FMCG news

• Twitter UK's senior director of media partnerships Lewis Wiltshire to depart

  30-12-2016 21:12
  
  Twitter UK's senior director of media partnerships, Lewis Wiltshire is to leave the social media platform he has announced. 
  In a number of tweets he announced his decision to leave to return to the world of sport, having joined in 2012 as the first head of sport. 
  He was initially tasked with leading Twitter's involvement around the London Olympics in 2012 and bringing on board some of the world's biggest sporting names to adopt using Twitter. 
  He soon became director of media pa
  
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• The Drum's top 10 digital marketing storylines of 2016

  30-12-2016 19:01
  
  2016 was the Year of Brexit and Trump, as well as celebrity deaths, but there were plenty of memorable marketing moments, too. Like, say, exploding phones and drone delivery.
  Here’s our take on the 10 that most embody marketing in 2016 – and that will have the biggest impact on 2017.
  1. Fraud
  Fraud was surely one of the biggest storylines in marketing this year, including both the complex schemes that tricked ad exchanges and netted cyber criminals millions, as well as the effor
  
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• Cash crunch hits FMCG sector hard - The Hindu

  30-12-2016 18:32
  
  The Hindu
  Cash crunch hits FMCG sector hard
  The Hindu
  Fast moving consumer goods companies witnessed a slowdown in spending as consumers turned cautious in November due to a cash crunch following the Centre's demonetisation move, according to a report. As per latest data from market researcher ...
  
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• 2016 TV Year in Review: Matt Smith, VP and Principal Media Evangelist, Brightcove

  30-12-2016 16:54
  
  OTT grows up in 2017
  OTT turned a corner with TV viewers in 2016.
  HBO Go and CBS All Access, which recently added its Sunday slate of NFL games to its app, have seen increased adoption. DirecTV Now launched and SlingTV is finding its way into more living rooms by offering consumers a cost-effective alternatives to cable. It was a banner year for streaming, evident by the live streaming delivery records set by the US election broadcasts.
  If OTT was in its infancy a few years ago, 2016 was its tee
  
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• Return of Mozart in the Jungle carries Amazon Prime Video into 2017

  30-12-2016 16:43
  
  Fresh off a Golden Globes win last year - and more nominations this year - Mozart in the Jungle is back and has unseated Goliath as the most-watched original show on Amazon Prime Video. Additional insights below via Jumpshot: 
  Mozart vs. Goliath: The Amazon Original series Mozart in the Jungle not only scored a Golden Globe Nomination for Best Television Series - Musical or Comedy this week, but it's season 3 debut finally toppled Billy Bob Thorton's Goliath.  Season 1 of the series al
  
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• Don Draper shills for H&R Block

  30-12-2016 14:57
  
  H&R Block, the tax preparation company founded in 1955, has enlisted the help of the perennially suave and debonair Jon Hamm, aka Mad Men's Don Draper, in its push for the 2017 tax season.
  Dubbed the Get Your Taxes Won campaign, H&R Block says the effort “goes directly to the heart of what people care about – getting the most money back on their taxes and having the best overall tax filing experience.”
  What’s more, Kathy Collins, H&R Block’s chief market
  
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• Mapping the market: FMCG biggest sectoral gainer; India vix up too ... - Economic Times

  30-12-2016 14:00
  
  Economic Times
  Mapping the market: FMCG biggest sectoral gainer; India vix up too ...
  Economic Times
  Before we move into 2017 with high hopes and some fears, here is a capsule of what mattered for Dalal Street on the last session of the year on Friday.and more »
  
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• Relevant recipes now lead Google food searches on mobile

  30-12-2016 13:40
  
  Prospective chefs will be met with new inspiration when searching select food types on Google using their mobiles.
  A new Google search integration looks to increase the dynamism and helpfulness by featuring recipe ideas in a slideshow node atop the results, helping provide culinary ideas without users ever having to advance into a new URL.
  The changes, spotted and blogged about by Alex Chitu, highlighted a search for avocado mayo. His screenshots show the algortithm can curate contextual recipes
  
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• Jack Dorsey crowd sources Twitter's new year resolutions: an edit-tweet button is in the works

  30-12-2016 13:05
  
  Twitter chief executive Jack Dorsey is embracing the ideas of the social network's users as the company looks to right its course in 2017.
  Amid ad and user growth stagnation - and with no viable buyer seemingly on the horizon - Dorsey took to the platform to crowd source ideas that will improve the core product.
  The following tweet emulated a similar question posed by AirBnb chief executive Brian Chesky earlier in the week.
  Following in the footsteps of Brian Chesky: what's the most important th
  
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• Mark Zuckerberg softens Facebook's 'not a media company' stance to 'not a traditional media company'

  30-12-2016 12:11
  
  Facebook is a media company, just not a traditional media company, claims the social network's founder Mark Zuckerberg who previously maintained a firm stance that it is a technology platform only responsible for the delivery of content.
  Zuckerberg in August claimed that Facebook is a "tech company, not a media company," using the distinction that it does not produce content, but rather deliver it, as a differentiator.
  However, the company's role has come into question countless times
  
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• Marketers, here are the challenges you'll face in 2017 (and how to overcome them)

  30-12-2016 11:50
  
  Transitioning into a new year can be a daunting task for marketers. Working in an industry that is downwind of technological advancements and decisions from the biggest social networks means our jobs are often in a state of flux – what works well today probably won’t work tomorrow. Beginning a new year is all about planning, but how can you plan to succeed in an industry that is so difficult to predict?
  There are some core challenges that marketing leaders can bank on encountering th
  
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• Nifty shuts above 8150 mark; FMCG, Realty stocks lead - Indiainfoline

  30-12-2016 11:40
  
  Business Today
  Nifty shuts above 8150 mark; FMCG, Realty stocks lead
  Indiainfoline
  The buying was so fierce that not a single sectoral index on the NSE ended with losses; FMCG, realty, pharma, IT, banking, media, financial services and auto stocks ended among the top gainers. Even the mid-cap and the small-cap stocks participated in ...
  Nifty ends below 8200, Sensex climbs 260 pts; FMCG gains ...Moneycontrol.com
  FMCG, cement stocks gainBusiness Standard
  Nifty ends below 8200, Sensex climbs
  
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• Asthma UK focuses on gamification to educate young people

  30-12-2016 11:36
  
  Research shows that Asthma sufferers with personalised Asthma action plans (PAAP) are four times less likely to be hospitalised with their illness, as a result, Asthma UK is set to develop an app to raise awareness around the plans.
  To help asthma sufferers manage their illnesses, the group will push gamified learning on mobile devices, following up on National Review of Asthma Deaths research that claims have of UK people with asthma are without a treatment plan.
  Asthma UK looks to aid educatio
  
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• 2016 TV Year in Review: Charlie Vogt, CEO, Imagine Communications

  30-12-2016 11:00
  
  ​The below post is part of Found Remote's 2016 Year in Review guest post series and is written by Charlie Vogt, CEO, Imagine Communications.
  For the Television Industry, the Revolution Starts Now
  For the last five years, the media industry has been defined by change – evolving at warp speed to keep up with consumers who want to view their video anywhere, at any time and on any device. The proliferation of smart devices, ubiquitous broadband Internet access – both fixe
  
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• Sensex up nearly 250 pionts; Bank, FMCG stocks among top gainers - Sify News

  30-12-2016 08:54
  
  Sify News
  Sensex up nearly 250 pionts; Bank, FMCG stocks among top gainers
  Sify News
  Thanks to sustained buying in several stocks from across various sectors, key Indian stock indices Sensex and the Nifty50 remain high up in positive territory this afternoon. Despite a lower close on Wall Street overnight, the firm trend in Asian ...and more »
  
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• Higher agri-commodity prices may hit FMCG cos - ETRetail.com

  30-12-2016 05:19
  
  ETRetail.com
  Higher agri-commodity prices may hit FMCG cos
  ETRetail.com
  Higher agri-commodity prices may hit FMCG cosHigher agri-commodity prices may hit FMCG The portal has sample tracking feature and will provide alerts to farmers about sample registration and generation of soil health cards through SMS and emails.
  
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• Higher agri-commodity prices may hit FMCG companies - The ... - Economic Times

  30-12-2016 04:52
  
  Economic Times
  Higher agri-commodity prices may hit FMCG companies - The ...
  Economic Times
  ET Intelligence Group: Investors finding FMCG stocks attractive after the recent correction in their prices may want to think again. Rising agri-commodity prices, ...and more »
  
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• Higher agri-commodity prices may hit FMCG companies - Economic Times

  30-12-2016 04:52
  
  Economic Times
  Higher agri-commodity prices may hit FMCG companies
  Economic Times
  ET Intelligence Group: Investors finding FMCG stocks attractive after the recent correction in their prices may want to think again. Rising agri-commodity prices, along with a drop in demand, will act as double whammy for FMCG companies. For several of ...and more »
  
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