• How to Find the Right B2B Influencer Mix to Succeed in 2024

    How to Find the Right B2B Influencer Mix to Succeed in 2024
    Influencers elevate B2B marketing by connecting brands with key audiences in a meaningful and authentic way. This relationship leverages the trust and respect influencers have cultivated to turn potential customers into engaged brand advocates.
    Success, however, is not guaranteed. Our own research found that of the 85% of B2B brands using influencer marketing, only 34% describe their B2B influencer marketing strategy as “extremely effective.” And 53% named identifying, qualifying and

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