FMCG news

• Nissan tests updated 2017 Rogue in 'Star Wars' campaign

  27-10-2016 22:34
  
  A long time ago, in a galaxy far, far away…
  Nissan channeled its inner "Star Wars" nerd and revealed its Rogue One: A Star Wars Story marketing campaign for the updated 2017 Nissan Rogue.
  In a promotion for the next movie, “Rogue One: A Star Wars Story,” which debuts on Dec. 16, Lucasfilm partnered with Nissan’s to create a 30-second ad, which had its debut Monday during "Monday Night Football."
  "Nissan's new custom-designed campaign aims to provide Nissan and 
  
  Read more

• ‘Get out and do stuff’: Tsilli Pines, director, Design Week Portland & digital creative director, Fine

  27-10-2016 21:27
  
  We all know great connectors in our home turfs. These are the people who, at the drop of a hat, know how to get the right people together, to talk about the right things for all the right reasons. Tsilli Pines, founder and director of (the excellent) Design Week Portland (DWP), is certainly one of Portland’s connection mavens. She possesses the uncanny skill and intuition to draw the lines between people in disparate disciplines to create magic. This gift is likely one of the reasons
  
  Read more

• ‘Get out and do stuff’: Exceptional Women Out West featuring Tsilli Pines, director, Design Week Portland & digital creative director, Fine

  27-10-2016 21:27
  
  We all know great connectors in our home turfs. These are the people who, at the drop of a hat, know how to get the right people together, to talk about the right things for all the right reasons. Tsilli Pines, founder and director of (the excellent) Design Week Portland (DWP), is certainly one of Portland’s connection mavens. She possesses the uncanny skill and intuition to draw the lines between people in disparate disciplines to create magic. This gift is likely one of the reasons
  
  Read more

• Higher pay biggest bait for FMCG talent moving to ecommerce - The ... - Economic Times

  27-10-2016 21:24
  
  Economic Times
  Higher pay biggest bait for FMCG talent moving to ecommerce - The ...
  Economic Times
  Nearly 57% of HR heads and hiring managers covered in a survey on the impact of the ecommerce sector on FMCG talent have revealed that over the past three ...and more »
  
  Read more

• Advertisement

• Higher pay biggest bait for FMCG talent moving to ecommerce - Economic Times

  27-10-2016 21:24
  
  Economic Times
  Higher pay biggest bait for FMCG talent moving to ecommerce
  Economic Times
  Nearly 57% of HR heads and hiring managers covered in a survey on the impact of the ecommerce sector on FMCG talent have revealed that over the past three years the attrition ratio in their organisations has gone up. Around 61.2% also agreed that given ...and more »
  
  Read more

• Influencers say goodbye to Vine

  27-10-2016 21:02 via campaignlive.com
  
  Sadness. Disappointment. Despair. Influencers' emotions ran the gamut on Thursday afternoon after Twitter announced it is shutting down Vine.
  
  Read more

• Marketo names Lucas as new CEO, replacing Fernanadez

  27-10-2016 20:04
  
  Marketing software company Marketo has hired Steve Lucas as its new chief executive officer, taking over for founder and current CEO Phil Fernandez, who will step down on November 1.
  Lucas brings a proven track record of leading multi-billion dollar businesses through worldwide digital growth to Marketo. He was most recently president, enterprise platform & analytics, at SAP, where he drove innovative strategies to accelerate offerings from inception to market within the company’s ente
  
  Read more

• Laura Desmond leaving Publicis, Tobaccowala appointed to strategy and growth role

  27-10-2016 19:58
  
  Publicis Groupe has announced the resignation of Laura Desmond, chief revenue officer. Desmond, according to a release, has been on a leave of absence since July due to a “significant family health matter” and is set to leave the role on December 31st. Rishad Tobaccowala has been in Desmond’s stead and will continue in the role as strategy and growth officer of Publicis Groupe. 
  “I am very grateful to Maurice Levy and everyone at Publicis Groupe for their suppor
  
  Read more

• Advertisement

• Twitter announces that it will shut Vine

  27-10-2016 18:58
  
  Twitter has announced that it will shut down its struggling video-sharing service Vine in the “coming months”.
  The news comes on the same day that Twitter revealed that it will cut a tenth of its global workforce which many believe is intended to make a Wall Street buyout more appealing.
  “Nothing is happening to the apps, website or your Vines today," Twitter said in a release, adding that users will be given notice prior to the platform’s closure and will be able to down
  
  Read more

• Spending on FMCG sees 3.6% rise in Q3 - Shanghai Daily (subscription)

  27-10-2016 18:56
  
  Shanghai Daily (subscription)
  Spending on FMCG sees 3.6% rise in Q3
  Shanghai Daily (subscription)
  CHINESE consumers spent 3.6 percent more on fast moving consumer goods in the third quarter of 2016 from a year ago, according to a latest report, with e-commerce platforms overshadowing growth in spending via physical store channels. Lower-tier cities ...
  
  Read more

• Janan Meat targets continued rapid growth despite sales fall

  27-10-2016 18:50
  
  Sales at halal meat supplier Janan Meat fell 9% to £47.4m in the run up to a change in ownership
  
  Read more

• ‘We just need to train AI along the way’: xAd CEO on the future of location advertising

  27-10-2016 18:47
  
  One leader in location technology is xAd. In his presentation at the company’s inaugural Emerge Mobile event in London, xAd’s chief executive officer Dipanshu Sharma said: “Location is the most accurate indicator in identifying an audience. And there are enough devices in our pockets that define us better than a social graph.”
  But how many brands are taking advantage of the information being collected by these mobile devices? ABI Research found that retailers are fai
  
  Read more

• 'Bring barcodes into the food waste battle' says GS1

  27-10-2016 18:47
  
  A barcode for fresh food incorporating best before or use-by dates could help cut food waste, says industry facilitator GS
  
  Read more

• Biscuiteers beats £550,000 crowdfunding target

  27-10-2016 18:44
  
  The retailer has raised £590,150 since the beginning of this month and will continue to accept investments for a further 10 days
  
  Read more

• John Boiler: 5 things I've learned about leadership

  27-10-2016 18:43 via campaignlive.com
  
  Self-awareness is the No. 1 superpower of great leaders, writes the founder and CEO of 72andSunny.
  
  Read more

• Laura Desmond resigns from Publicis Groupe

  27-10-2016 18:37 via campaignlive.com
  
  After a six-month sabbatical, the former Starcom Mediavest CEO has announced her intention to step down at the end of the year.
  
  Read more

• Minioti sugar free ice creams wins backing from digital entrepreneurs

  27-10-2016 18:16
  
  Sugar-free ice cream brand Minioti has sold a 25% stake of the business to four digital entrepreneurs to expand in the UK.
  
  Read more

• Nisa to supply stores in Butlin's and Haven holiday parks

  27-10-2016 18:07
  
  The two-year deal will see Nisa supply stores in three of Bourne Leisure’s Butlin’s sites and 36 Haven sites from January
  
  Read more

• Alibaba invests big to help grow rugby in China

  27-10-2016 17:42
  
  Alisports, the sports arm of e-commerce giant Alibaba, has invested $100m into Chinese rugby as part of a joint initiative with the sport’s global governing body to grow the game in Asia over the next decade.
  The long-term strategic partnership with World Rugby will see the creation of China’s first-ever professional men's and women's leagues. The investment will also be used to establish a sevens programme in the hope that the national team will qualify for the 2020 Olympics.  
  
  Read more

• Gucci and Yves Saint Laurent buck luxury trend as e-commerce outperforms

  27-10-2016 17:39
  
  Luxury brands Yves Saint Laurent (YSL) and Gucci are defying the lackluster recent performance of their contemporaries, after seeing ‘exceptional growth’ driven by e-commerce efforts. 
  The Kering-owned brands' efforts in the digital space saw sales from Gucci's e-commerce website increase by more than 50% during the third quarter, while revenue from YSL's online store nearly doubled. 
  Revenue overall at Kering, which also owns Balenciaga, Stella McCartne
  
  Read more

• Candy Crush Soda promotes adult colouring book with wall sketch pop-up in East London

  27-10-2016 16:59
  
  Candy Crush Soda has brightened up the Old Street Station with its ‘Colour in Candy Pop Up’ colouring in wall, to promote its new adult colouring book.
  The event, which sees a Candy Crush inspired sketch cover one of the station's walls, lets the public put their artistic print on the wall while enjoying a variety of sweets.
  The mobile game giant, King, is offering any budding artists who take part in the pop-up Candy Crush Soda Colouring Books and Sweet Paper Mate Flair pe
  
  Read more

• Ocado and Peroni link for Amazon-aping online order button

  27-10-2016 16:55
  
  The button which adds Peroni to shoppers next Ocado order is being trialled by 100 shoppers
  
  Read more

• BBC trolled over the death of the Great British Bake Off with hearse and wreath

  27-10-2016 16:34
  
  Channel 4 recently acquired the rights to BBC flagship show, the Great British Bake Off, leaving the broadcaster without its flagship show following its conclusion last night with the victory Candice Brown in the final.
  Mocking the loss, London horror-themed tourist attraction, the London Dungeon, (no doubt aware that Halloween fast approaches) grabbed the low hanging fruit, opting to troll the BBC.
  The BBC broadcasting house was visited by a hearse and a squad of mourners carrying a wreath stat
  
  Read more

• Brexit boost for egg suppliers as exchange rate hits imports

  27-10-2016 16:33
  
  Egg producers had seen a significant rise in enquiries from manufacturers for UK eggs since the June vote
  
  Read more

• Avocado craze set to be hit by rising prices

  27-10-2016 16:21
  
  Consumers splashed out an extra £49m on avocados in the past year
  
  Read more

• Google appoints Ronan Harris as MD

  27-10-2016 16:20 via campaignlive.co.uk
  
  Ronan Harris has been named the new managing director for Google across the UK and Ireland.
  
  Read more

• Tighter milk supply continues in autumn as Arla hikes price

  27-10-2016 16:19
  
  Average milk deliveries were down 8.6% at 30.5 million litres for the two weeks to 15 October
  
  Read more

• EU steel market put under pressure by price hikes

  27-10-2016 16:17
  
  ArcelorMittal has raised its prices of flat steel products for Q4 in Northern and Southern Europe
  
  Read more

• How partnering with the big players like National Geographic and Discovery is helping the Lad Bible to stay relevant

  27-10-2016 16:15
  
  Contrary to popular concerns that all is not well at the Lad Bible, the publisher has a string of partnerships and initiatives that prove the appetite is still strong for a new breed of lad.
  The publisher has been trying to redefine what ‘lad’ means in recent years to prevent itself from meeting the same fate as the now largely defunct lad mags of the 90s. A huge part of this overhaul has been the company's investment in more serious, Vice-like hard-hitting content.
  In fact, Vice is
  
  Read more

• Why Hugo Boss is abandoning its luxury strategy and refocusing on menswear

  27-10-2016 16:11
  
  German fashion house Hugo Boss is reverting to its premium menswear roots after admitting that the luxury market "didn’t prove to be particularly helpful for our business."
  The label is looking to its past success to turn around the business, which has struggled in recent years in key markets including China and the US. Under the leadership of newly appointed chief executive Mark Langer, Hugo Boss will focus on business suits for its flagship Boss label, after trying to push in t
  
  Read more

• Ad of the Day: NHS Blood and Transplant partners with MOBO to recruit a new generation of blood donors

  27-10-2016 15:58
  
  NHS Blood and Transplant and MOBO have joined forces to help drive registration of black and Asian blood donors with the online film ‘Respect’.
  Created by MullenLowe London, the film features UK grime artist Lady Leshurr, and showcases UK celebrities including Olympian Nicola Adams, TV presenter Ade Adepitan and MP Chuka Umunna.
  Based on the insight that less than 3% of people who gave blood in the last 12 months came from black or Asian communities, and that people from these commun
  
  Read more

• TalkTalk Business aims to improve online and mobile customer experiences

  27-10-2016 15:56
  TalkTalk Business, one of the UK’s leading business focused telecoms providers, has gone live with a brand new website aimed at simplifying the customer’s online experiences and also to make it easier to access their services on the go via mobiles.
  Designed and built by award-winning digital agency Mando, the build, which moved the business on to a newer version of Episerver Digital Experience Cloud™, has transformed the customer and client online experience and the newly
  
  Read more

• Why men should mentor women – United States Naval Academy professors W. Brad Johnson and David Smith on how men can step up

  27-10-2016 15:52
  
  The role of men has never been under more scrutiny in the ongoing debate and discussion around diversity and gender equity in the marketing industries.
  With businesses now more aware of the benefits of diversity, it has become clear that both genders need to do more than ‘talk the talk’ and commit to actions in order to affect change.
  Mentoring junior members of staff is one way in which businesses can invest in the future and ensure everyone is given the same opportunities. Mentorin
  
  Read more

• Are FMCG brands like P&G and Unilever getting too caught up in direct-to-consumer? - The Drum

  27-10-2016 15:45
  
  The Drum
  Are FMCG brands like P&G and Unilever getting too caught up in direct-to-consumer?
  The Drum
  Procter & Gamble's (P&G) finance chief this week urged analysts to keep the 'direct-to-consumer' trend in perspective, revealing that it represents just 0.3% of the company's global sales. So has the hype been overblown? Over the last 18 months, ...
  
  Read more

• As REI "Opts Outside," organization seeks living wage for all staff

  27-10-2016 15:42
  
  While those once seeking the northwest lifestyle and the great outdoors often worked at the outdoor gear company REI as a lifestyle choice, in recent years,  skyrocketing rents and pressure on REI employees to work full time found these nature loving workers reduced them to part-time status and a barely liveable wage at a company they once loved.That is when some REI loyalists turned digital in order to build the REI Employees for Real Change campaign which started as a community
  
  Read more

• How Adidas reclaimed the No 2 spot in the US from rival Under Armour

  27-10-2016 15:20
  
  Adidas has reclaimed its position as the second biggest selling sports brand in the US after overtaking rival Under Armour thanks to its renewed focus on running, basketball and its ‘Originals’ line.
  The German sports brand’s retaking of the number two sport comes two years after Under Armour forced it into third, representing a major blow for Adidas which has been historically entrenched in American sportswear culture for decades, unlike its relatively new Baltimore-based riva
  
  Read more

• Use Brexit to tackle creative industry problems, government urged

  27-10-2016 15:05 via campaignlive.co.uk
  Brexit gives the UK the chance to tackle creative industry problems by rebooting the education system and improving the visa system, the Creative Industries Federation argues.
  
  Read more

• Organic sales continue to rise as 'mistrust' grows

  27-10-2016 14:52
  
  Organic food sales were in their “most buoyant period ever”, said the Soil Association
  
  Read more

• Nut butters face sharp price increases as global nut prices soar

  27-10-2016 14:52
  
  Average retail prices for nut butters are already up 8% year on year
  
  Read more

• Are FMCG brands like P&G and Unilever getting too caught up in direct-to-consumer?

  27-10-2016 14:48
  
  Procter & Gamble's (P&G) finance chief this week urged analysts to keep the 'direct-to-consumer' trend in perspective, revealing that it represents just 0.3% of the company's global sales. So has the hype been overblown? 
  Over the last 18 months, FMCG-giants have been seduced by the promise of cutting out the retail middle-man and being able to sell their wares directly to the customer. So enamored with the idea of ‘direct-to-consumer’ (D2C) was Unilever t
  
  Read more

• Tesco to launch poached apples and pears to cut waste

  27-10-2016 14:38
  
  The move follows the launch of wonky pears under its Perfectly Imperfect range last week
  
  Read more

• Watch: Why Meantime Brewing opened Britain's smallest pub

  27-10-2016 14:37 via campaignlive.co.uk
  
  The pop-up pub was the grand finale of the brand's six-month, country-touring, craft-making collaborative campaign, "Make Time For It".
  
  Read more

• Scottish food safety chiefs face fire for 'raw cheese attack'

  27-10-2016 14:26
  
  Dunsyre Blue was linked to an e.coli outbreak by Food Standards Scotland in June
  
  Read more

• How ClientEarth will help combat London deaths from air pollution at The Drum’s Do It Day 2016

  27-10-2016 14:24
  
  ClientEarth will help Londoners avoid life threatening air pollution levels with a new awareness campaign, which will be put into action at The Drum’s Do It Day on 10 November.
  ClientEarth is charity of activist lawyers legislating cleaner cities across the globe. In London specifically it wants to cut out around 10,000 early deaths caused by air pollution each year - according to a study from the Royal College of Physicians.
  To achieve this two teams were tasked with using their creative
  
  Read more

• Why brands and agencies have a much bigger measurement problem than Facebook's inflated metrics

  27-10-2016 14:16
  
  Marketers were justifiably upset by revelations that Facebook’s video metrics had been significantly inflated by between 60% and 80%. The knock-on effect such errors have had on hundreds of millions of dollars worth of brand investment is incalculable.
  But what if marketers aren’t measuring the right things in the first place, and haven’t been for a very long time? What if the Facebook error is nothing compared to the bigger picture of what marketers are missing? What if brands
  
  Read more

• AC Goatham exits English Apples & Pears

  27-10-2016 14:12
  
  The decision was taken “following a lengthy review”
  
  Read more

• Are disruptive media companies starting to act more traditionally?

  27-10-2016 13:57
  
  In recent years a range of industries have been disrupted by transaction-led companies which themselves own little in the way of rights and capital – Uber doesn’t own its cars, Airbnb doesn’t own its rooms, and Facebook doesn’t own the content that flows through its newsfeed.
  There are, however, early signs that this trend is being turned on its head. Could we be about to see a return to more traditional principles of ownership, especially amongst media and content compan
  
  Read more

• Dulux launches international ad review

  27-10-2016 13:55 via campaignlive.co.uk
  
  Dulux, the paint brand owned by AkzoNobel, is reviewing its ad account across a number of key markets.
  
  Read more

• Twitter to cut a tenth of its global workforce to make a Wall Street buyout more appealing

  27-10-2016 13:49
  
  Social network Twitter has announced that it will cut 9% of its staff as it continues to pursue profit.
  Although the company outperformed Wall Street predictions, revealed during its Q3 announcement, the company will be looking to restructure into a leaner, more profitable model.
  TechCrunch reports that the layoffs will occur in the sales, marketing and partnerships teams, with around 300 positions at risk.
  It comes as the company announced revenue of $616 million, with a slight growth in users
  
  Read more

• Tech retailer Juxdit launches ecommerce platform with Mashbo

  27-10-2016 13:36
  
  Technology retailer Juxdit has teamed up with digital agency Mashbo to launch a new website and ecommerce platform as part of a strategic move for the Liverpool-based company.
  Juxdit, most commonly known as a platform for successfully crowd-funded products, is realigning the business to become the go-to place for the latest tech products. Juxdit has already secured products for peak season from some leading tech giants, as well as owning the exclusive rights to a number of products. The new site
  
  Read more

Follow @FMCGNewsUK on Twitter!