PR Public relations news

• Inside Papa Johns sometimes controversial ‘Better Get You Some’ tagline

  18-04-2024 13:00 via prdaily.com
  
  When brands make a bold pivot, the initial reactions from the public — whether good, bad or indifferent— rarely tell the full story.Kennyatta Collins is a freelance brand strategist. Follow him on LinkedIn.
  Recent quotes from Papa John’s leadership in a story focusing on the grammar of their new tagline, “Better Get You Some,” put the brand in the hot seat as the court of public opinion convened on its use of African American Vernacular English and the rich cul
  
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• The Scoop: Walmart rolls out new premium food brand

  01-05-2024 16:43 via prdaily.com
  
  Plus: Domino’s encourages more tipping, and how one misinformation post spread to millions.When you think of Walmart, a few images might come to mind. Huge, warehouse-like expanses of aisles, bulk food that form a staple of any college student’s dorm room stash. But if Walmart gets its way, its customers will be talking about its food selections in the same vein as Trader Joe’s and Whole Foods.
  According to The Wall Street Journal:
  The new brand took years to develop and will i
  
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• PR Daily Awards now accepting entries for 2024

  01-05-2024 15:33 via prdaily.com
  
  This is your chance to gain the recognition you deserve. 
  The post PR Daily Awards now accepting entries for 2024 appeared first on PR Daily.
  
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• 4 media training tips for working with the C-suite

  01-05-2024 14:44 via prdaily.com
  
  Working with high-level executives is a different beast.Media training is a must for anyone that interacts with the press. Nervous newcomers likely recognize this and are grateful for the help.
  But experienced executives who think they’ve seen it all and don’t think they need to take time out of their busy schedules for another media training session can pose a particular challenge for PR professionals.
  Roberto Munoz has worked with his share of C-suite executives in past roles as vi
  
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• How to know if you need an influencer or a creator

  01-05-2024 14:37 via prdaily.com
  
  Becacuse they aren’t quite the same thing.
  It’s common to use the terms “influencer” and “creator” interchangeably to describe someone with a large following on social media. After all, both are creating something in the hopes that it will influence their audience to take some sort of action.
  But they aren’t quite the same — and the differences could have big implication for your next partnership campaign.
  During Ragan and PR Daily’s recent S
  
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• How Shinola brings its legacy into today

  30-04-2024 13:00 via prdaily.com
  
  Making a classic brand relevant in 2024.Kennyatta Collins is a freelance brand strategist. Follow him on LinkedIn.
  When you’re a brand steeped in tradition, communicating to modern audiences can feel like crossing a constantly expanding chasm.
  Shinola’s director of brand, Phil Pirkovic, uses a thorough understanding of the brand and the communities the storied watch company serves to build bridges that translate tradition into nuanced contributions to conversations in culture th
  
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• PR Daily Announces PR Tech Hot List

  30-04-2024 07:00 via prdaily.com
  
  PR Daily is proud to announce its inaugural PR Tech Hot List.
  This recognition shines a spotlight on the companies transforming the PR landscape by helping practitioners be more effective, influential and impactful in the work they do.
  PR Daily will honor companies making this year’s list at a special awards reception on June 5, during its annual Media Relations Conference, taking place June 5–6 in Washington, D.C. We invite you to attend the conference and join us for this special r
  
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• The Scoop: TikTok ban could take beloved editing tool with it

  29-04-2024 16:28 via prdaily.com
  
  Plus: A peelable candy went mega viral; how Americans get news indicates who they’ll vote for.The world of short-form video could change forever – and not because TikTok faces a ban.
  ByteDance, the Chinese-owned parent company of TikTok, also owns editing app CapCut. The Washington Post reports that the sell-or-be-banned law that TikTok faces will also impact CapCut. Results of that ban could have a huge impact on Instagram Reels, YouTube Shorts and other short-form video platforms.
  
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• Peter Shankman’s HERO revives connecting journalists, sources

  29-04-2024 13:00 via prdaily.com
  
  After the sunset of HARO, Shankman started a new venture with a familiar premise.
  When Peter Shankman founded Help a Reporter Out (HARO) in 2007, he had a simple concept: connect reporters on deadlines with sources who could, well, help them out.
  It quickly grew into a thriving, ad-supported email that helped countless reporters and PR pros collaborate on stories.
  “Back in the day, there was a bakery two seconds from bankruptcy in the Midwest somewhere,” Shankman recalled. “And
  
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• 7 things I’ve learnt in my first year in digital PR

  29-04-2024 12:00 via prdaily.com
  
  Sorry, your parents will never understand what you do.Alice Lang is a senior digital PR executive for Marketing Signals. 
  This month marks my one-year digital-PR-eversary.
  When I started building links for my blog, I got a major buzz when I saw something go live in a publication I loved. I craved that feeling in my day-to-day role, which is why I moved from content to digital PR.
  It’s only been a year, but I’ve learnt a lot.You’ve got to be fast.Coming from an in-house con
  
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• 2024 PR Week: Reving up value of public relations - inspenonline

  28-04-2024 18:16 via news.google.com
  
  2024 PR Week: Reving up value of public relations  inspenonline
  
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• Uproar PR to Add 20 Jobs as the Public Relations Agency Expands to Chicago - Yahoo News UK

  27-04-2024 05:14 via news.google.com
  
  Uproar PR to Add 20 Jobs as the Public Relations Agency Expands to Chicago  Yahoo News UK
  
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• The Scoop: Protests embroil college campuses, but you wouldn’t know it from their websites

  26-04-2024 16:34 via prdaily.com
  
  Plus: ByteDance says it won’t sell TikTok; a man faces criminal charges for deepfakes of a Maryland principal.Colleges ranging from Columbia University to the University of Southern California, from the University of Texas at Austin to Emory University, are seeing massive pro-Palestinian protest encampments. In many cases, police have been called in to break up tent cities, arresting more than 500 students nationwide.
  You wouldn’t know that by looking at the websites and social media
  
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• Communications lessons from the Nike layoffs

  26-04-2024 13:08 via prdaily.com
  
  The employee response to Nike’s exec comms around its layoffs offer reminders about how comms influences the mixternal brand.When you think of mainstay American brands, Nike is probably close to the top of the list. Long known as an innovator in the world of sports apparel and equipment, there’s a certain air of gravitas that comes with owning an item branded with the Nike logo. But all might not be well in Nikeland, with recent layoffs, a pushback against leadership, and a rethink o
  
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• How I Got Here: GQ’s Katie Philo breaks down organizational silos as head of social

  26-04-2024 13:00 via prdaily.com
  
  Katie Philo of GQ shares the most underrated skills in social media. As Associate Director of Social at GQ Magazine, Katie Philo, manages a team of social media managers and multimedia producers as well as collaborates with editors, reporters, video, PR and designers to develop content packages and rollout strategies that are tailored for optimal performance on social media platforms. Notably, Philo holds the distinction of being the second woman to helm social media at the international mo
  
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• By the Numbers: What PR pros should know about small businesses

  25-04-2024 13:00 via prdaily.com
  
  Small business is big business in the United States.Companies with fewer than 500 employees make up 99.9% of all businesses in the United States, according to the U.S. Chamber of Commerce. They employ 46% of private sector workers and contribute 43.5% of the GDP.
  That makes the people who own and work in small businesses a valuable audience for many B2B organizations. So, let’s get to know small businesses a bit better to improve our targeting and audience understanding.
  Who owns small bus
  
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• Finding the sweet spot for executive thought leadership

  25-04-2024 12:00 via prdaily.com
  
  Find out how to make all the pieces overlap.
  Coming up with thought leadership topics can be tricky. Without executive involvement, the content can come off as flat, lifeless and similar to a thousand pieces that have been created before.
  During Ragan and PR Daily’s Social Media Conference, held last month at the Walt Disney World Resort, Nicole Moreo, head of customer insights for North America at LinkedIn, shared her expert insights on how to get executives not only involved but excited
  
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• The Scoop: Former Boeing manager says employees mishandled parts

  24-04-2024 16:47 via prdaily.com
  
  Google CEO admits AI boom surprised company, Nokia to help bring 4G to the moon.A quick note to start The Scoop — with the passage of the TikTok ban in Congress, PR Daily has you covered regarding the implications of the ban for PR pros.
  Former Boeing manager says company pressure caused mishandling of parts
  Boeing has had a rough go of it lately. Between a plane door falling off an Alaska Airlines plane in January to news that lapses throughout the assembly process led to critical manufac
  
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• The TikTok bill passed. Here’s what PR pros need to know.

  24-04-2024 14:48 via prdaily.com
  
  The app won’t disappear overnight. But it is time to plan.The U.S. Senate voted Tuesday night to force TikTok’s Chinese parent company, ByteDance, to sell the app or face an eventual ban in the U.S.
  President Joe Biden will sign the bill Wednesday.
  The bill passed 79 to 18, a rare show of bipartisan support as the bill brought together both Republicans and Democrats concerned about to what extent the Chinese government can view data and manipulate the algorithm that controls the app&
  
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• Why Stagwell is going all in on sports at Cannes

  24-04-2024 13:00 via prdaily.com
  
  Sport Beach is returning for its second year.At many professional conferences and events, the main activities are talking, drinking or watching other people do those things.
  These are fine, time-honored past times, but Stagwell wanted to do something different for its Cannes activation last year. They wanted to give people not only something to talk about, but also something to do.
  “When you give people an activity or an experience, which is really hard to do, it changes the dynamic. It en
  
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• How journalists and PR pros can work together to amplify diverse voices

  24-04-2024 12:00 via prdaily.com
  
  We can only accomplish this by working together.Lauren Stralo is director of public relations at LevLane Advertising.
  I recently responded to a query in which a reporter was searching for a source for a national top-tier publication — a golden opportunity for any client.
  In my initial rush to secure an interview (we’ve all felt that, right?), I offered up an expert from one of the organizations I represent: someone whose contact details I already had and could easily reach out to on
  
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• PR Daily’s Social Media & Digital Awards Class of 2024 finalists announced

  24-04-2024 10:00 via prdaily.com
  
  From inspiring employee communications to delivering powerful stories, these organizations move on to the next round, with winners announced in August.
  From inspiring employee communications to delivering powerful stories, these organizations move on to the next round.
  Social media and digital communications work can feel thankless. Behind the scenes, creators work hard to stay up to date on trends, generate innovative ideas and move quickly. PR Daily’s Social Media & Digital Awards sp
  
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• The 4 categories of micro-moments

  23-04-2024 13:00 via prdaily.com
  
  And how to make the most of them in your marketing mix.
  Brian Berner is head of global advertising sales & partnerships at Spotify.
  Marketers know that success today depends on their ability to capture and capitalize on fleeting moments of consumer attention. These ephemeral windows, aptly termed “micro-moments,” represent critical touchpoints where consumer intent meets the digital realm. Think of someone reaching for their smartphone to look up a nearby restaurant or to quickly
  
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• Call for entries: Do you know a communications Game Changer?

  23-04-2024 11:00 via prdaily.com
  
  Ragan is now accepting nominations for our annual Game Changers award, Class of 2024.
  Do you know a communications or public relations professional who just won’t stop? Whose knowledge of the discipline is as exhaustive as the average dictionary? Whose list of achievements resembles a CVS receipt?
  Think of someone who has faced down crises and battled reputational risk, a comms champion who wields words and wisdom in the name of clarity, trust, authenticity, compassion and inclusion.
  That
  
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• Collaborating with managers to improve employee engagement

  23-04-2024 10:00 via prdaily.com
  
  Discover your organization’s untapped potential through the transformative impact of effective communication strategies on workplace morale and productivity.
  No one benefits from an unhappy workforce. Yet detached and unmotivated employees seem to be everywhere.
  Last year, for example, two-thirds of U.S. workers reported feeling either not engaged or actively disengaged on the job, according to Gallup. These dissatisfied employees cost companies an estimated $1.9 trillion in lost productiv
  
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• The Scoop: Unilever walks back ESG promises to cut costs

  22-04-2024 16:39 via prdaily.com
  
  Plus: TikTok sale-or-ban bill passes House (again); Meta backs away from politics.
  Massive consumer goods company Unilever, maker of products ranging from Ben & Jerry’s ice cream to Dove beauty products, has taken a big step back from many of its promises to reduce plastics, pay a living wage to suppliers and more.
  As The Guardian reported:
  Unilever, one of the largest users of plastic packaging in the world, had previously promised to halve its use of virgin plastics by 2025. Instead,
  
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• Steal these ideas from Ragan’s CSR & Diversity Award winners

  22-04-2024 13:00 via prdaily.com
  
  And don’t miss out on your chance to be a winner this year.Changing the world doesn’t happen without strong communications support.
  Whether you’re trying to end world hunger, empower people living with disabilities or foster a more diverse workplace, these ideas from Ragan’s 2023 CSR & Diversity Awards will get your creativity ready to make a difference. Read on for practical ideas you can implement in your organization. And to find your name in our next article, ente
  
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• From the Museum of Public Relations: Inez Kaiser was a Black PR pioneer and coined the term ‘soul food’ - PR Daily

  22-04-2024 12:07 via news.google.com
  
  From the Museum of Public Relations: Inez Kaiser was a Black PR pioneer and coined the term ‘soul food’  PR Daily
  
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• From the Museum of Public Relations: Inez Kaiser was a Black PR pioneer and coined the term ‘soul food’

  22-04-2024 12:00 via prdaily.com
  
  A glimpse into PR’s past.This artifact is shared in partnership with the Museum of Public Relations.
  In 1968, the rebranding of a book called “Southern Cookery” turned a flop into a success and a culinary staple in many homes.
  The term “soul food” took off throughout the U.S., and the book’s author and PR pioneer Inez Kaiser is credited as the inventor of the term. The book’s success took it to the “Today Show,” where Kaiser showed Barba
  
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• Industry experts commemorate the vital impact of Public Relations on National PR Day - Mediabrief

  22-04-2024 08:43 via news.google.com
  
  Industry experts commemorate the vital impact of Public Relations on National PR Day  Mediabrief
  
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