<?xml version="1.0" encoding="utf-8"?><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom"><channel><title><![CDATA[Project Management - Newslocker]]></title><link>https://www.newslocker.com/en-us/profession/project-management/</link><atom:link rel="self" href="https://www.newslocker.com/en-us/profession/project-management/rss/" /><atom:link rel="hub" href="http://pubsubhubbub.appspot.com" /><description><![CDATA[Find your latest Project Management news with just one click. Don't miss out on anything happening in your profession!]]></description><language>en-us</language><copyright>Copyright (C) 2026 newslocker.com</copyright><lastBuildDate>Wed, 21 Oct 2026 23:27:02 +0200</lastBuildDate><item><title><![CDATA[At What Point Does Account Intelligence Become Marketing Data?]]></title><description><![CDATA[A client tells an advisor about a budget freeze. A week later, a nurture email arrives. Decide where conversation data stops before your CRM decides for you.<br />
Continue reading...]]></description><link>https://www.newslocker.com/en-us/profession/project-management/at-what-point-does-account-intelligence-become-marketing-data/</link><pubDate>Wed, 21 Oct 2026 23:27:02 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/project-management/at-what-point-does-account-intelligence-become-marketing-data/</guid></item><item><title><![CDATA[Is Google Really Back at the Frontier? Sundar Pichai Tells Us]]></title><description><![CDATA[In a Q&amp;A with Alex Kantrowitz, Pichai tells us about compute trade-offs, safety gaps and the personal agents coming next.<br />
Continue reading...]]></description><link>https://www.newslocker.com/en-us/profession/project-management/is-google-really-back-at-the-frontier-sundar-pichai-tells-us/</link><pubDate>Wed, 21 Oct 2026 21:47:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/project-management/is-google-really-back-at-the-frontier-sundar-pichai-tells-us/</guid></item><item><title><![CDATA[Why Do CX Teams Spot Customer Risk too Late?]]></title><description><![CDATA[Every system reported green while a key account walked out the door. The fix: four customer health signals, each with a threshold, an owner and a next step.<br />
Continue reading...]]></description><link>https://www.newslocker.com/en-us/profession/project-management/why-do-cx-teams-spot-customer-risk-too-late/</link><pubDate>Wed, 21 Oct 2026 01:18:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/project-management/why-do-cx-teams-spot-customer-risk-too-late/</guid></item><item><title><![CDATA[Who in the C-Suite Owns Your Website's Hidden Debt?]]></title><description><![CDATA[Forgotten microsites and untagged PDFs cost money and carry risk. Digital estate debt gives one leader a problem they can own and fund.<br />
Continue reading...]]></description><link>https://www.newslocker.com/en-us/profession/project-management/who-in-the-c-suite-owns-your-websites-hidden-debt/</link><pubDate>Wed, 21 Oct 2026 00:57:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/project-management/who-in-the-c-suite-owns-your-websites-hidden-debt/</guid></item><item><title><![CDATA[Webflow Launches AI Campaign Builder for Marketers]]></title><description><![CDATA[A standalone tool that generates on-brand landing pages, ads and analytics in one connected workflow.<br />
Continue reading...]]></description><link>https://www.newslocker.com/en-us/profession/project-management/webflow-launches-ai-campaign-builder-for-marketers/</link><pubDate>Wed, 21 Oct 2026 00:19:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/project-management/webflow-launches-ai-campaign-builder-for-marketers/</guid></item><item><title><![CDATA[What You Need to Deploy AI Answering Solutions]]></title><description><![CDATA[Build the business case, establish a unified technical foundation and work your way up to high-stakes interactions.<br />
Continue reading...]]></description><link>https://www.newslocker.com/en-us/profession/project-management/what-you-need-to-deploy-ai-answering-solutions/</link><pubDate>Tue, 20 Oct 2026 22:23:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/project-management/what-you-need-to-deploy-ai-answering-solutions/</guid></item><item><title><![CDATA[Databricks CustomerLake Enters Beta as Enterprises Go Live With Agentic CDP]]></title><description><![CDATA[Databricks opened CustomerLake Campaign Agents to more customers in Beta and put Profile Agents, its Customer 360 builder, into private preview.<br />
Continue reading...]]></description><link>https://www.newslocker.com/en-us/profession/project-management/databricks-customerlake-enters-beta-as-enterprises-go-live-with-agentic-cdp/</link><pubDate>Tue, 20 Oct 2026 20:45:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/project-management/databricks-customerlake-enters-beta-as-enterprises-go-live-with-agentic-cdp/</guid></item><item><title><![CDATA[Zoom Launches Unified Context Layer for CX Agents]]></title><description><![CDATA[At Zoomtopia, Zoom debuted a shared memory layer that lets human and AI agents act on complete customer context across every interaction.<br />
Continue reading...]]></description><link>https://www.newslocker.com/en-us/profession/project-management/zoom-launches-unified-context-layer-for-cx-agents/</link><pubDate>Tue, 20 Oct 2026 19:32:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/project-management/zoom-launches-unified-context-layer-for-cx-agents/</guid></item><item><title><![CDATA[Why Is Salesforce Buying Braze, and What Happens to Marketing Cloud?]]></title><description><![CDATA[Salesforce just agreed to pay more than twice its ExactTarget price for Braze. What does overlap, pricing and roadmap look like?<br />
Continue reading...]]></description><link>https://www.newslocker.com/en-us/profession/project-management/why-is-salesforce-buying-braze-and-what-happens-to-marketing-cloud/</link><pubDate>Tue, 20 Oct 2026 18:39:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/project-management/why-is-salesforce-buying-braze-and-what-happens-to-marketing-cloud/</guid></item><item><title><![CDATA[Can Lifecycle Marketers Stop Agents From Corrupting Customer Data?]]></title><description><![CDATA[Any agent with write access can turn one bad decision into a segment and a repeated action. Lifecycle teams need intervention.<br />
Continue reading...]]></description><link>https://www.newslocker.com/en-us/profession/project-management/can-lifecycle-marketers-stop-agents-from-corrupting-customer-data/</link><pubDate>Mon, 19 Oct 2026 23:16:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/project-management/can-lifecycle-marketers-stop-agents-from-corrupting-customer-data/</guid></item><item><title><![CDATA[Who Owns the Truth About Your Customer-Facing Automation Claims?]]></title><description><![CDATA[Regulators now expect proof behind every claim about what automation does for customers. CX leaders hold that evidence. Few have been asked for it.<br />
Continue reading...]]></description><link>https://www.newslocker.com/en-us/profession/project-management/who-owns-the-truth-about-your-customer-facing-automation-claims/</link><pubDate>Mon, 19 Oct 2026 22:38:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/project-management/who-owns-the-truth-about-your-customer-facing-automation-claims/</guid></item><item><title><![CDATA[Who Will Train the Marketers Who Review Agents?]]></title><description><![CDATA[MAICON 2026 warned that cutting junior roles today cuts tomorrow&rsquo;s senior marketers, and made the case for turning entry-level jobs into apprenticeships.<br />
Continue reading...]]></description><link>https://www.newslocker.com/en-us/profession/project-management/who-will-train-the-marketers-who-review-agents/</link><pubDate>Mon, 19 Oct 2026 21:33:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/project-management/who-will-train-the-marketers-who-review-agents/</guid></item><item><title><![CDATA[Your Brand Prepared the Answer. AI Shoppers Asked a Different Question.]]></title><description><![CDATA[Shoppers ask ChatGPT which product is better, not what your spec sheet says.<br />
Continue reading...]]></description><link>https://www.newslocker.com/en-us/profession/project-management/your-brand-prepared-the-answer-ai-shoppers-asked-a-different-question/</link><pubDate>Mon, 19 Oct 2026 20:57:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/project-management/your-brand-prepared-the-answer-ai-shoppers-asked-a-different-question/</guid></item><item><title><![CDATA[AI and Ethics: Navigating the New Frontier for 2027 and Beyond]]></title><description><![CDATA[Half of US consumers prefer brands that skip GenAI content. Find where personalization, disclosure and agent permissions break customer trust.<br />
Continue reading...]]></description><link>https://www.newslocker.com/en-us/profession/project-management/ai-and-ethics-navigating-the-new-frontier-for-2027-and-beyond/</link><pubDate>Mon, 19 Oct 2026 17:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/project-management/ai-and-ethics-navigating-the-new-frontier-for-2027-and-beyond/</guid></item><item><title><![CDATA[10 AI Marketing Analytics Tools to Consider for 2027 and Beyond]]></title><description><![CDATA[Budgets are flat heading into 2027, and leadership wants proof. These 10 tools answer &ldquo;why did conversions drop?&rdquo; before the next budget review.<br />
Continue reading...]]></description><link>https://www.newslocker.com/en-us/profession/project-management/10-ai-marketing-analytics-tools-to-consider-for-2027-and-beyond/</link><pubDate>Mon, 19 Oct 2026 16:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/project-management/10-ai-marketing-analytics-tools-to-consider-for-2027-and-beyond/</guid></item><item><title><![CDATA[Your Marketing Dashboard Is Measuring Traffic Google Already Took]]></title><description><![CDATA[Google answers the question before anyone clicks. Marketers still leading with traffic and open rates are reporting on a shrinking slice of the journey.<br />
Continue reading...]]></description><link>https://www.newslocker.com/en-us/profession/project-management/your-marketing-dashboard-is-measuring-traffic-google-already-took/</link><pubDate>Fri, 16 Oct 2026 21:51:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/project-management/your-marketing-dashboard-is-measuring-traffic-google-already-took/</guid></item><item><title><![CDATA[How Should Marketers Rebuild Their Work Identity as Expertise Gets Cheaper?]]></title><description><![CDATA[Knowing the most no longer pays. Four mindsets from investors, navigators, statisticians and ecologists show marketers how to rebuild before their role changes.<br />
Continue reading...]]></description><link>https://www.newslocker.com/en-us/profession/project-management/how-should-marketers-rebuild-their-work-identity-as-expertise-gets-cheaper/</link><pubDate>Fri, 16 Oct 2026 21:08:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/project-management/how-should-marketers-rebuild-their-work-identity-as-expertise-gets-cheaper/</guid></item><item><title><![CDATA[Digital Asset Management Was Plumbing. It's Now a System of Influence.]]></title><description><![CDATA[Nobody put DAM in a keynote. AI now reads its metadata to judge whether your brand deserves a citation.<br />
Continue reading...]]></description><link>https://www.newslocker.com/en-us/profession/project-management/digital-asset-management-was-plumbing-its-now-a-system-of-influence/</link><pubDate>Fri, 16 Oct 2026 20:38:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/project-management/digital-asset-management-was-plumbing-its-now-a-system-of-influence/</guid></item><item><title><![CDATA[How Do Multi-Location Brands Keep Local Chatbots From Going Rogue?]]></title><description><![CDATA[One branch chatbot promising an unapproved discount is a mistake. Hundreds of them is a brand crisis.<br />
Continue reading...]]></description><link>https://www.newslocker.com/en-us/profession/project-management/how-do-multi-location-brands-keep-local-chatbots-from-going-rogue/</link><pubDate>Fri, 16 Oct 2026 15:44:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/project-management/how-do-multi-location-brands-keep-local-chatbots-from-going-rogue/</guid></item><item><title><![CDATA[Why Are Marketers Still Paying for Martech They Never Use?]]></title><description><![CDATA[Martech budgets just hit a five-year low, yet half of stack capability goes unused. A four-factor audit shows what to cut first.<br />
Continue reading...]]></description><link>https://www.newslocker.com/en-us/profession/project-management/why-are-marketers-still-paying-for-martech-they-never-use/</link><pubDate>Fri, 16 Oct 2026 15:24:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/project-management/why-are-marketers-still-paying-for-martech-they-never-use/</guid></item></channel></rss>