PR Public relations news

• Gary Vaynerchuk Announces Investment In OpenFortune Media

  04-05-2023 15:33
  
  NEW YORK, May 4, 2023 /PRNewswire/ -- OpenFortune Media, one of the fastest-growing media platforms that delivers creative advertising via fortune cookies at 47,000 restaurants across the US, has announced an investment from entrepreneur Gary Vaynerchuk. The investment follows the...
  
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• The Scoop: Most recent AT&T outage puts brand at risk

  05-06-2024 17:11 via prdaily.com
  
  Plus, Chipotle denies giving smaller portion sizes; Spotify’s prices go up again.If AT&T is your cell phone carrier, you might have had trouble making calls yesterday afternoon. That’s because a large-scale outage impacted customers for hours, inhibiting communication and leading to frustration.
  If social media is any indication, the telecom carrier’s customers were none too happy about the outage.Come on @ATT, let’s get it together here. These service issues are gett
  
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• Where should I work? The pros and cons of agency vs in-house

  05-06-2024 13:00 via prdaily.com
  
  There’s no right answer.Scott Merritt is founder and president, Strategic Global Media.
  “Should I work for an agency, or should I work in-house?”
  As college commencement ceremony season ends, the PR industry is poised to welcome thousands of newly minted grads seeking entry-level jobs, and almost all of them are plagued with this question.
  The right answer: there is no right answer. Understanding the pros and cons of each is the best way to decide what’s right. It comes d
  
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• 4 ways comms pros can develop a deeper business understanding

  05-06-2024 12:00 via prdaily.com
  
  How to be strategic and use business knowledge to meet your objectivesWhat percentage of your work is connected to your company’s KPIs?
  With these metrics in mind, comms experts can better link their work to business goals, rather than create reactive content to check off the to-do list.
  To demonstrate this expertise, Julie Baron from RCG said communicators should develop a deep business understanding. Baron spoke to attendees at the Employee Communications Culture Conference about this mi
  
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• Crisis comms strategies for protecting against deepfakes

  04-06-2024 13:00 via prdaily.com
  
  A plan against deepfakes needs to be part of your crisis playbook.
  In April, a bizarre case emerged out of a Maryland high school. An audio clip seemed to depict the principal making abhorrent, racist remarks.
  But it turned out the clip was a fake. It was allegedly created with generative AI by the school’s athletic director, who now faces a multitude of criminal charges.
  The incident draws attention to just how easy it is to spoof anyone, from the most powerful people on the planet to an
  
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• The Scoop: How newsrooms are reckoning with Google’s AI changes

  03-06-2024 16:46 via prdaily.com
  
  Plus: Dr. Pepper is now tied for No. 2 soda brand; AI is impacting Indian elections.Google is a major component of most news outlets’ business models. For some, half their website traffic may come through Google search — and advertising dollars are often directly tied to that traffic.
  But the search giant’s pivot to AI could threaten that — and the revenue that comes with it.
  “It potentially chokes off the original creators of the content,” Frank Pine, executi
  
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• 5 PR trends to watch in Cannes

  03-06-2024 13:00 via prdaily.com
  
  You’ll find these major themes all along the Croisette.The Cannes Lions International Festival of Creativity has long been a staple of the advertising industry, but it’s increasingly become a key moment in the year for many PR professionals. The Lions now boasts 33 PR-specific awards across five categories. Hundreds of activations, from massive sports beaches to intimate get-togethers, will seek to grab the attention of festival delegates as well as the headlines of news outlets arou
  
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• 4 communication mistakes to avoid during a data breach

  03-06-2024 12:00 via prdaily.com
  
  Don’t fall prey to these errors.Maria Stagliano is a director at Leidar. 
  Experiencing a cybersecurity incident is no longer an if, but a when. Whether you’re on the consumer end receiving the letter about your exposed data or a Fortune 500 company being ransomed for millions of dollars, data breaches have become a familiar event in our lives. According to Forbes, in 2023 alone there were 343,338,964 victims of cyberattacks.\
  In our experience working with hundreds of companies
  
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• How to Streamline the Employee Experience With AI Tools

  03-06-2024 10:00 via prdaily.com
  
  The future of work is one in which the employee experience and artificial intelligence meet to reshape the fabric of organizational dynamics.The post How to Streamline the Employee Experience With AI Tools appeared first on PR Daily.
  
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• The Scoop: Ticketmaster silent after alleged attack compromising data of 560 million people

  31-05-2024 17:14 via prdaily.com
  
  Plus: The questions around the Trump verdict; Google makes changes after AI search snafu.Let’s address the elephant in the room: Former President Donald Trump was convicted Thursday on 34 felony counts. He will be sentenced just days before the Republican National Convention to formerly nominate him as their presidential candidate.
  We won’t be analyzing the PR implications of this historic outcome; not only is that deeply uncertain, but Trump has long bucked conventional public relat
  
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• Social listening secrets: Brand sentiment beyond keywords

  31-05-2024 13:00 via prdaily.com
  
  PRESENTED BY NOTIFIED
  Keywords aren’t the only keys to discovering how your organization is perceived on social media. 
  Melissa James, director of sales at Notified, discussed social listening and media monitoring with PR Daily’s editor-in-chief Allison Carter in a Power Conversation at PR Daily’s 2024 Social Media Conference at Disney World.  
  In this conversation, James advised using alerts to monitor campaign performance, sentiment, and responses from your audience
  
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• How I Got Here: Generate’s Kym White on her ritual for personal success and balance

  31-05-2024 12:00 via prdaily.com
  
  Kym White shares the proudest moment of her career.Kym White, chief corporate affairs officer at Generate:Biomedicines, has decades of experience in corporate affairs and healthcare communications. Most recently, White advised Verily and Isomorphic Labs within the Alphabet ecosystem before joining the biotechnology company.  She’s been recognized as a healthcare influencer by PR Week and Medical Marketing & Media. Beyond her professional commitments, she also extends her influence
  
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• From the Museum of Public Relations: The history you’ve never heard of the mother of PR

  31-05-2024 11:00 via prdaily.com
  
  Doris Fleischman was the wife of Edward Bernays. But she was so much more.
  This artifact is shared in partnership with the Museum of Public Relations.
  As we close Jewish-American Heritage Month, we want to highlight both one of the founders of public relations as we know it today, Edward L. Bernays (1891-1995), but also his business partner and wife, Doris E. Fleischman (1891-1980).
  Bernays, known as one of the fathers of the public relations industry, was an Austrian-born Jew and the doubl
  
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• The Friday Reporter: Peter Prodromou

  31-05-2024 10:30 via prdaily.com
  
  A new episode of The Friday Reporter podcast.Boathouse President Peter Prodromou previously spent over 15 years helping to build and lead Racepoint Global. His early career started in the newsroom and delivered him into the technology sector where he finds himself cautiously optimistic about the use of artificial intelligence.
  Peter’s vision comes from his vast experience in the world of the Internet and has him advising clients about how people come to consume information and the value of
  
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• Library of Virginia, Commonwealth PR take top honors at annual public relations awards - RichmondBizSense

  31-05-2024 08:52 via news.google.com
  
  Library of Virginia, Commonwealth PR take top honors at annual public relations awards  RichmondBizSense
  
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• Make it simple, stupid: Your digital newsroom needs an upgrade

  30-05-2024 13:01 via prdaily.com
  
  Ahead of PR Daily’s Media Relations Conference, get a preview of the session “Upgrading Static Online Newsrooms to Highly Shareable Content Hubs.”Lisa Arledge Powell, APR, is the founder and CEO of MediaSource. Matthew Libassi is the public relations and speakers bureau manager for Northwell Health.
  We’ve all heard the familiar adage, “keep it simple, stupid,” or KISS. From press releases to pitches, it’s certainly a mantra for PR practitioners to l
  
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• By the Numbers: What journalists really want from PR pros

  30-05-2024 13:00 via prdaily.com
  
  New data from Cision sheds light on how you can help — or hinder — journos.PR professionals spend an inordinate amount of time trying to read journalists’ minds. So many hours are spent trying to determine the magical time, medium and message that will make a top-tier reporter sit up, take notice and slather our client all over the front page.
  It turns out that what journalists want is pretty simple: good content that’s relevant to their audiences, delivered to their emai
  
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• AI news for communicators: What’s new and notable

  30-05-2024 12:00 via prdaily.com
  
  Another busy week of AI news brings fresh technological developments alongside new risks and advancing talks of federal regulation.Another busy week of AI news brings fresh technological developments alongside new risks and advancing talks of federal regulation.
  Read on to see what to be aware of in the ever-changing AI landscape.
  Tools and advancementsChatGPT users will soon be able to test new capabilities with the recent announcement of GPT-4o, the successor to GPT-4 model, reports The New Yo
  
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• The Scoop: After disastrous fall, Harvard changes policy on public statements

  29-05-2024 17:00 via prdaily.com
  
  Plus: Google silent about potentially massive search leak; Nike releases breakdancing shoes ahead of Olympic event.Over the last few months, we’ve seen a lot of upheaval at American colleges and universities concerning institutional reactions to the war in Gaza. Following student protests and shifts in leadership at Harvard, the esteemed university is rolling out a new policy of staying silent on issues that don’t directly impact the school’s “core function.”
  In a r
  
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• The 3 Rs of beating writer’s block

  29-05-2024 12:00 via prdaily.com
  
  Writer’s block is inevitable. But it doesn’t have to be debilitating.We’ve all been there: you’re staring at an aggressive deadline to turn in a piece of content, and it feels like you’ve forgotten every word in the English language. You have nothing interesting to say, you’ve never had an original idea in your life and the words just won’t come.
  You’ve got writer’s block.
  This difficult condition is a near inevitability in every communicator
  
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• Ghana's PR professionals attend conference of African Public Relations Association in Ivory Coast - Citinewsroom

  29-05-2024 10:48 via news.google.com
  
  Ghana's PR professionals attend conference of African Public Relations Association in Ivory Coast  Citinewsroom
  
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• Mise en place your crisis prep: A flexible framework for the worst

  28-05-2024 13:00 via prdaily.com
  
  Using the IHELP model of crisis communications planning.
  When it comes to creating your crisis communications plan, it can be tempting to make a massive, 300-page binder that covers every possible bad thing that can happen to your organization, from the CEO stubbing her toe to an asteroid striking your processing plant.
  But Liz McGee, communications director at the Institute of International Finance and upcoming speaker at PR Daily’s Media Relations Pre-Conference, says there’s an ea
  
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• A look at last year’s PR Daily Award winners

  28-05-2024 12:00 via prdaily.com
  
  From podcasts to campaigns featuring peaches, the winners showed top-flight creativity.Great campaigns can take many forms. Whether audio, visual, written or a combination of more than one type of media, the main measure of PR’s success always ties back to how the work resonates with its intended audience.
  We’ve highlighted some of the winners of last year’s PR Daily Awards to gain a better perspective on their strategies and tactics for doing just that. Don’t forget to a
  
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• Ghana PR professionals attend African Public Relations Association confab in Cote d‘Ivoire - 3news

  27-05-2024 11:10 via news.google.com
  
  Ghana PR professionals attend African Public Relations Association confab in Cote d‘Ivoire  3news
  
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• Uproar PR to Add 20 Jobs as the Public Relations Agency Expands to Chicago - Yahoo Lifestyle UK

  25-05-2024 14:56 via news.google.com
  
  Uproar PR to Add 20 Jobs as the Public Relations Agency Expands to Chicago  Yahoo Lifestyle UK
  
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• The Scoop: The battle over Scarlett Johansson’s voice

  24-05-2024 16:24 via prdaily.com
  
  Plus: Topps makes a baseball card of fan hit with ball; E.l.f. boosts marketing spend for simple reason.The 2013 film “Her” was ahead of its time. It features a charismatic AI assistant, voiced by Scarlett Johansson, who enters into an unconventional relationship with Joaquin Phoenix.
  It’s perhaps not surprising that OpenAI head Sam Altman thought of Johansson’s performance when he began to develop new, more natural-sounding AI voices. The Wall Street Journal reports that
  
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• How I Got Here: Journalism fuels storytelling passion for SIFMA’s Michael Sherman

  24-05-2024 13:00 via prdaily.com
  
  Michael Sherman shares the book that changed his life.Michael Sherman is the chief communications officer at the SIFMA Foundation, where he drives initiatives to advance youth financial literacy. Working closely with former New York City Mayor Michael Bloomberg, the CCO gained expertise navigating high-pressure media environments. As press secretary, Sherman contributed to rebuilding and redefining New York City. The experience helped shape Sherman’s approach as a leader and stay poised un
  
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• Internal Email Communications Benchmarks 2024 from PoliteMail

  24-05-2024 11:00 via prdaily.com
  
  Maintaining consistent and effective corporate communications among a remote or hybrid workforce can pose a significant challenge.The post Internal Email Communications Benchmarks 2024 from PoliteMail appeared first on PR Daily.
  
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• By the Numbers: If TikTok is banned, this is where users say they’ll spend time instead

  23-05-2024 13:00 via prdaily.com
  
  Plus how users expect the potential banning to impact their favorite creators.The future of TikTok in the United States is uncertain — and with pending litigation, it seems likely to stay that way for years to come.
  But many of us are still trying to gaze into the crystal ball and figure out what will happen if the app does disappear in the near future.
  A new study from AI research company Vurvey might give us some insights into how consumers would adapt to a ban, how it might change their
  
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• 5 media relations takeaways, 5 months into 2024

  23-05-2024 12:00 via prdaily.com
  
  How you can make the most of the year we have left.
  Madeleine Shin is executive vice president, US Health Media Lead at Weber Shandwick. 
  We’re almost half-way through 2024, and as media relations professionals, we face a daunting second half with the Olympics and election slated to command news cycles. These headwinds mean we need to obtain an even clearer understanding of journalists’ needs (and limitations) during this time.
  Our team has gathered as much information we can to
  
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