SEO news

• SearchCap: SEO angles, mobile conversions & April Fools’ Day pranks

  02-04-2018 22:00
  Below is what happened in search today, as reported on Search Engine Land and from other places across the web.The post SearchCap: SEO angles, mobile conversions & April Fools’ Day pranks appeared first on Search Engine Land.Please visit Search Engine Land for the full article.
  
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• April Fools’ Day 2018: Google, Amazon & more have fun over the weekend

  02-04-2018 20:20
  April Fools' Day 2018: Google, Amazon & more have fun over the weekendThe post April Fools’ Day 2018: Google, Amazon & more have fun over the weekend appeared first on Search Engine Land.Please visit Search Engine Land for the full article.
  
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• Lowest rates for SMX Advanced expire Saturday

  02-04-2018 19:57
  If you’re craving a conference that skips the basics and dives right into the deep end of search marketing, look no further. Search Engine Land’s SMX® Advanced is coming to Seattle June 11-13. This conference has sold out every year for over a decade, and Super Early Bird rates expire...Please visit Search Engine Land for the full article.
  
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• The power of podcasting: SEO keyword angles

  02-04-2018 17:54
  In Part 2 of a three-part series, Contributor Sherry Bonelli dives into the details of optimizing a podcast for maximum SEO, link and brand-building benefit.The post The power of podcasting: SEO keyword angles appeared first on Search Engine Land.Please visit Search Engine Land for the full article.
  
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• 7 ways to increase mobile engagement

  02-04-2018 16:15
  The mobile search economy continues to explode. Contributor Kristopher Jones outlines several messaging and alternative marketing strategies to improve your mobile conversion rates.The post 7 ways to increase mobile engagement appeared first on Search Engine Land.Please visit Search Engine Land for the full article.
  
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• SEO + Paid Search: An Aristotelian Lesson in Search Marketing Integration

  02-04-2018 12:20 via feedproxy.google.com
  The first search engine was created in 1990, over two millennia from when Aristotle, the famed Greek philosopher, walked the earth. Having never lived in a world that included a search engine, let alone paper, you might be wondering what advice Aristotle could possibly offer when it comes to search marketing, but one of his most famous quotes offers an invaluable lesson:
  “The whole is greater than the sum of its parts.” 
  Even in ~330 BC, Aristotle understood that combining two t
  
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