FMCG news

• Almost half of advertising agencies plan to hire more staff in 2017

  26-12-2016 19:19
  Almost half (43%) of agencies report that their business will increase in the first quarter of 2017, while only 11% expect a decrease, according to a fourth quarter survey of advertising agencies conducted by STRATA. With 42% of respondents anticipating the need for additional staff next year, and not a single agency reports plans to reduce staff sizes. This comes in contrast to Q2 this year, which found that the rate of hires was decreasing, and concerns over needing to redu
  
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• Amazon rolls out its own food line Wickedly Prime, pushing into the private label market

  26-12-2016 15:56
  
  Amazon is rolling out its private label food brand  Wickedly Prime with a logo that is a version of the Amazon smile with a tongue, Geekwire reports.
  “We are Wickedly Prime, and our passion to experience and share the best flavors on earth has inspired us to create a new line of distinctive food and beverages, available exclusively to Amazon Prime members,” reads the introductory page, featuring gourmet popcorn, tortilla chips and almonds.
    
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• Amazon rolls out its own food line this month, pushing into the private label market

  26-12-2016 15:56
  
  Amazon is rolling out its private label food brand  Wickedly Prime with a logo that is a version of the Amazon smile with a tongue, Geekwire reports.
  “We are Wickedly Prime, and our passion to experience and share the best flavors on earth has inspired us to create a new line of distinctive food and beverages, available exclusively to Amazon Prime members,” reads the introductory page, featuring gourmet popcorn, tortilla chips and almonds.
    
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• Mapping the market: Second-rung stocks take heavy beating; FMCG only gainer - Economic Times

  26-12-2016 14:10
  
  Economic Times
  Mapping the market: Second-rung stocks take heavy beating; FMCG only gainer
  Economic Times
  NEW DELHI: How ironic! Prime Minister Narendra Modi's punch that investors in the capital market should pay more taxes dealt a major blow to the bulls on the Boxing Day on Monday. Market mood, already sour over the government's demonetisation drive, ...and more »
  
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• Mapping the market: Second-rung stocks take heavy beating; FMCG ... - Economic Times

  26-12-2016 14:10
  
  Economic Times
  Mapping the market: Second-rung stocks take heavy beating; FMCG ...
  Economic Times
  Amid the sea of red in the listed universe, there were some rays on hope. In this piece, we have captured a lot more of that and other market-moving events from ...and more »
  
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• Snapchat to acquire Israeli augmented reality business Cimagine

  26-12-2016 12:43
  
  Snapchat has reportedly acquired augmented reality startup Cimagine Media for an estimated $30m to $40m.
  Financial paper the Calcalist reported the move and noted that it is the mobile messaging app’s first acquisition in Israel.
  The startup will act as Snapchat’s research and development centre in Israel and will see its workforce of 20 expand rapidly over the coming months. To that end, the Calcalist noted that it was the company’s highly-skilled team as the main reason behin
  
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• Facebook holds talks with measurement watchdog amid metrics furore

  26-12-2016 12:06
  
  Facebook has reportedly held talks with the Media Ratings Council (MRC), the measurement watchdog for advertisers in the US, around auditing and accrediting its metrics amid speculation that its own reporting cannot be trusted following a series of mistakes in how it counts engagement on the social network.
  The MRC revealed to AdAge that “direct discussions” between itself and Facebook had taken place earlier this year.
  “Facebook has yet to choose to commit to engage in the MCR
  
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• Etihad Airways’ hospitality push takes flight

  26-12-2016 11:15
  
  Etihad Airways wants people to see it as a hospitality brand rather than just an airline off the back of its latest campaign.
  Five different ads bring the positioning to life, showcasing the lengths the airline will go to in order to ensure its customers are treated as guests instead of just passengers. It’s a distinction at the heart of what Etihad Airways described as a “playful” yet “elegant” push that will see personalised versions of each creative served to som
  
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• Satisfying the ravenous ad content beast

  26-12-2016 10:00
  
  If you work in advertising, you’ve seen the headlines heralding the end of the traditional model. ‘Advertising is dead, long live content.’ In reality, they’re not that different. But what most people mean when they say we’re moving to a world of content is that we’re moving to a world that doesn’t have time for long productions and drawn out campaigns.
  There’s a simple truth about a world that moves at the speed of instant: things just don’t
  
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• Creative Works: Featuring Bray Leino, BETC Paris, Love, Seymourpowell & more

  26-12-2016 10:00
  
  Welcome to The Drum Creative Works, in partnership with Workfront.
  As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'. 
  We've now introduced our new five-star voting system. To vote for your favourite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Monday 2 January.
  For pr
  
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• ‘They’re going to choke on their turkey’ – Confused.com CMO confident his 'one service' strategy has paid off

  26-12-2016 01:01
  
  Since the arrival of Paul Troy as Confused.com's head marketer a year ago the company has been on a mission to steal back its crown the the ultra-competitive price comparison sector.
  After a difficult year that saw the outfit completely realign the business around one service, Troy is "quietly confident" the brand is back on track as it delivers a "knockout blow" ad that puts it top of the car savings sector.
  “Marketing makes all the difference in the price comparison market,” s
  
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