Advertising news

• Party City Abruptly Closes All Stores, Lets Employees Go

  20-12-2024 21:33 via adweek.com
  
  The mood at Party City was far from festive Friday, as CNN reported that the retailer will abruptly shut down its stores and let all employees go at the end of the day, ending a run of nearly 40 years. Party City specialized in items such as balloons, Halloween costumes, and party goods, and CNN...
  
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• Fox Super Bowl Special Reunites Bill Belichick and Tom Brady

  20-12-2024 19:51 via adweek.com
  
  Bill Belichick and Tom Brady are reuniting for a Super Bowl, and Michael Strahan's presence won't spoil it, for once. Strahan's SMAC Entertainment is teaming up with Fox Sports Films, BZ Entertainment and NFL Films on a pre-Super Bowl special, "The Madden Cruiser: A Bayou Adventure With Bill Belichick." Airing at 12pm ET ahead of...
  
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• Hangry Kids Get Revenge in Darkly Funny Ads for Wonderful Halos

  20-12-2024 18:36 via adweek.com
  
  The kids aren't just hangry in a new campaign for Wonderful Halos, they're downright vengeful and borderline homicidal. That's because their parents polished off all the sweet-as-candy mandarin oranges in the house, leaving them with low blood sugar and lax supervision. Two hilariously dark ads--from The Wonderful Agency, the company's in-house creative division--set up a...
  
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• 4 Retail Media Deals That Changed the Industry in 2024

  20-12-2024 18:22 via adweek.com
  
  Everybody wants in on the $60 billion that retail media is projected to make in 2025, according to Emarketer. For many agencies, retailers, and adtech firms, that means striking deals with other players to reach new audiences and data about what people buy. As we close out 2024, ADWEEK asked three execs and industry analysts...
  
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• Omnicom Media Group NA Taps Katie Klein as Chief Investment Officer

  20-12-2024 18:13 via adweek.com
  
  Omnicom Media Group (OMG) is bringing on PHD exec Katie Klein as chief investment officer, it shared with ADWEEK. Klein previously held the same role at subsidiary PHD USA. In her three years there, she built an integrated investment arm serving clients including Burger King, Delta Airlines, Diageo, Priceline, Uber, and Volkswagen Group. Prior to...
  
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• TikTok Communities Like BookTok and MovieTok Need a New Home

  20-12-2024 17:56 via adweek.com
  
  A TikTok ban appears imminent, and members of TikTok's thriving communities, like #BookTok, #PerfumeTok, and #MovieTok, will need to find new platforms to connect. BookTok is not just a thriving community, but a space where people can build careers. For example, Eli Rallo is a published author who gained popularity on TikTok along with creator...
  
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• How Publicis Won The Data Wars, and What Omnicom-IPG Must Do To Have A Shot

  20-12-2024 17:52 via adweek.com
  
  The data unit Epsilon has emerged as one of Publicis Groupe's biggest weapons of its recent success, helping its stock soar nearly 70% since the beginning of 2023. "Epsilon and Publicis Media operation are now totally intertwined and at the heart of our connected media ecosystem," CEO Arthur Sadoun told investors in its Q3 earnings...
  
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• Here’s the Roundup for the Week Ending December 20

  20-12-2024 17:36 via adweek.com
  
  Happy Friday to all who celebrate. In this week's edition of stories we didn't post for one reason or another, we see the usual churn of local journalists, leaving me to ask, is it me or is everyone retiring these days and one union pickets a Michigan station. Let us begin: Revolving Door: Reporter-anchor Tajma...
  
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• UK new-business rankings: 23 December 2024

  20-12-2024 17:00 via campaignlive.co.uk
  
  Storck UK media account win pushes Havas Media Group up two places in media table.
  
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• Volvo picks Initiative for global media account

  20-12-2024 16:28 via campaignlive.co.uk
  
  Account was worth £353m in 2023.
  
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• Haven Holidays enlists real family for ad focused on power of memories

  20-12-2024 16:23 via campaignlive.co.uk
  
  The campaign was created by Platform London.
  
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• IPG’s Initiative Wins Volvo’s $500 Million Media Account

  20-12-2024 15:59 via adweek.com
  
  Volvo is shaking up its media agency roster for the first time in 25 years. IPG Mediabrands' Initiative has won Volvo's global media review, ADWEEK has learned. The account spans all regions outside of China, with key markets including the U.S., U.K., Germany, Sweden, Japan, Australia, Korea. Work will begin in 2025 after a brief...
  
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• Ronny Chieng Doesn’t Want The Daily Show to Be Your Only News Source: ‘I Wouldn’t Like That’

  20-12-2024 15:00 via adweek.com
  
  Pro tip for Ronny Chieng fans--if you meet him in person, don't say that you only get your news from The Daily Show... even if that happens to be true. "I wouldn't like that," the senior correspondent for Comedy Central's longtime satirical newscast tells TVNewser when asked how he'd feel about being someone's sole news...
  
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• Campaign's most-read news articles of 2024

  20-12-2024 13:30 via campaignlive.co.uk
  
  Amazon's global media pitch and the Omnicom and IPG merger made the headlines in 2024.
  
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• Campaign's most-read account win articles in 2024

  20-12-2024 13:30 via campaignlive.co.uk
  
  Global media account wins dominated the headlines this year.
  
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• Alzheimer’s Society disrupts ITV festive announcements with bespoke idents

  20-12-2024 13:30 via campaignlive.co.uk
  
  The campaign was created by New Commercial Arts and ITV Creative.
  
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• The Perfume Shop launches in-store holographic installations

  20-12-2024 13:00 via campaignlive.co.uk
  
  The fragrance retailer teamed up with 3D holographic visual specialist Hypervsn.
  
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• Polly McMorrow exits McCann to join Richard Brim and Martin Beverley start-up

  20-12-2024 12:15 via campaignlive.co.uk
  
  McCann London chief executive is expected to join the new business later in 2025.
  
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• WhatsApp Teams Up With Netflix To Lure Squid Game Fandom

  20-12-2024 12:00 via adweek.com
  
  Let the games begin! When Squid Game returns to Netflix on Dec. 26, its tentacles are guaranteed to grasp hold of the global pop culture conversation. A new campaign from the streamer and WhatsApp hopes to make the messaging platform the forum of choice for the South Korean show's international fanbase. The campaign includes two...
  
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• The Biggest CMO Moves of 2024

  20-12-2024 12:00 via adweek.com
  
  2024 saw some major chief marketing officer (CMO) moves. While brands including Starbucks and The Knot Worldwide promoted former marketers to the chief executive officer (CEO) office, others like Gap and Adobe finally filled their vacant CMO positions. Other advertisers such as Dove and Major League Baseball (MLB) saw long-time marketing bosses exit, where OpenAI...
  
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• The 10 TV Shows You Need to Watch and Stream From 2024

  20-12-2024 12:00 via adweek.com
  
  The year is ending, so it's time to go back down the witches' road and bring you the can't-miss TV of 2024. ADWEEK's "best of" TV and streaming list is a little different from others. Though plenty of lists will include the usual prestige players, we're changing things up and bringing you the shows from...
  
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• Special US Taps Helene Dick as Head of Strategy

  20-12-2024 12:00 via adweek.com
  
  Helene Dick has joined independent creative agency Special US as head of strategy, the agency shared with ADWEEK. She will report to Special Group CEO Kelsey Hodgkin. Dick is a seasoned agency executive, having spent more than two years prior at TBWA\Media Arts Lab as executive director of strategy for the Apple account, where she...
  
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• Here Are the Creators Brands Need to Know About in 2025

  20-12-2024 12:00 via adweek.com
  
  In 2024, brands leaned into creators that had unique perspectives to reach specific demographics. But brands also need to stay ahead of the curve in finding the next big creators to work with. The next wave of creators are appealing to Gen Z audiences with niche content about topics like beauty, politics, and education. ADWEEK...
  
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• Havas names winner of its Boost Business 2024 programme

  20-12-2024 12:00 via campaignlive.co.uk
  
  Havas Boost Business offers funding and support to business owners from less-advantaged backgrounds.
  
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• Xero appoints Aperto Partnership for internal media review

  20-12-2024 11:31 via campaignlive.co.uk
  
  Accounting software provider kicked off the review last month.
  
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• Confused.com picks Elvis for digital account

  20-12-2024 10:49 via campaignlive.co.uk
  
  Leo Burnett holds the creative account after winning it last year.
  
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• Brothers & Sisters takes on Butternut Box creative account

  20-12-2024 10:49 via campaignlive.co.uk
  
  Butternut Box previously handled its creative in-house.
  
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• Former Group M China executives to face Shanghai court over bribery allegations

  20-12-2024 10:07 via campaignlive.co.uk
  
  The trio will appear before Shanghai's Intermediate Court next week, marking the latest chapter in the bribery scandal that rocked WPP's Group M China in October last year.
  
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• Snog, marry, avoid: what kind of year was 2024?

  20-12-2024 06:45 via campaignlive.co.uk
  
  Campaign's editorial team gathers in the studio to return a verdict on the past 12 months.
  
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• WSET Anchor Mark Spain Dies of Pancreatic Cancer

  20-12-2024 00:29 via adweek.com
  
  WSET anchor Mark Spain has died, just three weeks after being diagnosed with pancreatic cancer. He was 64. "Hello sunshines! It is with a heavy heart that I share the passing of my loving husband Mark. Our family along with the city of Lynchburg lost a man of hope, someone who loves his city and...
  
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