FMCG news

• Five takeaways from Drew Barrymore, Facebook, Mondelez & more at Advertising Week New York 2016

  30-09-2016 20:48
  
  As the curtain closes on Advertising Week New York 2016, The Drum has rounded up five key moments from the event that you need to know about. Words by Minda Smiley and Natalie Mortimer.
  Marketers talk diversity, mobile and the future of marketing
  During a conversation with Facebook’s vice president of global marketing solutions Carolyn Everson, PepsiCo’s Brad Jakeman and JPMorgan Chase’s chief marketing officer Kristin Lemkau discussed some of the industry’s most pressing
  
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• Five takeaways from Advertising Week New York 2016

  30-09-2016 20:48
  
  As the curtain closes on Advertising Week New York 2016, The Drum has rounded up five key moments from the event that you need to know about. Words by Minda Smiley and Natalie Mortimer.
  Marketers talk diversity, mobile and the future of marketing
  During a conversation with Facebook’s vice president of global marketing solutions Carolyn Everson, PepsiCo’s Brad Jakeman and JPMorgan Chase’s chief marketing officer Kristin Lemkau discussed some of the industry’s most pressing
  
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• Seattle, Portland and other US cities named “knowledge capitals” by Brookings

  30-09-2016 20:20
  
  Two cities at the top left corner of the United States have been named “Knowledge Capitals” by the Brookings Institution. Seattle and Portland were two of 19 cities in the US and Europe named in the global report, “Redefining Global Cities,” authored by Jesus Leal Trujillo and Joseph Parilla.
  The report examined 123 of the world’s largest metropolitan economies and broke them down into seven categories: Global Giants, Asian Anchors, Emerging Gateways, Factory China,
  
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• Chobani food incubator supports food entrepreneurs

  30-09-2016 20:13
  
  Chobani, the New York-based yogurt producer, is making plenty of news lately. It’s lauded brand recently named Wieden+Kennedy as its agency of record, after over a year of doing its marketing in house. And its growth has it just about ready to take over the number two spot in the market, knocking General Mills’ Yoplait to number three.
  Now, Chobani LLC, continuing its push to promote “Delicious, Nutritious, Natural and Accessible (DNNA)” food, is backing efforts by food e
  
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• Frontier Communications Corp. lays off 250 in mid-level management

  30-09-2016 19:03
  
  Frontier Communications Corp. has terminated 250 mid-level management across the US, according to The Chicago Business Journal.
  According to Frontier spokesman Bob Elek, the layoffs were for management positions and occurred as Frontier was "shifting the focus from the acquisition to synergies of scale."
  In March, Frontier acquitted Verizon Communications Inc. for $10.54bn to gain the wireline operations providing services to residential, commercial and wholesale customers in Florida, Texas and
  
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• When less (data) is more

  30-09-2016 19:00
  
  Knowing where your consumers are in the purchase funnel helps brands identify how much data to apply to targeting. Catherine Hallam, director of data products at Videology, explains how using data too stringently also limits opportunities.
  The volume of data being produced today is staggering. Allegedly mankind now produces as much data every day as it did from the beginning of time until 2013.
  Whether or not that is hyperbole, brands do certainly need to try and develop a data strategy that can
  
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• Dunkin' Donuts and Coca-Cola partner for bottled iced coffee line

  30-09-2016 18:46
  
  Dunkin' Donuts announced that it will partner with Coca-Cola Co. to launch new bottled iced coffee at US supermarkets and other stores next year.
  Coca-Cola will manufacture, distribute and sell the Dunkin' Donuts drinks, according to Dunkin' Donuts, a division of Dunkin' Brands Group Inc., said Thursday on National Coffee Day.
  This product will be the first for Dunkin' Donuts in the ready-to-drink coffee category that brings in $2.3bn in annual sales, according to Nielsen. Neither company would
  
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• Facebook moves its ad tech platform Atlas into its measurement division

  30-09-2016 18:09
  
  Facebook has moved Atlas, the ad tech platform it acquired from Microsoft in 2013, into its "marketing sciences" group as part of a restructure intended to reflect how the social network's use of the platform has evolved.
  The change will see Atlas move from Facebook’s ad tech group and will not result in any layoffs or rebranding, reported Business Insider.
  Brad Smallwood, the company's vice president of measurement and insights will now oversee the division. David Jakubowski, who was
  
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• MMT Digital welcomes Kentico being named a ‘challenger’ in the 2016 Gartner Magic Quadrant for CMS

  30-09-2016 18:07
  
  MMT Digital, the number one global partner of all-in-one enterprise marketing platform Kentico, has welcomed the software being named a ‘challenger’ brand in the 2016 Gartner Magic Quadrant for web content management.
  Kentico Software helps clients create successful websites, online stores, community sites and intranets using its integrated marketing solution. Kentico has offices in the United States, United Kingdom, Australia and the Czech Republic and more than 1,000 partners in 80
  
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• British Gas ends 14-year relationship with Carat, handing media account to MediaCom

  30-09-2016 17:48
  
  British Gas has today (30 September) announced the appointment of MediaCom to handle its media and buying account, which has been in the hands of Carat since 2002.
  MediaCom will begin work with the utilities firm from1 December. The three-year account includes the main British Gas brand, as well as its offshoots Hive, Dyno and Local Heroes. 
  The GroupM agency won the account following a competitive pitch process run by ID Comms for British Gas. The brand would not disclose the value of the
  
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• Amazon Twitch unveils Stream+ in-game gambling e-currency

  30-09-2016 17:32
  
  Amazon Game Studios has revealed a surprise in-game currency with upcoming sports fighting title Breakaway.
  During TwitchCon, an annual event celebrating video game streaming company Twitch, the Stream+ currency was briefly unveiled.
  Ars Technica reports that the currency will "integrate directly" with Twitch as the retailer looks to chase monetisation with the sale of the coins.
  Users can earn the coins by watching other streams, with the intention of using them to gamble on eSports heats.
  Twit
  
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• Vietnam's FMCG market pursues growth at home and abroad - Oxford Business Group

  30-09-2016 17:17
  Vietnam's FMCG market pursues growth at home and abroad
  Oxford Business Group
  While slowing moderately, in line with general economic trends, Vietnam's fast-moving consumer goods (FMCG) segment is continuing to expand, with strong areas of potential growth both at home and abroad. The rate of expansion of FMCG sales in ...
  
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• ESI Media opens doors to media agencies to show it does more than print

  30-09-2016 17:16 via campaignlive.co.uk
  
  ESI Media, which owns the London Evening Standard, is setting up an open-house style event to show agencies that it is more than a print business.
  
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• 8 Snapchat stats brands can't afford to ignore

  30-09-2016 17:11
  
  With a fresh rebrand of it's parent company to Snap inc. and the launch of spectacles, their video recording sunglasses. There is no doubting Snaps ambitious growth plans beyond it's popular app, positioning itself as a must use channel for brands to reach customers. These eight Snapchat stats prove just how important it should be to every marketer.
  1) Snapchat currently has over 150 million daily users , with European users accounting for 50 million of these, the US and Canada ac
  
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• People on the move: including Ogilvy Brisbane, Viacom, Engine and more

  30-09-2016 17:08
  
  This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key moves from the EMEA, APAC and North America regions below.
   
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  Engine 
  Engine has poached M&C Saatchi's Sport & Entertainment deputy managing director Dave Roberts to run its content and entertainment arm, Trailer Park London, as managing director.
  With over 20 years in the industry, Roberts leaves M&C Saatchi after eig
  
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• London Crisp Company in second crowdfunding bid

  30-09-2016 16:32
  
  The London Crisp Company has returned to the crowd for another £100,000 after winning listings in Tesco, Waitrose and Asda
  
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• Ocado and Vitality link for 'healthy food' discounts

  30-09-2016 16:30
  
  Vitality members will get free delivery on their Ocado orders if at least 30% of the spend is on healthy food
  
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• Business Jam insight: How agencies can improve their approach to new business

  30-09-2016 16:24
  
  Last week I attended The Drum Network's first Business Jam event, which included saw agency Kiwi Gray take part on a ‘Boosting Sales’ discussion panel. The room was full of eager, ambitious agencies looking for tips and advice on how to grow their businesses.
  Alongside me on the panel were Chris Donnelly from Verb Brands, Karl Heasman from Cact.us and Peter Czapp from The Wow Company. The purpose of the panel was to provide attendees with insights and ideas into how to
  
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• British Gas appoints MediaCom for UK media

  30-09-2016 16:13 via campaignlive.co.uk
  
  British Gas has appointed MediaCom to its £55m UK media account, ending a 14-year relationship with Carat.
  
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• British Gas appoints MediaCom for £55m UK media

  30-09-2016 16:13 via campaignlive.co.uk
  
  British Gas has appointed MediaCom to its £55m UK media account, ending a 14-year relationship with Carat.
  
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• JW Filshill hit by price deflation and falling tobacco sales

  30-09-2016 15:38
  
  The wholesaler, based in Glasgow, saw turnover fall 5.8% to £143m for the year ended 31 January 2016
  
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• Branded video review with RedPill: Influencer Special

  30-09-2016 15:03
  
  Every fortnight, RedPill reviews three branded videos and assesses the reasons behind their social performance.
  RedPill’s rating system scores videos across five categories (awarding a maximum of 20 per cent for each category): originality; on brand; creativity; craft; and shareability. The sum of all five scores produces a rating out of 100 per cent.
  With RedPill recently launching the Influencer Top 10 chart, which tracks and ranks successful brand-influencer partnerships by audienc
  
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• USA Today’s editorial board reveals landmark anti-Trump decision in damning article

  30-09-2016 15:02
  
  USA Today’s editorial board has for the first time publicly declared its position in a presidential election, saying that with polls indicating a close race it has to “spell out” that Republican nominee Donald Trump is categorically “unfit for the presidency".
  In a lengthy article published today (30 September), USA Today outlined the many reasons why it has revisited its no-endorsement policy.
  “From the day he declared his candidacy 15 months ago through this week&
  
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• USA Today’s editorial board reveals landmark anti-Trump decision in damming article

  30-09-2016 15:02
  
  USA Today’s editorial board has for the first time publicly declared its position in a presidential election, saying that with polls indicating a close race it has to “spell out” that Republican nominee Donald Trump is categorically “unfit for the presidency".
  In a lengthy article published today (30 September), USA Today outlined the many reasons why it has revisited its no-endorsement policy.
  “From the day he declared his candidacy 15 months ago through this week&
  
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• Ikea's UK marketing chief: 'Our role is not to be autocratic'

  30-09-2016 14:50 via campaignlive.co.uk
  
  Ikea has just closed the doors on The Dining Club, an experiential pop-up that was created to speak to people about the reality of their lives, according to UK marketing manager Laurent Tiersen.
  
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• GBK burgers compared to Donald Trump as 'a bit of an arse' in outdoor campaign

  30-09-2016 14:14 via campaignlive.co.uk
  
  Donald Trump gets a grilling in Gourmet Burger Kitchen's latest ad campaign, which lampoons the US presidential candidate by comparing him to a hamburger.
  
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• The Token Man: David Grigson, chairman at Trinity Mirror talks to Emma Perkins about 'individually making things better'

  30-09-2016 14:13
  
  Our latest The Token Man interview finds Emma Perkins, executive creative director at MullenLowe Open, interviewing David Grigson, chairman at Trinity Mirror – home to an award-winning portfolio of newspapers, websites and digital products, and employing over 6000 people across the UK.
  EP: Perhaps a good place to start is to tell me what you understand about the Token Man initiative – and why you wanted to be involved?
  DG: I wanted to be involved because gender diversity is
  
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• Martin Porter promoted to new European role at Heineken

  30-09-2016 14:08
  
  Heineken has promoted Martin Porter to a newly created role of senior director European off-trade & global customers
  
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• How UK Grocery Wholesalers could pre-empt Amazon…

  30-09-2016 14:07
  All retailers can benefit from ‘free’ business consultancy of combining general retailing expertise with their specific business problems and opportunities. Essentially, all retailers being narrow, in-depth specialists in the own business have neither the time nor the opportunity to explore (more…)
  
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• What if Amazon Entered the UK Grocery Wholesale Sector?

  30-09-2016 14:02
  Following an insightful day at the IGD Wholesaling Summit, I dared to temporarily step into Mr. Bezos’ shoes and wondered to what extent the UK Wholesaling sector might represent a potential revenue stream for Amazon. Given the ongoing retail structural (more…)
  
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• Why we’re here: TomTom, Booking.com and Shutterstock on being based in Amsterdam

  30-09-2016 14:00
  
  At less than 220 square kilometres, Amsterdam is by no means a large city. A day’s walk could lead you to the Van Gogh Museum, the Bloemenmarkt and Dam Square, but most visitors won’t realise their relatively undemanding tour will take them past the European headquarters of Tommy Hilfiger, Cisco and Tesla, as well as those of well-known Dutch companies such as Heineken, ING and Shell.
  Walk down one single street on the historic Herengracht canal and you’ll pass the offices of c
  
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• Booker backs Fresh Trader discount trial

  30-09-2016 13:51
  
  The 2,000 sq ft store in Enfield, carries 300 to 400 bulk cash & carry lines across several categories
  
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• Heston at Waitrose gets major makeover and extension

  30-09-2016 13:48
  
  Waitrose is relaunching its Heston at Waitrose range with more products and new “quirky” packaging
  
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• Business on the Move: Huawei, Toyota, Pernod Ricard

  30-09-2016 13:05
  
  Huawei Consumer Business Group, the world’s number three smartphone vendor, has appointed full service creative agency Doner London to develop communications for the brand’s flagship P9 smartphone. Doner London was handed the work following a competitive pitch.
  Toyota GB has appointed Jellyfish as the retained creative agency for its After Sales division, following a three-way pitch. As the strategic and creative partner for Toyota After Sales in the UK, Jellyfish is tasked with
  
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• US advertisers want Facebook metrics to be audited, but is this likely to have any effect?

  30-09-2016 12:50
  
  The Association of National Advertisers (ANA) used Advertising Week New York as a platform to voice brands’ dissatisfaction over this month’s furore over Facebook’s admission that it had over-reported video measurements.
  In a statement issued by the trade body, ANA chief executive Bob Liodice, said: “While ANA recognizes [sic] that 'mistakes do happen,' we also recognize [sic] that Facebook has not yet achieved the level of measurement transparency that marketers need and
  
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• Jeremy Hunt stresses Child Obesity Plan level playing field

  30-09-2016 12:44
  
  Health secretary Jeremy Hunt held talks with supermarket bosses and leading suppliers this week
  
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• Hovis pushed into £19m loss by 'poor market conditions'

  30-09-2016 12:44
  
  Hovis plunged to a £19m loss in its second year of trading since being spun out of Premier Foods as it battled to hold on to market share in a declining bakery category
  
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• A third of Brits now own coffee pod machines

  30-09-2016 12:44
  
  Nearly a third of Brits now own a coffee pod machine, a poll for The Grocer has found
  
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• Industrial sales drive McCormick UK revenues up 6.6%

  30-09-2016 12:44
  
  US spices and sauce giant McCormick saw a 6.6% uplift in sales from its UK division last year, although the proportion of its sales booked in the UK market fell back
  
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• Mr Porter launches 'first of its kind' shoppable Apple TV app

  30-09-2016 12:33
  
  Mr Porter is launching a shoppable app for Apple TV, which it claims is a first in luxury content and commerce.
  The app pulls in short films and exclusive videos from the retailer’s weekly shoppable digital magazine The Journal. Among the first videos available include tutorial ‘How to Iron a Shirt’ and the behind the scenes documentary ‘24 Hours with...Public School.’
  The Apple TV app can automatically download when the Mr Porter iOS version is downloaded for iPhon
  
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• Online ads need to be on screen for at least 14 seconds to be seen, finds eye-tracking study

  30-09-2016 12:32
  
  For an online ad to be looked at for just one second it needs to be viewable for at least 14, according to a recently conducted eye-tracking study.  
  The study – which was carried out by InSkin Media, Research Now and Sticky and involved 4,300 consumers – found that ads achieving at least one second of gaze time are, on average, viewable for 26 seconds. For an ad to receive two seconds gaze time the average viewability is 33 seconds, while anything over three seconds gaze time w
  
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• iCrossing hires iProspect’s Alistair Dent as chief media officer

  30-09-2016 12:18
  
  Digital marketing agency iCrossing has appointed Alistair Dent as its chief media officer.
  iCrossing’s chief executive,  Mark Iremonger, said: “This is a significant hire for us. Alistair's broad and deep experience of paid media, combined with his charisma and drive gives us the leader we need for our media discipline.”
  Dent’s previously held the role of head of product strategy at iProspect, where he was responsible for the driection of the service portfolio across
  
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• M&S Confirms Food Tie-Up With British Airways

  30-09-2016 12:13
  Marks & Spencer has confirmed reports earlier this month that its sandwiches and snacks will be sold on British Airways flights. The move comes as BA overhauls its policy of providing free food and drink on board all its flights (more…)
  
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• Shazam hits 1bn downloads and returns to profitability as ads pay off

  30-09-2016 12:11 via campaignlive.co.uk
  Shazam has hit one billion app downloads and returned to profitability, after expanding beyond basic music recognition into brand advertising.
  
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• Scotmid Outperforms Sluggish Scottish Retail Market But Warns Of Tougher Times Ahead

  30-09-2016 12:09
  Scotmid has posted relatively solid first half results against the background of a sluggish Scottish retail market, although it warned that it faces more challenging times ahead as a result of higher wage bills and the Brexit vote. During the (more…)
  
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• Nisa Appoints New Chairman And Delivers Positive Financial Report

  30-09-2016 12:06
  At its AGM yesterday, Nisa Retail announced the appointment of its new Chairman and revealed that its recent recovery in trading results was continuing. Peter Hartley has been appointed as independent non-executive chairman following the resignation of Christopher Baker earlier (more…)
  
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• Consumer Confidence Returns To Pre-EU Referendum Levels

  30-09-2016 12:04
  Despite mounting concern in business community over the impact of Brexit, latest data appears to suggest that consumers have recovered from the initial shock of the vote to leave the EU. GfK’s Consumer Confidence Index increased by six points this (more…)
  
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• New him! Study Outlines Hot Opportunities In Food To Go

  30-09-2016 12:02
  Hot options in food to go hold untapped potential, according to new research from him! research & consulting. Its Food To Go study reveals that half of shoppers agreed that including a hot drink in a meal deal would make (more…)
  
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• Aldi Crowned Supermarket Of The Year

  30-09-2016 12:00
  Aldi has topped off another successful year by being crowned ‘Supermarket of the Year’ at the esteemed Retail Industry Awards, judged by an independent panel of industry experts. It beat off runner-up Waitrose and claimed the prize for second year (more…)
  
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• Asda Names New Head Of BWS

  30-09-2016 11:58
  Asda has promoted Andrew Tiffin to head up its Beers, Wines And Spirit (BWS) team, replacing Tracy Ford who has moved to another part of the business. Tiffin has worked at Asda since 2005 with his most recent role being (more…)
  
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