FMCG news

• Goodby, Silverstein launch anti-Trump ad generator two weeks before election

  26-10-2016 21:11
  
  During this highly charged political season, there have been plenty of people utilizing technology to make a political point. Hillary Clinton’s campaign used a random date generator to make the “Way Back When” tool to compare dates in history of what she did compared to Trump.
  Now, Jeff Goodby and Rich Silverstein, of Goodby Silverstein & Partners, have done some pro-bono-anti-Trump work that allows voters to make their own anti-Trump ads with HistoryIsWatching.com. 
  W
  
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• FMCG companies clock slowest Q2 sales in a decade - The ... - Economic Times

  26-10-2016 20:45
  Economic Times
  FMCG companies clock slowest Q2 sales in a decade - The ...
  Economic Times
  MUMBAI/ NEW DELHI: Volume sales of top consumer products makers such as Hindustan Unilever and Dabur hardly picked up in the quarter ended September ...
  FMCG companies clock slowest Q2 sales in a decadeETRetail.com
  FMCG face low volume growth in Q2 FY17Zee Business
  FMCG firms report poor Q2 results; expect better times aheadIndia Retailingall 45 news articles »
  
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• FMCG companies clock slowest Q2 sales in a decade - Economic Times

  26-10-2016 20:45
  
  Economic Times
  FMCG companies clock slowest Q2 sales in a decade
  Economic Times
  MUMBAI/ NEW DELHI: Volume sales of top consumer products makers such as Hindustan Unilever and Dabur hardly picked up in the quarter ended September, making it one of the worst in more than a decade for the industry even as consumers across rural ...and more »
  
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• Pittsburgh's Gatesman+Dave announces Shannon Baker as new president

  26-10-2016 20:20
  
  Pittsburgh-based marketing communications firm, Gatesman+Dave, named Shannon Baker as the company’s new president.
  Baker joined Gatesman+Dave in 2007 as the director of public relations, becoming partner one year later. She built the firm’s PR social media business into one of the Top 100 independent PR firms, according to O’Dwyers PR.
  With clients such as Hormel Foods, the Pittsburgh Penguins and Starkist, Baker will bring her experience as partner and EVP of PR and social med
  
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• Nike comes 'out of nowhere' with latest NBA campaign film

  26-10-2016 20:10
  
  With ratings down in the NFL season this year, perhaps it’s time for other sports to charge ahead. If Nike has anything to do with it, this NBA season will be one to watch, with signature athlete LeBron James and his Cleveland Cavaliers defending their title after a miraculous run in last year’s finals.
  Nike Basketball is celebrating the stories of NBA players, including James, who narrates the company’s NBA launch film, “Come Out of Nowhere.” The film, done by Wied
  
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• Hillary Clinton or Donald Trump? Tinder opens the US election up to the world with 'Swipe the Vote'

  26-10-2016 19:25
  
  Americans will go to the polls on 8 November, but the rest of the world has been watching with bated breath ahead of the vote. Now, in an unlikely move they will be able to have their say – on Tinder. 
  The dating app is giving more than 15 countries the opportunity to swipe on some of the most important issues facing American voters to find out if they’re #WithHer or on the #TrumpTrain – and whether their stances truly match with the candidate they’ve been
  
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• Three Chicago ad agency executives die in car crash

  26-10-2016 19:14
  
  Three Chicago advertising executives were killed in Milwaukee early Saturday. In a hit-and-run accident, the women’s Uber was crashed into by an SUV who had run a red light, according to police.
  The three women — Ashley Sawatzke, 30, a former Energy BBDO employee who moved to Leo Burnett over the summer, Amy Taylor, 32, an account director at Energy BBDO; and Lindsey Cohen, 35, an account supervisor at Energy BBDO — were killed, according to Ad Age.
  The Chicago T
  
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• GumGum expands global sales organization with hire of four digital advertising executives

  26-10-2016 18:53
  
  GumGum, a leading computer vision platform for marketers, today announced the expansion of the company’s global sales organization with four critical hires including three vice presidents and a commercial director to lead its North American and U.K. sales teams.
  Jeremy Kaplan joins as vice president of east coast sales, Neil Ford as vice president of central U.S. and Canada, Mark Ensley as vice president of automotive and Peter Wallace as commercial director for EMEA. All four industr
  
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• How the FT is riding off the US election wave with one of its biggest ever brand campaigns

  26-10-2016 18:48
  
  The Financial Times’ new marketing strategy taps into specific events in the news agenda as a means to build brand awareness around high-profile moments. First implemented during Brexit, the latest campaign promotes the FT’s “trustworthy” coverage of the year’s biggest political event, the US presidential election.
  The “Facts. Truths.” campaign launching today (26 October) is one of the largest integrated brand campaigns the publisher has ever executed,
  
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• Rajar Q3 2016: Heart hops over 9m mark

  26-10-2016 18:39 via campaignlive.co.uk
  
  Heart has made a return to form nationally by hopping over the 9 million weekly listeners hurdle in the third quarter of 2016, according to the latest Rajar radio audience figures.
  
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• Sonos holds amnesty for dodgy speaker systems, as the rise in streaming paves the way to mass brand loyalty

  26-10-2016 18:38
  
  Sonos has physically manifested its latest global campaign ‘You’re better than this’ in London’s King’s Cross today (26 October), offering 300 free speakers to consumers in exchange for their older, less reliable models.
  Avid fans of the brand queued up from 5am this morning to offer up their hardware in a ‘speaker amnesty’. The discarded systems were built into a custom art installation.
  Developed alongside agency Amplify, the experiential campaign sits
  
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• Mondelez boosted by Cadbury and Oreo volumes

  26-10-2016 18:08
  
  Mondelez International’s power brands have helped the multinational increase organic sales 1.1% in the third quarter, but currency volatility held back overall revenues.
  
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• Three-quarters of global internet use will be on mobile next year, says Zenith report

  26-10-2016 18:07 via campaignlive.co.uk
  
  Mobile devices will account for 75% of global internet use next year, according to new figures from media agency Zenith.
  
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• Rajar Q3 2016: BBC pulls ahead of commercial on reach despite flagship station losses

  26-10-2016 17:40 via campaignlive.co.uk
  
  The BBC has won the race against commercial radio in the third quarter of 2016, according to the latest Rajar listening figures.
  
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• Possible continues expansion as it brings in raft of fresh talent

  26-10-2016 17:33
  
  Digital agency Possible has hired a new head of UX, three designers and a specialist recruitment manager as it continues the expansion of its London office.
  The WPP-owned agency is enjoying a resurgence in London, having overhauled its creative department in August on the back of a spate of new business, including the sought after Specsavers digital and design brief and a portion of Coca-Cola’s social media business.
  Building on the momentum, Ben Bashford has been appointed as its new head
  
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• Rajar Q3 2016: London listening decline hits all but Magic

  26-10-2016 17:27 via campaignlive.co.uk
  
  A dramatic quarterly decline in audience numbers has hit all the major commercial stations in London, with the exception of Magic.
  
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• Inside the complicated world of Sumner Redstone and his media empire

  26-10-2016 17:17
  
  Viacom’s founder and owner, 93-year-old billionaire Sumner Redstone, has had a tumultuous few years wrapped up in a never ending series of legal battles involving various members of his family in a fight for ownership of the empire.
  In August a settlement was reached ending the battle between the businessman and his daughter Shari Redstone, against directors at Viacom and granddaughter Keryn Redstone, who entered the battle in June. It meant Sumner Redstone took complete control of the $40
  
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• Danone raises €6.2bn in bond sale to fund €12.5bn WhiteWave deal

  26-10-2016 17:03
  
  The French group said the issue was widely subscribed by “a diversified investor base”, with the bonds to be listed on Euronext Paris.
  
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• Ubisoft’s Just Dance 2017 busts new moves with fresh campaign

  26-10-2016 17:00
  
  Ubisoft, makers of one of the most popular non-shooter video games in Just Dance, has just made the new version – with new songs and a new ad. Now in its eighth year, Just Dance is the number one music video franchise, with over 100 million players globally, so to up the hype on the new release, Ubisoft worked with Funworks to promote the game and the new app.
  Just Dance 2017 has been released on all platforms, including consoles Xbox, PlayStation and Wii, and it now makes its debut on PC.
  
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• ScottishPower retains Rapp for direct marketing

  26-10-2016 16:56
  
  ScottishPower has retained Rapp to handle the energy supplier’s UK domestic and SME direct marketing account.
  The Rapp Edinburgh office was successful following a statutory roster pitch for the energy supplier. Rapp will continue to partner across both the domestic and SME business – providing strategic and creative expertise that will run across direct response integrated channels.
  Heather Smyth, head of customer communications at ScottishPower, said: “Congratulations to Rapp
  
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• Why Snapchat is winning out over Pinterest for River Island

  26-10-2016 16:44
  
  Snapchat is “a phenomenon with momentum” while “Pinterest is less intuitive” to the needs of fast-fashion brands, according to the chief customer officer at River Island following experiments with its media mix over the past two years.
  The retailer is in what, until lately, has been the rare position of having a strong in-house creative and marketing team. Since 2009 it has grown from around 12 people to in excess of 80, with dedicated divisions to tackle digital media bu
  
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• Watch: behind Sonos' 'listening amnesty'

  26-10-2016 16:43 via campaignlive.co.uk
  
  Sonos, the sound system brand, invited members of the public to surrender their old speakers in exchange for a Sonos Play:1, as part of its "You're Better Than This" campaign.
  
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• John Lewis awards £100k to retail tech startups

  26-10-2016 16:33 via campaignlive.co.uk
  
  Three businesses that took part in John Lewis's accelerator programme, JLAB, have been awarded a total of £200,000 by the retailer and its innovation partner, tech investment fund L Marks.
  
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• Is branding Southern Rail’s greatest failure?

  26-10-2016 16:32
  
  I recently moved to Peckham and as a result have witnessed how Southern Railways has mishandled the woeful experience that passengers have had to endure over the last year and a half. While aware that I risk the myopic thinking that every problem can be solved with branding, there’s reason to believe that just a little might have helped in this case.  
  It would take a brave chief executive to announce that branding is the answer to all of Southern's problems. And yet, if the orga
  
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• Carousel launches brand new website to reflect position in the market

  26-10-2016 16:30
  Personalised logistics provider Carousel has launched a new website aimed at communicating the brand's distinctive voice.
  Carousel appointed creative agency Yoyo to design and build the main website (on Umbraco), as well as designing print collateral to support its sales and marketing teams.
  One of the key objectives of the new site is to communicate real customer value and Carousel’s three key points of differentiation: its people; its trusted network; and its advanced technology solution
  
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• Accenture on why it is developing Freewheel, the first fitness tracker for wheelchair users

  26-10-2016 16:14
  
  Accenture Interactive was recently awarded the Grand Prix at the at 10th anniversary Dadi Awards (19th October) for its unique wheelchair user fitness tracker (both the app and device) called Freewheel, which, as judge and executive creative director at StartJG, Patrick Baglee, said fulfilled “a clear need… to make a profound social impact”.
  Following the win, The Drum caught up with Andrew Finlayson, a managing director at Accenture Interactive, to learn more about the disrup
  
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• Waitrose trials new "ultra convenience" meal kit bag

  26-10-2016 15:44
  
  The Dinner for Tonight kit bags are being trialled in 20 stores…
  
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• Chinese broadcaster TVB targets London with Media Agency Group

  26-10-2016 15:23
  
  Chinese television broadcaster TVB has launched a major UK marketing campaign targeting a British-based Chinese audience in key advertising locations.
  The campaign, designed and delivered by Media Agency Group, will see TVB secure premier media spots including London’s famous Piccadilly One, positioning the network alongside global brands such as Samsung, Coca-Cola and McDonald’s in arguably the most iconic digital outdoor spot in the UK, with over two million people passing this lan
  
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• Fanta gets ghoulish with Halloween-themed packaging

  26-10-2016 15:04
  
  Coca-Cola owned fizzy drink Fanta is getting in the spooky spirit with a range of Halloween-themed can designs released for the holiday. 
  Designed by illustrator Noma Bar, Fanta bottles, cans and multi-packs feature four ghoulish characters and are available in stores across the US for a limited time.
  Each of the characters chime with the flavour profile of each Fanta variant. Fanta Orange and Fanta Orange Zero bring ghoulish orange slices to a skeleton’s eyes
  
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• Why brands should be looking to micro-influencers to generate sales in the countdown to Christmas

  26-10-2016 14:50
  
  ​Back in the midst of August, online fashionista Zoella uploaded a first look at her Christmas beauty range. With over 11 million YouTube subscribers and a further six million on Twitter, she is often referred to as one of the most powerful online influencers.
  There's no arguing that influencers are now an integral part of the marketing mix, and when names like Zoella and PewDiePie first arrived on the scene the opportunity seemed simple: align yourself w
  
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• Vimto reviews global ad account

  26-10-2016 14:46 via campaignlive.co.uk
  
  Vimto, the Nichols-owned soft-drinks brand, is reviewing its global creative account.
  
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• Vimto reviews ad account

  26-10-2016 14:46 via campaignlive.co.uk
  
  Vimto, the Nichols-owned soft-drinks brand, is reviewing its creative account.
  
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• #GrabYourWallet campaign boycotting Ivanka Trump collection gains momentum as she aims to protect her brand

  26-10-2016 14:12
  
  You can't fool fashionistas and despite the fact that Ivanka Trump, daughter of Donald Trump is quietly distancing herself from her father's controversial presidential campaign to focus on her brand, the move may be too little too late to stop the momentum of the #GrabYourWallet boycott started by Silicon Valley-based brand strategist Shannon Coulter.
  The Ivanka Trump Collection is a $100m business comprising clothing, handbags, shoes and jewelry but Coulter stated that something about
  
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• Buzz Aldrin lands for latest Quaker Oats campaign

  26-10-2016 14:01
  
  The second man on the moon is the star of the push for the PepsiCo brand
  
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• FWD launches Fellowship Fund for women in wholesale industry

  26-10-2016 13:58
  
  The FWD hopes to reach a 50/50 balance in the number of awards given to men and women by 2018
  
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• General Motors enlists IBM to help brands reach connected car drivers with AI-powered OnStar Go service

  26-10-2016 13:57
  
  General Motors is collaborating with IBM to help brands reach passengers in its autonomous cars using IBM’s artificial intelligence software.
  IBM's Watson will be integrated with GM’s OnStar connectivity service, dashboard software that provides navigation, hand free calls and more as part of a monthly subscription package.
  OnStar Go will be released next year, giving marketers a way to communicate with drivers of 4G enabled cars.
  Using Watson to map the behavior of passengers who op
  
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• The Guardian US, the Economist & Dailymotion among the line-up for The Drum's Programmatic Punch USA

  26-10-2016 13:43
  
  The Guardian US chief executive Eamonn Store, the Economist director of global data solutions Michelle Zitz and Dailymotion's programmatic sales and video consultant Thomas Shell will all appear at The Drum's Programmatic Punch event in New York next week. 
  Taking place over two days as part of ad:tech New York's line up, Programmatic Punch is The Drum's annual event exploring the trends and themes developing within the digital trading sector. 
  The agenda will cover topics su
  
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• San Francisco agency Duncan Channon rebrands and reorganizes leadership to fuel growth

  26-10-2016 13:30
  
  San Francisco integrated advertising agency Duncan/Channon has rebranded with a new identity and website, and leadership team, to mark a new chapter in the agency’s future.
  The agency, which has also removed the slash from its name to become simply Duncan Channon, unveils its new look today.  To accompany the launch, the agency has also added an irreverent trolling guide to accompany its new launch that comically anticipates comments to the new look.Leadership changes at Duncan C
  
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• Clash of Kings tackles German CPI costs with ReFuel4

  26-10-2016 13:25
  
  Elex, developer of hit mobile game Clash of Kings, has lowered its Cost Per Installation (CPI) costs in Germany by more than 40% by increasing the volume and refresh rate of its creative with ReFuel4.
  Awarded Facebook’s 2015 Game of the Year, Clash of Kings is a cross-platform real-time strategy game with more than 50 million players worldwide across web and mobile.
  Elex approached ReFuel4 to help lower the CPI in the German marketplace for Clash of Kings’ mobile app installs, which
  
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• Creative Works 26 October winners featuring Minima, BETC Paris, SapientNitro and Adam&EveDDB

  26-10-2016 13:18
  
  The winners of the latest Creative Works have been revealed in the 26 October issue of The Drum.
  Check out the top creative work picked by The Drum UK and US readers, our sponsor, Workfront, and this issue's creative director Mike Nicholson, executive creative director, Brave. 
  Creative Director's Choice 
  BETC Paris: Addict Aide 'Like my addiction'Agency: BETC Paris
  Client: Addict Aide
  Date: October 2016Who is Louise Delage? The reveal of the truth behind the chic Parisian br
  
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• How can smaller agencies survive competition from the giants?

  26-10-2016 13:00
  
  There are major digital agencies out there which have access to resources, marketing budgets and contacts most of us can only dream of.
  Is there really any chance for a small agency to survive against this kind of competition?
  Of course there is.
  Small businesses survive and even flourish in many sectors against major competition. It’s just a matter of playing to your strengths.
  There are plenty of fish in the sea
  Just as digital agencies come in all shapes and sizes, so do potential clien
  
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• Spar store in Powys goes to first-time retail buyers

  26-10-2016 12:36
  
  Christie & Co points to the strength of the convenience market in South Wales
  
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• Paula Nickolds is new MD of John Lewis stores

  26-10-2016 12:36
  
  Nickolds’ promotion from commercial director follows the departure of Andy Street who is moving into politics
  
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• Spar adds all-butter trio of premium cookies

  26-10-2016 12:36
  
  The all-butter cookie range is available in three variants
  
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• Müller renews backing for British Athletics

  26-10-2016 12:33
  
  Dairy giant will also back NBA basketball match in London on 17 January
  
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• Glacéau Smartwater aims to disrupt sparkling water category

  26-10-2016 12:28
  
  Coca-Cola European Partners hails ‘biggest move’ for brand since 2014 launch
  
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• FMCG major Dabur Q2 net profit up 5% at Rs 357 crore - Business Standard

  26-10-2016 12:11
  
  Business Standard
  FMCG major Dabur Q2 net profit up 5% at Rs 357 crore
  Business Standard
  Homegrown fast moving consumer goods (FMCG) major Dabur India on Wednesday reported 5 per cent increase in consolidated net profit at Rs 357.3 crore for the second quarter ended September 30, 2016-17. The company had posted net profit of Rs ...
  Cigarettes-to-hotels-to-FMCG major ITC Ltd net profit up 10.5% in second half of 2016India Live Todayall 177 news articles »
  
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• John Lewis Names New MD To Succeed Andy Street

  26-10-2016 12:09
  Paula Nickolds has been named as the new Managing Director of the John Lewis chain, replacing Andy Street who announced last month that he was stepping to run as Conservative candidate for Mayor of the West Midlands. Nickolds joined the (more…)
  
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• Convenience Sector Expected To Grow 2.2% Over Next Three Years As Supermarkets Shrink

  26-10-2016 12:06
  The convenience sector is forecast to grow by 2.2%, while supermarket space is anticipated to shrink by 2% over the next three years, according to data from IGD and research by the Co-op Group, published by Co-operative News. Speaking at (more…)
  
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• There’s a talent shortage in programmatic but what is anyone doing about it?

  26-10-2016 12:00
  
  The Programmatic Advisory chief executive Wayne Blodwell explains how he hopes to address the above issue with the launch of a mentorship programme.
  It is commonly cited that expertise and talent is in short supply within digital, and this is exaggerated even further with the newer areas of the field, such as programmatic.
  Recent pieces in this title have demonstrated that media agencies, posed with the 21st century KPIs of econometrics, are now scouring some of the country's lead
  
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