How many times have you left your home country? Have you ever stepped foot outside its borders at all? One-third of Americans haven’t, according to a Hostelworld Global Traveler report, and those who have list Canada and Mexico as top destinations. Europeans are somewhat better, with the average UK resident visiting 10 countries, Germans visiting eight and Franks visiting five.
With air travel being as accessible as ever, why are people so hesitant to leave their bubbles? One company think
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Airbnb Adventures looks to make traveling the world easier and more exciting
-
World Surf League snags top marketers from Nike and the NFL ahead of sport's Olympic debut
The World Surf League (WSL) has hired Nike marketing veteran Pri Shumate as its chief marketing officer, while the NFL UK’s head of marketing, Sarah Swanson, has been named senior vice-president of strategic insights and consumer growth.
Surfing and its associated organizations are already experiencing a boon in brand marketer interest before the sport makes its debut at the 2020 Olympics in Tokyo.
Shumate replaces former chief marketing officer Will Chignell, who resigned in April, a -
NCC Media and OpenAP partner to expand audience-based TV buying
Networks and cable operators are coming together to further standardize advanced TV advertising.
Announced Tuesday at Cannes, national ad sales and technology company NCC Media is partnering with TV measurement consortium OpenAP to help advertisers reach targeted audiences across cable, broadcast and digital TV.
Through the partnership, advertisers can identify their desired audience segment with OpenAP, and then run targeted campaigns through NCC's inventory across its 85m households. NCC -
Cannes Lions 2019: All the UK winners
Welcome to Campaign's rolling round-up of this year's UK winners at the Cannes Lions International Festival of Creativity. -
Influencer ads more 'emotionally intense' and memorable than TV claims neuroscience study
The results of "the world’s first" neuroscience study on influencer marketing has ruled heavily in favour of the medium over TV ads. The work, commissioned by influencer marketing agency Whaler, claimed that influencer ads were 277% more "emotionally intense" than TV ads and 87% more memorable (the two criteria the ads were measured on).
The study utilised Steady State Topography (SST) - technology used by Neuro-Insight – to try and uncover how influencers work. By using SST te -
New MediaMath partnerships aim to fight ad fraud and improve supply chain visibility
Joining forces to further their fight against ad fraud, MediaMath and White Ops will co-locate servers globally that cover the entirety of MediaMath’s footprint and use White Ops’ Human Verification technology to block attempts at sophisticated invalid traffic (SIVT) and fraudulent impressions from trying to take advertising revenues.
Additionally, MediaMath is partnering with global ad exchange Rubicon Pr -
Ads We Like: World Food Programme represents silenced voices of starving children
The United Nations World Food Programme (WFP) and SAWA, the Global Cinema Advertising Association have returned with ‘Feed Our Future’ – an initiative that aims to stir global cinema audiences into action to tackle global hunger.
Last year, the two launched 'Feed Our Future', which highlighted the fact that every five seconds a child dies unnecessarily from hunger, as well as representing the silenced voices of starving children worldwide.
Featuring leading names from the -
Bud Light’s ‘Real Men of Genius’ returns as ‘Internet Heroes of Genius’ for digital age
The ‘Real Men of Genius’ campaign by Bud Light was one of the longest-running ad campaigns of all time. Though mostly on radio, it hit the TV airwaves as well and connected through its deft balance of humor and message, as well as its ability to stay fresh while touting men and their inventions like the rolling cooler and tiny dog clothing.
Bud Light is bringing the concept back for a new generation, one more likely to see and hear ads online than on the radio. ‘Internet Heroes -
Droga5 New York lands Film Craft Grand Prix for New York Times
UK picked up 32 awards tonight across craft categories at Cannes. -
Amazon's Twitch acquires Bebo, the once booming social network turned eSports tool
Amazon social video company Twitch has acquired Bebo's latest incarnation, an eSports streaming software.
TechCrunch broke the news that Twitch had acquired the resurgent social network-cum-messaging app. It puts the price of the transaction at $25m.
Bebo was resurrected in 2018 as an eSports streaming service, fighting off competition from the likes of OBS and Xsplit. Now Bebo has taken down its site and deleted all of its tweets. Twitch will be starting with a blank canvas -
American Express to host on-site activation for Wimbledon fans
Experiences include VR challenge that allows fans to practise skills alongside Andy Murray. -
Mars reveals gender bias in own advertising
Food company calls for greater diversity and less stereotyping in communications. -
David Droga: this is not the 'doomsday' of advertising
Sale of Droga5 to Accenture will help it stay relevant, founder says. -
Marketers now more valued by CEOs, McKinsey study finds
Results are from ongoing series of studies with Cannes Lions. -
Mars admits men outnumber women 3:2 in its ads - and promises to improve representation
Mars has identified a gender imbalance in its own advertising, notably that men outnumbered women by 3:2. It aired these stats as part of a broader gender stereotype study on stage at Cannes Lion.
Research from Mars and the Geena Davis Institute on Gender in Media looked to study gender stereotypes in advertising - just days after the ASA UK reeled against the issue with new rules.
Machine learning tools analysed more than 200 Mars global television adverts across various chocolate, gum, fruity -
Direct Line signs up to sponsor Film on 4
Deal covers all films on Channel 4, E4 and More4, as well as those on Film4 before 9pm. -
Creative never had it so good
Where are you as you read this?
Is it sunny? Are you picking up the kids from nursery? Maybe you’re by a pool in Cannes?
Whatever your surroundings, there’s a good chance you’re on a mobile device. You’ll be in the midst of some prevailing weather conditions and this article is competing for your attention with a number of things: your calendar, a recent comment on Instagram, some unread emails and a request to fulfill some kind of mission in a computer game.
Take a momen -
My culture: Santosh Desai on TikTok
What inspires the inspired? Some of adland's global luminaries reveal where they turn to for ideas, and it's an eclectic mix... -
My culture: Kim Gehrig on the news
What inspires the inspired? Some of adland's global luminaries reveal where they turn to for ideas, and it's an eclectic mix... -
Cannes Lions winners down the years: 10 of the most memorable ads
With Cannes Lions 2019 now underway, the debates are in full swing about which ads and campaigns should take home the coveted trophies this year.
To remind you what they're up against, here we look back over the last five years of Cannes and revisit 10 of the most memorable recent Lions winners.
If you're out in Cannes this year, don't forget The Drum has a whole host of exciting events lined up at our legendary pop-up pub, The Drum Arms. You can find out more here.
2014
ANZ Bank- GAYTMs
Proud l -
Why brands are now taking back control of their media spend
The issues around media transparency, ad fraud, the exorbitant amount of money being spent around the world that funds online extremism and illegality and where advertising spend is going seems destined to continue far into the future. There continues to be plenty of talk around how to solve the problem, but it appears to be beyond the advertisers themselves to solve it – or is it?
Speaking on a panel session for the Conscious Advertising Network's launch about advertising fraud and the ef -
Paul Smith recreates Men in Black suit room
Pop-ups take intergalactic agent treatment to London and New York. -
Publicis Sapient appoints John Maeda as chief experience officer
Maeda is author of books including The Laws of Simplicity and Creative Code. -
People on the move including Bytedance, S4 Capital, Direct Line, GroupM, and more
This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key moves from the EMEA, APAC and North America regions below.
This week includes moves from Bytedance, S4 Capital, Direct Line, GroupM and more.
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Weetabix
The Weetabix Food Company has appointed Gareth Turner as head of brand, Weetabix, to lead the long-term brand strategy for the nation’s favourite cereal, the Weetabix brand and -
Nike's 'Dream crazy' scoops second Grand Prix for sport entertainment
Campaign starring Colin Kaepernick won Grand Prix in inaugural Entertainment Lions for Sport category. -
McCann London leads UK nominations for Direct Lions
McCann is also only UK shop shortlisted in Creative Data category. -
Philip Morris is doubling down on wooing Cannes
From Wyclef Jean to Cindy Gallop to its massive beach house, the tobacco companyreally wants to tap the creative community. -
FMCG Packaging Market 2019 – Amcor, Ball, Crown Holdings, Tetra Pak, Sonoco - industryreports24.com
FMCG Packaging Market 2019 – Amcor, Ball, Crown Holdings, Tetra Pak, Sonoco industryreports24.comGlobal FMCG Packaging Market research report comprises innovative tool in order to evaluate overall scenario of Industry along with its opportunities, and ... -
Daily Mail increases reach by 6% year on year
Latest Pamco figures show Radio Times boosted its readership by almost 25% in the last year. -
Creatively awarded campaigns less effective than ever, IPA study finds
Report follows 2016 IPA publication Selling Creativity Short. -
Sensex up 150 points, Nifty above 11,700 led by banks; FMCG stocks drag - CNBCTV18
via cnbctv18.comSensex up 150 points, Nifty above 11,700 led by banks; FMCG stocks drag CNBCTV18Indian equity benchmark indices BSE Sensex and NSE Nifty 50 trade higher on Tuesday, a day after the massive sell-off across all sectors. The two-day meeting ... -
Cosmetics Should Be Kept Far Away from Children - FMCG Market News
Cosmetics Should Be Kept Far Away from Children FMCG Market News -
Beverages Infused with Cannabis Are Soon to Enter the Market - FMCG Market News
Beverages Infused with Cannabis Are Soon to Enter the Market FMCG Market News -
Astro inks deal with iQIYI to bring the Baidu-owned platform content to Malaysia
Malaysia pay-TV broadcaster Astro has formed a partnership with iQIYI to deliver the Baidu-owned platform’s content on all its platforms.
The partnership will see Astro distribute iQIYI’s shows, such as Story of Yanxi Palace and The Rap of China 2019 in Malaysia, as well as help the platform with customer acquisition, marketing and media sales in the country.
“We are excited about the incredible opportunity that iQIYI presents in technology leadership and content innovation,&rd -
Huawei estimates US ban will lead to $30bn loss in revenues
Huawei predicts it will lose $30bn in revenue over the next two years as a result of its US ban.
Ren Zhengfei, the founder and chief executive of the Chinese smartphone manufacturer, said its revenues will drop from $107bn to $100bn this year, as a result of its listing on the US entity list.
The list bans the Chinese company from buying US-made technology, which includes the software and microchips Huawei uses for its smartphones and infrastructure systems.
The likes of Google and Facebook have -
Actions points for businesses aiming to make a difference around diversity and inclusion
With Cannes Lions now underway this year, I thought it was important to reflect on where we are and I’ll be honest: Our industry has a long way to go when it comes to diversity, inclusion and equity. Throughout my career, I’ve seen many agencies treat diversity and inclusion like another box to check rather than something that should be an integral part of their organization. Make no mistake: Diversity and inclusion efforts are a fundamental business imperative, not just in term -
Share market update: FMCG shares trade lower; Dabur slips over 3% - Economic Times
Share market update: FMCG shares trade lower; Dabur slips over 3% Economic TimesThe Nifty FMCG index was trading 0.38 per cent down at 29590.85 around 10:53 am. -
Unilever, Diageo, Facebook, Google and more form global 'digital safety' alliance
16 of the world’s biggest advertisers, including Diageo, Unilever, BP, Adidas and Mars, have formed an alliance with platforms like Facebook and Google, agency networks and trade bodies to address the spread of harmful and misleading content online.
Dubbed the Global Alliance for Responsible Media, the cross-industry working group is being spearheaded by the World Federation of Advertisers (WFA) and will see agencies, media companies, platforms and brands come together to “rapidly im -
Brand safety initiatives take center stage at Cannes
From dealmakers to yacht-partiers, revelers at Cannes are surely focused on brand safety today (18 June), after two key initiaves were unveiled.
After launching last summer, the Brand Safety Institute (BSI) officially started offering its accreditation certificate for executives who manage brand safety and related issues within their organizations.
BSI also presented its board of advisors and founding sponsors, including Adobe, Facebook, OpenX and Oracle Data Cloud.
Meanwhile, Oracle -
Global 3PL in FMCG Market Report to Share Key Aspects of the Industry with the details of Influence Factors - Premier Herald
Global 3PL in FMCG Market Report to Share Key Aspects of the Industry with the details of Influence Factors Premier HeraldFood such as staples, dairy products, confectionary, *fresh* fruits and vegetables, processed foods, *fresh* and processed meat, and fish are some of the examples ... -
Goodstuph celebrates World Pride Month by releasing limited edition merchandise for Singapore's Pink Dot
Singapore-based social influence marketing agency Goodstuph is pledging its support for the annual Pink Dot rally by creating limited edition t-shirts and risograph prints.
Pink Dot, which advocates for diversity and LGBTQ+ rights in Singapore, solely counts on the local businesses like Goodstuph as sponsors after a government enforced a new law in 2016 required that foreign business like Google need a license to be able to sponsor, publicly promote or organise members or employees to -
FMCG Packaging Market 2019: Emerging Technologies, Sales Revenue, Key Players Analysis, Development Status, Opportunity Assessment and Industry Expansion Strategies 2023 - California Oracle
FMCG Packaging Market 2019: Emerging Technologies, Sales Revenue, Key Players Analysis, Development Status, Opportunity Assessment and Industry Expansion Strategies 2023 California Oracle360 Research Reports offers the latest published report on “Global FMCG Packaging Market – Segmented by Material Type (Paperboard, Flexible Plastic, Rigid ... -
Tourism New Zealand creates messages to welcome the world to each new day
New Zealanders are taking advantage of being the first to see the sun each day by sending welcome messages to the world in a new campaign for Tourism New Zealand.
The ‘Good Morning World’ messages will be shared via social channels for the next 365 days with kiwis from across New Zealand sharing messages from their home towns.
The campaign, which is part of a global brand marketing initiative, aims to showcase the warmth of the people while showcasing the morning landscape and the pl -
Kantar, Worldpanel Division reveals Malaysia's most chosen FMCG brands 2019 - Yahoo Finance
Kantar, Worldpanel Division reveals Malaysia's most chosen FMCG brands 2019 Yahoo FinanceKUALA LUMPUR, Malaysia, June 18, 2019 /PRNewswire/ -- Asia Brand Footprint reports top FMCG brands ranking in terms of consumer reach points (CRPs)* ... -
Tim Pearson takes expanded role as CEO of OMD Group UK
Manning Gottlieb OMD and OMD UK will remain separate agencies within group. -
Dan Clays named UK chief executive of Omnicom Media Group
He proved his skills with clients at OMD, winning Barclays, Ocado and Lidl. -
The catch-22 of data privacy regulation
Privacy regulations are coming, and walled gardens are writing the laws.
According to the New York Times, tech giants Google, Facebook and Amazon spent a combined $55m on lobbying last year, more than double their combined spend in 2016.
A year out from GDPR in Europe and closing in on California’s consumer privacy act and the inevitable federal legislation, the advertising trioply is essentially helping to write the laws that are supposed to put them in check.
In a discussion on audience
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