FMCG news

• Ad students challenge Instagram's nudity policy with 'Genderless Nipples' account

  20-01-2017 22:58 via campaignlive.com
  
  Male and female nipples look alike, so why only censor women, asks Miami Ad School trio.
  
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• Workhouse Creative signs director Renato Marques

  20-01-2017 20:51
  
  Seattle-based content studio Workhouse Creative has signed CG director Renato Marques to its roster for exclusive US commercial representation.
  Marques has extensive experience in commercial visual effects and in addition to the signing, will act as the lead computer graphics director and technical advisor to Workhouse Creative’s post-production arm, St. George Post.
  Marques was previously a senior art director at The Mill in Los Angeles.
  The move marks the return of Renato Marques’
  
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• President Donald Trump claims @Potus handle from Barack Obama in Twitter power transfer

  20-01-2017 18:43
  
  The @Potus Twitter handle has been handed over by Barack Obama to the freshly inaugurated president Donald Trump, marking the first Twitter transfer of power in US history. 
  The account, which currently has 13 million followers, has been used by Obama since 2015, however the Democrat has now been given the handle @Potus44 by Twitter. Previous tweets from his time in the White House have been archived by the social network, a special privilege that means all posts from the former president w
  
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• How The Times owned Trump (without fake news)

  20-01-2017 18:30
  
  When Donald Trump chose The Times for his first UK interview, the Rupert Murdoch-owned publisher had a week to plan an elaborate marketing and editorial strategy that would see it turn one meeting into a week-long subscription-driving machine.
  Yet while it has enjoyed a week leading the news agenda and turning new readers into revenue, the publisher advises news brands in the wake of a fake news epidemic that sometimes “it pays not to be first but it pays more to be right”, laying ou
  
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• Fox News hires Nigel Farage as political contributor

  20-01-2017 18:18
  
  Former UK Independence Party (UKIP) leader Nigel Farage has picked up employment as a contributor with Fox News Channel in the USA.
  Farage, who resigned as leader of UKIP in July 2016, will offer political analysis across both the Fox News Channel and Fox Business Network’s daytime and primetime programming. He will begin his new role immediately.
  The right-leaning cable channel announced the news today (20 January), just 10 minutes before Donald Trump was sworn in as president of the USA.
  
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• How should brands respond to a tweeting president?

  20-01-2017 18:09
  
  The New York Times, which has found itself – and its writers – on the receiving end of Donald Trump’s Twitter wrath many, many times, has compiled a comprehensive compendium of the people, places and things Trump has attacked on his go-to middle-of-the-night social platform.
  It includes plenty of media brands and Hollywood personalities, as well as Super Bowl 50, Major League Baseball, the IRS, Amazon, Macy’s, T-Mobile and Broadway darling Hamilton.
  But, funny enough
  
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• My favorite Super Bowl ad: BSSP's Keith Cartwright

  20-01-2017 18:06
  
  Ahead of Super Bowl 51, The Drum has asked some of the industry’s most influential people to reflect on their favorite Super Bowl ad of all time and discuss why it stands out to them.
  We’ve also asked them to give their thoughts on whether they think social media has helped or hurt the effectiveness of the coveted Super Bowl spot. Over the past few years, many brands have chosen to leverage the power of social media by teasing or releasing their Super Bowl spots online days before th
  
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• Black Lives Matter spins off Facebook safety check feature to highlight racism in US

  20-01-2017 17:50
  
  In the week that began with Martin Luther King day and was bookended by the inauguration of Donald Trump as president of the United States, Black Lives Matter have launched a web app, Mark Yourself Unsafe, to highlight the dangerous levels of racism in the US.
  The app spins off Facebook’s safety check feature, that allows users near a major crisis to let their friends know that they’re safe, instead inviting black people to mark themselves unsafe as a sign of solidarity against racis
  
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• L'Oréal reveals five winning startups for beauty industry accelerator

  20-01-2017 17:42 via campaignlive.co.uk
  
  An app and device that allows users to design nail art on their mobile phone and print it directly onto their nails is among five business ideas that will be supported in an accelerator scheme launched by L'Oréal and Founders Factory.
  
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• YouTube shuns cookies and pixels in favour of signed in user data for cross screen targetting

  20-01-2017 17:39
  
  YouTube is to start limiting its use of tracking cookies and pixels on the site, now looking to better utilize the data of logged in users across multiple devices.
  YouTube made the announcement on the company blog today (20 Janurary), saying that 50% of its views now come from mobile and as such, it is making moves to better measure ad campaigns and reach across such devices.
  Over the next year it will begin rolling out a new cloud based measurement solution, promising advertisers "acc
  
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• National Trust launches ad agency review

  20-01-2017 17:30 via campaignlive.co.uk
  
  The National Trust has launched a review of its creative ad agency requirements, putting five-year incumbent 18 Feet & Rising on alert.
  
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• Women’s March on Washington unveils powerful PSA to encourage participation

  20-01-2017 17:26
  
  Ahead of the Women’s March on Washington and the hundreds of sister marches that will take place across the country on 21 Jan, McGarryBowen’s Marianne Besch and Intel’s Teresa Herd are spearheading a powerful PSA campaign to encourage women and their loved ones to participate.
  In a PSA that features Chelsea Handler and a slew of other female celebs, women explain why they’ll be marching on Saturday, just one day after Donald Trump's inauguration. 
  The spot aims to hi
  
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• Manchester City, FC Barcelona and more among Euro teams to unveil bespoke Snapchat lenses

  20-01-2017 17:24
  
  Snapchat has rolled out a series of bespoke Lenses for premier European football teams which let fans apply real-time filters to their selfies to showcase support. 
  13 of the top sides from England, France, Germany, Spain and Italy will look to encourage fans to use the geo-specific Lenses to 'paint' their face in their team's colours and play ball.
  The likes of Liverpool, Juventus, Atletico, Arsenal and Manchester City are among those who will make use Snapchat's technology, with
  
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• How Diageo is adapting to the ‘changing face of socialising’

  20-01-2017 17:03
  
  At-home ‘theatre’ and digital technology are two socialising trends that Diageo will be keeping an eye on during 2017 as the drinks giant looks at how it can create innovative products and market its brands in a rapidly changing social environment.
   As part of a new report series named Diageo Futures, the maker of Gordon’s and Guinness today released a report that identifies three main social trends it expects to see in the coming year, including, ‘socialising is bec
  
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• Advertisers can now target YouTube ads with data from Google Accounts

  20-01-2017 16:45 via campaignlive.co.uk
  
  In recognition that 50% of views are now coming through mobile, YouTube has announced changes it claims will allow advertisers and agencies to better measure their campaigns and target audiences on YouTube across screens.
  
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• Uber agrees to pony up $20 million to settle allegations it misled drivers in US

  20-01-2017 16:42
  
  Ride share company Uber has agreed to pay $20m to settle claims that it misled drivers about prospective earnings, according to a story by Reuters.
   
  Documents filed with a US federal court claimed that the ride-hailing company exaggerated prospective earnings when it recruited drivers and downplayed the costs of buying or leasing a car. The company had stated on its website that some Uber drivers made more than $90,000 in New York, when the real earnings were $61,000, the Federal Trade Com
  
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• Unleashing the potential of 'total' search

  20-01-2017 16:39
  
  The Drum Network meets iCrossing's head of search, Mark Williams, to discover more on his ‘Total’ approach to Search in advance of a Breakfast Briefing event next week...
  What is 'Total Search'?
  Total Search is a holistic approach to search marketing, which considers SEO and PPC as a single channel.
  Why is this important?
  We live in C2B world, where consumers lead and brands follow, and the brands that succeed are those that take a channel-agnostic, customer-centric approach to marke
  
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• HTC offers chance to meet president Trump in VR

  20-01-2017 16:34 via campaignlive.co.uk
  
  Vive, the VR device made by smartphone brand HTC, has created a virtual reality experience that lets users meet Donald Trump ahead of the billionaire's inauguration as US president today.
  
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• Spike Lee drops Trump inauguration performer from Netflix show

  20-01-2017 16:18
  
  Musicians and artists have faced pressures over whether to perform at Donald Trump’s presidential inauguration.
  The former reality TV star has reportedly faced difficulties securing acts to perform during the ceremony.
  Grammy winner Chrisette Michele was reportedly in line to have her single ‘Black Girl Magic’ appear in Lee’s exclusive Netflix series ‘She’s Gotta Have It’.
  The director took to Instagram to announced he’d decided not to use the song
  
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• Omelet lands its first documentary on Viceland

  20-01-2017 16:01
  
  For an advertising agency, Omelet has reached beyond its usual briefs and creative capabilities to make its first full-length documentary, License to Operate. The story of former gang members becoming liaisons between the police and the community was a bold move for the indie LA-based agency, and it has paid off. The documentary has been picked up for national release by cable channel Viceland and will premiere tonight at 10 p.m.
  The journey from creative agency to film producer seemed a natural
  
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• Shepard Fairey adapts iconic Obama 'Hope' poster for The Amplifier Foundation

  20-01-2017 15:58
  
  The artist behind the world famous Barack Obama 'Hope' poster which became one of the defining images of the former president's 2008 campaign, has unveiled a new series of anti-Donald Trump prints. 
  American designer Shepard Fairey has applied the same artistic technique to produce a series of red, white and blue designs for nonprofit group, The Amplifier Foundation. 
  The organisation asked Fairey and other artists to create the posters for use during president-elect Trump's inaug
  
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• From ad blocking to fake news: Three digital media predictions for 2017

  20-01-2017 15:50
  
  As a whole, from Facebook to Donald Trump, the digital media industry experienced significant change over the past year. And while content preferences certainly played a role in the shifting landscape, the constant evolution of technology – across all areas: access, distribution and advertising – was ultimately the most significant influence. 
  But with so much innovation, what should we expect in the New Year? To make sense of it all, here are three digital media predictions lik
  
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• ColArt appoints TMW for digital content brief on Winsor & Newton brand

  20-01-2017 15:28
  
  ColArt, the art materials manufacturer, has appointed TMW to handle digital content creation for its Winsor & Newton brand.
  TMW landed the account after a pitch against the incumbent agency The Big Group and has been briefed to reinforce product quality for Winsor & Newton’s core lines.
  However, ColArt wants to ensure that its “student, hobbyist and professional audiences” are still catered to.
  “I’m delighted to work with TMW Unlimited on this exciting brand
  
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• MediaCom's Unerman takes new transformation role as Binns and Gladdis head strategy

  20-01-2017 15:04 via campaignlive.co.uk
  
  MediaCom has appointed Sue Unerman to the newly created role of chief transformation officer and promoted Chris Binns and Steve Gladdis to replace her as joint chief strategy officers.
  
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• Six in ten Brits unhappy with retail apps and want integrated AR/VR

  20-01-2017 14:16 via campaignlive.co.uk
  
  While UK consumers have been downloading more retail apps in the past year than they have before, only 40% find themselves satisfied with the current offering.
  
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• Tough Mudder's partnership with Sky Sports is a wake up call for brands to move in on mass-participation fitness events

  20-01-2017 14:03
  
  Tough Mudder’s new media partnership with Sky Sports is the latest broadcast deal for the series and highlights the surging popularity and commercial opportunities which mass participation fitness events present for brands and sponsors.
  The video content partnership will present an in-depth look into all the action from the brand’s most extreme event, the World’s Toughest Mudder, which consists of a 24-hour endurance race featuring more extreme obstacles and elite athletes
  
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• Stop bombarding customers with dreary comms and build a proper relationship instead

  20-01-2017 13:58
  
  One of the benefits of an extended Christmas and new year break is having the time to change aspects in our lives that have been niggling at us. One thing that featured high on the list last year was the state of my overflowing inbox – a random mix of important, interesting, irrelevant and wholly inappropriate missives in need of a cull.
  It doesn’t take long to establish that the worst email offenders (irrelevant, inappropriate, or just plain dull) are some of the best-known brands w
  
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• Liverpool’s Creative Kitchen announces 2017 events line-up

  20-01-2017 13:38
  
  Digital and creative events organiser Creative Kitchen has released details of their 2017 events programme, which sees the return of its popular Liverpool-based Developer Breakfasts and Made Here events, as well as involvement in Prolific North Live in Manchester.
  The first Developer Breakfast of the year takes place on 31 January at 92 Degrees Coffee, bringing members of Liverpool’s digital and creative community together to share knowledge, ideas and experiences.
  The Creative Kitchen tea
  
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• Tesco hires Mindshare's Nick Ashley as first head of media as it seeks value in £90m spend

  20-01-2017 13:33
  
  Tesco has become the latest heavyweight advertiser to carve out a role in its marketing team dedicated to ensuring it’s getting its money’s worth when it comes to media investments.
  Former Mindshare executive Nick Ashley will join the retailer in March as head of media, reporting to group brand director Michelle McEttrick.
  “The media landscape continues to be disrupted at pace, and I'm looking forward to building the media team and helping evolve Tesco's approach to media movin
  
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• Is this the end of Brand Obama?

  20-01-2017 13:20
  
  Let’s face it – Americans know how to build successful brands. Coca-Cola, McDonald's, Apple and Amazon are all examples of brands that were born in the US and grew to world domination. We should now add another name to that list – Obama.
  Obama is a brand that extends beyond the man himself. It encompasses his wife Michelle and his children Malia and Sasha. Together they reinvented and reinvigorated perceptions of the first family and to a large extent, the United States it
  
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• Viral student ads: The shake up the industry needs, or playing into the perception anyone can 'do' advertising?

  20-01-2017 13:00
  
  As the world waited with bated breath for the 2016 John Lewis Christmas ad to drop last year an 18-year-old media student managed to dupe thousands into believing his A-level coursework was the retailer’s latest effort.
  Featuring all the hallmarks of bygone John Lewis ads, Nick Jablonka’s ‘The Snowglobe’ had audiences fooled, racking up half-a-million views in a matter of hours and landing him a job offer from W Communications.
  Video of &am
  
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• People on the move: M/Six, Adam&Eve DDB, Jack Morton and more

  20-01-2017 12:33
  
  This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key moves from the EMEA, APAC and North America regions below.
  EMEA
  ​Trainline 
  Trainline has announced the appointment of Mark Brooker as chief operating officer. 
  In this newly created role, Brooker will be repsonsible for marketing, product and Trainline international while reporting directly to chief executive officer, Clare Gilmartin. 
  Ad
  
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• Live: Brands and media react to President Donald Trump's inauguration

  20-01-2017 12:29
  
  It has been a divisive presidential election, with twists, turns, fake news, real news, scandal, emails, tweets and outspoken celebrities all adding to the entertainment factor, if not the quality of debate.
  Now is the day president elect Donald Trump takes the stage for his inauguration, to swear in as the 45th US president.
  As a Trump event, the afternoon is unlikely to pass without incident. We'll be gathering all the in real time input from brands both positive and negative...
  Enjoy. 
  
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• Four reasons why machine learning is advertising’s next big thing

  20-01-2017 12:14
  
  Machine learning has come a long way since Hollywood painted it as shiny robots fueled by artificial intelligence. In the Hollywood version, robots usually end up replacing humans. But today, we’re actually using machine learning to supplement many of the things that humans do best. Take art, for example. Music. Customer service. Video games. Financial trading. News reporting. And of course, advertising.
  Even the words 'machine learning' carry a lot of baggage for people. They feel foreign
  
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• Premier Foods investor urges sale as profits fall short

  20-01-2017 12:03
  
  Concerns surrounding Premier Foods’ “ability to recover from its long-standing ‘zombie’ status”
  
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• Ad of the Day: Geordie Gary becomes the world's most powerful man as Pot Noodle spoofs inauguration day

  20-01-2017 12:03
  
  Pot Noodle has taken advantage of inauguration day to launch the latest part of its ‘You can make it’ campaign which reminds millennials they can make their dreams come true with a bit of hard work (and a Pot Noodle in their belly).
  Telling the tale of a humble brickie who, despite an apparent lack of qualifications or talent, makes it all the way to the top and winds up as the world’s most powerful man (sound familiar?).
  Created by Lucky Generals, the topical online film follo
  
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• Premier hit by fall in multibuys as higher costs squeeze margins

  20-01-2017 11:58
  
  A reduction in supermarket multibuys and own-label growth has wiped out branded sales growth, Premier Foods has claimed
  
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• Facebook insider alleges employees ‘script’ Mark Zuckerberg’s profile interactions

  20-01-2017 11:50
  
  Mark Zuckerberg’s personal Facebook profile might not be as personal as it seems following reports that posts made by the social media founder to his 84 million followers may in fact be scripted by a small army of courtiers.
  A Facebook outsider claims that many of the seemingly off-the-cuff remarks, responses to questions and windows to his private life are in fact ‘churned out by full time staff’, keen to paint the billionaire in the best light possible.
  Zuckerberg is apparent
  
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• Supermarket shopping app Ubamarket secures PE rollout funds

  20-01-2017 11:41
  
  The app is currently being trialled in the Warner Budgens flagship store in Moreton-in-Marsh
  
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• Snapchat advertisers can now target ads based on offline behaviour

  20-01-2017 11:35
  
  Despite once denouncing overtly “creepy” advertising, Snapchat has struck a deal with Oracle Data Cloud to allow advertisers to add offline user data to their arsenal.
  The partnership will allow the likes of Honda and The Honest Company to target Snapchat users more deeply with relevant ads based on things they have purchased offline. This data might come in the form of loyalty card behaviour, for example.
  The idea is that brands will be able to ascertain whether their ads on Snapcha
  
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• Yeo Valley adds new Left-Yeover after raising £20,000

  20-01-2017 11:26
  
  The new Apple & Custard yoghurt will see the brand partner with Tesco and Adam Wakeley in an effort to reduce food waste
  
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• Amazon throws weight behind tech apprenticeship program for veterans

  20-01-2017 11:23
  
  Amazon has reached an agreement with the US department of labor to form a registered apprenticeship program geared toward training veterans for tech roles within the world’s largest online retailer.
  ApprenticeshipUSA will enable participants to earn a salary while they train and is being championed as a key plank in the businesses efforts to recruit 25,000 veterans and spouses of military employees within five years.
  US secretary of labor deputy Chris Lu said: ”We are pleased that Am
  
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• Mid-January blues are turned upside-down by Heathrow Express and TVC Group

  20-01-2017 11:17
  
  On the third Monday of January – branded ‘Blue Monday’ due to stats claiming that it is the most depressing day of the year – Heathrow Express joined up with communications agency TVC to launch a January marketing campaign, intending to increase morale by offering customers a free journey.
  TVC’s brief required creating a campaign and story around this that would raise morale and achieve media appeal against a heavily branded call to action. The agency aske
  
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• Snap counters lawsuit alleging it falsified user growth figures

  20-01-2017 11:10
  
  Snap, owner of the Snapchat messaging service, has countered a lawsuit brought by a former employee alleging that it had deliberately manipulated its user growth figures by dismissing the suit as a publicity stunt.
  Anthony Pompliano is suing the business for lying about its user growth to investors but Snap is now fighting back, claiming that Pompliano’s court action violated his employment contract and is ‘all about the publicity’.
  Pompliano was hired as a member of Snap&rsquo
  
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• Reynolds takeover 'will fire up BAT potential in e-cigs'

  20-01-2017 11:07
  
  The success of Iqos in markets such as Japan and Italy has boosted PMI’s share price
  
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• Nick Munday to drive international growth at Young's Seafood

  20-01-2017 11:02
  
  Young’s Seafood has announced the hire of Nick Munday as international sales director
  
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• Founders Factory poaches Ogilvy & Mather’s innovation exec Godfrey

  20-01-2017 11:01
  
  Start-up incubator Founders Factory has poached Ogilvy & Mather’s experience director Will Godfrey to help it create entirely new tech businesses from scratch.
  He joins as product manager, and is the first major hire of Founders Factory’s planned recruitment drive for 2017. As such, his role is a new one, one it hopes quickens its bid to create 200 new British start-ups by 2021 by nurturing entrepreneurs through its “incubator” and then helping them scale through its
  
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• Unite warns strike may cause Morrisons petrol shortages

  20-01-2017 10:55
  
  A group of 19 drivers employed by DHL Supply Chain based in West Thurrock are being balloted for strike action
  
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• Dismay as PM signals exit from single market in hard Brexit

  20-01-2017 10:30
  
  The prime minister this week gave her most detailed speech yet on the UK’s approach to Brexit
  
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• Amazon introduces one-click homepage ‘Dash’ buttons

  20-01-2017 10:20
  
  Amazon has taken its streamlining of the online buying process to its logical conclusion with the introduction of one-click virtual ‘Dash’ buttons for popular products on its homepage.
  The website tabs are modelled on the physical dash buttons, which have been available for months to those willing to stump up $4.99. The allow people to repeat order with a single click rather than the push of a button.
  Some of the first brands to take advantage of the physical button service were Andr
  
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