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-
Unilever plots 'Crypto Scents' deodorant, while Dunkaroos, Dole and Don Julio drop NFTs: Trending
This week’s marketing winners, losers and newsmakers. -
Kona Beer pitches to MLB fans and J&J taps MDC Partners and Stagwell shops for Lubriderm: Agency Brief
Also, creative duo leaves CPB for WorkinProgress to work on Domino's account. -
Watch the newest commercials on TV from 7-Eleven, JC Penney, YouTube and more
JC Penney wants you to “get ready for Mother’s Day” (May 9) by shopping its Friends & Family Sale. -
Creators can elevate a brand’s video marketing plan
Creators can act as compelling content authors, influencers and video producers for brands. They often find ways to connect with people on topics they’re interested in, such as beauty, cooking, sports and tech. Partnering with Creators allows marketers to share their brand’s message in an authentic and engaging way. -
Volkswagen under SEC investigation for April Fools’ prank: reports
Financial regulators are looking at how the fake name change to Voltswagen might have influenced its share price, according to Der Spiegel. -
U.K. soccer leagues, clubs boycott social media in protest of player abuse
Clubs have switched off their Facebook, Twitter and Instagram for a full schedule of games this weekend. -
TikTok names a new CEO and chief operating officer
ByteDance CFO Shouzi Chew will lead the video-sharing app, with interim head Vanessa Pappas becoming COO. -
What brands need to watch ahead of the NewFronts
Connected TV is expected to take center stage in sales pitches from presenters like Amazon and Conde Nast. -
Why brands are being compelled to choose sides in a polarized political climate
Not long ago, corporate America considered taking political stands on issues including Black Lives Matter, white supremacy, racism, anti-Asian hate and climate change the third rail of brand management. Now, a younger, diverse and more activist consumer base demands that brands choose a side—or risk the consequences. -
From brand activism to brands as citizens
Not long ago, corporate America considered taking political stands on issues including Black Lives Matter, white supremacy, racism, anti-Asian hate and climate change the third rail of brand management. Now, a younger, diverse and more activist consumer base demands that brands choose a side—or risk the consequences. -
One/35 CEO Shante Bacon-Cius on fighting for Black-owned businesses and media
The agency founder was an Ad Age Woman to Watch in 2016. -
WPP's dismal diversity data, and delivery services eye possible new labor laws: Friday Wake-Up Call
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters.Meet the new WPP, same as the old WPPWPP’s first U.S. workforce diversity report shows little progress in the last few years. Nearly seven in 10 of its U.S. employees are white, a figure that jumps to more than 80% at the management level. “For all -
As Domino’s Noid returns, there’s an appetite for more brand mascots
New Harris Poll for Ad Age shows 79% of Americans enjoy seeing brands use mascots. -
Amazon creates new ad opportunities in Fire TV, Prime and Twitch
E-commerce giant announces ad units like screensavers and 'sponsored content rows' ahead of NewFronts. -
Amazon creates new ad opportunities in Fire TV
E-commerce giant announces ad units like screensavers and 'sponsored content rows' ahead of NewFronts.
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