FMCG news

• The 15 saddest attempts at brand verse from #NationalPoetryDay

  06-10-2016 21:55 via campaignlive.com
  
  Roses are red, babies are barefoot. Not every hashtag requires your input.
  
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• How Trump and Clinton convince the “unconvinced” during Sunday’s debate… and win the election

  06-10-2016 21:49
  
  Right now it’s a real horse race between Trump and Clinton and, with Election Day closing in, each candidate needs to fight hard for those uncommitted voters. But with so much already on the table, is there anything left they can do to get the edge heading into Sunday’s Presidential Debate?  They answer is decisively, yes.  The candidates have yet to tap into emotional science.  Until now.
  Using MindSight (an emotional testing tool) on likely voters, we revealed how pe
  
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• GS&P hires Julia Mee as agency’s first chief marketing officer

  06-10-2016 20:49
  
  Goodby Silverstein & Partners hired Julia Mee as the agency’s first chief marketing officer.
  She joins from Cisco, where she served as senior director of global advertising, media & sponsorships, a position she left in March of this year, according to her LinkedIn profile.
  In her new role, she will be tasked with overseeing marketing for the agency and developing a strategy that communicates the value of GS&P to clients, prospective clients and employees. Her appointment comes
  
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• Google, Ad Club of New York seeking young innovators, $5k up for grabs

  06-10-2016 20:33
  
  The Advertising Club of New York, with support from Google and The Drum, is on the hunt for young, talented minds for its 4th annual Young Innovators Award. This global award recognizes excellence and innovation by individuals who are exhibiting achievement in advertising, marketing and media. In addition to an important industry accolade, the award comes with a $5,000 prize. 
  “Through this award, we look to celebrate excellence and forward thinking by fresh, young minds,” said
  
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• iProspect London strengthens senior leadership team with hire of Felicity Long as new managing director

  06-10-2016 19:46
  
  Digital performance agency iProspect has continued its recent investment in expanding its digital team with the appointed of Felicity Long to the role of managing director for London.
  Long joins iProspect from sister media agency Carat where, as head of digital, she led and developed a team of 35 specialists serving local and global clients.
  In her new role, which is expected to start by the end of the year, Long will work closely with iProspect's existing leadershi
  
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• Full-service v. specialty agencies: Which one reigns supreme?

  06-10-2016 19:25
  
  Like precious snowflakes, each brand and agency is different, so – spoiler alert – there isn’t a definitive across-the-board answer about whether it is best to work with full-service or specialty agencies.
  In fact, like so many things in life, with the necessary caveats, of course, the ideal arrangement, broadly speaking, may lie in a healthy compromise between the two — or what I’d like to call the Hannah Montana Approach. But more on that in a minute.
  Citing entre
  
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• Apple introduces ads within App Store as it looks to shake up its revenue model

  06-10-2016 19:24
  
  Apple has begun displaying search ads in the US iOS App Store following a successful beta trial.
  Earlier this year the company started serving the ads to people testing versions of iOS 10 and now they will be rolled out to all users.
  The paid ads are part of Apple’s strategy to shake up its revenue model for apps and will appear above the search banner but only when they are related to a user’s search query. This means when someone searches “to do list” in the App Store,
  
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• Chips are down (to 10oz) as wholesaler does a Jeremy Hunt

  06-10-2016 18:49
  
  Research shows 45% of consumers would order the less calorific size
  
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• Tesco shares rally as Dave Lewis leads bounceback

  06-10-2016 18:38
  
  Dave Lewis’ declaration that Tesco was officially a business “out of crisis” sparked excitement in the City
  
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• Cuervo suspends IPO until after election

  06-10-2016 17:58
  
  Perhaps the thought of the US government building a wall between the US and Mexico was a deterrent, or it just isn’t ready to go public, but Jose Cuervo, the biggest tequila producer in the world, has suspended its initial public offering until after the US election in November.
  The news, announced by Reuters on Wednesday, said that three unnamed people familiar with the issue, said concerns about market volatility around the election meant that Cuervo decided to postpone the IPO.
  Markets
  
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• Creative Woman of the Year award: have you made the shortlist?

  06-10-2016 17:48
  
  The shortlist for the inaugural Creative Woman of the Year award has been announced, a new award created by The Drum’s Dream Awards and Creative Equals.
  Creative Equals – a gender diversity ‘kitemark’ for the creative industry – and The Drum’s Dream Awards, which champion’s creative excellence, worked together to create the award to celebrate the industry’s leading female creative.
  Check out the shortlist below:
  Emma Sexton, founder and CD, Ma
  
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• Spotify forced to shut down rogue ad following user complaints about virus pop-ups

  06-10-2016 17:32
  
  Spotify is the latest platform to fall foul to 'malvertising', after the ad-supported version of its app served a campaign that presented viewers with "questionable website pop-up" in their default browsers.
  The streaming service said it has now fixed the problem, which let rogue ads automatically open virus-infected sites. 
  Several users took to Twitter to complain about the issue, with one requesting direct support on Spotify's own website who called the situation "pretty alarming".&
  
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• Willie's Cacao adds three bars and revamps packaging

  06-10-2016 17:31
  
  The new variants include Milk of the Stars Indonesian Surabaya milk chocolate
  
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• Uprooting insights: how the GDPR is driving a data centre migration

  06-10-2016 17:25
  
  Digital data was only just beginning to be a big deal when the European commission (EC) produced its first Data Protection Directive in 1995. Two decades later, the zettabyte era is almost here and stored data volumes are growing four times faster than the global economy. In the face of such rapid development, the EC’s decision to create a General Data Protection Regulation (GDPR) is not a revolution or a surprise, but a necessary upgrade. And despite Brexit, it will bring changes for us a
  
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• UCL wants its funding campaign identity to ‘disrupt not complement’ its corporate look

  06-10-2016 17:00
  
  University College London (UCL) is rolling out a new global Philanthropy and Engagement campaign with an identity that has been created to be radically different from its corporate one.
  The university is aiming to raise £600m for research, transformative capital projects and expanded student support. The money will be used on four priority areas: health, students, London and Disruptive Thinking.
  Branding agency Lambie Nairn was tasked with creating a brand identity which captured the
  
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• In a post-kickback ad world, advertisers must regain control and accountability

  06-10-2016 16:50
  
  This summer the ANA released a damning report on non-disclosed agency practices, laying out some harsh allegations and shining a light on the fact that rebates and kickbacks are happening within the industry, and according to the report, at great cost to advertisers. The organization followed its initial investigation with some transparency guidelines aimed at agencies, but exactly how much change the report itself truly inspires isn’t immediately clear.
  The real conversation to be had goi
  
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• In a post-kickback ad word, advertisers must regain control and accountability

  06-10-2016 16:50
  
  This summer the ANA released a damning report on non-disclosed agency practices, laying out some harsh allegations and shining a light on the fact that rebates and kickbacks are happening within the industry, and according to the report, at great cost to advertisers. The organization followed its initial investigation with some transparency guidelines aimed at agencies, but exactly how much change the report itself truly inspires isn’t immediately clear.
  The real conversation to be had goi
  
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• Channel 4 marks National Poetry Day by broadcasting poems from young refugees between shows

  06-10-2016 16:30
  
  To celebrate National Poetry Day today (6 October), Channel 4 has enlisted special refugee guest announcers to take over its on-air continuity. 
  18-year-old Vivien Urban from Hungary and 19-year-old Shukria Rezaei from Afghanistan are the two young poets chosen to be the voices of the network to mark the occasion. For one day only, the pair will be reciting their own poems on-air ahead of shows like Gogglebox and Hollyoaks.  
  After moving to the UK in their early teens, the p
  
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• Cadbury to debut new Milk Tray Man in epic launch ad

  06-10-2016 16:17 via campaignlive.co.uk
  
  The new Cadbury Milk Tray man appears in his first ad for the chocolate brand tomorrow in an epic film to launch a £3m campaign.
  
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• Watch: Chivas Regal hopes to inspire new generation of Scotch drinkers

  06-10-2016 16:15 via campaignlive.co.uk
  
  Coinciding with London Cocktail Week, luxury whisky brand Chivas Regal has launched a pop-up bar in the Truman Brewery, where guests are invited to blend their very own Scotch.
  
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• Hershey's moves into biscuits with new Reese's Rounds

  06-10-2016 16:02
  
  The new biscuits represent Hershey’s first entry into the category
  
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• Brexit impact is set to drive up salad price

  06-10-2016 15:39
  
  Virtually all the UK’s supply of salad is imported from Europe during the winter
  
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• Exterion to launch ultra-HD screens and new escalator ad formats across TfL stations

  06-10-2016 15:29 via campaignlive.co.uk
  
  Exterion Media and Transport for London have unveiled Hello London, a one-stop shop for London Underground advertisers, as well as new ad formats.
  
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• Publishing giants BBC, BuzzFeed and Mail Online outperformed by Goal.com on social media

  06-10-2016 14:38
  
  Football news site Goal has claimed the accolade of the most shared publisher on social media after outperforming the likes of the BBC, BuzzFeed, New York Times and Mail Online in a recent study.
  The Perform Group-owned title’s coverage of the world’s most popular sport, in addition to its 19 languages and 37 local editions, helped it secure the top spot in the study which set out to determine which publisher generated the most shares across social media.
  US-based digital marketing a
  
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• Friels cider gets first cans and new hop-based brew

  06-10-2016 14:34
  
  The new format aims to tap rising consumer interest in premium cider in cans
  
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• Hofmeister beer to return as a craft ale

  06-10-2016 13:44
  
  The beer was registered with the Intellectual Property Office at the end of August
  
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• Adelie Foods links with brewer Toast Ale to fight food waste

  06-10-2016 13:44
  
  Toast Ale is brewed by Hambleton Brewery using surplus bread from bakeries, delis and sandwich manufacturers
  
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• Princes picks up first MSC certification for its branded tuna

  06-10-2016 13:44
  
  Tuna caught in sustainable Pacific fishery to go on sale from start of 2017
  
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• Delamere Dairy adds sheep milk and cheese lines

  06-10-2016 13:44
  
  Delamere Dairy’s Natural Sheep Yogurt is sourced from a single herd in Lancashire
  
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• Amazon to open 14th fulfilment centre in Daventry in 2017

  06-10-2016 13:44
  
  Opening will push Amazon’s UK workforce over the 18.000 mark
  
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• Rubicon Project taps Google's Tom Kershaw for chief product and engineering officer role

  06-10-2016 13:30
  
  Rubicon Project has tapped Google's Tom Kershaw to take on the role of chief product and engineering officer.
  Effective immediately, the appointment will see the executive assume responsibility for the oversight of all aspects of the firm's product development, platform strategy, product design, prioritization, and go-to-market planning.
  He will also be responsible for overseeing the ad tech outfit's engineering capabilities based out of the firm's head offices in Los Angeles where he
  
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• Snact and TIPA launch compostable bags for fruit jerky

  06-10-2016 12:36
  
  The new bags decompose within 180 days
  
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• Sainsbury's Arnison, Pity Me, Durham: G33 store of the week

  06-10-2016 12:36
  
  I have previously won it while I was working in branches in the North East and London and now I’ve won it twice in this store
  
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• Natoora opens 'shop within a shop' in Selfridges food hall

  06-10-2016 12:36
  
  The ‘shop within a shop’ builds on the brand’s ambition “to make better-tasting fruit & vegetables available to everyone”
  
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• BBDO Worldwide looks to draw on talents of influencers, filmmakers and more as it launches agency crowdsourcing platform, Flare Studio

  06-10-2016 12:34
  
  In light of the increasing demand for video content from brands, BBDO Worldwide has launched what it believes to be the first ever agency, or network, crowdsourcing platform. 
  The group has unveiled Flare Studio, a curated crowdsourcing initiative which will create "diverse and authentic," video content for online audiences. The offering will be led by AMV BBDO out of London, giving clients access to a global talent pool of creatives, influencers, filmmakers, production companies and m
  
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• BBDO Worldwide looks to draw on talents of influencers, filmakers and more as it launches agency crowdsourcing platform, Flare

  06-10-2016 12:34
  
  In light of the increasing demand for video content from brands, BBDO Worldwide has launched what it believes to be the first ever agency, or network, crowdsourcing platform. 
  The group has unveiled Flare Studio, a curated crowdsourcing initiative which will create "diverse and authentic," video content for online audiences. The offering will be led by AMV BBDO out of London, giving clients access to a global talent pool of creatives, influencers, filmmakers, production companies and m
  
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• The FT does not believe video is the panacea for publishers, instead pinning its hopes on speed and personalisation

  06-10-2016 12:25
  
  The Financial Times has stripped its site of third-party software and rebuilt it from the bottom up, focusing on personalisation in the hope this will boost user engagement. This is what the FT believes will get ease it through a tough publishing market, instead of pinning all hopes on video.
  The site has been developed with two key features in mind; speed and personalisation. Rather than structuring the site around a traditional editorial hierarchy of content, stories are presented in topics, w
  
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• Watch: House of Peroni brings 'Amare L'Italia' to London Cocktail Week

  06-10-2016 12:20 via campaignlive.co.uk
  
  Peroni Nastro Azzurro has gathered renowned mixologists for House of Peroni, a pop-up taking place atLondon Cocktail Week to serve specially created cocktails inspired by their love of Italy.
  
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• Absolut Vodka names BBH London as global creative agency

  06-10-2016 11:53
  
  BBH London has been appointed as Absolut's lead global creative agency following a competitive pitch.  The creative shop will pick up the business from Sid Lee which is understood not to have repitched for the account. 
  BBH has now been tasked with developing the next phase of the Pernod Ricard-owned brand's #AbsolutNights campaign across all markets. The initiative, which launched in 2014 seeks to "reimagine and reinvent" the nightlife scene by challenging the 
  
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• Amber Rudd's foreign workers plan will hurt marketing – the UK should be home to the world's best talent

  06-10-2016 11:38
  
  Apparently London's open for business. Unfortunately the new home secretary didn't get the memo.
  Mayor Sadiq Khan asked the capital's creative businesses for their help in launching his London is Open campaign after this summer's Brexit vote, and the industry responded. From top to bottom, we overwhelmingly voted Remain, believing that we must protect our right to acquire talent wherever we can find it.
  But now home secretary Amber Rudd has drawn new battle lines. The latest minister t
  
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• US broadcasters to miss out on political ad windfall as frugal Trump tightens purse strings

  06-10-2016 11:29
  
  Donald Trump is tightening his purse strings as his campaign enters the final furlong of a dramatic race for the White House, refusing to splurge on TV ad spending.
  Trump’s box office appeal means he can command record audiences during debate appearances on the networks, most recently during last week’s face off with Hilary Clinton in which 84m people tuned in to watch – a record for a presidential debate.
  This has helped lift audiences at likes of CNN and Fox News, both of whi
  
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• Boeing CEO pledges to ferry first astronauts to Mars

  06-10-2016 10:58
  
  Boeing CEO Dennis Muilenburg has sought to bring upstart rival SpaceX back down to Earth by insisting that the aerospace juggernaut would develop the first rocket capable of transporting astronauts to Mars.
  The intervention is a clear rebuke to increasingly audacious claims made by SpaceX founder Elon Musk who aims to establish a human colony on the Red Planet by 2024.
  Speaking at the ‘What’s Next’ tech conference in Chicago Muilenburg said: “I’m convinced that the
  
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• NatWest gets back to its roots with retro logo

  06-10-2016 10:56
  
  NatWest has delved in to its 1968 guidelines and introduced a new logo based on the original icon that was introduced when the bank was first formed as National Westminster Bank Limited.
  The 3D logo was originally designed as three interlocking cubes to represent the “coming together of three separate banks”, which at the time were National Provincial Bank, Westminster Bank and District Bank.
  The new logo is now being used as a building block for a new graphic system featuring colour
  
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• Mark Zuckerberg teases big Oculus Rift reveal later today

  06-10-2016 10:28
  
  Facebook founder and virtual reality acolyte Mark Zuckerberg has promised to reveal ‘something new’ for the Oculus Rift VR headset during today’s Oculus Connect presentation.
  In a teaser Facebook post accompanied by a photo of Zuckerberg wearing a Rift and motion control the social media founder said: “Getting ready to demo something new we've been building in virtual reality.”
  Facebook has a team of developers working on the development of ‘social’ virt
  
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• McDonald’s, Unilever and Gatorade among the first to run Snapchat API campaigns

  06-10-2016 10:20
  
  McDonald’s, Unilever and Gatorade are among the first advertisers to purchase Snapchat ads via third parties in what appears to be a test of the app’s programmatic potential.
  Rather than rush to explore that potential, the mobile messaging app is carefully testing automated ads with a select number of brands. These include Gatorade and Nissan in the US, both of which are buying ads via 4C, while McDonald’s is purchasing inventory in Australia through Brand Networks. The UK and
  
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• Media Bites 6 October: Tesco, Euro Garages, AG Barr

  06-10-2016 10:15
  
  “Tesco crisis is over as profits and sales jump” is the headline in The Times (£) this morning.
  
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• City snapshot: Tesco shares hit 14-month high as City backs trading progress

  06-10-2016 10:15
  
  Tesco shares rose almost 10% yesterday to reach their highest point since August 2015 after strong half year results showed Dave Lewis’ turnaround plan is on track. Plus the FTSE slides back despite the weakening pound and all the rest of the news from the City.
  
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• Morning Bulletin: App Store ads, Paddy Power bets on Hispanics & Samsung ups AI game

  06-10-2016 10:00
  
  Today we take a look at Apple’s decision to begin running ads on its App Store for the first time before heading across the pond to look at newly merged betting business Paddy Power Betfair’s strategy for winning over Hispanic punters. We also look at Samsung’s latest AI acquisition as it seeks to refine its smartphone voice assistant.
  Retail Week identifies a ‘drastic’ decline in shop prices which have been driven south by marked deflation in clothing according to
  
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• Hootsuite launches global social media skills platform

  06-10-2016 08:22
  
  Social media management platform Hootsuite plans to upskill the world in social media as businesses shift from placing the job in the hands of interns and into a more strategic role.
  The Hootsuite Academy launches globally today, giving people access to videos, resources and industry certifications. Hootsuite has partnered with organisations such as the Mayo Clinic and academic institutions such as Syracuse University’s Newhouse School to offer recognised, academic and industry-specific so
  
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• TalkTalk fined £400k in customer data theft probe

  06-10-2016 08:11 via campaignlive.co.uk
  
  TalkTalk has been fined £400,000 for below-par online security after more than 150,000 customers' personal data was stolen.
  
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