• SEO & The Zero Moment of Truth - Search Engine Land

    Search Engine Land
    SEO & The Zero Moment of Truth
    Search Engine Land
    Columnist Marcus Miller discusses how the customer journey has changed in the digital age and recommends ways to reach consumers at each stage of the journey via SEO. Marcus Miller on February 29, 2016 at 12:24 pm. More. The Zero Moment of Truth.
  • 7 Google changes that will make or break your SEO - The Next Web

    The Next Web
    7 Google changes that will make or break your SEO
    The Next Web
    Each year, Google changes its search algorithm over 600 times. Each year, there are more updates than a year before. 2015 was a rollercoaster for marketers who were trying to keep up with Google… and we can expect much more yet to come in 2016.
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  • 3 Ways Digital Advertising Gives Tactical Support to Your Content Marketing Mission

    3 Ways Digital Advertising Gives Tactical Support to Your Content Marketing Mission
    In today’s digital, content-saturated world, it’s no secret that we marketers are all battling to connect, engage and inspire action from our respective audiences. As a result, having an integrated content marketing strategy is of paramount importance.
    As a matter of fact, 80% of B2B marketers have some sort of content marketing strategy in place, according to the Content Marketing Institute and MarketingProfs.
    But, the question is: Are you using all the weapons in your content mark

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