FMCG news

• Boston Red Sox star David Ortiz gives fans a good laugh in Lyft's "Under Cover" video

  28-09-2016 19:48
  
  David Ortiz may be known in Boston as "Big Papi" — the man who has brought home three championships, including the first World Series title in 86 years — but to a few unsuspecting Lyft riders, he was just Donnie.
  Following in the footsteps of Demi Lovato, DJ Khaled, and Shaquille O’Neal, the legendary baseball star, who is retiring at the end of the season, threw on a disguise and picked up some Lyft passengers. 
  The Lyft video, entitled "Under Cover", featuring
  
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• ‘The smallness of the box is actually liberating’: Deutsch’s Favat, ANDYs chair, on bravery

  28-09-2016 19:32
  
  The Advertising Club of New York named Pete Favat the 2017 Chairman of the International ANDY Awards. Favat, North America chief creative officer at Deutsch, takes over the first major show of the awards season, seeking what it takes to be brave in advertising.
  “Pete is a creative visionary and his energy is contagious. We’re excited to have him lead the global jury,” said Gina Grillo, president & CEO, The Advertising Club of New York and International ANDY Awards. &ld
  
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• Netflix will debut issues-focused childrens' television show on Oct. 1

  28-09-2016 19:26
  
  Netflix is moving into a sub-category for kids with the announcement today of the premiere of a children's TV series entitled Mack & Moxy which was created to showcase important issues like Autism inclusion, literacy, hunger, wildlife preservation, emergency preparedness, STEM education, the power of play, the great outdoors and more. Made in part with non-profit backing and populated by real-life celebrities, the show is for children ages three to seven and will launch on Netflix just
  
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• News Corp takes $10m stake in AppNexus as part of a wider $31m funding round for the adtech outfit

  28-09-2016 18:42
  
  Programmatic advertising outfit AppNexus has closed a $31m round of funding, with News Corp now among its major investors, furthering its interest in adtech by contributing $10m to the latest round.
  The announcement was made today (28 September) and follows last week’s $1bn IPO from fellow adtech outfit The Trade Desk.
  As part of the partnership, AppNexus’ full suite of technology products are being made available to News Corp's media brands, several of which already employ the AppNe
  
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• Investors back AB InBev/SABMiller deal as mooted protest fails to materialise

  28-09-2016 17:50
  
  SABMiller investors overwhelming backed the multi-billion takeover offer from AB InBev this morning, dispelling concerns that activist hedge funds would try to derail the deal.
  
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• TubeMogul attempts to simplify adtech with latest update

  28-09-2016 17:44
  
  Programmatic media trading of video ads is on the rise, prompted in part by publishers’ anticipation of the increased yield promised by video ad units, and advertisers' willingness to experiment with the potential engagement possibilities offered up by recent improvements with said formats.
  A recent report by The Drum and The Trade Desk demonstrated that 80 per cent of media agency staff were preparing for an increase in demand for such inventory from clients. Fragmentation in the adtech s
  
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• Shakers and makers: two types of influencer that can drive fame, reach, action and conversion

  28-09-2016 17:43
  
  'Shaken, not stirred' is the iconic image of James Bond's preferred drink that influences millions of people when ordering a martini. The same theory can be applied to the rapidly expanding 'influence' economy released today by Time Out which reveals two new types of influencers. 'Shakers', the professional bloggers, social media stars and celebrities, defined and motivated by their large social followings and 'makers' a group largely ignored by advertisers despite being hugely effective at driv
  
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• Justin King to speak at The Leadership Symposium 2016

  28-09-2016 17:41
  
  Themes discussed will include technology, innovation, emerging talent and the nature of leadership itself
  
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• Lidl adds French collection to Wine Cellar promotion

  28-09-2016 17:30
  
  The promotion features 42 limited edition wines
  
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• Canals, coffee shops, creativity: Is Amsterdam the marketer’s Shangri-La?

  28-09-2016 16:50
  
  As The Drum launches its 2016 supplement all about Amsterdam, we talk to the creatives – both ex-pat and local – that form the city’s marketing scene.
  Representatives from the likes of JWT Amsterdam, Finch Factor and DDB & Tribal discuss what it’s really like to live and work in the Dutch metropolis, covering off its easy pace of life, proclivity for English and ability to produce good beer. 
  The documentary also tackles the challenges the city faces in terms of
  
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• David Lawlor takes over as Kellogg's UK & Ireland MD

  28-09-2016 16:48
  
  He comes from the company’s Russia operation to replace Jonathan Myers
  
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• Marketing New Thinking Awards 2016: the full results

  28-09-2016 16:46 via campaignlive.co.uk
  
  Channel 4's innovative promotion of its Humans show, has won the Grand Prix at the Marketing New Thinking Awards 2016, in partnership with Sky Media.
  
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• The Marketing Agencies Association, DigitasLBi and scholars unite to define what ‘collaboration’ means in marketing today

  28-09-2016 16:20
  
  The Marketing Agencies Association (MAA) and DigitasLBi have joined with scholars from University of Cambridge, UCL School of Management and Dotworks to come up with a robust definition of collaboration for modern marketers.
  The success of the venture is predicated on how many agencies across the industry complete a 15-minute survey on what collaboration means to them. From these responses, the participating parties hope to define the value of collaboration within the industry, revealing wh
  
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• L'Oréal offers balm for men with tattoos

  28-09-2016 16:03
  
  L’Oréal Paris has unveiled the latest addition to its Men Expert range
  
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• A brave new media quality world

  28-09-2016 16:03
  
  Over the last year, from reading the digital marketing news, it may seem that our industry is plagued with quality issues. Looking at a piece of research undertaken by OpenX in May 2015 into quality in the marketplace, the report found that 94 per cent of marketers think quality is a serious issue, especially in programmatic advertising. Media quality issues are an ever-growing area of concern for the digital advertising industry and a main cause of hesitation for those wanting to invest further
  
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• Building an ‘Intrapreneurial’ Culture: How to create an agency fit for the next generation of talent

  28-09-2016 16:01
  
  ‘Intrapreneurial’ is term coined by JFDI, what does it actually mean?
  In the creative space we occupy, we all accept the notion of entrepreneurialism. That ‘can-do and I’ll find a way’ innate attitude and passion that helps build not only strong working relationships with colleagues, but also enduring relationships with our clients.  All successful agencies have an accepted entrepreneurial spirit at heart.
  In recent times however, what has become even more fund
  
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• Armagh Cider to launch two brands into UK supermarkets

  28-09-2016 16:00
  
  Northern Ireland’s Armagh Cider Company is gearing up to expand beyond the province
  
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• Mike Black of Brass retires after 40 years in marketing

  28-09-2016 15:50
  
  Mike Black, managing partner at Leeds marketing agency Brass, has retired after a 40-year career in marketing.
  Mike started his marketing career in 1976 at Garratt Baulcombe in Nottingham as a junior copywriter, moving to Graham Poulter Associates in 1980, before joining Brahm as a senior copywriter on 28 November 1983. At the point of retirement, Mike will have spent 32 years at Brass (previously Brahm) of which 15 have been as a board director.
  Upon the eve of his retirement, John Morgan, chie
  
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• If millennials don’t vote at all, Donald Trump will win the 2016 election, according to MTV Insights

  28-09-2016 15:40
  
  The power of the millennial vote has never been more apparent. Original research from MTV Insights estimates that if no millennials vote in the 2016 election, Donald Trump will win with 44 percent of the vote versus 41 percent for Hillary Clinton. If all millennials vote, Clinton wins 44 percent to Trump’s 39 percent. And if only half of millennials vote, the race will remain too close to call (43 percent Clinton vs. 41 percent Trump).
  To encourage voter registration, MTV brought back its
  
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• Managing the data points: How to navigate the new customer journey?

  28-09-2016 15:39
  
  It’s vital for marketers to understand how and why customers progress from one stage of the buying journey to the next. What moves someone from considering a product to buying it? How do you connect all the data points in between?
  The reality is that a customer journey is made up of moments. Research has found that a car buyer can have 900 digital interactions before purchase. Nevertheless, we like to look at the customer journey broadly as taking place in stages, including awareness, purc
  
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• Whoever buys Twitter needs to deal with impossible conundrum of ridding it of its trolls.

  28-09-2016 15:26
  
  For years there have been rumors of an acquisition when it comes to my own personal favorite social media platform - Twitter. Amidst continued reports of a plateau of its userbase, a need to figure out other revenue streams and investment in live content streaming it has spent the last couple of years changing its team at the top without turning things around to any great degree. 
  One thing that Twitter doesn't seem to have come any further to solving that is at the forefront of i
  
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• Geraldine Phillips and Sarah Baldwin join Noble Foods

  28-09-2016 15:02
  
  Phillips is marketing director for the shell egg division, while Baldwin is Gü Puds MD
  
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• Under Armour creates Snapchat game featuring Cam Newton

  28-09-2016 14:54
  
  In an eerie forest, Cam Newton uses his fanciful footwork to run and hit his way through his obstacles in Under Armour’s “It Comes From Below” campaign. But UA is kicking it up a notch with a game version found in Snapchat’s Discover, where you can play as Cam Newton and led him through the obstacles.
  "We feel like there are multiple ways into our core audience to help demonstrate the power of footwork and the power of the products that we create around them," said Jim Mo
  
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• The Drum's Social Buzz Awards nominations revealed - see who's made it on to the shortlist for 2016

  28-09-2016 14:32
  
  The nominations for The Drum's Social Buzz Awards 2016 have been announced, shining a light on the best social media campaigns from the past 12 months. 
  Now in their sixth year, the awards celebrate the crème de la crème of social media communications by rewarding effective initiatives and strategies from brands, individuals and agencies across the UK. 
  Leading the shortlist this year is TMW Unlimited with 15 nominations. The London-based agency is up for prizes
  
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• Sainsbury's results: What the analysts say

  28-09-2016 14:01
  
  For two years, Sainsbury’s defied the economic gravity of Britain’s supermarket shootout. The brand has come down to earth with a bump
  
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• Farmers call for Adjudicator-style body to monitor Europe

  28-09-2016 14:01
  
  NFU president Meurig Raymond says UK suppliers need same protection in EU as they get in UK
  
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• Carlsberg unveils prototype of Green Fibre Bottle

  28-09-2016 14:01
  
  The brewer’s fibre-based packaging was revealed at the Sustainable Brands 2016 conference
  
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• US Creative Works: Featuring Deutsch, RPA, Saatchi & Saatchi New York and more

  28-09-2016 14:00
  
  Welcome to The Drum's US Creative Works.
  As always, this section is dedicated to showing the best creative work in North & South America and gives you, the reader, the chance to decide which work we feature as our US 'Creative Work of the Week.'
  To vote for your favorite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, September 28.
  To submit work for future publication, contact M
  
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• Little Dish adds three soups to toddler food line-up

  28-09-2016 13:40
  
  The NPD comprises three variants: Tomato, Chicken & Veg, and Carrot & Butternut
  
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• Eight out of 10 independents back community projects says Axa

  28-09-2016 13:27
  
  More than half of retailers surveyed said they actively lobbied the local council for local infrastructure improvements
  
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• Everything you need to know about content marketing: 'Quality, well-distributed content is here to stay'

  28-09-2016 13:20
  
  If 2015 was the year that brands finally woke up to the power of content marketing, particularly that delivered digitally, 2016 will mark the time that marketers realise the associated importance of data and distribution?
  Ben Pheloung, head of demand, EMEA at PulsePoint, says: “We have always said that content is king, but now brands are realising that data, distribution and context are just as vital. Your content means nothing if nobody sees it.”
  His comments come in the final episo
  
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• How can startups beat FMCG giants? An interview with Cornerstone's founder - Econsultancy (blog)

  28-09-2016 13:13
  
  How can startups beat FMCG giants? An interview with Cornerstone's founder
  Econsultancy (blog)
  I caught up with founder Oliver Bridge to discuss, inevitably, Dollar Shave Club, but also how startups are well positioned to disrupt FMCG markets. Here's what he had to say... N.B. Oliver is speaking on the customer experience stage at Festival of ...
  
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• Mondelez senior marketer exodus continues as Sonia Carter departs

  28-09-2016 13:03
  
  Mondelez International's head of digital and social media for Europe Sonia Carter has left the business, marking the latest high profile departure from its global marketing team.
  Carter told The Drum that her decision comes after five “fantastic years”. However, she declined to comment on what her next move will be.
  As one of Mondelez’s most well-known marketers, Carter played a key role in establishing the business and its brands among the more forward-thinking FMCG adver
  
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• AOP survey finds publishers increasingly positive, despite economic headwinds

  28-09-2016 12:57
  
  Despite the rising tide of ad blocking, increased commoditisation of display advertising, plus economic uncertainty surrounding Brexit, publishers are (publicly at least) increasingly positive when it comes to their revenue outlook, with most pinning their hopes on video advertising inventory.
  Four out of five UK publishers anticipate positive growth in the next 12 months, according to the latest findings from the AOP’s Digital Publishers Revenue Index (DPRI).
  The DPRI – a quarterly
  
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• Why brands are learning to be oblique to connect with their audiences

  28-09-2016 12:56
  
  Earlier this year, Real Life magazine launched online exploring living with technology (with the emphasis on living).
  Its editor-in-chief Nathan Jurgenson is a social media theorist, contributing editor at the New Inquiry and a researcher at Snapchat. This isn’t a fast-news pop-tech site, the writing is thoughtful, personal and intelligent. Its writers hail from the New York Times, the Guardian and the Atlantic amongst others and are accompanied by a raft of academics, professors and autho
  
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• AB InBev closer to landmark merger with SABMiller as shareholders accept $103bn bid

  28-09-2016 12:45
  
  SABMiller’s shareholders have approved a potential takeover from drinks rival Anheuser Busch InBev (AB InBev) in what could form one of the world’s largest mergers ever.
  The revised deal follows SABMiller rejecting a $79bn bid from AB InBev in July, with the latter now looking to offer as much as $103bn.
  A total of 95 per cent of SABMilller shareholders approved the bid.
  On this AB InBev chief executive Carlos Brit said: “We are pleased that our sh
  
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• Men are more likely to complain about ads than women, says ASA

  28-09-2016 12:39
  Men in the UK are more likely than women to complain about advertising, according to figures from the Advertising Standards Authority (ASA). 
  The British regulator's annual complaint figures have revealed that 56 per cent of issues raised in 2015 were filed by men, while 42 per cent were raised by women. The remaining percentage didn't specify their gender. 
  The research also found significant differences in the issues that men and women were most likely to complain about. Females lodg
  
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• Bestway launches Christmas confectionery deals for indies

  28-09-2016 12:28
  
  A brochure is now being mailed out to customers detailing the full Christmas range and promotions
  
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• Yvonne Fennell joins Spar as retail development manager

  28-09-2016 12:28
  
  Fennell spent more than 17 years as a business channel controller for lottery operator Camelot
  
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• Shoppers want retailers to better flag up low or no-sugar lines

  28-09-2016 12:28
  
  A poll of 1,000 people found 84% wanted it to be easier to find items to help them follow a low-sugar diet
  
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• Müller and Organix in trademark spat over ‘Goodies’

  28-09-2016 12:28
  
  The yoghurt brand has predicted an “amicable” conclusion
  
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• Dunnes Stores draws level with Tesco in Ireland

  28-09-2016 12:28
  
  Dunnes and Tesco now each account for 21.6% of the Irish grocery market
  
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• Beri Cheetham leaves Leo Burnett for ECD role at The Gate

  28-09-2016 12:23 via campaignlive.co.uk
  
  The Gate has lured Beri Cheetham away from Leo Burnett to become the agency's executive creative director.
  
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• ASA bans Stuart Pearce Carlsberg ad for promoting drinking in an 'unsafe and unwise' location

  28-09-2016 12:18
  
  The Advertising Standards Authority (ASA) has slapped Carlsberg with a ban over an ad which seen former England player Stuart Pearce delivering beer to a building site. 
  Following a complaint from Alcohol Concern the campaign has been quashed by the watchdog for promoting drinking in "unsafe and unwise" location. 
  The video showed Pearce and a delivery driver arriving at a building site with a giant crate of Carlsberg to present to the builders on the site as a surprise. After the
  
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• Chris Rowlands of Think Money Group joins Click Consult

  28-09-2016 12:16
  
  Chris Rowlands, who previously headed up SEO at Think Money Group, has been welcomed into search marketing agency Click Consult’s Senior Organic Search Team.
  Chris has over nine years’ experience in SEO, having honed his technical and strategic expertise at MoneySuperMarket.
  Chris says of the decision: "I'm delighted to be joining such a talented and forward thinking team with a wealth of experience in their field. During my time working in the industry, I've witnessed the ever-
  
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• Tinder lets you skip the swiping queue with ‘Boost’ add on

  28-09-2016 12:13
  
  For those unlucky in love, Tinder is testing a new feature that gives users an instant advantage in tallying up matches with bae.
  As part of its monetisation drive, the dating app is giving users the chance to ‘Boost’ their profile to the front of the local queue, helping it reach more people for a half an hour window.
  Tinder claims that during that window, profiles will garner up to ten times more views, a surefire way to increase potential matches.
  Tinder Plus subscribers will be g
  
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• How Digital Futures plans to put 100 young adults into a digital work placement in one day – with your help

  28-09-2016 12:12
  
  The UK is facing a digital skills crisis. That was the warning from MPs this summer when they revealed how the UK needs to find another 745,000 workers with digital skills by 2017 or the country’s productivity and competitiveness would be at risk.
  The Commons Science and Technology Committee’s damning report details how how 22 per cent of IT equipment in schools is ineffective, a mere 35 per cent of computer science teachers have a relevant qualification and only 70 per cent of the r
  
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• Booker Group managing director and heads of brands to speak at Symbol Summit 2016

  28-09-2016 11:57
  MD of Booker Group, Steven Fox, will share his plans for the next year and how suppliers can maximise trading success with Premier, Londis, Budgens and Family Shopper. As well as Booker Group, the IGD Symbol Summit will include the (more…)
  
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• Supermarket Price War Hits Sales At Sainsbury’s Whilst Argos Sees Robust Growth

  28-09-2016 11:56
  Sainsbury’s has reported another fall in quarterly sales after it was forced to cut prices to remain competitive. During the 16 weeks to 24 September, the chain’s like-for-like retail sales were down 1.1%, worsening from a 0.8% fall in its (more…)
  
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• Weaker Retail Sales And Consumer Confidence Figures Suggest Post-Brexit Bounce May Be Coming To End

  28-09-2016 11:51
  To separate sets of data concerning the retail sector suggest the post-Brexit vote bounce may be coming to end. Following a spending splurge by consumers over the summer, results from CBI’s latest Distributive Trades Survey shows that retail sales volumes (more…)
  
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