone
DJ Cosmic Gate
DJ Da Tweekaz
Aaron Taylor-Johnson
Adele
Ashley Cole
Benedict Cumberbatch
Billie Piper
Boris Johnson
Charlie Hunnam
Cliff Richard
David Beckham
DJ 3lau
DJ Above & Beyond
DJ Afrojack
DJ Alesso
DJ Aly & Fila
DJ Andrew Rayel
DJ Angerfist
DJ Armin Van Buuren
DJ Arty
DJ ATB
DJ Audien
DJ Avicii
DJ Axwell
DJ Bingo Players
DJ Bl3ND
DJ Blasterjaxx
DJ Borgeous
DJ Borgore
DJ Boy George
DJ Brennan Heart
DJ Calvin Harris
DJ Carl Cox
DJ Carnage
DJ Code Black
DJ Coone
DJ Cosmic Gate
DJ Da Tweekaz
DJ Dada Life
DJ Daft Punk
DJ Dannic
DJ Dash Berlin
DJ David Guetta
DJ Deadmau5
DJ Deorro
DJ Diego Miranda
DJ Dillon Francis
DJ Dimitri Vegas & Like Mike
DJ Diplo
DJ Don Diablo
DJ DVBBS
DJ Dyro
DJ Eric Prydz
DJ Fedde Le Grand
DJ Felguk
DJ Ferry Corsten
DJ Firebeatz
DJ Frontliner
DJ Gabry Ponte
DJ Gareth Emery
DJ Hardwell
DJ Headhunterz
DJ Heatbeat
DJ Infected Mushroom
DJ John O'Callaghan
DJ Kaskade
DJ Knife Party
DJ Krewella
DJ Kura
DJ Laidback Luke
DJ Madeon
DJ MAKJ
DJ Markus Schulz
DJ Martin Garrix
DJ Daft Punk
DJ Dannic
DJ Dash Berlin
DJ David Guetta
DJ Deadmau5
DJ Deorro
DJ Diego Miranda
DJ Dillon Francis
DJ Dimitri Vegas & Like Mike
DJ Diplo
DJ Don Diablo
DJ DVBBS
DJ Dyro
DJ Eric Prydz
DJ Fedde Le Grand
DJ Felguk
DJ Ferry Corsten
DJ Firebeatz
DJ Frontliner
DJ Gabry Ponte
DJ Gareth Emery
DJ Hardwell
DJ Headhunterz
DJ Heatbeat
DJ Infected Mushroom
DJ John O'Callaghan
DJ Kaskade
DJ Knife Party
DJ Krewella
DJ Kura
DJ Laidback Luke
DJ Madeon
DJ MAKJ
DJ Markus Schulz
DJ Martin Garrix
DJ Merk & Kremont
DJ Mike Candys
DJ Nervo
DJ Nicky Romero
DJ Noisecontrollers
DJ Oliver Heldens
DJ Orjan Nilsen
DJ Paul Van Dyk
DJ Porter Robinson
DJ Quentin Mosimann
DJ Quintino
DJ R3hab
DJ Radical Redemption
DJ Richie Hawtin
DJ Sander Van Doorn
DJ Sebastian Ingrosso
DJ Showtek
DJ Skrillex
DJ Snake
DJ Steve Angello
DJ Steve Aoki
DJ Tenishia
DJ The Chainsmokers
DJ Tiddey
DJ Tiesto
DJ TJR
DJ Umek
DJ Ummet Ozcan
DJ Vicetone
DJ VINAI
DJ W&W
DJ Wildstylez
DJ Wolfpack
DJ Yves V
DJ Zatox
DJ Zedd
DJ Mike Candys
DJ Nervo
DJ Nicky Romero
DJ Noisecontrollers
DJ Oliver Heldens
DJ Orjan Nilsen
DJ Paul Van Dyk
DJ Porter Robinson
DJ Quentin Mosimann
DJ Quintino
DJ R3hab
DJ Radical Redemption
DJ Richie Hawtin
DJ Sander Van Doorn
DJ Sebastian Ingrosso
DJ Showtek
DJ Skrillex
DJ Snake
DJ Steve Angello
DJ Steve Aoki
DJ Tenishia
DJ The Chainsmokers
DJ Tiddey
DJ Tiesto
DJ TJR
DJ Umek
DJ Ummet Ozcan
DJ Vicetone
DJ VINAI
DJ W&W
DJ Wildstylez
DJ Wolfpack
DJ Yves V
DJ Zatox
DJ Zedd
DJ Zomboy
Emilia Clarke
Emily Blunt
Gabriella Wilde
Gary Lineker
Gemma Arterton
Gwendoline Christie
Hayley Atwell
Helena Bonham Carter
Imogen Poots
Jason Statham
John Terry
Juno Temple
Kate Beckinsale
Kate Winslet
Keira Knightley
Liam Payne
Lily Collins
Louis Tomlinson
Niall Horan
Nicholas Hoult
Paul McCartney
Prince William
Ralph Fiennes
Richard Branson
Robbie Williams
Robert Pattinson
Rosamund Pike
Sophie Turner
Theo James
Tom Hardy
Tom Hiddleston
Tony Blair
Tyree Cooper
Wayne Rooney
Zayn Malik
Emilia Clarke
Emily Blunt
Gabriella Wilde
Gary Lineker
Gemma Arterton
Gwendoline Christie
Hayley Atwell
Helena Bonham Carter
Imogen Poots
Jason Statham
John Terry
Juno Temple
Kate Beckinsale
Kate Winslet
Keira Knightley
Liam Payne
Lily Collins
Louis Tomlinson
Niall Horan
Nicholas Hoult
Paul McCartney
Prince William
Ralph Fiennes
Richard Branson
Robbie Williams
Robert Pattinson
Rosamund Pike
Sophie Turner
Theo James
Tom Hardy
Tom Hiddleston
Tony Blair
Tyree Cooper
Wayne Rooney
Zayn Malik
✗ Close categories
✗ Close categories
✗ Close categories
Accountancy
Administration
Advertising
Aerospace
Agriculture
Analyst
Animals
Antiques
Archaeology
Architecture
Arts
Astrology
Astronomy
Auto News
Automotive
Aviation
Bakery
Biotechnology
Brazil
Cabaret
Call Centre
Car News
Care
Catering
Charities
Administration
Advertising
Aerospace
Agriculture
Analyst
Animals
Antiques
Archaeology
Architecture
Arts
Astrology
Astronomy
Auto News
Automotive
Aviation
Bakery
Biotechnology
Brazil
Cabaret
Call Centre
Car News
Care
Catering
Charities
Chemistry
Child care
Cinema, Theater & TV
Cleaning Industry
Coaching
Construction
Customs
Dairy industry
Dance & ballet
Debt collection agencies
Defense
DJ
Economy
Education & Training
Electrical
Entrepreneur
Farming & Agriculture
Financial
Firefighter
Fisheries
Flowers
FMCG
Food
Fruit & Vegetables
Genealogy
Child care
Cinema, Theater & TV
Cleaning Industry
Coaching
Construction
Customs
Dairy industry
Dance & ballet
Debt collection agencies
Defense
DJ
Economy
Education & Training
Electrical
Entrepreneur
Farming & Agriculture
Financial
Firefighter
Fisheries
Flowers
FMCG
Food
Fruit & Vegetables
Genealogy
General News
Government
Hair stylist
Hotel
HR & Recruitment
ICT
Insurance
IT Executive
Jobs
Justice
Landscaper
Lawyer
Legal
Library
Logistics
Marketing
Meat industry
Medical Industry
Mining
Nurse
Online Trends
Pharmaceutical Industry
Pharmacy
Physical therapy
Police
Government
Hair stylist
Hotel
HR & Recruitment
ICT
Insurance
IT Executive
Jobs
Justice
Landscaper
Lawyer
Legal
Library
Logistics
Marketing
Meat industry
Medical Industry
Mining
Nurse
Online Trends
Pharmaceutical Industry
Pharmacy
Physical therapy
Police
Political
PR Public relations
Production & Industry
Project Management
Psychology
Public Transport
Publisher
Real estate
Research & Development
Restaurant
Retail
Sales & Marketing
Security
SEO
Shipping
Social work
Sustainable Energy
Teacher
Telecom
Tourism
Traditional Energy
Transport
Travel Industry
Web Design
PR Public relations
Production & Industry
Project Management
Psychology
Public Transport
Publisher
Real estate
Research & Development
Restaurant
Retail
Sales & Marketing
Security
SEO
Shipping
Social work
Sustainable Energy
Teacher
Telecom
Tourism
Traditional Energy
Transport
Travel Industry
Web Design
✗ Close categories
-
A weekend trip with coworkers? Comfort Hotels thinks you’ll say yes
-
Day 4 at Cannes Lions: FCB agencies take two more Grand Prix awards
Day four at the Cannes Lions International Festival of Creativity wrapped with six more categories handing out Grand Prix awards on the French Riviera. FCB agencies took two more of those, giving the group a total of four Grand Prix Lions so far.
‘Whopper Detour’ won a second Grand Prix, this time in Mobile – Activation by Location, giving the IPG network another big win.
Meanwhile, See Sound, the 'world’s first' smart home hearing system for the deaf, took -
Extinction Rebellion brings protest in Cannes to Facebook's private beach
Following Wednesday's protest on the steps of the Palais at the Cannes Lions Festival that resulted in 14 arrests, environmental activist group Extinction Rebellion continued its demonstatration today at Facebook's private beach.
Activists occupied Facebook's beachfront presence, continuing their call for the advertising industry to address climate change head-on.
"Organisers and police are making every effort to stop us from telling the truth to the ad business — so we&rsqu -
Johnson & Johnson scraps global CMO role as part of ‘streamlined’ business model
Alison Lewis is out as the global chief marketing officer of Johnson & Johnson, which has made the role redundant in the implementation of a revamped business model.
The company stated it has established “a new business model that streamlines priorities, allows us to operate more efficiently, and increases our investment in categories that offer high potential for growth and where we can make a positive impact on consumers' lives”.
As such, Lewis is departing after five-and-a-hal -
TGI Fridays hands creative to McCann, reconsolidating spend with IPG
TGI Fridays has handed its US creative advertising account to McCann, three months after sending its national media account to fellow Interpublic agency UM.
The creative account, which was won without a pitch, will be run by McCann out of New York. UM continues to handle media out of Detroit.
MullenLowe, another IPG agency, was the last shop to work on the brand’s creative.
The restaurant chain appoints McCann as it goes through a period of transformation and brand expansion, according to -
Foot Locker readies for NBA Draft with tongue-in-cheek guilt trip celebrating sneaker culture
Sneakerheads will go to extremes to get the kicks they covet, and a new spot by Foot Locker shows how one fan dupes three sneaker-celebrities into sending him new Nike Air Max shoes.
Just in time for the NBA Draft, Foot Locker has released ‘The Letter,’ a TV and digital spot that finds three sneakerhead celebrities getting what they think is a heartfelt fan letter. In the ad, Houston Rockets forward, PJ Tucker, singer and model Pia Mia and actor JD McCrary star alongside a plethora o -
Political outlets form nonpartisan ad alliance to win dollars back from Google and Facebook
A group of publishers is putting politics aside to woo advertisers away from Google and Facebook.
Left-leaning Raw Story and AlterNet, right-leaning Washington Free Beacon and The Daily Caller, and centrist sites Mediaite and Law & Crime have come together to form The Digital News Alliance.
“Advertisers who want real relationships with politically-engaged donors need thoughtful, custom campaigns to attract those who’ve tuned out ads from the massive tech platforms,&rdqu -
FCB Inferno lands more golds in Brand Experience and Mobile Lions
It was another awards evening with no Grand Prix for the UK. -
Sainsbury's meat-free butchers: 'This is an event for everyone'
Take a look at the store that aims to bridge gap between vegans and meat-eaters. -
'If there's no planet, there's no profit' – Extinction Rebellion at The Drum Arms
In the aftermath of yesterday’s Extinction Rebellion protest at Cannes Lions which saw 14 people arrested and later released without charges, The Drum met with its members and supporters to discuss the organisation’s presence at the festival and what it hoped to achieve by targeting the advertising industry.
The Drum’s editor Stephen Lepitak spoke to the former McCann London creative strategist turned Extinction Rebellion activist, Will Skeaping; a member of the French arm of t -
Booking.com promotes women in tech with $350K scholarship and Code-a-thon hosted by Laura Dern
Booking.com has introduced a $350,000 scholarship program through its Women in Tech initiative to leading universities in the US, including Cornell and Spelman, in support of women pursuing education in STEM-related fields. The booking site is also supporting a Code-a-thon hosted by Laura Dern.
Recent research commissioned by Booking.com showcased the need to influence women’s career considerations in their early years, with 81% of women saying exposure to certain skills early on influence -
Adland gets together at Campaign Cannes party
The who's who of advertising joined Campaign on the beach for the annual soiree. -
Miami Ad School and other AKQA Future Lions winners named
AKQA Future Lions, now in its 14th year, is the official student ideas competition for the Cannes Lions International Festival of Creativity, and this year saw the Miami Ad School named the Future Lions School of the Year.
The 2019 competition encouraged students to break through perceived limits, connecting brands with audiences in new ways. This year’s contest attracted more than 1,000 entries from a record 444 schools, across 71 nations.
Despite the socially neutral brief -
Where do we draw the line in Pride month brand-shaming?
As we hit the halfway mark in Pride month, as sure as the Brits losing Eurovision we can expect the usual backlash to brands and corporations supporting LGBT+ culture. But with traditional institutions from universities to charities to international embassies under fire for letting LGBT+ communities down, is it maybe time to take a closer look at the positive change marketing can bring on a deeper level?
Chances are that if you’ve read this f -
Marcel Paris picks up Grand Prix for Creative Effectiveness
via campaignlive.comThe U.S. and U.K. each walked away with four Lions in the category. -
From LGBT+ rights to gender in the workplace: LinkedIn's diversity trends revealed
Analysis reveals the key themes attracting engagement around diversity. -
Gary Vaynerchuk: 'We're about to award people for work that no human has actually seen'
Outspoken entrepreneur says adland remains blind to what really drives humans to take action. -
Creative Director’s Choice: Orci’s Juan José Quintana on the ‘Truth’ campaign from The New York Times
Creative Director’s Choice gives creative directors a chance to highlight the work they think is the best out in the ad world — the ads and campaigns they believe are making a difference.
This week, Juan José Quintana, senior vice-president executive creative director at Orcí explains why ‘The Truth is Worth It’ campaign from The New York Times – which won several Grand Prix awards at the Cannes Lions International Festival of Creativity – l -
Retail, FMCG to add 2.76 lakh new jobs in April-September FY20 - Livemint
via livemint.comRetail, FMCG to add 2.76 lakh new jobs in April-September FY20 LivemintMumbai: Retail and fast moving consumer goods and durables (FMCG&D) sector together is likely to add 2.76 lakh new jobs in the first six months of the current ... -
ITV launches studio tour to bring 'household brands' to life
Fans will be able to get a glimpse of Television Centre. -
Over half of Love Island contestants' social media followers are fake
The true-scale of cheating on ITV’s Love Island has been laid bare by new social media research showing that every contestant (with one exception) boosted their Instagram influencer status by amassing an army of fake followers.
Marketing specialists Takumi drilled down into the Instagram profiles for each of the 17 contestants seeking love in the latest series of the ITV hit using their AI analytics software and machine learning tools, but soon found all was not as it seemed.
They fou -
Live Nation brings the concert experience to life with new AR products for brands
Live Nation gives “live” new meaning with the launch of its augmented reality products, designed to create a multifaceted experience for concert and festival audiences — whether they’re on site or at home.
As revealed at the Cannes Lions International Festival on 20 June, Hyundai will pioneer the technology, using a selection of Live Nation’s AR products to promote the 2020 Sonata at Atlanta’s 25th a -
SodaStream encourages people to accept others for who they are with new Pride campaign
Pride Month is a pivotal moment in the calendar year for members of the LGBTQ+ community across the gender spectrum to embrace their identities. In honor of this, SodaStream released a minute-long ad celebrating love throughout the last century.
The video entreats viewers to “imagine a world where we never had to hide,” as people across decades past pose for pictures that capture the little moments – two male miners from 1912 sharing a kiss, a Great Depression-era female sailor -
Growing profits through focusing on the customers that matter
In business as in life, growing profits are a strong indicator of your organization's performance. And while there is a tendency to think of ‘growth’ as something that happens as a result of expansion and by reaching ever higher numbers of people in more places than ever before, this is not always the case. The reality is that no matter how many people you could reach, the proportion that will convert to become a paying consumer will always be smaller than overall reach, and the numb -
Innis & Gunn, fed up with beer glass theft, invites fans to fill their pockets
Edinburgh craft beer brand Innis & Gunn has launched a summer marketing campaign in Scotland talking directly to pub-goers who steal its glasses.
The ‘Your Call’ campaign saw the brand set up shop in the centre of Glasgow to dish out crates of its much-desired glassware in the hopes consumers will get the theft out of their system.
The #PeopleMakeGlassGo activation, a pun on city slogan People Make Glasgow, saw the brand distribute free glasses and pint tokens to the public, havi -
Taco Bell offers fans a first look at its signature Palm Springs hotel
Last month, Taco Bell announced that its Taco Bell Hotel and Resort would open this summer, and now fans of the chain can get their first look at the taco-themed resort in Palm Springs.
Taco Bell has released photos of the hotel, which will be open for a limited time, and people can officially start planning their trip when reservations open on 27 June at 1pm ET on the hotel’s website. First check-in begins August 8, with final check-out August 12, with n -
10 questions with... Ashish Toshniwal, Y Media Labs' founder
Headquarted in Silicon Valley, Y Media Labs launched post financial crisis in 2009 with a view to make products that have a lasting impact.
Now with six offices open around the world, the agency is exporting its methods and best-practices to different locations across America, Brazil and India.
Rooted in design and technology, the company has over 250 designers and engineers on staff and clients ranging from The Home Depot and PayPal, to startups like Latch, HealthIQ and Molekule.So, j -
How brands are playing with their Toy Story 4 marketing
Fans of the decade's old-Pixar franchise will be pumped for the anticipated theatrical release of Toy Story 4 tomorrow (21 June). With a Rotten Tomatoes score to put all other recent animated movies to shame, brands from across a variety of sectors have been keen to tap in on the hype.
At the ripe old age of 23, the Toy Story franchise has garnered affection from generations of families, pulled in by its quirky yet lovable characters, a slew of cultural references and warm-hearted plot lin -
In the face of platform dominance, News Corp realigns around live content
In conversation with WPP chief executive Mark Read at the Cannes Lions festival, Lachlan Murdoch offered his take on pressing media matters including the relationship between publishers and platforms, the crisis of disinformation, and where advertising growth will come from over the next few years.
The sale of 21st Century Fox to Disney earlier this year was interpreted many different ways. For some, it was the capper on a series of divestments that indicated the empire-builder Rupert Murdo -
Campaign scoops prestigious industry award for magazine design
Tim Scott was named Designer of the Year at PPA Awards. -
Tangent invests in social video group Brave Bison
Digital experience agency Tangent has acquired a 19% stake in the AIM-listed social video group Brave Bison.
Tangent acquired the shares from Woodford Investment Management and will replace the fund manager as Brave Bison’s largest shareholder.
Tangent's managing partner, Oli Green said: “Brave Bison operates at the intersection of media, marketing and commerce. They have a world-class team and some of the most popular channels on social media. We are delighted to have invested -
Denny's harnesses power of viral sensation in new ad
US diner chain turns viral Facebook video into online spot. -
Adland meets reality - what could possibly go wrong?
What would happen if a super-keen adland exec booked his first trip to Cannes, but ended up in Cann, the small village in Dorset, UK? Swapping high-flying ad types for normal people, yachts for bus-stops, and rosé for cider - what could go wrong?
It’s maybe a little too unbelievable to be true, but upon recently discovering sleepy Cann, we couldn’t miss the opportunity for a bit of quick-turnaround, light-hearted, low-tech video fun. It’s not a pretty sight.
Video of The -
Business on the move including eBay, Facebook, Nissan, Avon, and more
Welcome to The Drum's Business on the Move column, where we collate agency account news, reviews, agency launches, rebrands and acquisitions.
This week includes moves from eBay, Facebook, Nissan, Avon, and more.
EMEA wins
MRM McCann has been appointed by Three Mobile to lead its customer experience account.
Argos has appointed Essence to its digital media account. It has been tasked with developing in-house capabilities.
William Hill has appointed 72andSunny -
Campari cements link with Negroni cocktail
Events aim to engage audience with components of a Negroni. -
Vita Coco plans week of surprises for London commuters
Activity supports launch of pressed coconut water. -
Solving health misinformation with publishers and platforms
The rise of new technology has meant that the pace of change is often quicker than the public’s ability to accept those changes. Perhaps the most prominent example of that over the past few years has been that of the news industry, where the proliferation of free news sources online and the sluggish response to that from traditional publishers has led to a situation where one in three people avoid the news completely, and accusations of ‘fake news’ and bias run riot in public d -
Mindshare named Cannes Lions Media Network of the Year
Starcom and MediaCom took second and third places. -
FCB Inferno leads UK nominations in sustainability Lions
McCann New York leads US agencies with six nods. -
'If it gets harder, you're on the track of something great': Bodyform's taboo-breaking journey
Bodyform's 'Viva la vulva', one of the most awarded UK campaigns this year, almost did not see the light of day. -
'If it gets harder, you're on the track of something great': Behind Bodyform's taboo-breaking journey
Bodyform's 'Viva la vulva', one of the most awarded UK campaigns this year, almost did not see the light of day. -
Energizer gives mascot a makeover in first rebrand since 2008
Battery brand Energizer has launched its first rebranding exercise since 2008 to ensure its products are top-of-mind for consumers.
At the rebranding event in Singapore, the American CPG giant created new packaging, in-store displays, logo and advertising for its battery product lines, as well as gave its mascot, Mr Energizer, a makeover
It hoped the new visual treatments will provide a contemporary look with new colours to retain existing customers and acquire new ones.
Show -
NewsMavens shows how different the world looks when women choose the news
The notion of what does and does not constitute “news” is a highly subjective one – but growing evidence is emerging to suggest that women and men prioritise stories differently.
For the past two years, an international news website titled NewsMavens has been examining how news agendas might change if only women, and not men, were dominant in making the key calls on which stories are given highest profile and how those stories are angled. It identified a fundamental difference -
Retail brands fight back: will free returns soon be a thing of the past?
This week, it was announced that Waitrose delivery vans will start collecting John Lewis returns. Not only is this more convenient for customers, saving them a trip in-store or to the Post Office, but it’s also more convenient for John Lewis, saving them money every time a customer chooses this option over free Royal Mail returns. This is John’s Lewis’s creative way of tackling one of the biggest problems affecting UK retailers today: free returns.
Although we take f -
Denny’s gives viral dad and babbling baby an ad
US fast-food chain Denny’s has hired the viral father and baby duo who took the internet by storm last month with their babbling antics to recreate the scene in an ad.
Comedian DJ Pryor and his infant son Kingston reprise their roles within a Denny’s outlet, picking up their incoherent conversation where they left off with a ‘booth chat’ fueled by plenty of bacon and eggs for a tasty Father’s Day treat.
Star of the show is 19-month old Kingston himself wh -
European Parliament to promote Europe as a 'feeling' rather than a brand
Success of recent campaign is encouraging governing body to do more emotional advertising. -
Sunscreen Is Not Good for Corals - FMCG Market News
Sunscreen Is Not Good for Corals FMCG Market News -
FMCG volume growth to stay subdued this year - Deccan Chronicle
FMCG volume growth to stay subdued this year Deccan ChronicleChennai: Subdued volume growth of fast moving consumer goods companies is expected to continue in the first and second quarter of this fiscal, though a ... -
Forget Cannes: how well do we really do at our own business?
Humans thus Businesses value competence. It’s less likely you would hire a personal trainer who followed an unhealthy lifestyle or a lawyer who lost his own cases.
But when it comes to our own industry of marketing/advertising, we may not be living by the same standards. Every year we make predictions, talk trends and recognize winners. We go to conferences to talk about the latest in the industry and gather knowledge from various sources. But how often do we evaluate, get out of our comfo -
Global FMCG Market 2019 || Huge Growth, Restraints, Opportunities & Industry Inflation 2028 - Food Herald
Global FMCG Market 2019 || Huge Growth, Restraints, Opportunities & Industry Inflation 2028 Food Herald“Global FMCG Market Analysis” Research Report analyzes recent market trends, development prospects, market profit and FMCG market scheme over the ...
25 Jun 201924 Jun 201923 Jun 201922 Jun 201921 Jun 201919 Jun 201918 Jun 201917 Jun 201916 Jun 201915 Jun 2019
Follow @FMCGNewsUK on Twitter!