PR Public relations news

• GlenCare Home Care Clinical Nurse Manager Joanne Freeborn to Receive LeadingAge Florida's Emerging Leader Award

  29-09-2020 14:59
  
  NAPLES, Fla., Sept. 29, 2020 /PRNewswire/ -- Joanne Freeborn, RN, the clinical nurse manager at GlenCare Home Care, has received this year's Emerging Leader Award from LeadingAge Florida. The LeadingAge Florida Annual Awards Program honors outstanding contributions of member communities...
  
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• The Scoop: Apple makes rare apology

  10-05-2024 17:11 via prdaily.com
  
  Plus: Target pulls back on Pride merch; Baidu’s PR head fired for videos of harsh management style.Apple took the unusual step of apologizing for an ad and pulling it from its TV rotation.
  Gleefully titled “Crush!,” the advertisement hawks the new iPad Pro by showing a hydraulic press compressing a number of artistic tools, including musical instruments, paint, sculptures, fashion mannequins and more. At the end, after all these tools of human creativity are destroyed, the new
  
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• How I Got Here: Kaplow’s Randi Liodice uncovers the magic that makes brands unique

  10-05-2024 13:00 via prdaily.com
  
  Randi Liodice shares what inspires her.Randi Liodice, president & chief strategy officer at Kaplow Communications, is renowned for her expertise in advising top communications and marketing executives across consumer, finance, and technology sectors. 
  With over two decades of experience, Liodice has curated impactful narrative strategies for blue-chip clients like CVS, while also mentoring agency staff on integrated strategy, presentation skills, digital communications, and analytics. T
  
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• The many ways communicators and social pros use AI on the job at Intel

  10-05-2024 12:00 via prdaily.com
  
  Intel’s Leslie Douglas discusses AI’s many applications in this on-stage Power Conversation.Leslie Douglas, now global director of social media at Intel, is an award-winning social media and marketing professional who cut her teeth at organizations including Accenture, PwC and Booz Allen. At Ragan and PR Daily’s 2024 Social Media Conference at Walt Disney World this past March, Douglas spoke with Ragan editor Sean Devlin on our Power Conversations stage about Intel’s appr
  
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• 4 questions to consider when strategically leveraging awareness days

  09-05-2024 13:00 via prdaily.com
  
  There are right and wrong ways to do it.Linda Rosenblum is media relations director at Red Thread PR.
  We are inundated with campaigns from brands every day that are attached to some kind of awareness day or month. From impactful moments like Black History Month in February to lesser-known occasions like World Zombie Day (October 13, if you’re curious), it seems like every brand is leveraging these moments to stay relevant in the minds of their key audiences. But as consumers have come to a
  
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• 4 questions to consider when stategically leveraging awareness days

  09-05-2024 13:00 via prdaily.com
  
  There are right and wrong ways to do it.Linda Rosenblum is media relations director at Red Thread PR.
  We are inundated with campaigns from brands every day that are attached to some kind of awareness day or month. From impactful moments like Black History Month in February to lesser-known occasions like World Zombie Day (October 13, if you’re curious), it seems like every brand is leveraging these moments to stay relevant in the minds of their key audiences. But as consumers have come to a
  
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• By the Numbers: Where D.C. insiders get their news

  09-05-2024 12:00 via prdaily.com
  
  From newsletters to podcasts.
  The goal of media relations is never to get clips for the sake of getting clips. It’s always to get placed in the media that your audience values and trusts most so that you can impact hearts, minds and behavior.
  That can be tricky when you’re targeting a small, cliquish group like Washington, D.C., policy insiders.
  Their trusted sources can change based on political whims, and which media you target depends heavily on which party your target affiliates
  
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• The Scoop: TikTok sues the American government

  08-05-2024 16:45 via prdaily.com
  
  Plus, Panera pulls caffeinated lemonade after safety issues, Disneyland announces massive expansion.Weeks after the U.S. Congress voted to ban TikTok unless it’s sold to an American company, the short-form video app is swiping back at the ruling.
  According to NBC News, TikTok is filing a suit against the government because it claims the law violates the free speech rights of not only the platform but its millions of users as well.
  “For the first time in history, Congress has enacted
  
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• ‘The heart of our business’: How Ben’s Original’s Mississippi employees helped shape its rebrand

  08-05-2024 13:00 via prdaily.com
  
  And how the brand gave back to one of its most important communities.In the Mississippi delta sits the town of Greenville. Dubbed “Queen of the Delta,” Greenville is known for its complex history, blues music and hot tamales. It’s also home to the Ben’s Original rice plant.
  Since 1977, this division of Mars Food has turned out parboiled rice to be sent across the country and around the world. Today, it’s one of the largest employers in Washington County, of which Gr
  
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• Measuring employer branding and recruitment

  08-05-2024 12:00 via prdaily.com
  
  A practical framework from Levi Strauss & Co.Measurement is the constant struggle of any communications pro. Putting into numbers how hearts and minds are being changed through a thoughtful, consistent communications strategy is a trial, and one that the industry continues to refine and perfect.
  It can be even more difficult to measure effectively when you drill down into more niche areas of the industry, like employer branding.
  It may be tempting to merely measure branding in terms of the n
  
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• Four Types of PR Content Beyond Press Releases [Infographic] - MarketingProfs.com

  07-05-2024 17:05
  
  Four Types of PR Content Beyond Press Releases [Infographic]  MarketingProfs.com
  
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• Saddle up, squad: How the Kentucky Derby gallops to Gen Z hearts

  07-05-2024 13:00 via prdaily.com
  
  The classic race is updating itself for a new generation.Karen Freberg is a professor of strategic communications at the University of Louisville. 
  Everyone wants to target Gen Z when it comes to promotions, marketing, PR and experiences. From consumer brands to sporting events, everyone wants to capture the most valuable asset this audience has to offer: their attention.
  The Kentucky Derby is known for its history and tradition of horse racing, fashion and entertainment sporting experience
  
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• Agency Business Report 2024: Syneos Health Public Relations - PR Week

  07-05-2024 11:55
  
  Agency Business Report 2024: Syneos Health Public Relations  PR Week
  
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• Critical crisis lessons from the recent NBA and MLB scandals

  07-05-2024 11:00 via prdaily.com
  
  A tale of two scandals — and two crisis responses.Edward Moed is CEO at Hot Paper Lantern.
  Two seismic scandals recently rocked the global sports landscape, shaking the MLB and NBA fandoms and sparking a frenzy of concerns and speculation across the media. Amid the chaos, these incidents shined a bright light on questions around handling extreme crisis communications and navigating ethical dilemmas in the face of uncertainty.
  In the MLB, Shohei Ohtani’s interpreter, Ippei Mizuhara, w
  
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• World Public Relations Day Festival 2024 puts spotlight on AI, sustainability PR - GhanaWeb

  06-05-2024 19:47
  
  World Public Relations Day Festival 2024 puts spotlight on AI, sustainability PR  GhanaWeb
  
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• The Scoop: How DE&I is being rebranded

  06-05-2024 16:51 via prdaily.com
  
  Plus: Protests could disrupt tonight’s Met Gala; Howard Schultz criticizes Starbucks in LinkedIn post.Since rocketing to prominence in 2020 amid the murder of George Floyd and increased awareness of systemic racism, DE&I has become a major business imperative.
  That isn’t likely to go away any time soon.
  What does seem set to change is the name diversity, equity and inclusion.
  A new Washington Post article examines how major companies are setting about rebranding the initiatives i
  
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• ‘Retail-level outreach’: Media relations lessons from C-SPAN

  06-05-2024 13:00 via prdaily.com
  
  Creating an ecosystem for coverage.C-SPAN director of communications Howard Mortman occupies a unique role in the world of media relations.
  He works for a cable network that broadcasts political happenings. He targets journalists from other outlets who seemingly do the same things.
  But to Mortman, they aren’t competitors at all.
  “We don’t have ratings because we are a nonprofit,” Mortman told PR Daily.  “We don’t have advertising. There’s no governm
  
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• The media world is facing an unprecedented crisis. Here’s how PR needs to adapt.

  06-05-2024 12:00 via prdaily.com
  
  The media landscape is looking desolate. But PR pros can still thrive.Josefin Dolsten is a public affairs director at Bryson Gillette.
  The last six months have seen dramatic cuts across the media landscape — hitting a range of prominent publications like the Wall Street Journal, which made another round of cuts this week, Los Angeles Times, which let go off a quarter of its newsroom, and Washington Post, which offered buyouts to more than 240 staff members. Ou
  
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• PR Daily’s 2024 Content Marketing Awards finalists announced

  06-05-2024 10:00 via prdaily.com
  
  PR Daily is proud to announce its finalists for the 2024 Content Marketing Awards. The winners will be announced in August.
  The finalists on PR Daily’s 2024 Content Marketing Awards list represent storytellers who know how to create content that stands out in the crowded content landscape. The awards categories encompass campaigns, purpose-driven initiatives and strategy . To stand out, these content marketing teams demonstrated excellence in several key areas, including originality, quali
  
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• Rohini Saldanha Launches 'The PR Stop' Public Relations Firm - Branding in Asia Magazine

  06-05-2024 09:05
  
  Rohini Saldanha Launches 'The PR Stop' Public Relations Firm  Branding in Asia Magazine
  
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• Marine Media PR | PUBLIC RELATIONS, SOCIAL MEDIA, CONTENT CREATION, BRAND PROFILING ... - Mynewsdesk

  06-05-2024 00:39
  
  Marine Media PR | PUBLIC RELATIONS, SOCIAL MEDIA, CONTENT CREATION, BRAND PROFILING ...  Mynewsdesk
  
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• MannBitesDog Public Relations Installs Digital Art PR Campaign - Yahoo Movies UK

  05-05-2024 14:00
  
  MannBitesDog Public Relations Installs Digital Art PR Campaign  Yahoo Movies UK
  
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• The Scoop: How Airbnb dominates headlines with splashy rental stunts

  03-05-2024 16:22 via prdaily.com
  
  Plus: Angry parents add to colleges’ protest headaches; Universal Music returns to TikTok.A fully functional replica of the house from “Up,” including the ability to float. A stay “hosted” by Christina Aguilera. Barbie’s Malibu Dream House. These are just a few of Airbnb’s Icons, a series of outrageous stays purposefully designed to keep the rental company in the media and in the public conversation in a positive way.
  And it’s working.
  The New York
  
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• Brown University explains end to Gaza campus encampment with empathy

  03-05-2024 13:02 via prdaily.com
  
  A look at why Brown President Christina H. Paxson’s statement worked.Amid another week of campus protests and corporate activism around the Gaza war, it seemed like no organization handled its response properly.
  While Google CEO Sundar Pichai attempted to justify the firing of employee activists last week, police cleared an occupied building at Columbia University last night and arrested dozens of protestors. As stories of student encampments and ongoing protests continue to make headlines
  
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• How retelling historical stories helps communicators navigate difficult topics

  03-05-2024 13:00 via prdaily.com
  
  National Geographic Explorer of the Year Tara Roberts on tackling painful conversations and creating positive change.Corporate and institutional reputations can sometimes be entangled in a painful past. Some organizations rebrand for a fresh start. Others put the scars of old wounds on display — a difficult step when brands today risk being “canceled” over their public, and even private, positions.
  Look no further than Volkswagen for proof. The global auto giant’s roots a
  
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• How I Got Here: Media Minefield’s Kristi Piehl on why authenticity reigns in the age of AI

  03-05-2024 12:00 via prdaily.com
  
  Kristi Piehl shares how she stays challenged and innovative.Kristi Piehl, a former Emmy Award-winning TV news reporter, founded Media Minefield in 2010, a renowned PR agency known for its story-centric marketing approach. Under her leadership, it’s been named a Best Place to Work five times and Piehl herself recognized as one of Minnesota’s 500 Most Powerful Business Leaders. 
  Beyond her professional success, she’s deeply involved with her alma mater, Bethel University, wh
  
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• The Friday Reporter: Amie Parnes

  03-05-2024 10:16 via prdaily.com
  
  A new episode of The Friday Reporter podcast.Amie Parnes is senior correspondent for The Hill newspaper, covering the White House among many other D.C. and political things. She tells us in this episode that she has always wanted to be a journalist and shares some fun anecdotes about her courage in advocating for herself.Fast forward to 2024 and an abrupt change in her employment situation, it is that same tenacity that has her restored to a top spot at one of the busiest D.C. newsrooms.
  With th
  
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• The Friday Reporter: Brody and Luke Mullins

  03-05-2024 09:55 via prdaily.com
  
  A new episode of the Friday Reporter podcast.Don’t miss this week’s episode with Brody and Luke Mullins, two D.C.-native, investigative journalist brothers who teamed up to report on the dynamics of lobbying and it’s origins in the nation’s capital.
  These superstars (one at Wall Street Journal and the other at Politico Magazine) have produced one of the most anticipated books of the year, illustrating the contours of lobbying through the investigation of the most-known ch
  
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• By the Numbers: What Americans think about the impact of social media on politics

  02-05-2024 13:00 via prdaily.com
  
  And what it means for PR pros.Big tech is involved in almost every aspect of daily American life, from how we get our news to how we communicate with one another.
  And Americans aren’t always thrilled about how big tech companies impact our lives.
  According to data from Pew Research, 78% of all U.S. adults think social media companies have too much power in today’s politics. That number jumps to 84% when looking at just Republicans. Regardless of their political stance, most agree tha
  
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• Ragan, PR Daily to bring comms to Cannes Lions this June

  02-05-2024 12:00 via prdaily.com
  
  Ragan and PR Daily will hit the Riviera for the first time.An increasing number of communicators flock to the French Riviera each summer to participate in the Cannes Lions Festival of Creativity.  For the first time, Ragan will have a presence at the event, hosting a communications leadership roundtable, executive interviews and meetings.
  Events throughout the week of June 17 will culminate in the Communications Leadership Council Roundtable on June 20.
  The exclusive roundtable for communic
  
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