SEO news

• Bing Ads releases Expanded Text Ads globally

  25-10-2016 22:09
  
  Advertisers can create new Expanded Text Ads in Bing Ads or import them from Google AdWords.The post Bing Ads releases Expanded Text Ads globally appeared first on Search Engine Land.
  Please visit Search Engine Land for the full article.
  
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• SearchCap: Conductor’s Insight Stream, long-term SEO & Criteo’s Predictive Search

  25-10-2016 22:00
  
  Below is what happened in search today, as reported on Search Engine Land and from other places across the web.The post SearchCap: Conductor’s Insight Stream, long-term SEO & Criteo’s Predictive Search appeared first on Search Engine Land.
  Please visit Search Engine Land for the full article.
  
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• Conductor adds Insight Stream to its Searchlight platform

  25-10-2016 21:27
  
  The new insight engine culls recommended actions from the platform’s streams of data, part of a marketing tool trend of automatically separating the wheat from the chaff.The post Conductor adds Insight Stream to its Searchlight platform appeared first on Search Engine Land.
  Please visit Search Engine Land for the full article.
  
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• MarketingProfs B2B Marketing Forum: The Most Magical Marketing Conference on Earth #MPB2B

  25-10-2016 20:27 via feedproxy.google.com
  
  When I woke up on Monday morning, I was sad. The only thing I can think to compare it to is taking an amazing vacation in a warm sunny spot, and getting back home to blistery weather and cloudy skies. I had just spent a week with some of my amazing team members at the Disneyland of marketing conferences, the MarketingProfs B2B Marketing Forum and it was time to get back to reality.Ann Handley (or Mary Poppins for the sake of this blog post) and her team at MarketingProfs have created something
  
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• New MarTech Intelligence Report: Digital Analytics Platforms

  25-10-2016 18:31
  
  With the explosive growth of social media, video and mobile, the importance of understanding the contributions and relationships of these channels to website traffic and conversions has increased significantly. This 41-page MarTech Intelligence Report examines the current trends and issues in...
  Please visit Search Engine Land for the full article.
  
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• iQuanti continues to grow, adding new UK office and SEO platform - NJBIZ

  25-10-2016 18:25
  
  NJBIZ
  iQuanti continues to grow, adding new UK office and SEO platform
  NJBIZ
  The ALPS platform from iQuanti is a search engine optimization product taht includes simulation capability. - (IQUANTI). It's been a busy couple of months for Jersey City-based digital marketing company iQuanti: After opening its first United Kingdom ...
  iQuanti Launches First SEO Simulation Platform 'ALPS' to Deliver Tangible Predictive Forecasting for Digital MarketersPress Release Rocketall 2 news articles &raq
  
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• Insanely Effective Content Marketing with Limited Resources, Budget & Time

  25-10-2016 18:21 via feedproxy.google.com
  
  Marketing departments typically have unlimited resources, astronomical budgets and more hours in the day than your average person. Wait, that doesn’t sound right.
  If the statement above sounds right to you, congratulations!
  For the rest of us trying to find a way to do more (quality and quantity) with less, this is a topic that is typically top of mind, every day.
  In his presentation at MarketingProfs B2B Forum, Chris Moody, Content Marketing Leader at GE Digital helped ease the pain for
  
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• Long-term SEO: Proving the value now - Search Engine Land

  25-10-2016 16:41
  
  Search Engine Land
  Long-term SEO: Proving the value now
  Search Engine Land
  How can you help clients understand the value of SEO initiatives when the results may take weeks or even months to pan out? Columnist Casie Gillette shares her advice. Casie Gillette on October 25, 2016 at 10:41 am. More. meeting-office-presentation-ss ...
  What is SEO and Why it's Important - HTML GoodiesHTML Goodies
  3 Questions to Ask Before Hiring An SEO Agency - Business.comBusiness.com
  Using Top-of-Funnel Content to
  
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• Long-term SEO: Proving the value now

  25-10-2016 16:41
  
  How can you help clients understand the value of SEO initiatives when the results may take weeks or even months to pan out? Columnist Casie Gillette shares her advice.The post Long-term SEO: Proving the value now appeared first on Search Engine Land.
  Please visit Search Engine Land for the full article.
  
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• Penguin 4.0: Necessary and positive improvement

  25-10-2016 15:32
  
  Are you excited about the recent Penguin update? You should be! Columnist Andrew Dennis explains why this algorithm adjustment is a boon to webmasters and SEOs.The post Penguin 4.0: Necessary and positive improvement appeared first on Search Engine Land.
  Please visit Search Engine Land for the full article.
  
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• Criteo launches Predictive Search to automate Google Shopping campaign optimizations

  25-10-2016 13:00
  
  The new product uses machine learning to automate all aspects of Shopping Campaign optimization, including bidding, retargeting lists and product matching.
  The post Criteo launches Predictive Search to automate Google Shopping campaign optimizations appeared first on Search Engine Land.
  Please visit Search Engine Land for the full article.
  
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• Think Like A Rockstar: How to Build An Owned Media Empire With Epic B2B Content Marketing

  25-10-2016 12:30 via feedproxy.google.com
  
  True to form, LinkedIn’s Jason Miller rocked his presentation at the MarketingProf’s B2B Marketing forum by opening up with some inspirational words from The Clash:
  If you don’t like the world, then change it.”
  As Jason shared, the Clash changed the world, and so can today’s B2B marketers. But they’re facing some interesting challenges such as the fact that:
  60% of B2B content goes unused (Content Marketing Institute & MarketingProfs)
  44% of consumers con
  
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• How Deep Learning Powers Video SEO - Search Engine Journal

  25-10-2016 12:07
  
  How Deep Learning Powers Video SEO
  Search Engine Journal
  The elusive video search whereby you can search video image context is now possible with advanced technologies like deep learning. It's very exciting to see video SEO becoming a reality thanks to amazing algorithms and massive computing power.
  
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