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3D measurement: Embrace change and adapt to the new era of advertising
With so many methodologies available in an evolving advertising ecosystem, how can marketers assess which campaigns actually drive impact? 3D measurement incorporates multiple measurement tools and techniques that are also privacy-conscious. It can help marketers scale measurement into a coordinated and deliberate strategy. -
Amazon to take NFL Thursday games from Fox a year sooner
The deal, valued at $1.2 billion a year, will now begin in 2022. -
Florida and Washington data privacy laws die over disputes about right to sue
Legislatures in both states adjourn without passing bills as ANA sees opening for federal legislation. -
Watch the newest commercials on TV from Etsy, FedEx, H&M and more
Willie Nelson makes a cameo appearance in a FedEx spot that calls attention to its corporate goal to be carbon neutral by 2040. -
Twitter to let users sell tickets to live audio chats on Spaces
The company is also exploring letting Spaces hosts accept tips from listeners. -
VaynerMedia opens Latin America office, headed by former Saatchi Mexico CEO
The office's first clients will include Grupo Modelo and TikTok. -
Verizon’s ad tech exit puts spotlight on other telecom giants still in the game
New group, now called Yahoo, says it will still have access to Verizon data. -
How SoulCycle hopes to tempt back riders after a year of health-club declines
New campaign is the brand's first from Mrs&Mr. -
How SoulCycle hopes to temp back riders after a year of health-club declines
New campaign is the brand's first from Mrs&Mr. -
Verizon sells 90% of media division to Apollo for $5 billion
Sale comes as the the phone company’s prioritizes 5G services. -
Pepsi builds virtual eatery in food delivery apps so diners can pair orders with the cola
Pep's Place restaurant is part of the new “Better with Pepsi” national integrated campaign, which launches today. -
Barbie wants to help kids emerge from lockdown with social skills and empathy
After a blockbuster year, the doll brand unveils its first work from BBH, linking doll play with emotional development for kids. -
Extra channels Celine Dion in new ad celebrating return to normalcy (and buying gum)
In a campaign from Energy BBDO, the Mars Wrigley gum brand suggests the world is ready to re-emerge—but first it needs fresh breath. -
Multicultural shop Admerasia wins Omnicom’s Asian storytelling PSA contest
The "3 in 5" challenge sought to increase the AAPI community’s lack of representation in media. -
Your NewFronts need-to-know, plus key insights from Ad Age Agency Report 2021: Monday Wake-Up Call
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you’re reading this online or in a forwarded email, here’s the link to sign up for our Wake-Up Call newsletters.About-turnOn Sunday afternoon and evening, multiple news outlets were reporting that Verizon Communications was thisclose to selling its media division, which includes AOL and Yahoo, to private equity group Apollo Global Management—a rumored deal that seems -
Does ‘Impossible is Nothing’ still work for Adidas in 2021?
Quasi-oracular prose is whipped up to praise interchangeable global celebrities in the sportswear brand’s latest campaign iteration. -
Watch live at 12:30 p.m. EDT: Gary Vaynerchuk warms up for his big NFT 'drop'
VaynerMedia CEO discusses the crypto market, rise of audio, the NFL draft and Hungry Hungry Hippos. -
Watch: Gary Vaynerchuk warms up for his big NFT 'drop'
VaynerMedia CEO discusses the crypto market, rise of audio, the NFL draft and Hungry Hungry Hippos. -
For agencies, it's morning again in America ... maybe: Ad Age Agency Report 2021
U.S. agency revenue tumbled 6.8% in 2020, the second-sharpest drop in the history of Ad Age Agency Report. But business is coming back in 2021 amid a resurgent economy. -
What’s coming next for agencies: Ad Age Agency Report 2021
Agency leaders assess the state of the agency business and emerging opportunities as the advertising market rebounds.
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